Vertical Response

AUGUST 25, 2024

This article outlines effective marketing strategies for holidays that you can implement right away. Learn about early planning, multi-channel campaigns, personalized marketing, and more to ensure a successful festive season. Multiple advertising channels can significantly enhance campaign performance.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Marketing Insider Group

JULY 29, 2024

Nonprofits are investing more time and resources into digital marketing avenues than ever before. According to the 2024 M+R Benchmarks report , nonprofits invested 13% more in digital advertising in 2023 than in 2022. This guide explores four strategies for incorporating donor insights into your digital marketing plan.

Digital Marketing 75

Digital Marketing CRM Marketers Marketing 75

Vertical Response

AUGUST 19, 2024

Struggling to get noticed with traditional advertising? Alternative advertising breaks the mold with creative strategies that captivate and engage audiences. This article covers the top alternative advertising methods, showing you how to achieve impactful and memorable marketing results.

Advertising 84

Advertising Advertisers Buzz Marketing Marketers 84

Buffer Marketing

JULY 22, 2024

Enter: Social media advertising. It’s an arm of social media marketing where you spend money to reach the right audience. Getting started with social media advertising is overwhelming, to say the least. In this article, you’ll learn everything you need to know to kickstart your social media advertising efforts.

Advertising 102

Advertising Advertisers Gen Z Social Media Marketing 102

Buffer Marketing

OCTOBER 28, 2024

After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. Ultimately, you'll want to differentiate your social media marketing strategy from your competitors', so you don't want to copy them.

Digital Marketing 104

Digital Marketing Price User-Generated Affiliate Marketing 104

Marketing Insider Group

NOVEMBER 6, 2024

Paid media advertising is a cornerstone of digital marketing, allowing businesses to reach targeted audiences and maximize their visibility online. According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023.

Advertising 69

Advertising Advertisers Law User-Generated 69

SMEI

MARCH 10, 2022

Learn To Create A Marketing Strategy That Gets Your Products And Services In Front Of Motivated Buyer With This 13 Step Guide. A marketing strategy is a plan of action that will help you achieve your business goals. A great marketing plan will give you a sustainable competitive advantage. What are your objectives?

Marketing Strategy 194

Marketing Strategy Marketers Marketing Direct Mail 194

Marketing Insider Group

OCTOBER 15, 2024

Paid media advertising has become an important part of digital marketing strategies, allowing businesses to reach new customers and see measurable growth. In this beginner’s guide to paid media, we’ll break down the fundamentals of paid media and highlight its benefits for marketers.

Advertising 64

Advertising Advertisers Whitepaper User-Generated 64

SmartBrief - Marketing

SEPTEMBER 5, 2024

This has grabbed the attention of travel advertisers and marketers, generating anxiety about the future of addressability and attribution. Why are advertisers concerned? Because of this, third-party cookies are a well-established cornerstone of personalized digital advertising.

Advertising 102

Advertising Advertisers Law User-Generated 102

Sachs Marketing Group

JANUARY 13, 2025

The digital marketing landscape is constantly evolving, driven by rapid technological advancements, shifting consumer behaviors, and ever-changing algorithms on search engines and social media platforms. Adaptability in a Fast-Changing Digital Environment The only constant in digital marketing is change.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Curious about where things are heading?

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Aspiration Marketing

JANUARY 24, 2024

In the competitive software-as-a-service (SaaS) market, traditional lead generation methods often fall short. Cold calls and intrusive advertising generate limited results, leaving businesses struggling to fill their pipelines with qualified leads. The answer?

Inbound Marketing 264

Inbound Marketing Marketing Strategy Marketers Marketing 264

Sachs Marketing Group

FEBRUARY 11, 2025

10 Digital Marketing Ideas for Doctor’s Offices In todays digital age, having a strong online presence is no longer optionalits essential. For doctors offices, this means leveraging digital marketing strategies to attract new patients, retain existing ones, and build trust within the community.

Digital Marketing 52

Digital Marketing Health Marketers Marketing 52

Jeff Bullas

MARCH 7, 2023

Niche players like Omneky not only create advertising visuals with AI image generators but measure the success of their digital advertising and AI-powered creative across thousands of ads. Digital advertising has become an essential component of marketing strategies for businesses across industries.

Digital Marketing 189

Digital Marketing Transform User-Generated Advertising 189

SmartBrief - Marketing

AUGUST 13, 2024

As the world of marketing and advertising continues to evolve and trends come and go, staying informed is key to remaining competitive. Designed for marketers and advertisers who want to stay ahead of trends and industry developments, these newsletters deliver the news and insights you need from industry leaders straight to your inbox.

Market Trends 105

Market Trends Advertisers Advertising Digital Marketing 105

Search Engine Land

MAY 30, 2023

How should B2C marketers use GA4? This article explores a framework for maximizing GA4 to improve your digital marketing strategy. The advertising team may refer to audiences for remarketing. Explore what this means for optimizing the company’s digital marketing strategy.

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

Search Engine Land

AUGUST 12, 2024

Facebook advertising continues to offer strong ROI for businesses in 2024, with some key metrics improving year-over-year according to a report released by Wordstream. As Google faces antitrust scrutiny and rising ad costs , Facebook is maintaining relatively stable pricing and performance for advertisers. Why it matters.

Advertisers 94

Advertisers Advertising Price SEO 94

Hubspot Marketing

NOVEMBER 30, 2022

Enter digital marketing — in other words, any form of online marketing. At HubSpot , we talk a lot about inbound marketing as a really effective way to attract, engage, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Search Engine Land

AUGUST 5, 2024

A federal judge ruled that Google maintained an illegal monopoly in search and advertising markets, marking a significant victory for the Department of Justice. While immediate changes are unlikely, advertisers should start preparing for potential long-term impacts on their digital marketing strategies.

Law 100

Law Digital Marketing Advertising Advertisers 100

Hubspot Marketing

OCTOBER 11, 2024

As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts, and strategies, some of which can be more confusing or difficult to grasp than others. Table of Contents What is B2B2C marketing? Here are some of the ways that this model is beneficial for businesses.

Manufacturing 129

Manufacturing B2C eCommerce Marketers 129

Hubspot Marketing

JULY 26, 2024

Consent Mode is the solution proposed by Google to continue providing valuable insights in a privacy-first digital world. This guide has everything you need to know about Consent Mode, including what it is, why it should matter to website owners or advertisers, and how to activate it in no time. Let’s dive in. More on “how” later.

Law 122

Law Analytics Advertisers Advertising 122

Neil Patel

DECEMBER 2, 2021

A comprehensive and thoughtfully crafted digital marketing strategy is necessary to make those sales rack up. That’s why today, I will run through my top digital marketing tips for the holidays. Why the Holidays Are the Best Time for Digital Marketing Success. 9 Digital Marketing Holiday Tips.

Digital Marketing 140

Digital Marketing Shoppers Retail Marketers 140

Marketing Insider Group

NOVEMBER 8, 2021

Is your marketing strategy falling short of its goals? Are there marketing tactics you want to try but can’t seem to find time for? If you answered yes to any of these questions, it might be time for your company to hire an outside digital marketing service. Not sure if you need a digital marketing service?

Digital Marketing 145

Digital Marketing Marketers Marketing Marketing Strategy 145

Calvyn Lee Blog

JANUARY 10, 2024

Creating a topical map for digital marketing niches, or for your Digital Marketing agency’s website is a strategic approach to organize content, improve user experience, and enhance search engine visibility. For example: yoursite.com/digital-marketing/seo/on-page-optimization 9.

Digital Marketing 130

Digital Marketing Marketers Marketing Social Media Marketing 130

Hubspot Marketing

MAY 13, 2022

Would it be correct to assume a major part of your marketing strategy today is digital? But when you're growing a business, this ever-changing digital landscape can quickly become an overwhelming one. We've put together this guide about marketing strategies to help you improve your digital presence and grow better.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? What Is B2B Digital Marketing? Why Is B2B Digital Marketing Important?

Digital Marketing 135

Digital Marketing Whitepaper Marketers Marketing 135

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Digital Marketing 145

Digital Marketing Influencer Marketing Marketers Marketing 145

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should. Conduct a situation analysis.

Marketing Plan 106

Marketing Plan Social Media Marketing Marketers Marketing 106

Sprout Social

MAY 19, 2022

Its continued popularity makes Facebook attractive to marketers and advertisers. In fact, 93% of marketers surveyed use Facebook to promote their business. But the cost to advertise on Facebook is growing. With ad prices increasing and competition remaining high, it’s important to make every advertising dollar count.

Digital Marketing 144

Digital Marketing Advertising Advertisers Marketers 144

Martech

AUGUST 29, 2024

Vue Industries’ Cognitive Content is an AI-powered marketing tool designed to streamline and enhance various aspects of marketing strategy and execution. Taboola’s AI-powered bidding technology Maximize Conversions is now available to all advertisers.

Marketing Automation Platform 110

Marketing Automation Platform Influencer Marketing Advertising Advertisers 110

Marketing Insider Group

MAY 22, 2023

If we weren’t testing out the best ChatGPT prompts for digital marketing, could we really call ourselves digital marketing experts in 2023? More specifically, we understand the importance of crafting effective ChatGPT prompts for digital marketing to receive a well-rounded, quality response.

Digital Marketing 27

Digital Marketing Promotion User-Generated Marketers 27

Martech

OCTOBER 16, 2024

While many marketers see Semrush as a software provider, it’s also a martech platform, offering tools that go beyond software to enhance marketing strategies. Earlier this year, Semrush launched its Enterprise SEO solution, providing larger teams with the advanced tools needed to elevate their SEO and search marketing efforts.

Law 125

Law Education Digital Marketing SEO 125

Search Engine Land

FEBRUARY 26, 2024

A new report released this month by Intero Digital ( disclosure: I previously worked with Intero ), “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore,” checks the yearly pulse for the digital spending and marketing activities of its SMB client list. Top digital marketing goals for 2024.

Digital Marketing 125

Digital Marketing Thought Leadership Transform B2C 125

Calvyn Lee Blog

NOVEMBER 24, 2023

Review Your Overall Digital Marketing Maturity To determine readiness to adopt new innovations like AI, start by assessing overall digital marketing maturity. Most rate themselves at just Level 1 or Level 2 when evaluating their digital marketing sophistication.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Martech

JULY 18, 2022

In the world of digital marketing, there are many “Jacks-of-all-trades.” Over the last 10 years, as the industry evolved alongside the evolution of the internet, the web, and digital apps, there has been a growing and positive trend to do a way with the “Jacks-of-all-trades“(and masters of none) and engage specialists instead.

Digital Marketing 128

Digital Marketing Marketers Marketing Analytics 128

Martech

JUNE 13, 2024

As spring blossoms into summer, it feels like an apt time to address “walled gardens” in digital advertising. The term refers to closed marketing ecosystems in which the owner controls the content, data, inventory and engagement experience. Reliance on these platforms can offer marketers significant advantages and limitations.

Digital Marketing 119

Digital Marketing Advertising Advertisers Marketers 119

Hubspot Marketing

NOVEMBER 15, 2024

Table of Contents What is holistic marketing? Benefits of Holistic Marketing How to Apply a Holistic Marketing Approach 3 Tips for a Strong Holistic Marketing Strategy For a long time, companies divided operations into discrete business units. What does holistic marketing look like in practice?

CMO 121

CMO Traditional Marketing Communications Marketers 121