OnPassive Marketing

AUGUST 17, 2022

Event marketing is a perfect example of how the event industry has seen a lot of changes and growth over the past few years. Here are five steps to creating a successful event marketing strategy. Marketing Strategies: 1. Creating a Vision For Your Event Marketing Strategy. Financing Your Event.

Event Marketing 73

Event Marketing Marketing Strategy Finance Entertainment 73

Sprout Social

NOVEMBER 20, 2024

In simple terms: Earned media means earned engagement by your “digital word of mouth,” not engagement from your own media channel or bought through paid promotions or advertising of content. It also is relevant in public relations, content marketing and event marketing.

Key Performance Indicator 104

Key Performance Indicator Analytics Social Media Marketing User-Generated 104

Hubspot Marketing

NOVEMBER 15, 2024

Those potential marketing channels cover any place that could influence a customer’s brand perception, including: Traditional marketing like TV, radio, out-of-home advertising. Digital marketing like SEO, email, and social media. Experiential and event marketing. Internal marketing to employees.

CMO 128

CMO Traditional Marketing Communications Marketers 128

Adobe Experience Cloud Blog

JANUARY 16, 2014

So, with 2014 now in full swing and your marketing programs quickly ramping, it’s time to save the date for the best marketing events on the 2014 calendar. Here are our top picks for international marketing events in 2014: February. ContentTECH (February 26) – Virtual Event. Event Marketing'

Thought Leadership 134

Thought Leadership Event Marketing Marketers Marketing 134

Adobe Experience Cloud Blog

SEPTEMBER 25, 2014

Because let’s be realistic — these conferences are all about networking, and there will be more than 90,000 advertisers and marketers in attendance. There’s a whole slew of special events at Ad Week , but only this one will literally rock. How about the official Acxiom/Ad Week networking event ?

Transform 134

Transform Thought Leadership Event Marketing Traditional Marketing 134

Adobe Experience Cloud Blog

NOVEMBER 4, 2014

Author: Phillip Chen In just a couple days, the industry’s top digital marketers, advertisers and technology enthusiasts from around the world will come together at The Javits Center in New York City to connect, learn, network at ad:tech New York 2014. Events for Everyone! Event Marketing b2b Consumer'

Thought Leadership 134

Thought Leadership Event Marketing Customer Journey New Technology 134

Adobe Experience Cloud Blog

AUGUST 27, 2015

You’ll get a chance to meet with 20+ other marketing solutions that will help make your marketing dream a reality. Are you looking for a solution that will help you with social marketing, consulting, event marketing, webinars, direct mail, and more?

Thought Leadership 134

Thought Leadership Direct Mail Marketers Marketing 134

Marketing Insider Group

JUNE 9, 2020

Traditional advertising is no longer as effective as it once was. The CMOs of today must refocus their marketing efforts on meeting the customers’ needs rather than on simple promotion. Why Successful Marketing Is More Than Just Advertising. and focus on the brand with a broader approach to marketing.

CMO 144

CMO Transform Advertisers Advertising 144

Martech

MAY 13, 2024

Top channels include search (13.6%), social advertising (12.2%) and digital display advertising (10.7%). Among offline channels, the top categories were event marketing (17.1%), sponsorship (16.4%) and TV (16%). This happened as overall marketing budgets fell to an average of 7.7% in 2023.

CMO 121

CMO Event Marketing Advertisers Advertising 121

Sprout Social

OCTOBER 22, 2024

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. We also expect event marketing and IRL meetups will continue to appeal to Gen Z consumers craving a third space.

Gen Z 95

Gen Z Branding User-Generated Influencer Marketing 95

Adobe Experience Cloud Blog

JUNE 19, 2013

Co-marketing is the process of aligning your company’s interests, resources and marketing muscle with other like-minded companies to accomplish much more than you might on your own. The concept has been around a long time in advertising. Event Marketing' Join more than 10,000 of your peers.

Thought Leadership 134

Thought Leadership CMO Marketers Marketing 134

Adobe Experience Cloud Blog

JANUARY 11, 2013

The thing you really need to keep in mind is that your blog post should not merely be an advertisement for your content piece. Check out the example below of a blog post that was written to promote our Definitive Guide to Event Marketing. Download Creating Content that Sells: Content Marketing for Demand Generation.

Promotion 134

Promotion Thought Leadership eBook Event Marketing 134

Adobe Experience Cloud Blog

FEBRUARY 27, 2015

Author: Raymond Coppinger What do you get if you cross a host of the most innovative marketing technology companies, a herd of Europe’s marketing thought leaders and a pack of knowledge-hungry marketers? Held at the impressive Olympia Conference Centre in London, this event was energizing, exciting and empowering for attendees.

Entertainment 132

Entertainment Thought Leadership Event Marketing Digital Marketing 132

Businesses Grow

JUNE 20, 2022

This is both a good thing and a bad thing for marketers. In any event, marketing is more complex, especially if your core demographic is shifting from place to place. They want to find their own organic content, rather than being forced to confront an advertisement that annoys them and interrupts their daily life.

Direct Mail 145

Direct Mail Manufacturing Communications Marketers 145

Hubspot Marketing

MAY 14, 2019

Acquisition Marketing. Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Event Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Marketing Insider Group

JANUARY 26, 2021

Display Advertising & Pay-Per-Click (PPC). Display advertising is an economical online advertising method, offering the opportunity to display graphic banner ads on website categories of your choosing. Advertisers can specify bids, ad copy, display time of day, location targeting, and more. Email Marketing.

Thought Leadership 145

Thought Leadership PR Traditional Marketing B2C 145

Marketing Insider Group

AUGUST 20, 2019

It’s going to be absolutely incredible and it’s the first of its kind – there’s nothing else out there like the event you’re planning. This is where event marketing comes in. When you’re planning a big event, there’s so much to do that it’s easy to overlook how essential marketing will be to its success.

Event Marketing 40

Event Marketing Marketing Strategy Management Marketers 40

Martech

AUGUST 2, 2022

These cover a wide range of product categories, but the top five of these are remarkably consistent – advertising, analytics, segmentation, customer engagement and experience, and data management. New product announcements jumped to 124 in Q2 2022, up from 49 in Q1 and by far the most in the past two years. Innovation is driven by investment.

Product Life Cycle 123

Product Life Cycle CRM Marketing Automation Platform Customer Journey 123

Adobe Experience Cloud Blog

APRIL 22, 2015

Innovations like Marketo Ad Bridge , with LinkedIn and Facebook joining us on stage, and Marketo Mobile Engagement truly inspire a vision of a world without boundaries—where the Era of Mass Advertising dies away and gives way to the Era of Engagement Marketing. Event Marketing b2b Consumer'

Thought Leadership 130

Thought Leadership Energy Marketers Marketing 130

Adobe Experience Cloud Blog

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. When it comes down to it, advertisements and social media strategy simply aren’t enough in today’s evolving world of marketing.

Thought Leadership 134

Thought Leadership Marketers Marketing Event Marketing 134

Marketing Insider Group

SEPTEMBER 20, 2021

For example, you might consider promoting some of the following special opportunities and online offerings in your virtual event marketing: Discounts and prizes. Infuse an element of healthy competition into your virtual event marketing by teasing some of these digital titles. Digital badges and rankings.

Communications 139

Communications Marketers Marketing Promotion 139

Marketing Insider Group

FEBRUARY 27, 2024

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. Be prepared to invest in creative content, advertising, and other necessary tools to make your campaign stand out.

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Calvyn Lee Blog

AUGUST 8, 2021

In this seminars marketing guide, I’ll share you tips as you plan and execute your own in-person seminars. Let’s begin by talking a bit about what events marketing is and why it’s beneficial for your business. Then, let’s look at two common types of events: traditional seminars and networking seminars.

Food 130

Food Event Marketing Promotion Digital Marketing 130

Neil Patel

MARCH 11, 2021

For instance, if you and your event sponsors focus on environmentalism, environmentalist consumers may be interested in learning more about each of you. Sharing your event sponsors’ same values helps you create a better experience for your attendees because their messaging and advertisements will seamlessly fit your event.

Advertisers 111

Advertisers Advertising Event Marketing User-Generated 111

Martech

APRIL 11, 2022

I’m too accustomed to this happening to find it annoying, but it did make me think about how random advertising might become in the post-cookie age. P.S. On a more somber note, we mark with great regret the untimely passing of Vasil Azarov, founder of Growth Blazers and event marketer extraordinary. Ah, the magic of cookies.

Event Marketing 98

Event Marketing Digital Marketing Advertisers Advertising 98

Adobe Experience Cloud Blog

DECEMBER 26, 2012

If you are attending a multi-day event, you may want to create follow-ups to send out each day so you can get continuous engagement throughout the show. For instance, on day one, send out an email to everyone that attended your booth and advertise your speaking sessions on day one or a must-attend party. Include a compelling offer.

Event Marketing 127

Event Marketing Advertisers Advertising Email Marketing 127

Hubspot Marketing

JANUARY 7, 2024

Search Engine Optimization (SEO) / Search Engine Marketing (SEM) Search engine optimization refers to organically optimizing web content. Search engine marketing is paying for advertising space on said search engines. Content marketing refers to marketing via long-form content, websites, blogs, and even audio and video content.

Copywriting 129

Copywriting CMO PR Social Media Marketing 129

Adobe Experience Cloud Blog

OCTOBER 26, 2011

They issued a press release about the new off-site event and coordinated a press conference, pulling media personnel from OpenWorld itself. Event Marketing. In the image below you can see a sample of their Google PPC and paid Facebook advertising.). My hat goes off to the salesforce.com marketers. Conclusion.

PR 134

PR Transform Logistics User-Generated 134

Marketing Insider Group

SEPTEMBER 2, 2015

An untapped resource may be as simple as bringing back an old fashioned, yet effective, source of advertisement. You may never have had the opportunity to meet these potential clients, consumers, or partners if you rely solely on technological advertisement. So now what? Of course the answer is simple, right?

Branding 108

Branding Fashion Advertisers Advertising 108

Hubspot Marketing

AUGUST 9, 2018

Search engine marketing is paying for advertising space on said search engines. SEO, SEM, and their ever-changing trends have become such an influential part of online marketing that people are specializing in it — and companies are hiring for it, too. Event Marketing. Marketing Analysis.

PR 145

PR Marketers Marketing Non-Profit 145

Adobe Experience Cloud Blog

DECEMBER 18, 2015

Author: Michael Powers As the end of the year approaches, it’s a time for all marketers to gather around the fireplace and reflect. And when it comes to holidays, they’re a gold mine for marketers and advertisers to strike. Themes allow companies to create emotional connections with their audience year after year.

Thought Leadership 91

Thought Leadership Event Marketing Branding Marketing Plan 91

Adobe Experience Cloud Blog

JULY 12, 2011

Every working day marketing executives need to juggle a dizzying array of programs and activities to reach target customers across a broad range of online and offline channels. From social media and other web channels, to email, direct mail, advertising, city tours, events, trade shows, webinars, and seminars.

Direct Mail 113

Direct Mail Event Marketing Management Partner Marketing 113

Martech

SEPTEMBER 30, 2021

So it makes sense that many platforms integrate with DSPs, email marketing tools and other execution systems, allowing marketers to manually, or even automatically, act upon that information — sometimes in nearly real-time. Know how your customers interact with your advertising today and into the future.

Analytics 134

Analytics Key Performance Indicator Marketers Marketing 134

Martech

FEBRUARY 22, 2022

Jambo’s existing omnichannel tracking includes website, IP-based advertising, marketing automation, Google, LinkedIn and Meta platforms. Read next: How to decide if you need an account-based marketing platform. We’d expect to see more ABM integrations with events technology like ON24’s. What it does.

Manufacturing 98

Manufacturing CRM User-Generated Marketers 98

Adobe Experience Cloud Blog

MAY 20, 2015

Event Magazine listed immersive marketing as one of its top trends advertisers must utilize in 2015. According to Event Marketing Institute’s EventTrack study, marketers increased spending on experiential marketing by 4.7% This approach engages consumers unlike any campaigns before it.

Thought Leadership 134

Thought Leadership Marketers Marketing Event Marketing 134

Rock Content

MAY 5, 2020

It’s no doubt that Content Marketing will come stronger out of this crisis. In response to Coronavirus, and amid the fear of attending and sponsoring large events, many marketing teams are now forced to switch gears and think of alternative tactics away from event marketing, to accelerate pipeline while keeping the health of others in mind.

Manufacturing 124

Manufacturing Food Promotion Education 124

InTouch Marketing

JANUARY 31, 2024

Here are some of the hottest types of marketing in 2024, and why if you’re using a megaphone to capture potential customers’ attention, you’re likely missing the mark in today’s age where interruption marketing is becoming increasingly ineffective.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86