Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hootsuite

OCTOBER 8, 2020

Tracking essential Snapchat user stats, familiarizing yourself with the most up-to-date Snapchat business statistics, and learning interesting facts about the social media platform can take your social media marketing strategy to the next level. Snapchat advertising statistics. Let’s get started.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketers 145

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Brands with an engaged social media community will win audiences. Social media could be the future of e-commerce.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Hootsuite

NOVEMBER 28, 2024

Pinterest marketing is a type of social media marketing where brands aim to build awareness and reach new audiences for their products or services on Pinterest. Bonus: Download a free guide that teaches you how to make money with Pinterest advertising in six easy steps, using the tools you already have.

Gen Z 114

Gen Z Affiliate Marketing Fashion Social Media Marketing 114

Buffer Marketing

JANUARY 9, 2025

A TikTok ad is an advertisement by a brand or creator appearing on people’s For You page. In this article, we’ll cover all of it so you can advertise on TikTok with confidence. But first… Should you advertise on TikTok? Here, you decide your advertising objective. Enter: TikTok ads. Is it worth it?

Advertising 106

Advertising Advertisers User-Generated Gen Z 106

Martech

MAY 3, 2022

Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers. billion people worldwide use social media, and the social media advertising market’s worldwide revenue was $153 billion in 2021, according to data from Hootsuite.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Sprout Social

NOVEMBER 11, 2019

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Because at a glance, the so-called “smartphone generation” is a totally new species of consumer. Figuring out how to make your marketing click with a younger crowd is easier than you think. Marketing trends come and go.

Gen Z 109

Gen Z Millennials Shoppers Price 109

Hubspot Marketing

AUGUST 20, 2019

But whether you're pitching a social media campaign to your boss or deciding which social media platform your business should put paid advertising behind, it's vital you use data to support your efforts. Social Media Marketing Statistics/Data 2019. Social Media Examiner ).

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Hootsuite

MARCH 11, 2020

They’re also a prime market due to their high-purchasing power and early-career status. Globally, 25-34-year-olds are LinkedIn’s advertising audience’s biggest cohort. Here’s an even more detailed breakdown from our 2020 digital report on social media of LinkedIn’s advertising audience by age group and gender.

Social Media Marketing 145

Social Media Marketing Gen Z User-Generated Education 145

Neil Patel

SEPTEMBER 29, 2020

Social media marketing is essential for any business. billion social media users worldwide and, for most of us, social media is part of our everyday lives. What this means is, if you want to reach your target audience, social media is the place to do so. There are now 3.8

Social Media Marketing 143

Social Media Marketing Real Estate Gen Z B2C 143

Hootsuite

FEBRUARY 4, 2020

That way you can make the best decisions when it comes to your social media marketing strategy. When it comes to Instagram, Gen Z takes center stage as the largest user base, followed by millennials who have also made a massive impact in shaping what the app is. Instagram age demographics. adults: Ages 18–24: 75%.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hootsuite

FEBRUARY 27, 2025

25-34 is the largest age group on YouTube Unlike competing platforms like TikTok, whose user base skews heavily Gen Z , YouTube remains a popular platform for users across generations. YouTube advertising stats Make the most out of your YouTube advertising strategy with these YouTube ad statistics. billion in Q4.

Gen Z 96

Gen Z User-Generated Marketers Marketing 96

Hubspot Marketing

JANUARY 22, 2025

Some of the perks of organic social media? Read : Social Media Marketing: The Ultimate Guide Blogging This ones pretty self-explanatory, so Ill be quick. Organic Marketing Examples 1. Its free to get started, and depending on the platform, it could be a video, image, blog article, or even a product review.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Hootsuite

MAY 31, 2022

is the country with the most extensive advertising reach on Pinterest. Unlike other social networks, though, there’s less of a generational divide on Pinterest. There’s a near-even split between Generation X, Gen Z, and Millennials. There are currently almost 21 million Gen Z Pinterest users.

Social Media Marketing 106

Social Media Marketing Gen Z Millennials Shoppers 106

Sprout Social

FEBRUARY 28, 2025

The rise of social commerce: Social media is no longer just a platform for brand awareness; it’s a powerful tool for driving sales and conversions. Let’s dive into the numbers and uncover the opportunities waiting for your brand: How does the UK use social media in 2025? million (+3.2%).

Gen Z 74

Gen Z Millennials Social Media Marketing User-Generated 74

Hubspot Marketing

OCTOBER 3, 2022

While TikTok is a newer platform, it has made strides in proving itself as a must-have platform for brands, businesses, and creators looking to grow an engaged audience and advertise themselves. TikTok Advertising Stats To Know. Marketers say that TikTok is the second most effective platform for video content. DataReportal ).

Gen Z 143

Gen Z Advertising Advertisers User-Generated 143

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. Gen X: six hours and five minutes.

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

illumin

MARCH 6, 2025

How are advertisers in the tax preparation industry getting their return on advertising? Instead of asking that fundamental question, we are going to flip that question around and ask ourselves instead: how exactly do tax preparation and financial businesses advertise their services to consumers especially in this important season?

Gen Z 85

Gen Z Whitepaper Thought Leadership Law 85

Martech

FEBRUARY 21, 2025

Gen Z users lose focus on ads in just 1.3 Dig deeper: How to balance ROAS, brand safety and suitability in social media advertising Issue 2: Youre targeting the wrong people Your ad is live, but the results dont make sense. If it doesnt grab attention in the first few seconds, its gone. (

Gen Z 82

Gen Z Advertisers Advertising CRM 82

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! So, are you ready to take your social media marketing to new heights?

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketers 111

Martech

JULY 24, 2024

Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In A recent example is Bose’s new campaign starring American tennis star Coco Gauff. Before winning her first grand slam at last year’s U.S. In 2022, American Eagle drafted her to join them in the metaverse.)

Gen Z 112

Gen Z Fashion Entertainment Marketers 112

Hubspot Marketing

MARCH 11, 2019

Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products. But why is social media marketing so important? Why should you spend time creating social media accounts for your business?

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Buffer Marketing

AUGUST 26, 2024

  With the rise of the LinkedIn personal brand , decentralized networks , the launch of Threads , and even long-form posts on X, the power of text-based posts on social media platforms shouldn’t be overlooked. In fact, a level of authenticity is par for the course in this post style (thanks, Gen Z).

Social Media Marketing 114

Social Media Marketing User-Generated Gen Z Thought Leadership 114

SocialPilot

JANUARY 21, 2024

In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. Dive in to learn how to do hotel social media marketing.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Hootsuite

MAY 8, 2023

Insurance social media marketing presents unique challenges. Social media marketing for insurance companies offers the ability to address those concerns. Instead, you need to generate and nurture leads. Social media marketing for insurance agents feeds your sales funnel.

Social Media Marketing 111

Social Media Marketing Gen Z Education Health 111

Hubspot Marketing

MAY 31, 2024

But when I’m scrolling through social media and see something that tells a story or makes me laugh, I’ll stop and watch no matter who posted the content — a person or a brand. That second kind of advertising is called native advertising. There’s usually a small disclaimer or label showing the content as paid advertising.)

Advertising 106

Advertising Advertisers Gen Z Inbound Marketing 106

Hubspot Marketing

JUNE 22, 2022

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. TikTok is known as the platform for Gen-Z — and the stats confirm it. Over half of Gen-Z consumers are on TikTok, and 46% of 13-19-year-olds say they use the platform daily. Why does this matter?

Gen Z 139

Gen Z Millennials Price Social Media Marketing 139

Hubspot Marketing

MARCH 20, 2023

Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report , 36% of marketers already share funny content on social media. Gen Z is the only generation with a different first preference, which is learning about a product and its features through social media.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

SocialPilot

FEBRUARY 19, 2025

Collects user data for targeted advertising purposes. Post Scheduling No native scheduling features Offers native scheduling with X Pro subscription Advertising Model Does not run advertisements and focuses purely on user experience. Relies on advertising revenue, displaying targeted ads to users. Male: Around 63%.

Gen Z 112

Gen Z User-Generated Advertisers Advertising 112

Hubspot Marketing

DECEMBER 5, 2019

Aside from introducing a number of advertising offerings , Reddit's also launched features such as video streaming and video hosting , which have enabled the platform to evolve from the text-based format it's been known for. Gen Z makes up 26% of Reddit Users. Reddit was founded in 2005 and acquired by Condé Nast in 2006.

Gen Z 145

Gen Z Millennials User-Generated Advertisers 145

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 128

Gen Z Millennials eCommerce Social Media Marketing 128

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

CMO 90

CMO Gen Z Thought Leadership Entertainment 90

Hubspot Marketing

NOVEMBER 1, 2024

Email Marketing: Once you have someone’s contact information, you can deliver more pointed, personalized content directly to their email inboxes. Social Media Marketing : Social media is another place where D2C brands are getting found and building brand awareness through engaging content.

Manufacturing 123

Manufacturing B2C Non-Profit eCommerce 123

Sprout Social

SEPTEMBER 29, 2020

Compared to Twitter and Facebook, Snapchat is the most highly trafficked social platform among teenagers and young adults. Who can still benefit from Snapchat marketing? If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business. Invest in paid advertising.

Gen Z 141

Gen Z Millennials User-Generated eCommerce 141

Hubspot Marketing

SEPTEMBER 11, 2023

But what about businesses — what do they think about social commerce? To help brands navigate social commerce features and determine if they fit into their strategy, I surveyed 512 social media marketers who leverage social commerce tools like active community engagement and user-generated content to learn if they’ve provided ROI.

Gen Z 134

Gen Z Inbound Marketing User-Generated Entertainment 134

Hubspot Marketing

NOVEMBER 26, 2019

In TikTok's first year, all we really knew was that an odd-ball video app was going viral, topping global app store charts, and gaining a huge fanbase from Gen-Z. But now, shortly after TikTok's first birthday, we know a lot more about it as sites like Digiday , AdWeek , and our own Marketing Blog regularly cover it.

Gen Z 145

Gen Z Entertainment Millennials Advertisers 145

Hootsuite

JULY 11, 2022

of internet users ages 16 to 64 call Snapchat their favourite social media app. Advertisers on SnapChat have the potential to reach 557.1 39% of Snapchat’s advertising audience is between the ages of 18 and 24. So if your brand targets Gen Z audiences, Snapchat should definitely be on your radar.

Gen Z 109

Gen Z User-Generated Advertisers Advertising 109