Hubspot Marketing

JANUARY 16, 2023

Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it's become a leading marketing strategy in 2023. Here, we've rounded up 31 stats to give you a better picture of the influencer landscape, its effectiveness, and the platforms that get the most traction in this space.

Influencer Marketing 145

Influencer Marketing Gen Z Millennials Price 145

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08

Influencer Marketing 113

Influencer Marketing Gen Z Fashion Food 113

Spiralytics

JANUARY 26, 2023

This phenomenon is the main reason why the influencer marketing industry is worth a whopping $16.4 Thanks to emerging personalities through parasocial relationships on social media, influencer marketing has become an effective strategy for brands to reach a wider audience. Is Influencer Marketing Really Worth It?

Influencer Marketing 129

Influencer Marketing Branding Fashion Price 129

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. The influencer marketing industry is expected to reach $21.2 The influencer marketing industry is expected to reach $21.2

Influencer Marketing 134

Influencer Marketing Entertainment Marketers Marketing 134

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. Let’s look at how to make a social media influencer program work for you. What is influencer marketing?

Influencer Marketing 145

Influencer Marketing Marketers Marketing Affiliate Marketing 145

Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. Brands will need to be aware of the dance floor if they want to disrupt the music in a way that resonates with influencers and consumers alike. Influencer marketing has transformed how we shop.

Influencer Marketing 113

Influencer Marketing Market Trends Gen Z Fashion 113

SocialPilot

FEBRUARY 5, 2024

With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. More than 60% of Twitter users follow at least one influencer, higher than any other social media channel. This figure demonstrates the effectiveness of Twitter influencer marketing.

Influencer Marketing 112

Influencer Marketing Marketers Marketing Entertainment 112

SocialPilot

FEBRUARY 21, 2024

Digital marketing is rapidly taking over the marketing industry, with influencer marketing being the most popular form. One of the best online marketing platforms is Instagram. As per the latest reports, Instagram has the highest number of influencers, and 80.8% What is Instagram Influencer Marketing?

Influencer Marketing 109

Influencer Marketing Fashion Marketers Marketing 109

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach.

Target Market 131

Target Market Advertising Advertisers Neuromarketing 131

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing 114

Influencer Marketing User-Generated Key Performance Indicator Analytics 114

Sprout Social

JULY 30, 2024

Despite some of the risks, brands are still investing a significant percentage of their marketing budgets into influencer marketing , a testament to its effectiveness. Why influencer brand safety is more important than ever Spending on influencer marketing is a massive part of overall marketing budgets—and is continuing to grow.

Influencer Marketing 98

Influencer Marketing Branding Health Logistics 98

Martech

OCTOBER 17, 2023

Yet, there’s a light cutting through this online haze: influencer marketing. Before swiping that company card, join me as we uncover the genuine power of influencer marketing and how it can redefine your brand’s narrative. 2022 was a revelation, with B2B diving headfirst into influencer partnerships.

Influencer Marketing 130

Influencer Marketing Branding User-Generated Marketers 130

Hubspot Marketing

SEPTEMBER 26, 2024

Fully embrace the influencer buzz. James de Feu says the golden age of paid advertising is over. De Feu is so confident about influencer marketing that he negotiated to bring it under his paid ads team. And he's okay with it. He's also the manager of paid ads at Zapier. Get used to cha-cha-changes.

Influencer Marketing 125

Influencer Marketing Fashion Advertisers Advertising 125

Jeff Bullas

FEBRUARY 1, 2023

Other Ad Networks You can also get traffic to your YouTube channel from other advertising networks, such as Facebook ads or native advertising platforms like Outbrain. Influencer Marketing The final way to buy YouTube subscribers is to collaborate with influencers on a paid campaign. Try Google Ads Now #3.

Influencer Marketing 306

Influencer Marketing User-Generated Promotion Advertisers 306

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. As per the data from Stastica, the SaaS market will reach $374.50

Influencer Marketing 106

Influencer Marketing User-Generated Education Marketers 106

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

Influencer Marketing 117

Influencer Marketing Customer Journey Health Marketers 117

SocialPilot

MARCH 11, 2024

As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?

Influencer Marketing 91

Influencer Marketing Transform Marketers Marketing 91

SocialPilot

FEBRUARY 1, 2024

Micro-influencers are the rising stars of influencer marketing. of the whole influencer population. While the big influencers are losing their grip on audience trust, micro-influencers are shining in getting more engagement and better conversion rates at affordable prices. They make up 47.3%

Influencer Marketing 95

Influencer Marketing Marketers Marketing Price 95

Hubspot Marketing

MAY 16, 2023

Many television networks and streaming platforms rely on advertising for revenue, which could be threatened if there’s no fresh content to air. If networks and streaming services are unable to air new content, advertisers could be looking to shift dollars elsewhere. This time around, advertisers and audiences have more options.

Advertising 125

Advertising Advertisers Entertainment Marketers 125

Hubspot Marketing

MAY 31, 2024

That second kind of advertising is called native advertising. Brands who master native advertising strategy create relatable content, show engaging visuals, and make their customer the hero. Brands who master native advertising strategy create relatable content, show engaging visuals, and make their customer the hero.

Advertising 107

Advertising Advertisers Gen Z Inbound Marketing 107

illumin

FEBRUARY 29, 2024

YouTube is a digital advertising powerhouse and has been since its founding in 2005, and so are the creators on its platform. User creation is the heart of the video-sharing site’s business model, and it should be at the heart of advertisers’ strategy too. That said, YouTube can be a risky place to advertise if you don’t do it right.

Advertising 105

Advertising Advertisers Branding Shoppers 105

Rock Content

OCTOBER 20, 2023

Now, statistics about influencers show that Influencer Marketing has already become part of companies’ strategies and is only growing. Still, it’s important to follow the evolution of influencers to understand how they can shape consumer behavior and the best ways to connect with them.

Influencer Marketing 97

Influencer Marketing Gen Z Marketers Marketing 97

Jeff Bullas

JANUARY 22, 2023

Bonus: Influencer Marketing Another way of buying Spotify plays is to make the most of influencer marketing. The thing about influencer marketing is that it involves many more factors than direct advertising, so we’re not saying that it’s necessarily simpler or more straightforward.

Promotion 298

Promotion Influencer Marketing Social Media Marketing Price 298

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023.

Advertising 97

Advertising Advertisers PR Millennials 97

Sprout Social

AUGUST 3, 2022

If you’re looking to increase brand awareness and reach for your business through online advertising, there’s no better platform to turn to than the Internet’s second largest search engine. However, Influencer Marketing Hub’s analysis states that on average, CPV bidding costs around 1-3 cents per view.

Advertising 124

Advertising Advertisers User-Generated Price 124

Jeff Bullas

FEBRUARY 15, 2023

Instagram is a social media platform that has quickly become a major player in the world of business and influencer marketing. The place of Influencer marketing on Instagram Instagram has also become a key player in the world of influencer marketing. So is going after free Instagram followers worth it?

Affiliate Marketing 276

Affiliate Marketing Influencer Marketing Promotion User-Generated 276

Marketing Insider Group

NOVEMBER 6, 2024

Paid media advertising is a cornerstone of digital marketing, allowing businesses to reach targeted audiences and maximize their visibility online. According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023.

Advertising 69

Advertising Advertisers Law User-Generated 69

Sprout Social

SEPTEMBER 25, 2024

As brands rush to TikTok and Instagram for influencer marketing , don’t forget: Facebook’s billions of users aren’t going anywhere. With less competition on Facebook, you can score better deals with influencers and gain more visibility for your brand. What is Facebook influencer marketing?

Influencer Marketing 75

Influencer Marketing Marketers Marketing User-Generated 75

Hubspot Marketing

JANUARY 19, 2024

Conversely, influencers are individuals who amass sizeable followings on social media and create content meant to promote or sell products and services. Influencers typically have partnerships or deals with brands and use their online presence to advertise on the brand's behalf. And they are very pricey to work with.

Gen Z 134

Gen Z Influencer Marketing PR Promotion 134

Marketing Insider Group

MARCH 4, 2024

Consumers have a love-hate relationship with digital advertising. How can marketers ensure their ads are welcomed rather than resented? However, in an era of heightened concerns about online privacy, consumers are demanding more respect from advertisers. Fold contextual advertising into your mix. billion by 2026.

Advertising 82

Advertising Advertisers Whitepaper User-Generated 82

Martech

OCTOBER 8, 2024

While 78% were very satisfied with the quality of leads when content syndication was combined with display advertising, 35% thought content syndication would provide poor leads; that’s a minority but a substantial one.

CMO 144

CMO Marketers Marketing Influencer Marketing 144

Martech

MAY 16, 2024

CPG and retail advertisers depend on building awareness at the top of the funnel, spending billions on digital advertising to tap into, which has penetrated the vast majority of U.S. Dig deeper: How CTV can deliver market research for B2B marketers Influencers and the role of social media Marketers are expected to spend $35.09

Retail 135

Retail Entertainment Influencer Marketing Advertisers 135

Jeff Bullas

FEBRUARY 21, 2023

The benefit of email marketing over other forms is that you have a direct line to your readers. Paid Advertising If you want to reach an even wider audience, you can always resort to paid advertising. Influencer marketing Influencer marketing is another great way for promoting your blog content.

Promotion 252

Promotion Analytics SEO Influencer Marketing 252

Businesses Grow

JUNE 10, 2024

This time, he decided to take a look at the other side of the equation, which of course is most interesting to brands and marketing and advertising professionals like me. An influencer is someone who posts content on social media regularly and has a significant following. So, what exactly is driving these results?

Advertising 74

Advertising Advertisers Branding Market Research 74

Search Engine Land

SEPTEMBER 8, 2023

Brands were advised to consider adjusting their campaign strategies to align with the rising popularity of influencers after this finding was revealed in Insider Intelligence’s Influencer Marketing 2023 report. As more businesses embrace influencer marketing, the way people consume ads is shifting.

Influencer Marketing 128

Influencer Marketing Advertisers Advertising Search Marketers 128

Adams & Knight Marketing

APRIL 16, 2023

In March, Adams & Knight was honored with seven Adrian Awards, including one gold by the Hospitality Sales & Marketing Association International (HSMAI). Avon, Conn., The agency also received two additional IAC awards for clients in the healthcare and financial services industry.

PR 130

PR Influencer Marketing Advertisers Advertising 130

Martech

FEBRUARY 27, 2024

Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like billboards, print ads and TV commercials. This shift is powered by the authenticity and relatability of influencers, qualities that traditional advertising mediums struggle to match.

Branding 131

Branding Law Influencer Marketing Entertainment 131