Adams & Knight Marketing

APRIL 16, 2023

In March, Adams & Knight was honored with seven Adrian Awards, including one gold by the Hospitality Sales & Marketing Association International (HSMAI). Avon, Conn., The agency also received two additional IAC awards for clients in the healthcare and financial services industry.

PR 130

PR Influencer Marketing Advertising Advertisers 130

Hubspot Marketing

JANUARY 19, 2024

Conversely, influencers are individuals who amass sizeable followings on social media and create content meant to promote or sell products and services. Influencers typically have partnerships or deals with brands and use their online presence to advertise on the brand's behalf. And they are very pricey to work with.

Gen Z 137

Gen Z Influencer Marketing PR Promotion 137

Adams & Knight Marketing

MARCH 23, 2023

The Adrian Awards is the world’s largest and most prestigious travel marketing competition, recognizing the outstanding work of hospitality brands and agencies for creativity and innovation in advertising, digital, public relations/communications, and integrated campaigns.

PR 130

PR Influencer Marketing Advertising Advertisers 130

Sachs Marketing Group

JANUARY 13, 2025

In this blog, well explore why a multi-channel strategy is no longer optional and how Sachs Marketing Group serves as the all-in-one partner businesses need to navigate and thrive in todays dynamic world of digital marketing. Effective social media marketing includes: Organic content creation to connect with audiences authentically.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Adams & Knight Marketing

FEBRUARY 8, 2023

The podcast, available on most streaming platforms, goes in depth with marketing experts on a variety of recent trends including sonic branding, employee engagement, website development, influencer marketing, TikTok and more. at the annual Advertising Club of Connecticut Award Show.

PR 130

PR Advertising Advertisers Influencer Marketing 130

Adams & Knight Marketing

APRIL 26, 2021

Adams & Knight is a branding and marketing consultancy based in Connecticut that specializes in results-driving advertising, digital marketing, PR, social media, content marketing and marketing technology services. ” About Adams & Knight.

Health 130

Health PR Analytics Influencer Marketing 130

Jeff Bullas

JANUARY 30, 2023

This included my current situation and…reading “ The 4 Hour Work Week ” by Tim Ferriss, diving into David Meerman Scott’s book “ The New Rules of Marketing and PR ” to discover his take on the role of content in an online social media blogging world and a burning curiosity about the rising social media platforms of Twitter and Facebook.

Fashion 230

Fashion Affiliate Marketing PR Industry Insights 230

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Here’s what you can expect from the PR landscape in 2022 and beyond. PR will continue to evolve over the next few years.

Communications 118

Communications PR Gen Z Analytics 118

Buffer Marketing

OCTOBER 28, 2024

Influencity: Influencer marketing management on a budget Source: Influencity Many influencer marketing tools are in the thousands per month. But Influencity makes influencer marketing management a lot more achievable for those with a modest budget. Pricing: $625 setup fee.

Digital Marketing 104

Digital Marketing Price User-Generated Affiliate Marketing 104

Sprout Social

OCTOBER 21, 2021

Advertising spots or sponsored articles are media coverage that your brand pays for and controls. This is where PR work comes in. You can use paid media in the form of paid search advertising to guarantee placement, but SEO tactics let you work organically to obtain ‘free’ placement if you execute them successfully.

PR 145

PR SEO Advertising Advertisers 145

Sprout Social

JANUARY 25, 2021

For all the think pieces out there proclaiming influencers are a dying breed, influencer marketing is unquestionably here to stay. Sixty-three percent of marketers plan on increasing their influencer marketing budget in the next year. Knowing how to research influencers makes all the difference.

Influencer Marketing 139

Influencer Marketing Price Manufacturing Marketing 139

Calvyn Lee Blog

JANUARY 28, 2023

As social platforms continue working to make in-app purchases easier throughout 2023, each update will allow marketers and brands to get creative with customer experiences as they capture impulse buys. Haven’t thought about accessibility in marketing yet?

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Hubspot Marketing

NOVEMBER 30, 2022

You can engage audiences at every stage with digital marketing. If you place an advertisement on TV, in a magazine, or on a billboard, you have limited control over who sees the ad. The same can’t be said for traditional forms of advertising. Digital marketing is measurable. Let's dive deeper.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Martech

JUNE 22, 2023

Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. One is PR Assistant which helps draft press releases and personalize pitches to journalists. Nativo ’s released its ContentAI suite for advertisers and publishers.

PR 106

PR User-Generated Influencer Marketing Analytics 106

Sprout Social

SEPTEMBER 18, 2023

For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. Let’s look at some techniques you can use to audit your current marketing budget and prioritize things that move the needle the most.

Social Media Marketing 143

Social Media Marketing Marketing Marketers Influencer Marketing 143

Sprout Social

SEPTEMBER 2, 2022

Influencer Marketing 101 (Influencer Marketing Hub). Influencer marketing is a powerful engagement tool for marketing and PR teams alike. But 36% of marketers say not having enough resources to manage creator relationships is their main challenge when tapping into the creator economy.

Social Media Marketing 140

Social Media Marketing Price Marketers Marketing 140

Scoop.it!

FEBRUARY 7, 2023

The customer journey has morphed from the days when consumers would sit back, relax and watch an advertisement. As businesses adapt to embrace new technologies, they’ve started to use influencers and user-generated content for marketing purposes. Because of this, we’ve learned to block corporate advertising out.

User-Generated 111

User-Generated Customer Journey Customer Affiliate Marketing 111

Customers.ai

DECEMBER 12, 2023

Referral & Influencer Marketing Tools According to Insider Intelligence, brands will spend an estimated $7.14 billion on influencer-related marketing campaigns in 2024. VSL’s ability to understand and mimic human language allows marketers to produce truly high-quality content.

eCommerce 106

eCommerce PR User-Generated Marketing 106

Sprout Social

APRIL 13, 2017

Although some marketers have questioned the value of influencer marketing , it has become one of the most effective marketing tactics for many successful brands. Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85

Influencer Marketing 109

Influencer Marketing Price PR User-Generated 109

Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. This capability helps PR, social and customer service teams to immediately address such comments and take appropriate action.

Marketing Strategy 133

Marketing Strategy Manufacturing PR Marketers 133

Businesses Grow

MARCH 11, 2024

First, let’s be clear that when I say “community,” I mean either building or partnering with an online or offline community who: know each other gather for s unified purpose participate in the direction and evolution of the community This is different than influencer marketing, which I probably need to address in a separate post.

Branding 120

Branding Customer loyalty PR Influencer Marketing 120

Marketing Insider Group

SEPTEMBER 7, 2021

Creative agencies cover a wide range of specialty areas including content, marketing, advertising, and design. Design : designing digital and print materials like websites, brand assets, advertisements and more. PR : handle strategic communications that increase brand awareness and build a strong brand reputation.

PR 138

PR Promotion SEO Advertising 138

Hootsuite

NOVEMBER 2, 2022

Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is sponcon? Write a clear brief. Get the free template now!

Branding 117

Branding Influencer Marketing Affiliate Marketing Finance 117

Hootsuite

MAY 10, 2021

For business-to-business (B2B) companies , social media can provide a means to boost brand visibility and advertise solutions to potential partners and customers. Global businesses reach specific market segments on social media through the use of different platforms and accounts. View this post on Instagram. Peloton and the U.S.

PR 145

PR Social Media Marketing Influencer Marketing B2C 145

Hubspot Marketing

OCTOBER 17, 2023

Adam Glazer , President of Partner Commerce recommends that, “Affiliate managers should be embedded into marketing, sales, and potentially other teams where their role is needed to ensure that affiliates are getting the best support to be successful in their efforts.” Influencers will take the center stage.

Affiliate Marketing 132

Affiliate Marketing Market Trends B2C Transform 132

Search Engine Land

NOVEMBER 1, 2023

The role of search, social and retail in your marketing mix Before we dive deeper, let’s align our understanding of each channel’s roles and responsibilities. Evolution of retail media platforms Retail media platforms are evolving to offer more than just advertising space.

Retail 93

Retail Branding User-Generated SEO 93

Sprout Social

JANUARY 12, 2022

With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? The not-so-hidden power of word of mouth advertising. How to build a word of mouth marketing strategy: 8 tactics and examples.

User-Generated 145

User-Generated eCommerce Shoppers Promotion 145

Hubspot Marketing

APRIL 5, 2023

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.

Inbound Marketing 134

Inbound Marketing Whitepaper Real Estate Non-Profit 134

Orbit Media Studios

MARCH 29, 2023

More specifically are the actual social networks, the search keywords, the link attraction plans, the email list growth plans and outreach ideas for digital PR. What if we support this with paid advertising? And it’s focused on the local market, which fits our audience. Success metrics How will we know it worked?

Marketing Strategy 126

Marketing Strategy Content Marketing PR Non-Profit 126

Customers.ai

FEBRUARY 7, 2024

Follow their lead for a masterclass in making your mark in the advertising universe. Antonis Kocheilas CEO, Ogilvy Advertising Twitter / LinkedIn Expertise: Advertising, Brands, AI Antonis Kocheilas, the man steering the ship at Ogilvy Advertising, is a strategist at heart with a knack for big-picture thinking.

Transform 86

Transform eCommerce Non-Profit Advertising 86

Neil Patel

APRIL 7, 2021

From history lessons to advertising theory, this book shares strategies for the most effective digital messaging you’ve ever known. Perfect for marketers of any medium, this book should definitely have a place on your shelf. Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising.

Marketers 128

Marketers Marketing Transform Digital Marketing 128

Exposure Ninja

JUNE 23, 2022

Do I Need to Learn about Digital Marketing? Whether you are the owner of a fledgling startup or the CEO of a successful business, digital marketing will be an essential part of the advertising strategy you or your employees undertake to improve brand awareness and increase sales. Step 3 – Get Certified and Qualified.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketers 98

Marketing Insider Group

FEBRUARY 3, 2022

Paid media includes paid search ads (PPC), digital display (banner ads), owned media includes content marketing, social media marketing, and email marketing, and earned media includes PR and link building. Marketing Strategy and the 4 Ps. Advertising. It certainly doesn’t apply to B2B Marketing Strategy.

Marketing Strategy 107

Marketing Strategy Marketers Marketing PR 107

Neil Patel

JANUARY 18, 2023

Digital marketers need to pivot and think about ways to build their brand presence across all platforms, not just traditional search engines. SEO and content are still worthwhile investments, but newer opportunities such as influencer marketing and digital PR should also be part of the plan. Not yet convinced?

SEO 113

SEO Gen Z User-Generated Advertising 113

Buffer Marketing

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. This approach allows for richer storytelling, a better understanding of audience pain points, and reaching more people. 

Gen Z 139

Gen Z Entertainment Transform User-Generated 139

Buffer Marketing

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. This approach allows for richer storytelling, a better understanding of audience pain points, and reaching more people. 

Gen Z 139

Gen Z Entertainment Transform User-Generated 139

Buffer Marketing

JUNE 13, 2024

Earned channels Earned media includes user-generated content (UGC), media coverage, social media shares, as well as PR and guest posts your brand pushes out. Paid channels Paid media includes PPC ads, sponsored posts, and influencer marketing, which is most often conducted on social media and search engine channels.

PR 129

PR User-Generated Promotion Key Performance Indicator 129