Buffer Marketing

JULY 22, 2024

Enter: Social media advertising. It’s an arm of social media marketing where you spend money to reach the right audience. Getting started with social media advertising is overwhelming, to say the least. In this article, you’ll learn everything you need to know to kickstart your social media advertising efforts.

Advertising 102

Advertising Advertisers Gen Z Social Media Marketing 102

Hubspot Marketing

NOVEMBER 4, 2024

How to Get Approved for Instagram Shopping Instagram Product Tagging Savvy Tips for Getting the Most Out of Instagram Shopping Are Instagram Shopping tools effective in 2024? The simple answer is yes — and I say this as both a marketer, consumer, and aspiring entrepreneur. Should you use Instagram Shopping for your business?

Product 113

Product User-Generated eCommerce Shipping 113

Marketing Insider Group

NOVEMBER 6, 2024

Paid media advertising is a cornerstone of digital marketing, allowing businesses to reach targeted audiences and maximize their visibility online. According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023.

Advertising 69

Advertising Advertisers Law User-Generated 69

Sprout Social

DECEMBER 20, 2024

It’ll show you how it works with influencer marketing and how to measure its return on investment. Branded content on TikTok is a form of advertising where brands collaborate with creators to produce content that seamlessly integrates the brand’s message or product. What is TikTok branded content?

Branding 125

Branding Influencer Marketing User-Generated Key Performance Indicator 125

Hubspot Marketing

NOVEMBER 18, 2024

When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. Who hasn't seen or read about the hype around influencer power, right? However, I hit a wall as it was time to take the following steps to work with influencers. percent) Instagram (46.7

Influencer Marketing 129

Influencer Marketing Price Affiliate Marketing Millennials 129

Hubspot Marketing

AUGUST 25, 2022

If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. Influencer marketing is an incredibly effective strategy. As a result, influencer marketing has naturally become one of the most popular marketing methods. Influencer Collaboration.

Influencer Marketing 145

Influencer Marketing Marketing Strategy Marketers Marketing 145

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Influencer Marketing 144

Influencer Marketing Affiliate Marketing Marketing Marketers 144

Sprout Social

NOVEMBER 26, 2024

Running influencer marketing campaigns that are engaging and FTC-compliant is a tricky balance. You want your influencer partnerships to feel natural and engaging. But at the same time, brands and influencers must be upfront about partnerships to avoid hefty penalties. DO: Be crystal-clear. Keep it simple.

Gen Z 124

Gen Z Influencer Marketing Health Promotion 124

Hubspot Marketing

NOVEMBER 18, 2022

As audiences put a significant amount of trust in their favorite influencers, it makes sense that marketers would want to pay more attention to influencer marketing than before. This post will go over the data-backed benefits of using influencer marketing, along with insight from a HubSpot social media expert.

Influencer Marketing 145

Influencer Marketing Marketing Marketers Market Trends 145

Hubspot Marketing

JANUARY 16, 2023

Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it's become a leading marketing strategy in 2023. Here, we've rounded up 31 stats to give you a better picture of the influencer landscape, its effectiveness, and the platforms that get the most traction in this space.

Influencer Marketing 145

Influencer Marketing Gen Z Millennials Price 145

Spiralytics

JANUARY 26, 2023

This phenomenon is the main reason why the influencer marketing industry is worth a whopping $16.4 Thanks to emerging personalities through parasocial relationships on social media, influencer marketing has become an effective strategy for brands to reach a wider audience. Is Influencer Marketing Really Worth It?

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Influencer Marketing Branding Fashion Price 129

Sprout Social

MAY 9, 2024

The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. Then, there’s influencers—the dancers commanding the room with their magnetic energy and vibrant moves. There’s no denying the impact of influencers on social media, culture and commerce.

Influencer Marketing 129

Influencer Marketing Market Trends Gen Z Fashion 129

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

Influencer Marketing 141

Influencer Marketing Customer Journey Health Marketing 141

illumin

APRIL 9, 2025

Join us for an insightful Inside Scoop discussion on the ethics of influencer marketing in 2025 with industry leaders Garett Senez ( Quark (HQ) ) and Lyndsie Wise (illumin). Garett is a founder and partner at Quark Baby, a company that offers innovative consumer products for modern parents.

Influencer Marketing 52

Influencer Marketing Marketing Marketers Advertising 52

Hubspot Marketing

OCTOBER 11, 2024

And in others, the inner workings and processes have been considerably more intricate, sometimes including a product manufacturer, global distributor, and hundreds of independent retail organizations operating around the world. Put simply, when B2B2C marketing is utilized effectively, everybody wins.

Manufacturing 132

Manufacturing B2C eCommerce Marketing 132

Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. Let’s look at how to make a social media influencer program work for you. What is influencer marketing?

Influencer Marketing 145

Influencer Marketing Marketing Marketers Affiliate Marketing 145

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08

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Martech

AUGUST 29, 2024

Jun Group has an enhanced sentiment analysis tool for influencer marketing campaigns. Outset’s new AI-moderated usability testing feature allows researchers to leverage AI moderators to conduct testing, with the AI guiding participants through product experiences and asking contextual questions in real time.

Marketing Automation Platform 113

Marketing Automation Platform Influencer Marketing Advertising Advertisers 113

SocialPilot

FEBRUARY 5, 2024

With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. More than 60% of Twitter users follow at least one influencer, higher than any other social media channel. This figure demonstrates the effectiveness of Twitter influencer marketing.

Influencer Marketing 119

Influencer Marketing Marketing Marketers Entertainment 119

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing 130

Influencer Marketing User-Generated Key Performance Indicator Analytics 130

Sprout Social

SEPTEMBER 17, 2024

YouTube: Utilize video content to offer comprehensive product reviews and exclusive peeks behind the scenes of your brand, building transparency and trust. This is essential as your social media goals are likely serve the same purpose as your overall marketing goals: to increase brand awareness, engage your community and drive web traffic.

Retail 121

Retail Shoppers User-Generated Customer Journey 121

Hubspot Marketing

APRIL 23, 2025

In other words, how much would you have to spend on advertising to get the same level of attention? Influencer marketing: When influencers, bloggers, or vloggers organically hype up your product/service to their audience. Its high-quality Signature Select products and dedication to its $1.50 billion in 2024.

PR 100

PR User-Generated Transform Thought Leadership 100

Hubspot Marketing

NOVEMBER 26, 2024

Content has the same need to find product-market fit as products and solutions do.” Up next, 15% of marketers also identified reaching their target audience as one of their top social media challenges. And when it comes to influencer marketing, Melnikova says: “Savvy brands will work with influencers to create content.

Social Media Marketing 107

Social Media Marketing Gen Z Marketing Marketers 107

Buffer Marketing

OCTOBER 30, 2024

Meta ad library dives deeper for ads under issues, elections, or politics The Meta ad library only shows the ads that are currently running (aka, they are “active ads” on Meta) — unless an advertiser is running an ad that’s classified under the ad category “issues, elections, or politics.”

Advertising 114

Advertising Advertisers Law Branding 114

Martech

APRIL 17, 2025

This product integrates chat, voice, images and video into a single AI-powered conversational experience for users. This program offers a structured environment for marketing leaders to explore AI solutions for content operation optimization. It provides a way for marketers to define their AI strategy and develop tailored solutions.

Transform 107

Transform User-Generated eCommerce Advertisers 107

Hubspot Marketing

SEPTEMBER 9, 2024

HubSpot research shows social media is Gen Z’s #1 channel for product discovery, and 43% have bought something via a social media app in the past three months. Explore which influencers and creators your Gen Z buyers follow and if you can potentially partner with them. What can you do as a marketer? eMarketer found that 64.2%

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Gen Z Millennials Entertainment User-Generated 142

SocialPilot

JANUARY 31, 2024

The power of influencers can turn a brand into a phenomenon and a product into a movement. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. You should start by reading some impactful influencer marketing case studies.

Influencer Marketing 119

Influencer Marketing User-Generated Education Marketing 119

Buffer Marketing

FEBRUARY 6, 2025

After all, 45 percent of users continued searching for more info about a product or service after discovering something on the TikTok app. A TikTok business account is suitable for people using the TikTok app to promote their products or services. It can be a product page or some more info about your business.

SEO 108

SEO Real Estate User-Generated Promotion 108

SocialPilot

FEBRUARY 21, 2024

Digital marketing is rapidly taking over the marketing industry, with influencer marketing being the most popular form. One of the best online marketing platforms is Instagram. As per the latest reports, Instagram has the highest number of influencers, and 80.8% What is Instagram Influencer Marketing?

Influencer Marketing 116

Influencer Marketing Fashion Marketing Marketers 116

Sprout Social

APRIL 21, 2025

Listening to and interacting with these targeted communities is the basis for a niche marketing strategy. For brands, this marketing approach often looks like influencer partnerships, social and community teams interacting in/hosting niche spaces, or highly targeted social advertising.

Branding 110

Branding Finance Fashion Health 110

Martech

DECEMBER 18, 2024

They prefer raw, unfiltered content over highly produced marketing materials. Key takeaway: Gen Z can be reached more via influencer marketing than any other generation. Impact over features They’re less interested in what a product does and more focused on its impact.

Gen Z 105

Gen Z Transform Health Entertainment 105

Martech

SEPTEMBER 5, 2024

It’s been a bad week for Microsoft’s AI products. Pentaleap’s modular retail media platform creates an open, efficient ecosystem for retail media networks and advertisers. IZEA Worldwide’s IZZY is an AI assistant for influencer marketing professionals, available to users of IZEA Flex.

Retail 109

Retail CRM SEO Social Media Marketing 109

illumin

MARCH 10, 2025

Join us on April 2, 2025, for an exclusive discussion on the ethics of influencer marketing in 2025, hosted by Garett Senez (VP Marketing/Partner, QuarkBaby) and Lyndsie Wise (Senior Director, Product Marketing, illumin).

Influencer Marketing 52

Influencer Marketing Marketing Marketers Advertising 52

Martech

SEPTEMBER 24, 2024

That points to production shortfalls and a lack of data-informed messaging. We could see that email marketing was our saving grace. Why take money from some fun place, like influencer marketing and add it to something that works well enough without it? You can send a bad email and still make money.

CMO 126

CMO Email Marketing Influencer Marketing Promotion 126

Martech

OCTOBER 18, 2024

Companies can showcase products and services, generate leads, build brand awareness and establish “thought leadership” within their industry. This professional focus makes it an ideal place to find the people who may be interested in purchasing your product. Product] is their best work in years.”

User-Generated 138

User-Generated Thought Leadership Promotion Analytics 138

Martech

OCTOBER 17, 2023

Yet, there’s a light cutting through this online haze: influencer marketing. Before swiping that company card, join me as we uncover the genuine power of influencer marketing and how it can redefine your brand’s narrative. 2022 was a revelation, with B2B diving headfirst into influencer partnerships.

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Influencer Marketing Branding User-Generated Marketing 123