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20 Tools & Resources for Conducting Market Research

Hubspot Marketing

With market research, you determine whether the opportunity exists, how to position the product or service, or what consumers' opinions are after the launch. Here are 21 of the best tools for conducting market research, including a few recommendations directly from HubSpot market researchers. Let's dive in.

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What is Comparative Advertising?

Neil Patel

One strategy by which to do this is comparative advertising. It requires a little finesse, so before you add comparative advertising to your marketing strategy , here’s a rundown of how it works. An Overview of Comparative Advertising. Comparative advertising works best when you’re making specific, measurable comparisons.

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8 Content Marketing Research Tools You Should Be Using

Marketing Insider Group

In-depth content marketing research. However, diving deep into research can sometimes feel impossible. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. Advertising research. Traffic analytics.

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How to protect your marketing survey against AI bot attacks

Martech

” AI bots are starting to deliver on that promise in market research data, to the detriment of research practitioners and their clients. Dig deeper: How to make the most of your market research data How did we detect them? As a result, it is impacting your campaign success rates.

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How to Build a Successful Online Community: A Step-by-Step Guide

Hubspot Marketing

It’ll help you throughout every other step of the process, from deciding the platforms you use to how you advertise your community — really any additional steps you go through along the way. A few tools and resources I recommend to learn more about your audience are market research , social media analytics, and customer surveys.

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5 Steps to Create an Outstanding Marketing Plan [Free Templates]

Hubspot Marketing

In my experience, you need a lot of patience when doing a SWOT analysis; it requires market research and competitive analysis to become truly accurate. Customer Analysis In this part of the marketing plan outline, you get plenty of space to share all the data you collected during your market research.

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What Makes Effective B2B Content Marketing? [Research]

Marketing Insider Group

The number one content marketing challenge faced by B2B marketers remains producing engaging content (60%), followed by measuring content effectiveness (57%) and producing content consistently (57%). 2016 B2B Content Marketing Benchmarks, Budgets and Trends Report from MarketingProfs.