SmartBrief - Marketing

SEPTEMBER 18, 2024

In the marketing and advertising sector specifically, a 2024 survey in the UK-based Marketing Week found that, on average, female marketers’ full-time pay was 16% less than that of men working full-time in the sector. Did growing up in this world help you in your advertising career? In 2023, the pay gap stood at 16.5%.

Gen Z 95

Gen Z Millennials Advertising Advertisers 95

Martech

JULY 15, 2021

Some 79% of referrals through the program represent the Millennial or Gen Z age groups – and a statistic like that can hardly be a coincidence. Yelp, the popular local business discovery platform has launched Yelp Audiences to connect national and regional advertisers with consumers based on Yelp search activity.

Gen Z 109

Gen Z Millennials Direct Mail Retail 109

Hubspot Marketing

AUGUST 2, 2018

Fortunately, online advertising has rapidly evolved since the 90’s, so you don’t have to rely on attention-repellent banner ads anymore. Let’s read on to dive deeper into modern online advertising and learn the capabilities of the most effective advertising channels on the internet today. Paid Search Advertising.

Advertising 145

Advertising Advertisers User-Generated Promotion 145

SocialPilot

FEBRUARY 19, 2025

Collects user data for targeted advertising purposes. Post Scheduling No native scheduling features Offers native scheduling with X Pro subscription Advertising Model Does not run advertisements and focuses purely on user experience. Relies on advertising revenue, displaying targeted ads to users. Male: Around 63%.

Gen Z 111

Gen Z User-Generated Advertising Advertisers 111

Set Up

SEPTEMBER 10, 2024

While Millennials have more established careers and spend more, Gen Z has the power to shape trends and is increasing its purchasing power as it continues to take over the workforce. Gen Z also prefers raw, unfiltered content over polished advertisements. According to NIQ , Gen Z is expected to have $2.7 Authenticity builds trust.

Gen Z 59

Gen Z Millennials User-Generated Fashion 59

Hootsuite

SEPTEMBER 21, 2021

This is even more so true for generation Z and millennials. 63% say they trust what influencers say about brands more than what brands say about themselves in their advertising. That’s where a Net Promoter Score, also called an NPS score, can help. NPS makes it clear who your promoters are. Source: MailChimp.

Promotion 134

Promotion Customer loyalty Gen Z Customer Journey 134

Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

illumin

AUGUST 27, 2024

Retailers and advertisers have every reason to look forward to fall 2024 with cautious optimism. With the fall almost upon us, there are several crucial retail trends that advertisers should keep an eye on for their upcoming campaigns. Made for marketers Learn how illumin unlocks the power of journey advertising for retail Get started!

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. More importantly, the best reviews are organic and not overly promotional. Obvious or over-the-top self-promotion.

Gen Z 102

Gen Z Copywriting Real Estate Marketers 102

Hubspot Marketing

NOVEMBER 18, 2024

I mean, the data shows that “ nearly 50 percent of millennials worldwide find influencers’ recommendations more engaging than regular advertisements.” Affiliate Marketing In this model, the influencers promote your brand's products and earn a percentage commission on the sales generated through their unique affiliate links.

Influencer Marketing 128

Influencer Marketing Price Affiliate Marketing Millennials 128

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. Digital advertising simply makes sense if you want to get your message, campaign, or promotion in front of your audience. Digital advertising has a lot to offer today’s marketers.

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. More importantly, the best reviews are organic and not overly promotional. Obvious or over-the-top self-promotion.

Gen Z 95

Gen Z Copywriting Real Estate Marketers 95

Martech

MARCH 10, 2023

They can be profitable for savvy advertisers looking to reach one of the most lucrative and elusive groups of consumers. In-game advertising merges ads with the game environment seamlessly. These ads are more powerful and effective than in-app advertisements — those annoying pop-ups or banner ads you commonly see in mobile app games.

Advertising 117

Advertising Advertisers Gen Z Non-Profit 117

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. Digital advertising has a lot to offer today’s marketers. H ere are 7 things we’ve learned about digital advertising, especially from big brands : 1. Digital Advertising is Targeted.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Hootsuite

SEPTEMBER 9, 2020

Social media advertising is a must if you’re looking to reach a new, targeted audience—fast. Advertising on social is a hyper-direct way to reach the audience you want. All the major social networks offer advertising options. Audience considerations: Instagram is most popular with millennials. Types of social media ads.

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Facebook marketing is promoting your company or brand on the Facebook platform.

Gen Z 66

Gen Z User-Generated Marketers Marketing 66

Sprout Social

FEBRUARY 28, 2025

Social media advertising statistics in the UK The UK’s social media advertising market is booming, with strong growth projected for 2025. social media advertising market is projected to reach 9.95 The UK’s social media advertising market is booming, with strong growth projected for 2025. million (+3.2%).

Gen Z 77

Gen Z Millennials Social Media Marketing User-Generated 77

Sprout Social

JANUARY 10, 2017

You need to figure out how to promote your YouTube channel if you want to be successful. Here are 16 ways to promote your YouTube channel like a pro: 1. As a result, organic search is one of the best ways to promote your YouTube channel. A good way to promote your YouTube channel is to join in on the conversations.

Promotion 111

Promotion User-Generated Millennials SEO 111

Hubspot Marketing

NOVEMBER 6, 2019

If you're an advertiser interested in spreading awareness to podcast listeners, the huge pool of podcasts might seem promising -- but also overwhelming. On a promising note, the growing number of podcasts has resulted in even more advertiser interest. Sounds like a huge pool right? alone by 2020. Consider podcast demographics.

Advertising 111

Advertising Advertisers Millennials Promotion 111

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. Just 52 percent of US Gen Zers are white, and almost one-quarter have at least one immigrant parent (compared to one in seven Millennials). They also watch less TV.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Hubspot Marketing

NOVEMBER 1, 2024

Influencer Marketing : Without retail or wholesale partners, having relevant influencers and creators promote your product can significantly impact how people perceive your brand. Community gives consumers something larger and deeper to promote and want to talk about. And all of that helps your brand awareness. Invest in paid ads.

Manufacturing 126

Manufacturing B2C Non-Profit eCommerce 126

Martech

APRIL 5, 2022

60% of consumers find the topic of diversity and inclusion to be important – Highest among parents with kids 2-12 (78%), African-Americans (80%), and younger generations (76% of Gen Z and 72% of millennials compared to just 46% of boomers). Facebook Advertising ) 61% of Americans find diversity in advertising important.

Gen Z 120

Gen Z Millennials Customer Acquisition Advertising 120

Sprout Social

JULY 30, 2018

Promoted Pin : A Promoted Pin is Pinterest’s version of an ad. Pinterest Advertising Ad Types. There are several ways of advertising on Pinterest. Promoted Pins. A Promoted Pin is just like a regular pin, except you can pay to have it promoted and seen by more people. Promoted Video Pins.

Advertising 106

Advertising Advertisers Promotion User-Generated 106

Adobe Experience Cloud Blog

NOVEMBER 7, 2018

It means an opportunity for promotion during public events and festivals. This method of advertising comes in the form of experience. Product-focused advertisement is no longer a tactic that the festival audience desires. What does this mean for your brand ? Brand sponsorships for music festivals, tours, and venues totaled $ 1.22

Branding 132

Branding Millennials Entertainment Thought Leadership 132

Sprout Social

SEPTEMBER 29, 2020

If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business. Cross-promote content from other platforms. This essentially creates user-generated content that is promoting your brand to their audience. Who can still benefit from Snapchat marketing?

Gen Z 141

Gen Z Millennials User-Generated eCommerce 141

Sprout Social

DECEMBER 12, 2024

Surreal Cereal: The unusual LinkedIn darling Surreal Cereal, the high protein, low sugar cereal, uses LinkedIn to draw attention to its latest product launches, brand partnerships, out-of-home advertising campaigns and to comment on the oddities of office culture. You can use humor and inside jokes to reach Millennials, Gen X and Boomers.

Gen Z 89

Gen Z Branding Retail Education 89

Spiralytics

JANUARY 15, 2025

From its evolving user base to new ad formats and performance benchmarks, understanding its advertising landscape is essential for creating successful campaigns in 2025. Here are the latest statistics to help you maximize your advertising efforts. Business of Apps ) Advertising contributed to 75% of X’s revenue in 2023.

Non-Profit 52

Non-Profit User-Generated Advertising Advertisers 52

Sprout Social

OCTOBER 22, 2024

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. Overly promotional tactics, forced authenticity and glomming onto trends doesn’t win their favor. Sound familiar?

Gen Z 97

Gen Z Branding User-Generated Influencer Marketing 97

Hootsuite

OCTOBER 8, 2020

Bonus: Download a free guide that reveals the steps to create custom Snapchat geofilters and lenses, plus tips on how to use them to promote your business. Across the world, Snapchat remains a popular social media platform for both Millennials and Gen Z. Together, Millennials and Gen Z have a direct spending power of $1 trillion.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketers 145

Bannerflow

SEPTEMBER 7, 2021

Car advertising campaigns are some of the most inventive around. So what did the dramatic fall in demand and production mean for car advertising campaigns? And with it came the latest complete with smart, engaging, multi-channel car advertising campaigns. The current state of car advertising campaigns. BestDayEver.

Advertising 98

Advertising Advertisers Gen Z Millennials 98

Martech

FEBRUARY 22, 2023

They also release new functionality for their users and advertisers every other week. are under 30, accounting for the Gen Z audience and younger millennials. 16% are older millennials between 30-39 years old, 13.9% A 2015 Google report (yes, eight years ago) showed that nearly half of all B2B buyers are millennials.

Millennials 122

Millennials Gen Z User-Generated Marketers 122

Marketing Insider Group

AUGUST 5, 2020

It will not be about spending more on blatant self-promotion to out-dated notions that no longer fit the reality of the world we live in. Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. million for the previous “generation x”.

Millennials 141

Millennials Gen Z Retail Marketers 141

Neil Patel

MARCH 18, 2021

We’ll take a look at who these consumers are, what experiences might influence how they respond to advertising, and a few best practices to make sure you hit the mark with your ads. Generation X has often been ignored as marketers instead targeted the larger baby boomer and millennial generations. What makes Generation X so valuable?

Millennials 127

Millennials User-Generated Shoppers Transform 127

Hubspot Marketing

DECEMBER 6, 2022

In this post, we’ll explore the requirements for YouTube advertisements by covering the following. Then, you’ll choose which type of advertisement you want. Ad formats are determined by the advertiser and may vary based on which delivery option is selected. So what are your options for advertising on YouTube?

Advertising 143

Advertising Advertisers Millennials User-Generated 143

Marketing Insider Group

DECEMBER 18, 2023

Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. Zemanta revolutionizes programmatic advertising with its comprehensive native advertising platform and Demand Side Platform (DSP). It is advertising for the modern internet.

Gen Z 127

Gen Z Millennials Advertising Advertisers 127

Neil Patel

MARCH 25, 2021

With the right TikTok marketing techniques , you can leverage this social network and open your brand up to an exciting market of Gen Z’ers and millennials. Remember, your target market on TikTok is mostly Gen Z’ers, millennials, and Generation Alpha. You can also promote discount codes or sales in your TikTok bio.

Product 141

Product eCommerce Millennials User-Generated 141

Neil Patel

OCTOBER 19, 2021

The good news is that as a brick-and-mortar business owner, you can promote your website to the foot traffic in and around your store to aid your online visibility and increase digital sales. Advertise Your Online Presence. Advertise details on any outside signage and in your windows for passing foot traffic to see.

Shipping 140

Shipping Shoppers Retail Transform 140