Hubspot Marketing

JUNE 22, 2022

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. In response, YouTube launched Shorts — enabling users to create 15-second videos with musical overlays. This also allows video marketers to play with different content types on the same platform. Why does this matter?

Gen Z 140

Gen Z Millennials Price Social Media Marketing 140

Hubspot Marketing

JULY 15, 2020

Now, the average social media user sees videos in the form of live streams, Stories, or Newsfeed posts on a daily basis. Consumer preference for video over other mediums is only expected to get stronger. As a marketer, you likely already know how effective the combination of video and marketing tactics can be.

Gen Z 145

Gen Z Entertainment Advertising Advertisers 145

Sprout Social

SEPTEMBER 3, 2020

In terms of Twitch marketing, the site’s demographics skew on the younger side. For brands targeting a millennial or Gen Z audience that has even the mildest interest in gaming, the platform is a potential goldmine. What are some Twitch terms that marketers should know? Twitch chat is where the magic happens! Twitch ads.

Gen Z 142

Gen Z Branding Millennials Real Estate 142

Hootsuite

DECEMBER 17, 2019

Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers. YouTube advertising statistics. How are they using it?

Advertising 145

Advertising Advertisers Marketing Marketers 145

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Quick Takeaways. Analyze Your Results.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Hubspot Marketing

NOVEMBER 5, 2019

Meanwhile, Pinterest continues to position itself as a tool for advertisers by improving its ad software. With all the social media platforms and product marketing opportunities out there, it might be hard to drill down on which platforms are key to your product marketing strategy.

Shoppers 144

Shoppers Product Gen Z Promotion 144

Hubspot Marketing

JANUARY 5, 2021

Another highlight in this video is that it caters to viewers who may be discovering the brand and those who already know it. Takeaways for Video Marketers. Short-form video requires taking a more authentic, human, and creative approach to marketing. Hippo Video. The first step is uploading your videos.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Hubspot Marketing

OCTOBER 24, 2022

According to Microsoft Advertising Research, 85% of consumers only consider brands they trust. And 72% only support brands that are being authentic in their advertising.". Advertising your products or services. 19% of marketing executives want to focus on advertising their products and services effectively in 2023.

Gen Z 105

Gen Z Millennials Transform Direct Mail 105

Rock Content

JANUARY 18, 2021

This becomes clear when we see a report produced by Canaccord Genuity , which estimates that spending on digital media will increase almost 15% by 2024, making it account for three-quarters of all investment made in advertisement. Video Marketing. Following the trend of visual content, video marketing is expanding even more.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Hubspot Marketing

SEPTEMBER 2, 2019

While Gen-Z has flocked to the app , brands like Chipotle and The Washington Post are also starting to experiment with TikTok's video marketing opportunities. However, if you're a marketer that's never used a niche social platform before, TikTok can be pretty hard to navigate. Finding Videos and Engaging with Users.

Gen Z 145

Gen Z Millennials Entertainment Branding 145

Bannerflow

FEBRUARY 3, 2023

If a picture is worth a thousand words, then a video is the key to next-level website traffic. Video advertising provides an unrivaled platform for short-form storytelling that connects to your audience more deeply. Not only does it provide entertainment and value, but video also boosts brand loyalty and conversions.

Gen Z 52

Gen Z Advertisers Advertising Entertainment 52

SMA Marketing

APRIL 13, 2023

Depending on the type of product or service provided, social media can also be used as an outlet for promotions and advertisements, particularly when engaging millennials and younger generations. Pay-Per-Click Advertising - PPC is an effective way to increase your visibility with your target audience.

Affiliate Marketing 94

Affiliate Marketing Marketing Marketers Millennials 94

Marketing Insider Group

FEBRUARY 5, 2024

Forbes) 73% of marketers find social media to be effective for their business. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Neil Patel

SEPTEMBER 17, 2021

Twitter advertising is one of my favorite techniques for quickly gaining attention because it’s so simple. As simple as it sounds, delivering more videos could be the easiest way to increase shares and engagement. I recently posted this video on Facebook: It was a direct result of a simple social media audit like this.

Analytics 145

Analytics Energy Key Performance Indicator Social Media Marketing 145

Hubspot Marketing

JUNE 6, 2023

While a surprising number of people haven't heard of the concept, it's kind of a big deal — 77% of marketers use experiential marketing as a vital part of a brand’s advertising strategy. By examining these campaigns, you'll be able to apply the lessons learned to your own business to get the most out of your advertising efforts.

User-Generated 145

User-Generated Marketing Marketers Branding 145

Sprout Social

JANUARY 10, 2017

Video marketing has exploded tremendously over the past few years. It’s easier than ever to create high-quality videos and quickly upload them to YouTube using just your iPhone. But simply creating videos doesn’t necessarily guarantee anyone is going to watch them. Enable Channel Ads.

Promotion 111

Promotion User-Generated Millennials SEO 111

Duct Tape Marketing

APRIL 13, 2017

Additionally, it’s predicted that the amount of money spent on social media advertising is set to catch up with newspaper ad revenues by 2020. A promotional tweet to Facebook post to influencer marketing on Instagram to a full-scale video on YouTube, the options can be many. Facebook advertising. Advertising on Twitter.

User-Generated 73

User-Generated Transform Promotion Advertising 73

Power Digital Marketing

DECEMBER 1, 2022

But it’s important for businesses to understand each platform before choosing where to invest their video marketing efforts and dollars. . 5 This may be one of the many reasons 37% of marketers reported they would amplify their TikTok advertising. YouTube’s massive number of viewers can be a goldmine for marketers.

Gen Z 52

Gen Z User-Generated Millennials B2C 52

Spiralytics

APRIL 23, 2023

So much so that 37% of consumers trust them more than brands, with Gen Z and Millennials being two times more likely than Boomers to trust influencers. For this reason, more brands will likely invest in influencer marketing or strengthen their existing partnerships. Many brands utilized IoT in 2022 to improve their digital marketing.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Spiralytics

MAY 30, 2024

It’s not just a social hub but a dynamic marketing ecosystem. Furthermore, Facebook’s massive user base offers marketers a vast audience for targeted advertising and brand visibility. Marketers can use it for brand building, leveraging analytics tools for data-driven strategies. YouTube Penetration rate: 61.4%

Entertainment 52

Entertainment Fashion User-Generated Social Media Marketing 52

Neil Patel

AUGUST 5, 2021

Why Should You Advertise on Snapchat? If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. You can advertise on Snapchat for as little as $5. It’s a stand-alone webpage created for an advertising or marketing campaign.

Gen Z 145

Gen Z Millennials User-Generated Whitepaper 145

Sprout Social

OCTOBER 17, 2016

Resource A Beginner's Guide to Twitter Advertising Get Shoutouts A good way to grow your Twitter audience is through mentions from other accounts. Advertising on Twitter Twitter Ads allow brands to reach a wider audience than they can reach organically. Community building is also an important aspect of social media marketing.

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Marketers 112

Hubspot Marketing

JANUARY 31, 2023

Influence with Millennials Instagram is the sweet spot for Millennials. Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ). Is Instagram an effective marketing channel in 2023?

Gen Z 134

Gen Z Millennials User-Generated Shipping 134

Marketing Insider Group

DECEMBER 8, 2020

Use familiar language, optimize your email marketing layout, and give them an offer they can’t refuse. Ramp Up Your Video Marketing. Video marketing presents a promising opportunity to reach your target audience. Use this opportunity to show what sets you apart from the competitor.

User-Generated 111

User-Generated CRM Marketing Marketers 111

Marketing Insider Group

MARCH 28, 2024

Go Multichannel One of the most common mistakes that eCommerce companies make is failing to go multichannel with their marketing and advertising efforts. The one legit eCommerce concern, he adds, is inventory management—or not being able to keep your products in stock when advertising aggressively. “If

eCommerce 121

eCommerce Shoppers User-Generated Promotion 121

Backlinko

MAY 14, 2024

Gyubee also uses video marketing to showcase menu items. Helping to engage its target market. For example: If you target Gen Z or millennials, meet them where they spend their time. Paid Advertising PPC (pay-per-click) advertising is a form of online advertising where you pay every time a user clicks one of your ads.

PR 113

PR Customer loyalty User-Generated SEO 113

Martech

FEBRUARY 19, 2025

Why use TikTok for B2B marketing? While the platform initially appealed primarily to Gen Z and younger millennials, it experienced significant growth among older demographics and professional audiences. The app’s short video format allows for presenting intricate topics in an engaging and easily digestible manner.

Gen Z 113

Gen Z Law B2C Entertainment 113