Marketing Insider Group

JANUARY 6, 2025

If you have a product you want to sell, you will likely need to devise a strategy to market and advertise it. Otherwise, people may not know that your product exists, or they may not understand why it is so favorable to purchase. This guide will cover some of the most important fundamentals for marketing a product.

Product 69

Product Price Marketing Marketers 69

Search Engine Land

OCTOBER 30, 2023

The company credited its success in part to “Its ability to attract and retain advertisers and effectively measure advertising campaigns.” Advertisers interested in diversifying their ad spend may want to consider Pinterest as a potential investment, given its better-than-expected performance for advertisers.

Advertising 103

Advertising Advertisers Product Marketing Search Marketers 103

illumin

MARCH 10, 2025

See how a more intuitive marketing tool helps you track and optimize with clarity. In digital advertising, speed, accuracy, and clarity drive results. Yet most DSPs rely on static change logs and text-based records, forcing advertisers to manually piece together what changed and how it impacted performance.

Management 90

Management Advertising Advertisers Analytics 90

Hubspot Marketing

NOVEMBER 26, 2024

Content has the same need to find product-market fit as products and solutions do.” Up next, 15% of marketers also identified reaching their target audience as one of their top social media challenges. Reaching their target audience.

Social Media Marketing 106

Social Media Marketing Gen Z Marketing Marketers 106

Hubspot Marketing

NOVEMBER 7, 2024

Identify your product-channel fit. Startups often talk about product-market fit — but just as critical is product-channel fit. In other words: which distribution channels best align with your product, attract customers, and allow for repeatable growth at scale? Here are our top four tips.

Inbound Marketing 110

Inbound Marketing Logistics Price CMO 110

Digital Marketer

MAY 20, 2022

Learn more about ecommerce: The Future of Ecommer Marketing Is Now [link]. Use This Framework to Build Ads That Move Product [link]. Become an Ecommerce Marketing Master [link]. The post Product Market Fit with Scott Cunningham [VIDEO] appeared first on DigitalMarketer. NEW for 2022!

Product Marketing 75

Product Marketing Product eCommerce Marketing 75

Martech

APRIL 3, 2025

Operative introduced AOS + OnAir Local, an AI-enabled, cloud-based platform designed for local broadcasters to optimize traditional linear advertising and expand digital revenue. The platform integrates sales and trafficking across multiple advertising channels. This advertising approach does not rely on personal data.

User-Generated 66

User-Generated Entertainment CRM Retail 66

The CMO Survey

APRIL 24, 2024

Managing Growth Marketing leaders report their largest revenue markets are growing at a rate of 12.1% Companies operating in service markets are growing at nearly twice the rate (at 16.7%) compared to product markets at 9.4%. Focusing on their own companies, average revenues are growing faster than markets at 16.4%

New Technology 289

New Technology CMO B2C Marketing 289

Hubspot Marketing

FEBRUARY 21, 2018

as well as templates for both Excel and Google Sheets to help you track your content budget, paid advertising budget, event budget, and more. Click here to download your 8 free marketing budget templates. Here’s a peek: Aligning Your Budget With Your Marketing Goals. Product marketing offers a perfect example.

Management 145

Management PR User-Generated Advertisers 145

Hubspot Marketing

APRIL 4, 2025

Perhaps a product was advertised as a high-powered solution but ended up offering little to the team. Gong gives you access to extensive call transcripts that are rich in prospect data, offering insights into how you can best position your product. Or, maybe, a previous solution was just poorly implemented.

Transform 113

Transform Education Energy Communications 113

illumin

AUGUST 30, 2024

Spotify is expanding its advertising base by rebranding its ad platform. But will the rebrand change the face of audio advertising? The world of audio marketing and podcast advertising is about to get more interesting as one of the biggest music streaming platforms rebrands its ad technology.

Advertising 52

Advertising Advertisers User-Generated Management 52

Hubspot Marketing

NOVEMBER 5, 2019

For example, Facebook Ads is considered an alternative to Google Ads , YouTube is a go-to site for learning about new products , Instagram offers Shoppable posts , and Reddit users regularly participate in discussion threads about products. Which Social Media Platform Should You Market Products On?

Shoppers 144

Shoppers Product Gen Z Promotion 144

Search Engine Land

SEPTEMBER 18, 2023

Microsoft is launching two new automated bid strategies to help “advertisers reach their target audience with minimal effort”: Maximize conversion: Advertisers can use this feature to maximize conversions as much as possible, given the budget. Why we care. What has Microsoft said?

Advertising 128

Advertising Advertisers Marketing Marketers 128

Hubspot Marketing

JUNE 3, 2019

We can see this play out in the two advertisements below. For example, we can look at Ford to see the difference in advertisement between its Ford Fusion and F-150 models. The company highlights this by using vibrant colors in its advertisement to compliment the car's eye-popping design. Source: Android Guys. Source: Hulu.

Inbound Marketing 145

Inbound Marketing Marketing Marketers Education 145

Martech

OCTOBER 13, 2023

The expansion of programmatic DOOH ( the big story last year , but the growth continues) allows advertisers to incorporate DOOH in omnichannel campaigns. Marketers are using programmatic DOOH in combination with video, mobile retargeting and other digital channels to drive awareness and product consideration. Programmatic DOOH.

CMO 122

CMO Advertising Advertisers Retail 122

Hubspot Marketing

NOVEMBER 30, 2022

Because there are so many moving parts in this process, bringing your product to market can be intimidating and tricky. To help you, we've come up with a step-by-step checklist for a successful product launch and gathered the best product launch tips from a HubSpot Product Marketer. Product Launch Tips.

Product 145

Product Food Product Marketing Market Research 145

Adobe Experience Cloud Blog

FEBRUARY 24, 2020

I moved into marketing in May 1997 to become a product marketing manager at Microsoft. I didn’t have any formal marketing training, but I did have in-depth knowledge of the product, having been a pre-sales consultant at Microsoft. Now it’s hard to imagine doing anything else.

Thought Leadership 172

Thought Leadership Marketing Marketers Price 172

Search Engine Land

OCTOBER 19, 2023

Automated bidding optimizes campaign performance without requiring hands-on involvement, making life easier for advertisers. With these innovative bid strategies, advertisers retain control, maintaining the flexibility to set your budget and choose how you want to measure success. How it works. What are Audience Ads?

Advertising 100

Advertising Advertisers Place Product 100

Search Engine Land

OCTOBER 3, 2023

Microsoft Audience Ads has kicked off the fall with a series of new product updates. The tech giant said the purpose of these updates is to help advertisers achieve more results with less effort by helping them to create more engaging ads that are served to a higher-value audience. Get the daily newsletter search marketers rely on.

Product 104

Product Advertising Advertisers Promotion 104

Martech

JANUARY 17, 2024

” Tara DeZao, product marketing director for adtech and martech at Pega, was reacting to the news that Google had finally begun phasing out third-party cookies. Are marketers finally ready for this? .” But there are new forms of contextual advertising out there. After multiple delays. ” Get MarTech!

Retail 137

Retail Finance Advertisers Advertising 137

illumin

MARCH 10, 2025

Join us on April 2, 2025, for an exclusive discussion on the ethics of influencer marketing in 2025, hosted by Garett Senez (VP Marketing/Partner, QuarkBaby) and Lyndsie Wise (Senior Director, Product Marketing, illumin). Enable your team to refine campaigns for maximum impact while ensuring ethical marketing practices.

Influencer Marketing 52

Influencer Marketing Marketing Marketers Advertising 52

Martech

NOVEMBER 9, 2023

The recent enhancements to CAPI have made server-side tracking more accessible to advertisers of all sizes. Why you need server-side tracking In the current digital landscape, precise tracking of user interactions and conversions is essential to optimize advertising ROI. This is where server-side tracking comes into play.

Transform 109

Transform Advertising Advertisers Product Marketing 109

Adobe Experience Cloud Blog

JANUARY 25, 2017

In a large, global organization, social media responsibilities may sit across many teams and paid social advertising may be on a separate team. For a consumer organization, you may have a lean team, but outsource the paid social advertising. You may also encounter comments or questions that can best be addressed by your own employees.

Social Media Marketing 133

Social Media Marketing Thought Leadership Advertising Advertisers 133

Adobe Experience Cloud Blog

JUNE 3, 2015

This group focuses on many things, including full-funnel marketing programs, lead nurturing, and analytics. Product Marketing: Product marketers focus on positioning the product or service in a way that is unique within the industry.

Thought Leadership 134

Thought Leadership eBook Marketing Marketers 134

Hubspot Marketing

APRIL 29, 2019

To help inspire your marketing team and kick-start your 2019 digital marketing strategy, we've cultivated a comprehensive list of digital marketing tips from marketers here at HubSpot. Ari Plaut, a Product Marketer at HubSpot, suggests: "Keep on top of the pulse of the customer, and hold yourself accountable to it.

Digital Marketing 145

Digital Marketing Thought Leadership Marketing Marketers 145

Hubspot Marketing

MAY 14, 2019

Acquisition Marketing. Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Neuromarketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Martech

AUGUST 24, 2023

The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. In addition to in-app ads, which are available nationwide, Lyft Media offers other digital and out-of-home opportunities to advertisers.

Real Estate 98

Real Estate Retail eCommerce Advertising 98

Customers.ai

NOVEMBER 20, 2024

Start by breaking your budget into categories: Advertising Spend: Allocate funds for paid ads on platforms like Google, Facebook, or Instagram. What is a product marketing checklist? A product marketing checklist ensures all promotional efforts align with your product’s value and target audience.

PR 76

PR Gen Z User-Generated Analytics 76

Hubspot Marketing

NOVEMBER 11, 2019

Wordstream has a great thing going here: their PPC 101 course is completely free and offers modules set up to teach its students about digital advertising. This course also has a marketing section, which will show you how to integrate social media and digital ads. Understanding the Basics of Digital Advertising.

Social Media Marketing 145

Social Media Marketing Price Inbound Marketing eCommerce 145

Adobe Experience Cloud Blog

AUGUST 10, 2017

Facebook has so many different ways for you to target very specific groups of people with paid advertisements. This allows you to more effectively target leads, as you can focus your paid advertisements on the people who will likely respond and interact with it. How Can B2B Marketers Leverage LinkedIn for Engagement? .

Thought Leadership 134

Thought Leadership Advertising Advertisers Place 134

Adobe Experience Cloud Blog

OCTOBER 10, 2017

Here are 3 steps to mastering a personalized approach to marketing, all stemming from the research and work you did as you developed personas. Most B2B companies have a set of personas usually developed by product marketing teams to understand and add context to the buyer. Map Personas to Segments.

Thought Leadership 134

Thought Leadership Marketing Automation Platform New Technology User-Generated 134

Martech

JULY 14, 2021

By the time you read this, I’ll be headed down to Atlanta for the MO Pros Summer Camp, and I have a whole lot more questions now about how the jigsaw pieces of brand marketing, product marketing, marketing operations — not to mention sales and sales operations — all fit together. Editorial Director.

Health 115

Health Marketing Marketers Advertisers 115

Search Engine Land

JULY 19, 2023

Microsoft’s Performance Max offers new features which aim to simplify marketers’ workloads and give them back time to focus on the creative and help them to reach untapped audiences. Microsoft is now looking to bring its Performance Max product to general availability and continue to build on more features. Next steps.

Advertising 93

Advertising Advertisers Product Product Marketing 93

Martech

SEPTEMBER 27, 2024

The owner also owned a magazine; I was operations director there, did a lot of graphic design, but was also in charge of selling advertising. I learned about the operation of business and not just the discipline of marketing. A: I was really fortunate to have an experience at that Leadership Resources company.

CMO 68

CMO Health CRM Advertising 68

Search Engine Land

NOVEMBER 29, 2023

LinkedIn introduced tools and upgrades to assist marketers in measuring their ad campaigns more effectively: Conversions API (CAPI). Accurate measurement of campaign performance enables advertisers to make informed decisions, allocate resources efficiently and demonstrate the value of their efforts to clients and management.

Whitepaper 104

Whitepaper Law Advertisers Advertising 104

Hubspot Marketing

MARCH 3, 2025

Your goal is to show potential customers how your product solves their business challenges. Effective SaaS marketing goes beyond generating leads. It involves collaboration between product, marketing, and sales teams to remove friction and improve the customer experience at every stage.

Customer Acquisition 60

Customer Acquisition User-Generated Customer loyalty Marketing 60

Marketing Insider Group

FEBRUARY 25, 2015

How Marketing Can Drive More Customers, Better Experiences and Great Products. Marketing has a marketing problem. Ask most people to define what marketing is, and the answer will almost always come down to some form of a definition that is more closely related to advertising. Getting the message out.

Marketing 108

Marketing Marketers CMO Advertisers 108