illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Search Engine Land

OCTOBER 4, 2024

Artificial intelligence (AI) is revolutionizing consumer engagement and transforming the landscape of search, according to James Murray of Microsoft Advertising, who spoke at SMX Advanced. Examples of marketers leveraging AI Content simplification: AI is regularly used for rewriting complex product summaries for easier understanding.

Advertising 102

Advertising Advertisers Transform User-Generated 102

Buffer Marketing

JANUARY 9, 2025

A TikTok ad is an advertisement by a brand or creator appearing on people’s For You page. In this article, we’ll cover all of it so you can advertise on TikTok with confidence. But first… Should you advertise on TikTok? TikTok carousels offer more room to tell a story or showcase multiple products at once.

Advertising 105

Advertising Advertisers User-Generated Gen Z 105

Martech

NOVEMBER 7, 2024

Should product-led growth (PLG) be your No. went to market with a product-led process that, for a decade, obviated the need for a sales team. went to market with a product-led process that, for a decade, obviated the need for a sales team. Product-led. People try the products, they like them, they tell their peers.

Product 121

Product Analytics Education Place 121

Hubspot Marketing

NOVEMBER 29, 2024

Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic. Here’s what I learned.

Product Marketing 106

Product Marketing Product Management Marketing 106

Martech

MARCH 4, 2025

Connected TV has the broad reach for brand building and the targeting capabilities for performance marketing, but advertisers are holding back for various reasons. Despite consumers shifting to streaming, the report found advertisers’ mindset, over-targeting and measurement fragmentation are causing them to underinvest in CTV.

Advertisers 93

Advertisers Advertising Performance Marketing Branding 93

Aspiration Marketing

OCTOBER 22, 2024

Imagine scrolling through your social media feed only to be bombarded with endless ads for products you have no interest in. This constant barrage of irrelevant advertising has led to a growing distrust of traditional marketing tactics. It's a frustrating experience, one that countless consumers face daily.

Content Marketing 264

Content Marketing Traditional Marketing Marketing Marketers 264

SMEI

MARCH 5, 2025

Conduct market research to identify emerging economies or trade-friendly regions where demand for your products or services exists. Consider nearshoring to bring production closer to your target market. Utilize online sales channels, digital advertising, and social media to bypass some of the barriers posed by trade wars.

Manufacturing 246

Manufacturing Finance Transform Logistics 246

Trade Press Services Newsletter

JULY 11, 2024

From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace. Traditional advertising often lacks the credibility needed to influence such decisions. After all, who knows your company, products, and values better than the people who live them daily?

Influencer Marketing 232

Influencer Marketing Thought Leadership Transform B2C 232

Hubspot Marketing

NOVEMBER 4, 2024

How to Get Approved for Instagram Shopping Instagram Product Tagging Savvy Tips for Getting the Most Out of Instagram Shopping Are Instagram Shopping tools effective in 2024? of Instagram users report following or researching brands and products on the app. Table of Contents Are Instagram Shopping tools effective in 2024?

Product 111

Product User-Generated eCommerce Shipping 111

Martech

JANUARY 10, 2025

For example, more (47%) baby boomers felt negatively when they received an advertisement for a product after discussing or mentioning a product or brand online than younger generations. Bridging the gap between marketing and advertising technology is crucial for seamless integration and compliance.

Manufacturing 128

Manufacturing Advertising Advertisers User-Generated 128

Martech

SEPTEMBER 6, 2024

Having inserted itself into all aspects of the digital advertising marketplace, Google has used anticompetitive, exclusionary, and unlawful means to eliminate or severely diminish any threat to its dominance over digital advertising technologies,” the DOJ said when it filed the lawsuit. That trial begins Monday.

Advertising 117

Advertising Advertisers Product Place 117

Martech

AUGUST 7, 2024

This shift impacts advertisers using Google’s simplified campaign management tool and signals a broader push towards AI-driven, cross-platform advertising solutions. Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max campaigns. Why we care. The big picture.

Advertising 129

Advertising Advertisers Management Customer 129

Martech

JULY 31, 2024

Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. Messenger and Audience Network continue to represent a small portion of total Meta ad spend for most advertisers. Google’s search advertising landscape showed mixed results in Q2 2024.

Advertising 121

Advertising Advertisers Retail eCommerce 121

Martech

AUGUST 5, 2024

Google Ads continues to experience a significant outage affecting multiple reporting tools and product management features. This outage impacts advertisers’ ability to manage campaigns and access critical performance data. Affected: Products, Product Groups, Listing Groups pages across the web, API, and Google Ads Editor.

Advertising 109

Advertising Advertisers Management Product 109

Martech

JULY 12, 2024

LinkedIn is preparing to roll out Accelerate, its AI-driven campaign tool, to all advertisers globally by early fall. It was originally made available in October 2023 to selected North American advertisers, but by the time of Cannes Lions in June this year it had achieved a 50% global rollout in beta. How it works. Why we care.

Advertising 115

Advertising Advertisers Product Marketing 115

Martech

OCTOBER 1, 2024

How consolidation and transparency are redefining digital advertising Consolidation is growing due to several factors. These factors push major ad platforms to prove their value and give advertisers more control. These opposing forces are reshaping the relationships between advertisers and platforms.

Branding 125

Branding Advertising Advertisers Retail 125

Marketing Insider Group

MAY 12, 2025

Pay-per-click (PPC) advertising can rapidly boost visibility, but success depends on strategy. Try segmenting by: New vs. returning visitors: First-time users may need education or trust-building content, while returning visitors might respond better to limited-time offers or product reminders.

Advertising 52

Advertising Advertisers Real Estate Shipping 52

Martech

SEPTEMBER 10, 2024

Department of Justice has a “narrow view” of the ad tech market and that advertisers and publishers have many alternatives. Advertisers and publishers don’t truly have free choice. And as long as Google can leverage that search intent data in all their other products, they’ll own this industry.” Buying online ads isn’t cheap.

Retail 116

Retail Advertising Advertisers eCommerce 116

Martech

JANUARY 22, 2025

dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company Tinuiti. These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. Walmart Sponsored Products. Smaller platforms.

Advertising 116

Advertising Advertisers Product Place 116

Martech

AUGUST 6, 2024

judge that Google illegally held a monopoly in search and text advertising is a staggering defeat for one of the world’s biggest tech companies. Whatever the judge decides could upend everything about search and search advertising. Search engine dominance made Google a prime location for digital advertising.

Advertising 124

Advertising Advertisers Price Search Marketers 124

Martech

APRIL 25, 2025

Could ChatGPT launch an advertising product within the next year? Heres a chart (shared by Juan Gonzlez Villa on X ) of OpenAIs projection of rising revenues that includes new products (including free user monetization). The ability for advertisers to reach ChatGPTs users represents a significant new opportunity.

Advertising 104

Advertising Advertisers Price Product 104

Martech

SEPTEMBER 24, 2024

So it’s not just for static ads, but for actual commercials, TV and interactive advertising and digital out-of-home.” Shoppable products. Instead, the advertiser and publisher choose which destination to take users to according to where in the video the viewer is. Scanning ads. Brand and publisher control.

Advertising 113

Advertising Advertisers Analytics Product 113

Martech

NOVEMBER 18, 2024

The tool generates TikTok-style video clips based on a product description or URL. How it works: Brands input product info or assets, or import them from a URL. Dig deeper: How TikTok is transforming brand advertising Why we care. This tool lowers the barrier to entry for brands unfamiliar with video production or TikTok trends.

Transform 127

Transform Global Marketing Marketing Marketers 127

Hubspot Marketing

JULY 26, 2024

This guide has everything you need to know about Consent Mode, including what it is, why it should matter to website owners or advertisers, and how to activate it in no time. To respect user consent , it adjusts how Google tags behave based on the consent status for advertising or analytics trackers given on the website’s banner.

Law 121

Law Analytics Advertising Advertisers 121

Martech

AUGUST 5, 2024

In digital advertising , a hidden threat is silently draining marketing budgets and undermining the value of online content. Made for advertising” or “made for arbitrage” (MFA) sites, designed purely to attract ad dollars rather than serve users, are proliferating at an alarming rate.

User-Generated 121

User-Generated Advertising Advertisers Marketing 121

Martech

AUGUST 27, 2024

This could help you adjust your inventory and product descriptions based on what shoppers are searching for or viral trends. Two new generative AI features in Merchant Center Next provide quick summaries of product performance and custom reports based on specific data queries. AI-powered insights. Automated in-store availability.

Customer Acquisition 130

Customer Acquisition Retail Shoppers Advertising 130

Martech

OCTOBER 9, 2024

The DOJ’s proposals follow last month’s antitrust trial , where Google’s seemingly monopolistic practices in the $200 billion digital advertising industry were challenged. Chrome and Android: Splitting off these products could disrupt their open-source models and impact various industries. The big picture. Dig deeper: U.S.

Advertising 125

Advertising Advertisers Promotion Product 125

Martech

OCTOBER 31, 2024

Zappi’s Innovation System uses AI to accelerate innovation cycles, generate new product concepts, test and optimize ideas and analyze consumer feedback. DAIVID launched a self-service solution that uses AI to predict the emotional and business impact of ads, enabling advertisers to measure ad effectiveness at scale.

Health 115

Health Advertising Advertisers Analytics 115

Martech

DECEMBER 5, 2024

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. announces AI for programmatic advertising: Two new AI tools are coming in January 2025.

Food 118

Food User-Generated Advertising Advertisers 118

Martech

OCTOBER 23, 2024

Google has announced major updates to its advertising tools, including the integration of its advanced Imagen 3 AI model to help with creative optimizations and new Performance Max capabilities. The asset experiments feature for Performance Max with product feeds will launch in beta later this year. What’s next. Bottom line.

Advertising 118

Advertising Advertisers Management Product 118

Martech

MAY 1, 2025

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. ” or “What’s the best way to approach video advertising for a B2B audience?” Do we have to advertise with video? But that’s starting to change.

Gen Z 114

Gen Z B2C Transform Millennials 114

SmartBrief - Marketing

DECEMBER 3, 2024

It’s also developing its Privacy Sandbox to provide alternative ways for advertisers to target online consumers, one of which is via a Topics feature that identifies users based on their browsing interests. Alternative identifiers The digital advertising industry will continue to innovate with alternative solutions to cookies.

Advertising 126

Advertising Advertisers Marketing Marketers 126

Martech

NOVEMBER 15, 2024

First-party data took on increased importance in 2024 as Google planned to deprecate third-party cookies in its Chrome browser, throwing the advertising ecosystem into potential chaos. It’s the key to personalization and can have a significant impact on your return on advertising spend (ROAS) when it’s used in paid media campaigns.

Customer Journey 119

Customer Journey Marketing Marketers Advertising 119

Martech

APRIL 3, 2025

In the marketing world, there are significant worries tariffs will take a bite out of advertising budgets. Advertising budgets are always on the chopping block When margins are tight, advertising is often among the first things businesses cut as they try to balance spending money and encouraging sales. over 2024 to between $5.42

Retail 119

Retail Advertising Advertisers Price 119

SmartBrief - Marketing

AUGUST 23, 2024

Women navigating menopause seek more than just symptom relief; they desire products, services and brands that enhance their overall quality of life and support their journey with empathy and dignity. Market dynamics and untapped potential Recent market analyses project the menopause market to surge to $22.7

Health 115

Health Millennials Transform Retail 115

Martech

MARCH 11, 2025

Link to relevant products or services. However, shes more skeptical about AI Mode advertising because it could feel more intrusive to users. Advertisers will need to get creative to capture attention and pull users away from the conversation in order to be effective, Mackey said. Draw from existing Search and Shopping campaigns.

User-Generated 123

User-Generated Advertising Advertisers Price 123