SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023?

Social Media Marketing 102

Social Media Marketing Transform Gen Z User-Generated 102

Hootsuite

MAY 15, 2023

Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about. Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees.

Social Media Marketing 100

Social Media Marketing Analytics Marketing Marketers 100

Hootsuite

APRIL 14, 2022

If you answered yes to either of these questions, then it might be time to promote your posts. Promoting an Instagram post (a.k.a. In this post, we’ll give you some tips on how to promote Instagram posts for maximum reach and impact. What is Instagram promotion (a.k.a. Benefits of promoting an Instagram post.

Promotion 131

Promotion Advertisers Advertising Analytics 131

Sachs Marketing Group

NOVEMBER 22, 2023

Understanding how to measure social media marketing success involves analyzing various metrics that reflect audience engagement, brand reach, and the effectiveness of marketing strategies. Key indicators include engagement rates, follower growth, website traffic from social media, and return on investment (ROI).

Social Media Marketing 98

Social Media Marketing Non-Profit User-Generated Marketing 98

Marketing Insider Group

AUGUST 8, 2023

Not only does this make it hard to keep up as a user, but it’s especially challenging when you’re trying to master the art of social media marketing. And, with the right tools and techniques, you can navigate this dynamic digital world of social media marketing like a pro. Advertising.

Social Media Marketing 98

Social Media Marketing User-Generated Marketing Marketers 98

Hubspot Marketing

FEBRUARY 27, 2023

Marketers can't rely on paid or promoted ads to reach targeted audiences. See All the Possibilities Mastodon Has to Offer With the rise of new social media channels, marketers can use new greenspace to attract prospects. It's something different. Mastodon is a place to share information and engage with an audience.

Social Media Marketing 128

Social Media Marketing Thought Leadership Marketing Marketers 128

Jeff Bullas

JANUARY 22, 2023

Useviral is a Spotify promotion service. They depend on their network as a promotion service to ensure that you get high-quality plays, which is going to protect your Spotify’s reputation. Stormlikes is a Spotify promotion service. The best part is, they make the entire setup process really simple and straightforward.

Promotion 298

Promotion Influencer Marketing Social Media Marketing Price 298

Sachs Marketing Group

JANUARY 8, 2024

The advantages of social media advertising stand out significantly over other types of advertising. These platforms enable businesses to connect with their audience more personalized and engagingly, boosting visibility and interaction far beyond what traditional advertising methods typically achieve.

Advertising 97

Advertising Advertisers Gen Z Social Media Marketing 97

Jeff Bullas

MARCH 1, 2023

There’s little doubt that Microsoft has achieved additional success by using Facebook as a social media marketing platform. But is it the best social platform for your company? This depends on your goals, your traffic-handling capabilities, your audience and your resources.

Entertainment 211

Entertainment Social Media Marketing User-Generated Advertisers 211

Hubspot Marketing

MAY 31, 2024

But when I’m scrolling through social media and see something that tells a story or makes me laugh, I’ll stop and watch no matter who posted the content — a person or a brand. That second kind of advertising is called native advertising. There’s usually a small disclaimer or label showing the content as paid advertising.)

Advertising 103

Advertising Advertisers Gen Z Inbound Marketing 103

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. And a sure way to boost engagement is by fostering a tight-knit social media community.

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

Sprout Social

DECEMBER 15, 2022

A sponsored post is a piece of content used as an advertisement in any of the major social media networks to increase your brand exposure by targeting a specific audience. Sponsored posts look like native content on the social network, blending with organic content in the user’s feed. What are your objectives?

Promotion 140

Promotion Advertising Advertisers Social Media Marketing 140

Marketing Insider Group

JUNE 24, 2024

Here’s how social media can still be a game-changer for marketing in 2024: Wider Reach and Targeted Audiences Social media platforms like Facebook, Instagram, and TikTok allow businesses to reach a global audience quickly.

Entertainment 118

Entertainment Social Media Marketing Advertising Advertisers 118

SocialPilot

JULY 24, 2024

16 Social Media Metrics That Businesses Always Look For Every team has its business priorities; based on them, they curate their marketing strategy. However, there are always some key metrics that all social media marketers and businesses keep track of. Multiply by 100, and that’s your social share of voice.

Key Performance Indicator 104

Key Performance Indicator User-Generated Analytics Advertising 104

Jeff Bullas

JANUARY 30, 2023

My first blogging revenue introduction came via an email from Jonny (who lived in New Zealand and loved my blog) inquiring if I would run a workshop on social media marketing. So my blog monetization included speaking gigs, consulting contracts, workshops, influencer marketing campaigns and more. A bit ironic really.

Fashion 230

Fashion Affiliate Marketing PR Industry Insights 230

Sprout Social

DECEMBER 21, 2022

As social becomes even more of a pay-to-play game, “organic social is dead” has become a popular catchphrase for marketing thought leaders. While organic social media definitely isn’t what it used to be, it certainly isn’t dead. In fact, brands can still promote themselves and their products organically.

Food 142

Food Social Media Marketing Promotion User-Generated 142

Neil Patel

AUGUST 12, 2021

Most social media platforms are free, and if you use effective marketing strategies , promotions and advertising can be free (or cheap) as well. This article will help you understand how to use your existing resources and create a strategic restaurant marketing plan to grow your digital reach.

Food 145

Food User-Generated Social Media Marketing Marketing 145

Hootsuite

MARCH 30, 2021

More than half of global internet users between the ages of 16 and 24 use social media to research brands (55.9% Most social media networks currently offer free built-in solutions for advertising, selling and customer service — a.k.a How to use social media for ecommerce. Advertising.

eCommerce 145

eCommerce User-Generated Advertising Advertisers 145

Martech

FEBRUARY 13, 2024

million viewers, according to Nielsen ) to launch campaigns and game-day promotions. Here are some of the results from the game that marketers can take note of for the year ahead, including social media winners and top-performing brands. And advertisers stepped up to get in front of these audiences.

Transform 125

Transform Entertainment Social Media Marketing Marketing 125

Neil Patel

JULY 26, 2021

Every marketer wants more attention. After all, that’s the goal of social media marketing, right? Plus, they get to promote a partner product and benefit from influencer marketing at the same time! The beauty of digital marketing is you can easily deliver curated content your users are interested in.

Social Media Marketing 145

Social Media Marketing Advertising Advertisers Education 145

Hootsuite

JULY 21, 2021

As the popularity of Instagram Reels continues to grow, so does its potential as a marketing and advertising tool. How to use Reels on Instagram for advertising. In a nutshell, using Instagram Reels ads is yet another way for businesses to advertise on this platform. Step 3: Choose your advertising goal.

Advertising 144

Advertising Advertisers User-Generated Promotion 144

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a social ad?

Advertising 121

Advertising Advertisers Thought Leadership Copywriting 121

Hootsuite

JANUARY 10, 2022

Pinterest is unique among social platforms because its users are — largely — going there to discover new products, and they respond well to ads. Pinterest offers a mix of free and paid advertising tools, and combining both can earn you 3x more conversions and twice the ROI on your ad spend, versus paid ads alone. Promoted Pins.

Fashion 145

Fashion Promotion Advertising Advertisers 145

Hubspot Marketing

NOVEMBER 13, 2023

“Get creative with your earned and owned media, pull together a clear, concise value proposition that's easy to share, highlighting what you're able to offer any partner that can help you reach your goals,” Hudson explains. Instead of casting a wide net, focus on targeted advertising to maximize your budget.

User-Generated 131

User-Generated Energy Promotion Advertising 131

Sachs Marketing Group

FEBRUARY 26, 2024

A robust social media following is the golden ticket to enhancing brand visibility, driving engagement, and fostering loyalty. However, with millions competing for attention, standing out requires more than presence – it demands a results-driven social media marketing strategy. billion in 2024.

Social Media Marketing 97

Social Media Marketing Transform User-Generated Advertising 97

Neil Patel

APRIL 1, 2021

Let’s look at what you can do to promote your e-commerce business with social media and which tools and best practices you should use. 14 Steps for E-Commerce Companies to Find Success Using Social Media. Create a Social Media Strategy for Your E-Commerce Company.

Shoppers 145

Shoppers User-Generated Social Media Marketing Advertisers 145

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 119

Copywriting CMO PR Social Media Marketing 119

Hubspot Marketing

SEPTEMBER 11, 2023

But what about businesses — what do they think about social commerce? To help brands navigate social commerce features and determine if they fit into their strategy, I surveyed 512 social media marketers who leverage social commerce tools like active community engagement and user-generated content to learn if they’ve provided ROI.

Gen Z 129

Gen Z Inbound Marketing User-Generated Entertainment 129

Sprout Social

SEPTEMBER 18, 2023

Let’s look at some techniques you can use to audit your current marketing budget and prioritize things that move the needle the most. Remove siloes within marketing and sales teams Oftentimes, sections of the marketing teams are functioning in separate bubbles.

Social Media Marketing 140

Social Media Marketing Marketing Marketers Influencer Marketing 140

Hubspot Marketing

NOVEMBER 30, 2022

And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal. A content marketer, for example, could create a series of blog posts that generate leads from an ebook. You can engage audiences at every stage with digital marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Hootsuite

JULY 6, 2022

Instagram eCommerce refers to using Instagram to promote the selling of products for your eCommerce business. People are receptive to advertising. Folks are receptive to being advertised products or services on the platform. Let them know about any promotional campaigns you’re running. What is Instagram eCommerce?

eCommerce 130

eCommerce Key Performance Indicator Promotion User-Generated 130

Marketing Insider Group

FEBRUARY 27, 2024

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. What Is a Marketing Campaign? 1] “Thinking vs Feeling: The Psychology of Advertising.”

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Marketing Insider Group

MAY 27, 2024

This is especially powerful if you support your content with supplementary marketing and advertising strategies. It’s also good for link building, which can generate referral traffic, as well as social media marketing. Inexpensive Content is also relatively inexpensive.

Inbound Marketing 129

Inbound Marketing User-Generated Social Media Marketing Fashion 129

Search Engine Land

JULY 23, 2024

Dig deeper: What is content marketing? Defining marketing’s present and future 3. What does social media marketing include? Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others. Paid social advertising: Running targeted ads.

Digital Marketing 87

Digital Marketing Whitepaper User-Generated Affiliate Marketing 87

Hubspot Marketing

MAY 16, 2023

YouTube also seems to have better opportunities for advertisers and monetization, while Vimeo offers viewers the perk of no pre-roll ads. While users can still post photos to Instagram, the platform mainly promotes Reels and video stories. Pros and Cons Pros Videos can be longer than on other social platforms.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hootsuite

MARCH 23, 2022

Bonus: Download a free guide that reveals the steps to create custom Snapchat geofilters and lenses, plus tips on how to use them to promote your business. This will help you refine your social strategy. They could end up being some of your biggest brand promoters. What is Snapchat Insights? Click Save in the top corner.

Analytics 145

Analytics Social Media Marketing Promotion Fashion 145

Hubspot Marketing

JULY 22, 2024

Here's an example: if you found that one of your competitors employs stronger social media marketing strategies , you might add "We'll post 3 times per week on our social media profiles" under "Promotion." Here’s a marketing budget template to get started.

Marketing Plan 106

Marketing Plan Social Media Marketing Marketing Marketers 106