Search Engine Land

MAY 17, 2024

Search Engine Land Managing Editor Danny Goodwin highlighted some of the damaging evidence – including how Google has been increasing costs for advertisers – in How Google harms search advertisers in 20 slides In light of the revelations, I contacted search marketers to get their thoughts on Google Ads to evaluate the current confidence level.

Advertisers 137

Advertisers Advertising Price Management 137

Martech

OCTOBER 8, 2024

Today, Meta announced new generative AI video creation tools for advertisers on Facebook and Instagram. The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year. The tool allows advertisers to create more immersive video ads for Instagram and Facebook users. Why we care.

Advertisers 94

Advertisers Advertising User-Generated Analytics 94

Martech

OCTOBER 2, 2024

As September drew to a close, so did Oracle Advertising. The history of Oracle advertising goes back 10 years, beginning with the acquisition of cloud DMP BlueKai and consumer data platform Datalogix. But I am excited about how folks, with Oracle Advertising shutting down, will go on to contribute to the industry.”

Advertisers 112

Advertisers Advertising Fashion Analytics 112

Search Engine Land

SEPTEMBER 12, 2023

Google will soon require some suspended advertisers to go through the advertiser verification process to be reinstated. This will start to roll out on October 10, 2023 to some advertisers. This will likely cause a bit of a headache to some advertisers who had their accounts suspended. Who is impacted.

Advertisers 134

Advertisers Advertising 134

Martech

AUGUST 6, 2024

Google’s loss in its federal antitrust case may mean huge changes for the company, web users and digital advertisers. It could result in a big hit to parent company Alphabet’s bottom line; more and better search choices for people; and lower-priced, more effective advertising. We won’t know until U.S. said Waddington. Processing.

Advertisers 123

Advertisers Advertising Non-Profit Transform 123

Search Engine Land

FEBRUARY 2, 2024

Google needs to re-evaluate its approach to automation, according to some advertisers. However, some interpreted this update as another move by Google to promote automation – a direction that doesn’t resonate well with all advertisers. ” “Advertisers like to know where how their money is being spent.

Advertisers 128

Advertisers Advertising User-Generated Management 128

Search Engine Land

MARCH 11, 2024

Microsoft Ads expanded its Copilot trial to a larger set of advertisers. The company confirmed to Search Engine Land that it is giving more advertises access to Copilot as it continues to collect data, test, optimize, and work towards a general availability. First spotted. How it works. What has Microsoft said?

Advertisers 119

Advertisers Advertising User-Generated Retail 119

illumin

JULY 23, 2024

Augmented reality is changing the game for advertisers. Immerse yourself in the wonders of AR advertising. Augmented reality (AR) is emerging as a groundbreaking technology – not just for consumers in the advertising world; it also offers brands the opportunity to create immersive and interactive experiences for their audiences.

Advertisers 104

Advertisers Advertising Shoppers Direct Mail 104

Search Engine Land

OCTOBER 2, 2024

Whether you’re a small local business or a large brand, understanding Amazon’s advertising options can help you reach new customers and grow your business. Amazon advertising can be broadly divided into two main categories: Sponsored ads This includes: Sponsored Products. Kindle Direct Publishing. Product detail pages.

Advertisers 103

Advertisers Advertising Customer Transform 103

Search Engine Land

SEPTEMBER 3, 2024

Microsoft Advertising rolled out several updates this September, building on recent advancements in AI and retail media. Following August’s highlights on Joint Business Plans and AI-driven insights, these new features are designed to make advertising more efficient, relevant, and accessible. New bid strategy availabl e.

Advertisers 75

Advertisers Advertising Product Retail 75

Search Engine Land

MARCH 4, 2024

Performance Max campaigns will be available on Microsoft Advertising globally from March 5. PMax is an automated campaign type that uses AI to optimize and manage your ads across different formats and channels in Microsoft Advertising. PMax explained. Why we care. Getting started. Business email address Subscribe Processing.

Advertisers 117

Advertisers Advertising User-Generated Search Marketers 117

Martech

MAY 8, 2024

Today, Curb, a ride-hailing app for licensed taxis, announced Curb Journey Connect (CJC), which allows advertisers to execute cross-channel campaigns on mobile and in-cab screens. Connecting this experience through Curb Journey Connect allows advertisers to build an integrated campaign that is addressable and measurable. Image: Curb.

Advertisers 104

Advertisers Advertising Branding Marketing 104

illumin

SEPTEMBER 19, 2024

For every business, being strategic and fully understanding the ins and outs of programmatic advertising before making the transition is critical for long-term success. This is where programmatic advertising shines when leveraged well. What is programmatic advertising?

Advertisers 59

Advertisers Advertising Health Marketing Mix 59

Martech

JUNE 11, 2024

Google launched a new connected TV advertising network Monday. The new Google TV network provides a one-stop shop for advertisers to reach this audience through targeted, in-stream video ads. Establishing an early presence allows advertisers to future-proof their TV strategy. Google TV What it is. Why we care.

Advertisers 92

Advertisers Advertising Management Branding 92

Search Engine Land

JULY 18, 2024

Brand lists allow advertisers to exclude their ads from appearing alongside specific brands, potentially improving ad relevance and return on ad spend (ROAS). Advertisers can create up to 20 brand lists. This PMax feature offers advertisers more control over the sites and searches they see their ads against. How it works.

Advertisers 88

Advertisers Advertising Branding Search Marketers 88

Search Engine Land

JULY 18, 2024

I want to expand on what Crowe wrote, focusing on AI’s impact on Google advertising, both now and in the future. The impact of AI Overviews on advertisers The situation on the advertising side of the equation looks quite different. Why wouldn’t they reserve that prime real estate for advertisers? ad inventory”).

Advertisers 94

Advertisers Advertising Real Estate User-Generated 94

Martech

AUGUST 8, 2024

Retail media networks (RMNs) are a fast-growing space in advertising — up 16.3% Retailers are adding channels and providing better measurement and execution for advertisers. So what’s the current state of the RMN-advertiser relationship? And agencies are answering their clients’ calls to include RMNs in the mix.

Retail 110

Retail Advertisers Advertising Shoppers 110

Bannerflow

MAY 8, 2024

iGaming display advertising trends offer insight into what makes the industry tick. Indeed, 2021 and 2020 have seen brands adapt and change quicker than ever before, as external factors change customer habits.

Advertisers 98

Advertisers Advertising Branding Customer 98

Practical eCommerce - Marketing

MARCH 1, 2024

The post Directness Wins in Advertising appeared first on Practical Ecommerce. Andrew Faris manages large Meta Ad budgets. He says the best creative emphasizes a product's benefits — clearly and directly.

Advertisers 99

Advertisers Advertising eCommerce Management 99

illumin

OCTOBER 9, 2024

Streaming advertising has come a long way. Since the advent of pre-roll ads on YouTube to the addition of ad breaks on large streaming platforms like Netflix, advertisers have climbed on board a new opportunity to capture audiences’ imaginations. But how did streaming advertising get to where it is today? billion by 2026.

Advertisers 59

Advertisers Advertising Price Place 59

Search Engine Land

MAY 6, 2024

Google manipulated ad auctions and inflated costs to increase revenue , harming advertisers, the Department of Justice argued last week in the U.S. What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument. vs. Google antitrust trial.

Advertisers 121

Advertisers Advertising Price Search Marketers 121

Search Engine Land

OCTOBER 4, 2024

Artificial intelligence (AI) is revolutionizing consumer engagement and transforming the landscape of search, according to James Murray of Microsoft Advertising, who spoke at SMX Advanced. Inclusive advertising: AI can help create more inclusive ad strategies such as analyzing customer challenges in car insurance.

Advertisers 102

Advertisers Advertising Transform User-Generated 102

Martech

DECEMBER 28, 2023

In the year ahead, digital advertisers will be looking to harness AI and new metrics in the evolving digital space. Attention metrics offer a more nuanced understanding of how users engage with content, prompting this transition among marketers seeking more impactful and effective advertising strategies.”

Advertisers 124

Advertisers Advertising User-Generated Price 124

Marketing Insider Group

NOVEMBER 13, 2024

Paid advertising plays a huge role in modern marketing, driving targeted traffic and promoting brand visibility. Whether you’re working with Google Ads, social media platforms, or native advertising, crafting a solid paid advertising strategy involves breaking down the entire process, from initial planning to tracking performance.

Advertisers 52

Advertisers Advertising User-Generated Retail 52

illumin

MAY 28, 2024

Here’s how your advertising can avoid the pitfall of signal loss. These include the increased use of DNT (do not track) signals, NAI (Network Advertising Initiative) consumer opt-outs, cache clearing, and ad blockers – to name just a few. Additionally, advertisers can use this information and segment their target audiences accordingly.

Advertisers 88

Advertisers Advertising Customer Acquisition Retail 88

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Automation has changed the paradigm for local advertising execution and management.

Advertisers 101

Advertisers Advertising Non-Profit Real Estate 101

Martech

JANUARY 3, 2024

Online advertising seems like the perfect mix of creativity and data. Almost every aspect of digital advertising is measurable. That’s a pretty big error bar in your advertising data, but it turns out to be small potatoes compared to what other people are finding. Advertiser: “Hey, I’m not seeing my ad on your site.”

Advertisers 107

Advertisers Advertising Promotion Place 107

Search Engine Land

AUGUST 19, 2024

Are you intrigued by the world of video production and creation within advertising and digital media? The evolution of video production and creation for advertisers To create such impactful, fast-moving change, a collection of advancements is needed: Technology needs to move quickly. Why focus on vertical video?

Advertisers 102

Advertisers Advertising Gen Z Transform 102

illumin

JULY 5, 2024

The omnipresence of AI is steadily growing in the 2020s, including in advertising. It’s no different in the world of marketing, as AI slowly shapes digital advertising in front of our eyes. Programmatic advertising is a game-changer in the advertising industry. Where does AI fit into programmatic advertising?

Advertisers 92

Advertisers Advertising Pharmaceutical User-Generated 92

illumin

JULY 25, 2024

Curious to learn more about digital out-of-home advertising? If you’ve ever seen any of digital billboards when walking the streets or an LED board at the side of a bus stop that has an advertisement on it, you may wonder how those ads come to be. Out-of-home advertising or OOH has been around for decades. Why invest in DOOH?

Advertisers 95

Advertisers Advertising Retail Customer loyalty 95

Martech

SEPTEMBER 27, 2024

ROAS measures how much revenue is earned for every dollar spent on advertising, providing a simple way to evaluate campaign effectiveness. Balancing this trifecta protects your brand’s reputation and supports long-term success in social advertising. Brand safety and suitability are just as important, especially on social media.

Advertisers 99

Advertisers Advertising Branding User-Generated 99

Search Engine Land

JUNE 11, 2024

Google is ramping up its connected TV advertising offerings with the launch of the Google TV network across over 20 million monthly active Google TV and Android TV OS devices. The new Google TV network allows advertisers to reach this growing audience through targeted, in-stream video ads. Why it matters. Why we care. The big picture.

Advertisers 91

Advertisers Advertising Branding 91

Martech

APRIL 19, 2024

Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale. Budget friendliness: Local advertising is often more accessible for small businesses. Channel selection: Selecting the correct channels is vital for effective local advertising.

Advertisers 106

Advertisers Advertising Retail Price 106

Search Engine Land

APRIL 29, 2024

Microsoft’s AI assistant Copilot is now available for all advertisers across the Microsoft Advertising Platform, a month after they increased the testing pool , the company announced today. We’ll be watching closely to see whether these claims are actually true for advertisers. What’s new.

Advertisers 93

Advertisers Advertising 93

Search Engine Land

APRIL 24, 2024

This comprehensive guide dives deep into LinkedIn advertising, offering expert insights and strategies to refine your campaigns and unlock exceptional results on this professional networking platform. LinkedIn advertising connects brands with a niche audience of professionals and decision-makers in a business-focused environment.

Advertisers 89

Advertisers Advertising Thought Leadership User-Generated 89

Search Engine Land

AUGUST 19, 2024

This error resulted in advertisers’ products being displayed in other merchants’ ad accounts, potentially exposing sensitive business data to competitors. The incident has left many advertisers frustrated not only by the technical failure but also by Google’s inadequate communication in its aftermath. Google comms.

Advertisers 94

Advertisers Advertising Fashion Communications 94