Martech

OCTOBER 8, 2024

Today, Meta announced new generative AI video creation tools for advertisers on Facebook and Instagram. The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year. The tool allows advertisers to create more immersive video ads for Instagram and Facebook users. Why we care.

Advertisers 119

Advertisers Advertising User-Generated Analytics 119

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Automation has changed the paradigm for local advertising execution and management.

Advertisers 124

Advertisers Advertising Non-Profit Real Estate 124

Martech

SEPTEMBER 27, 2024

ROAS measures how much revenue is earned for every dollar spent on advertising, providing a simple way to evaluate campaign effectiveness. Balancing this trifecta protects your brand’s reputation and supports long-term success in social advertising. Brand safety and suitability are just as important, especially on social media.

Advertisers 131

Advertisers Advertising Branding User-Generated 131

Martech

JULY 17, 2024

Digital out-of-home (DOOH) advertising’s dynamic content and precision targeting capabilities make it perfect for reaching audiences at this time of year. Fortunately, digital out-of-home advertising’s contextual targeting and accurate measurement make this simple to do. Are you getting the most from your stack?

Advertisers 125

Advertisers Advertising Retail Marketers 125

Hubspot Marketing

DECEMBER 3, 2024

As you create new demand, you expand the pool of customers that your direct response advertising can capture efficiently. The Bottom Line for Choosing Sustainable Advertising Metrics The path to sustainable growth isn't about choosing between measurable and unmeasurable marketing — it’s about building a framework that accommodates both.

Advertisers 111

Advertisers Advertising CMO Branding 111

Martech

OCTOBER 2, 2024

As September drew to a close, so did Oracle Advertising. The history of Oracle advertising goes back 10 years, beginning with the acquisition of cloud DMP BlueKai and consumer data platform Datalogix. But I am excited about how folks, with Oracle Advertising shutting down, will go on to contribute to the industry.”

Advertisers 126

Advertisers Advertising Fashion Analytics 126

Martech

AUGUST 8, 2024

Retail media networks (RMNs) are a fast-growing space in advertising — up 16.3% Retailers are adding channels and providing better measurement and execution for advertisers. So what’s the current state of the RMN-advertiser relationship? And agencies are answering their clients’ calls to include RMNs in the mix.

Retail 131

Retail Advertisers Advertising Shoppers 131

Marketing Insider Group

NOVEMBER 5, 2024

PPC (Pay-Per-Click) advertising relies heavily on one foundational element: keywords. Crafting a strong PPC keyword strategy will help you drive targeted traffic, increase conversions, and optimize advertising budgets. Successful PPC advertising doesn’t rely solely on selecting a few obvious keywords. Let’s jump right in!

Advertisers 115

Advertisers Advertising User-Generated Customer Journey 115

Hubspot Marketing

SEPTEMBER 12, 2024

If your answer is yes, you may want to learn about Point-of-Need paid advertising opportunities. Too many advertisers stick to the basics — they pour money into Google keywords, Facebook ads, maybe even a few billboards or podcast spots. What is Point-of-Need advertising and why does it matter? Kieran and I have you covered.

Advertisers 106

Advertisers Advertising Transform CMO 106

Marketing Insider Group

AUGUST 6, 2024

With precision targeting, real-time optimization, and significant cost savings, automated paid media is changing the way we think about advertising online. In this article, we’re exploring how this approach is transforming the way we advertise and why you should be paying attention.

Advertisers 127

Advertisers Advertising Transform Analytics 127

illumin

DECEMBER 3, 2024

Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape. The environmental impact of digital advertising, particularly in terms of energy use and carbon emissions, is becoming a critical conversation. Advertising is no exception.

Digital Marketing 106

Digital Marketing Advertisers Advertising Energy 106

Search Engine Land

OCTOBER 2, 2024

Whether you’re a small local business or a large brand, understanding Amazon’s advertising options can help you reach new customers and grow your business. Amazon advertising can be broadly divided into two main categories: Sponsored ads This includes: Sponsored Products. Kindle Direct Publishing. Product detail pages.

Advertisers 103

Advertisers Advertising Customer Transform 103

Search Engine Land

OCTOBER 4, 2024

Artificial intelligence (AI) is revolutionizing consumer engagement and transforming the landscape of search, according to James Murray of Microsoft Advertising, who spoke at SMX Advanced. Inclusive advertising: AI can help create more inclusive ad strategies such as analyzing customer challenges in car insurance.

Advertisers 102

Advertisers Advertising Transform User-Generated 102

illumin

NOVEMBER 12, 2024

With data privacy facing increased scrutiny, advertisers must stay on top of upcoming regulations to get ahead of the curve. By adopting strong privacy practices now, advertisers can prevent backpedaling and rewriting policies down the road. Advertising made easy Learn how illumin unlocks the power of journey advertising Get started!

Law 98

Law Advertisers Advertising Health 98

Jeff Bullas

FEBRUARY 22, 2023

It’s an essential aspect of marketing and advertising, and effective copywriting can make the difference between a campaign that fails and one that is highly successful. This can include advertising copy, sales letters, email campaigns , and more. Let’s get to it. What is copywriting? All the ads you see in magazines?

Copywriting 287

Copywriting Advertising Advertisers SEO 287

Jeff Bullas

NOVEMBER 13, 2022

Videos created using HUD Animation can not only revolutionize the metaverse in AR but also can be a great tool for advertising in VR and MR. . But as competition rises, businesses need to rely on advertising as much as they do on marketing. So is there a way we can advertise in the metaverse to rise above the competition? .

User-Generated 272

User-Generated Shipping Advertising Advertisers 272

Aspiration Marketing

MARCH 21, 2024

Advertising is often a cornerstone for business success in an era dominated by digital interactions. ROAS, the keystone metric, defines the effectiveness of every advertising dollar invested. Amid this landscape, understanding Return on Ad Spend (ROAS) is critical to guide your marketing efforts (especially if you're on a budget).

Advertisers 207

Advertisers Advertising Marketers Marketing 207

Jeff Bullas

MARCH 1, 2023

Pathmatics Pathmatics is an AI-powered advertising platform that helps businesses understand how their competitors are advertising and how they can improve their own campaigns. Madgicx Madgicx is an AI-powered advertising platform that helps businesses automate and optimize their ad campaigns across multiple channels.

Transform 295

Transform Marketing Strategy Marketers User-Generated 295

Jeff Bullas

FEBRUARY 1, 2023

Other Ad Networks You can also get traffic to your YouTube channel from other advertising networks, such as Facebook ads or native advertising platforms like Outbrain. Of course, influencer marketing comes with far more variables than direct advertising. Try Google Ads Now #3. It’s risky but can pay off big time.

Influencer Marketing 306

Influencer Marketing User-Generated Promotion Advertising 306

Martech

DECEMBER 9, 2024

The global advertising market is set to exceed $1 trillion in revenue for the first time in 2024, according to a report by GroupM, a media agency under the holding company WPP. The reportsuggests that advertising growth will remain centered on tech platforms, with their share increasing alongside advancements in AI. Why we care.

Transform 126

Transform Advertising Advertisers Marketers 126

Jeff Bullas

FEBRUARY 13, 2023

Perhaps paid social media advertising is a better option when it comes to increasing brand awareness, traffic generation, and customer acquisition. Social Media Advertising I spoke briefly about the battle between paid and organic social media earlier, and it’s not a black and white outcome. Well, let’s find out, shall we?

Social Media Marketing 306

Social Media Marketing Marketers Marketing User-Generated 306

Aspiration Marketing

JULY 17, 2024

Attention spans are shrinking, and traditional advertising methods are becoming less effective. Consumers today are bombarded with marketing messages. This leaves businesses facing a constant challenge: how to attract high-quality leads and convert them into paying customers.

Customer 244

Customer Advertising Advertisers Marketers 244

Martech

AUGUST 7, 2024

This shift impacts advertisers using Google’s simplified campaign management tool and signals a broader push towards AI-driven, cross-platform advertising solutions. Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max campaigns. Why we care. The big picture.

Advertisers 132

Advertisers Advertising Management Customer 132

Martech

SEPTEMBER 6, 2024

Having inserted itself into all aspects of the digital advertising marketplace, Google has used anticompetitive, exclusionary, and unlawful means to eliminate or severely diminish any threat to its dominance over digital advertising technologies,” the DOJ said when it filed the lawsuit. That trial begins Monday.

Advertising 123

Advertising Advertisers Product Place 123

Martech

OCTOBER 4, 2024

Google’s pivot on deprecating third-party cookies has caused uncertainty in the digital advertising industry. The move has sparked speculation about the future of privacy-focused advertising and the impact on businesses that have been preparing for a cookieless future. Drawing parallels: Google and Apple’s iOS 14.5+

Transform 137

Transform Advertising Advertisers User-Generated 137

Martech

JULY 31, 2024

Messenger and Audience Network continue to represent a small portion of total Meta ad spend for most advertisers. Across both Facebook and Instagram, AI-driven Advantage+ campaigns continue to be a major factor in retailer advertising expenditure. Google’s search advertising landscape showed mixed results in Q2 2024.

Advertising 126

Advertising Advertisers Retail eCommerce 126

Aspiration Marketing

OCTOBER 22, 2024

This constant barrage of irrelevant advertising has led to a growing distrust of traditional marketing tactics. Imagine scrolling through your social media feed only to be bombarded with endless ads for products you have no interest in. It's a frustrating experience, one that countless consumers face daily. Enter content marketing.

Content Marketing 229

Content Marketing Traditional Marketing Marketers Marketing 229

Trade Press Services Newsletter

JULY 11, 2024

Traditional advertising often lacks the credibility needed to influence such decisions. Why Influencer Marketing Works for B2B Businesses There are several factors driving the evolution of influencer marketing in B2B sectors: The Growing Significance of Trust In B2B markets, trust is paramount.

Influencer Marketing 280

Influencer Marketing Thought Leadership Transform B2C 280

Jeff Bullas

DECEMBER 2, 2022

Pay for it (social media advertising) Earn it (grow your followers that crowdsource your traffic for free). 6: The Definitive Guide to TikTok Advertising: How to Access 1 Billion People in 10 Minutes! Two ways to get attention and traffic. I have also discovered that there are two ways to get attention online. TikTok is hard to ignore.

Transform 261

Transform Social Media Marketing Entertainment Advertising 261

Martech

AUGUST 9, 2024

One automatically selects profile photos to display in advertisements, while the others give advertisers more control over their spending. How it works: Google will choose photos from advertisers’ LSA profiles based on their likelihood to boost engagement. Key features: Immediate effect upon setting. How it works.

Advertisers 133

Advertisers Advertising Management B2C 133

Aspiration Marketing

JANUARY 24, 2024

Cold calls and intrusive advertising generate limited results, leaving businesses struggling to fill their pipelines with qualified leads. In the competitive software-as-a-service (SaaS) market, traditional lead generation methods often fall short. The answer?

Inbound Marketing 221

Inbound Marketing Marketing Strategy Marketers Marketing 221

Martech

JULY 12, 2024

LinkedIn is preparing to roll out Accelerate, its AI-driven campaign tool, to all advertisers globally by early fall. It was originally made available in October 2023 to selected North American advertisers, but by the time of Cannes Lions in June this year it had achieved a 50% global rollout in beta. How it works. Why we care.

Advertisers 121

Advertisers Advertising Product Marketers 121

Martech

OCTOBER 29, 2024

It’s a week until Election Day and the political rhetoric and advertising are running at a deafening volume and staggering velocity. Regional brands in swing states also got some relief, as political advertisers maxed out linear TV, but left some CTV inventory for brands. Politics drive up CPMs. over last year. That said, the 10.5%

Branding 126

Branding Advertising Advertisers Price 126

Martech

AUGUST 5, 2024

In digital advertising , a hidden threat is silently draining marketing budgets and undermining the value of online content. Made for advertising” or “made for arbitrage” (MFA) sites, designed purely to attract ad dollars rather than serve users, are proliferating at an alarming rate.

User-Generated 126

User-Generated Advertising Advertisers Marketers 126

Martech

DECEMBER 5, 2024

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. announces AI for programmatic advertising: Two new AI tools are coming in January 2025.

Food 124

Food User-Generated Advertising Advertisers 124

Martech

OCTOBER 1, 2024

How consolidation and transparency are redefining digital advertising Consolidation is growing due to several factors. These factors push major ad platforms to prove their value and give advertisers more control. These opposing forces are reshaping the relationships between advertisers and platforms.

Branding 130

Branding Advertising Advertisers Retail 130