Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Automation has changed the paradigm for local advertising execution and management.

Advertisers 117

Advertisers Advertising Non-Profit Real Estate 117

Marketing Insider Group

NOVEMBER 5, 2024

PPC (Pay-Per-Click) advertising relies heavily on one foundational element: keywords. Crafting a strong PPC keyword strategy will help you drive targeted traffic, increase conversions, and optimize advertising budgets. Successful PPC advertising doesn’t rely solely on selecting a few obvious keywords. Let’s jump right in!

Advertisers 115

Advertisers Advertising User-Generated Customer Journey 115

Martech

DECEMBER 27, 2024

Google Ads recently introduced a new dashboard tool called Brand Report, and for brand advertisers, this could be a game-changer. The Brand Report solves a major pain point for brand advertisers. Make faster, more informed decisions about your brand advertising investments. ” Why we care. Processing.

Advertisers 112

Advertisers Advertising Key Performance Indicator Branding 112

Marketing Insider Group

JANUARY 8, 2025

Standing out in a sea of advertisements is no small feat and will take some effort. Native advertising is a subtle yet valuable approach that blends promotional content seamlessly into the format of the platform it appears on. What is Native Advertising? Examples of native advertising are everywhere.

Advertisers 114

Advertisers Advertising Promotion Entertainment 114

Martech

OCTOBER 2, 2024

As September drew to a close, so did Oracle Advertising. The history of Oracle advertising goes back 10 years, beginning with the acquisition of cloud DMP BlueKai and consumer data platform Datalogix. But I am excited about how folks, with Oracle Advertising shutting down, will go on to contribute to the industry.”

Advertisers 120

Advertisers Advertising Fashion Analytics 120

Martech

MARCH 7, 2025

advertisers (94%) are worried about the impact of tariffs on ad spending, according to an IAB survey. Budget contractions are anticipated to peak mid-year, with 45% of advertisers planning to reduce overall ad spend. Budget contractions are anticipated to peak mid-year, with 45% of advertisers planning to reduce overall ad spend.

Advertisers 114

Advertisers Advertising Analytics Price 114

Martech

JANUARY 16, 2025

digital advertising will see a 7.3% This year, advertisers will be more selective, focusing on emerging high-growth channels like RMNs and CTV. Dig deeper: Retail media networks continue to grow: 2025 predictions Priorities for advertisers. increase over last years spend, according to the latest IAB forecast. 2024 projection.

Advertisers 115

Advertisers Advertising Retail Copywriting 115

Search Engine Land

OCTOBER 2, 2024

Whether you’re a small local business or a large brand, understanding Amazon’s advertising options can help you reach new customers and grow your business. Amazon advertising can be broadly divided into two main categories: Sponsored ads This includes: Sponsored Products. Kindle Direct Publishing. Product detail pages.

Advertisers 103

Advertisers Advertising Customer Transform 103

illumin

JANUARY 16, 2025

But while this social endeavor is exciting, it isnt worth advertisers time. But this potential for controversy isnt why Bluesky is a flop for advertisers. Because of its strong value set, Bluesky is opting to avoid advertising. billion in advertising revenue. Where does this leave brands and agencies? Follow @illuminHQ

Advertisers 105

Advertisers Advertising Branding Customer 105

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry.

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Martech

MARCH 4, 2025

Connected TV has the broad reach for brand building and the targeting capabilities for performance marketing, but advertisers are holding back for various reasons. Despite consumers shifting to streaming, the report found advertisers’ mindset, over-targeting and measurement fragmentation are causing them to underinvest in CTV.

Advertisers 89

Advertisers Advertising Performance Marketing Branding 89

Buffer Marketing

JANUARY 9, 2025

A TikTok ad is an advertisement by a brand or creator appearing on people’s For You page. In this article, we’ll cover all of it so you can advertise on TikTok with confidence. But first… Should you advertise on TikTok? Here, you decide your advertising objective. Enter: TikTok ads. Is it worth it?

Advertisers 107

Advertisers Advertising User-Generated Gen Z 107

Aspiration Marketing

OCTOBER 22, 2024

This constant barrage of irrelevant advertising has led to a growing distrust of traditional marketing tactics. Imagine scrolling through your social media feed only to be bombarded with endless ads for products you have no interest in. It's a frustrating experience, one that countless consumers face daily. Enter content marketing.

Content Marketing 264

Content Marketing Traditional Marketing Marketing Marketers 264

Martech

AUGUST 7, 2024

This shift impacts advertisers using Google’s simplified campaign management tool and signals a broader push towards AI-driven, cross-platform advertising solutions. Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max campaigns. Why we care. The big picture.

Advertisers 127

Advertisers Advertising Management Customer 127

Martech

OCTOBER 4, 2024

Google’s pivot on deprecating third-party cookies has caused uncertainty in the digital advertising industry. The move has sparked speculation about the future of privacy-focused advertising and the impact on businesses that have been preparing for a cookieless future. Drawing parallels: Google and Apple’s iOS 14.5+

Transform 135

Transform Advertisers Advertising User-Generated 135

Martech

SEPTEMBER 6, 2024

Having inserted itself into all aspects of the digital advertising marketplace, Google has used anticompetitive, exclusionary, and unlawful means to eliminate or severely diminish any threat to its dominance over digital advertising technologies,” the DOJ said when it filed the lawsuit. That trial begins Monday.

Advertisers 116

Advertisers Advertising Product Place 116

Martech

AUGUST 9, 2024

One automatically selects profile photos to display in advertisements, while the others give advertisers more control over their spending. How it works: Google will choose photos from advertisers’ LSA profiles based on their likelihood to boost engagement. Key features: Immediate effect upon setting. How it works.

Advertising 129

Advertising Advertisers Management B2C 129

Martech

JANUARY 10, 2025

For example, more (47%) baby boomers felt negatively when they received an advertisement for a product after discussing or mentioning a product or brand online than younger generations. Bridging the gap between marketing and advertising technology is crucial for seamless integration and compliance. But differences in attitudes exist.

Manufacturing 127

Manufacturing Advertisers Advertising User-Generated 127

Martech

JULY 31, 2024

Messenger and Audience Network continue to represent a small portion of total Meta ad spend for most advertisers. Across both Facebook and Instagram, AI-driven Advantage+ campaigns continue to be a major factor in retailer advertising expenditure. Google’s search advertising landscape showed mixed results in Q2 2024.

Advertising 120

Advertising Advertisers Retail eCommerce 120

Martech

DECEMBER 9, 2024

The global advertising market is set to exceed $1 trillion in revenue for the first time in 2024, according to a report by GroupM, a media agency under the holding company WPP. The reportsuggests that advertising growth will remain centered on tech platforms, with their share increasing alongside advancements in AI. Why we care.

Transform 120

Transform Advertising Advertisers Marketing 120

Martech

OCTOBER 29, 2024

It’s a week until Election Day and the political rhetoric and advertising are running at a deafening volume and staggering velocity. Regional brands in swing states also got some relief, as political advertisers maxed out linear TV, but left some CTV inventory for brands. Politics drive up CPMs. over last year. That said, the 10.5%

Branding 119

Branding Advertising Advertisers Price 119

Martech

JANUARY 2, 2025

Orange Apron Media, Home Depot’s RMN, launched a self-service platform for advertisers last October called Orange Access. Home Depot hosted its first-ever InFronts advertiser event last year. However, because of the growing reach of RMNs, customers can be influenced by advertisers higher up in the funnel.

Retail 119

Retail Transform Advertisers Advertising 119

Martech

OCTOBER 1, 2024

How consolidation and transparency are redefining digital advertising Consolidation is growing due to several factors. These factors push major ad platforms to prove their value and give advertisers more control. These opposing forces are reshaping the relationships between advertisers and platforms.

Branding 124

Branding Advertising Advertisers Retail 124

Martech

AUGUST 6, 2024

judge that Google illegally held a monopoly in search and text advertising is a staggering defeat for one of the world’s biggest tech companies. Whatever the judge decides could upend everything about search and search advertising. Search engine dominance made Google a prime location for digital advertising.

Advertising 123

Advertising Advertisers Price Search Marketers 123

Martech

MARCH 11, 2025

Dig deeper: How to influence Google’s AI Overviews Advertiser concerns Industry experts express mixed feelings about ads in Googles conversational AI environments: Melissa Mackey, head of paid search at Compound Growth Marketing, finds AI Overview ads compelling because they can effectively answer user questions.

User-Generated 122

User-Generated Advertisers Advertising Price 122

SMEI

MARCH 5, 2025

Utilize online sales channels, digital advertising, and social media to bypass some of the barriers posed by trade wars. Leverage Digital Platforms for Global Reach E-commerce and digital marketing have made it easier than ever to reach international customers without the need for a physical presence.

Manufacturing 246

Manufacturing Finance Transform Logistics 246

Martech

OCTOBER 16, 2024

The protocol is aimed at enabling advertisers and publishers to share and measure conversion data without exposing user-specific information. “ADMaP is a game-changer, enabling advertisers and publishers to collaborate safely and accurately determine measurement and attribution, while fully protecting their audience’s privacy.

Advertising 119

Advertising Advertisers Promotion Marketing 119

Trade Press Services Newsletter

JULY 11, 2024

Traditional advertising often lacks the credibility needed to influence such decisions. Why Influencer Marketing Works for B2B Businesses There are several factors driving the evolution of influencer marketing in B2B sectors: The Growing Significance of Trust In B2B markets, trust is paramount.

Influencer Marketing 232

Influencer Marketing Thought Leadership Transform B2C 232

Social Media Examiner

NOVEMBER 14, 2024

Are you struggling to keep up with the latest Meta advertising changes? Wondering how AI is reshaping the ads landscape? In this article, we'll explore important Facebook and Instagram ad updates for marketers.

Advertisers 135

Advertisers Advertising Marketing Marketers 135

Martech

JANUARY 9, 2025

The service lets retailers use Amazon’s powerful advertising technology to sell ads on their websites. This is a big step for the ecommerce and advertising giant which primarily focused on selling ads within its ecosystem. It could be a boon for advertisers, too.

Retail 115

Retail Shoppers eCommerce Advertising 115

Martech

JANUARY 22, 2025

dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company Tinuiti. These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. elections, and down from 64% YOY growth in Q4 2023.

Advertisers 114

Advertisers Advertising Product Place 114

Backlinko

JANUARY 23, 2025

Pay-per-click (PPC) advertising is one of the most effective paid channels helping businesses increase visibility and build awareness. market share of digital advertising, more than any other advertising format (display, video or audio) ( IAB ) In the US, Google dominates the search advertising market, accounting for 50.5%

B2C 113

B2C Advertisers Advertising Content Marketing 113

Martech

DECEMBER 5, 2024

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. announces AI for programmatic advertising: Two new AI tools are coming in January 2025.

Food 117

Food User-Generated Advertisers Advertising 117

SmartBrief - Marketing

DECEMBER 3, 2024

It’s also developing its Privacy Sandbox to provide alternative ways for advertisers to target online consumers, one of which is via a Topics feature that identifies users based on their browsing interests. Alternative identifiers The digital advertising industry will continue to innovate with alternative solutions to cookies.

Advertising 126

Advertising Advertisers Marketing Marketers 126

Martech

OCTOBER 9, 2024

The DOJ’s proposals follow last month’s antitrust trial , where Google’s seemingly monopolistic practices in the $200 billion digital advertising industry were challenged. Online advertising: Changes could disadvantage small businesses and publishers in the ad market. The big picture. Dig deeper: U.S.

Advertisers 124

Advertisers Advertising Promotion Product 124

Martech

JANUARY 17, 2025

New advertising-focused dashboard. Advertisers will have full integration with existing Clarity features like heatmaps and session recordings. This move positions Microsoft Clarity as a more serious competitor in the analytics space, particularly for advertisers looking to optimize their Google Ads campaigns. First seen.

User-Generated 112

User-Generated Analytics Advertising Advertisers 112