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11 UK social media marketing conferences in 2025

Sprout Social

Staying up to date on ever-changing social trends and understanding what works for others in your network can provide the insights you need to create even more successful campaigns in the future. Social media marketing conferences offer the perfect opportunity for marketers seeking to advance their careers.

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The 2025 guide to (aesthetic) Pinterest marketing

Hootsuite

Pinterest marketing is a type of social media marketing where brands aim to build awareness and reach new audiences for their products or services on Pinterest. Affiliate marketing on Pinterest is a revenue-sharing process where Pinners earn a small commission from the clicks or sales they generate for a brand. “A

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Using Social Media for Affiliate Marketing: 4 Tips To Get Started

Hootsuite

Affiliate marketing is one of the oldest models for earning money online. Online referral marketing predates modern social media by more than a decade and a half. But social media affiliate marketing takes this old concept to a new level. What is affiliate marketing?

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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Dig deeper: What is content marketing? Defining marketing’s present and future 3. What does social media marketing include? Paid social advertising: Running targeted ads. on social media platforms. Website traffic: Social media posts driving users to your website.

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How to create effective TikTok branded content (for brands and creators)

Sprout Social

It’ll show you how it works with influencer marketing and how to measure its return on investment. Branded content on TikTok is a form of advertising where brands collaborate with creators to produce content that seamlessly integrates the brand’s message or product. What is TikTok branded content?

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Influencer marketing campaigns: 8 examples that drive real results

Hootsuite

From sponsored posts to co-created products, affiliate marketing, and real-world activations, brands can choose from a range of campaign types based on goals and budget. Todays social media audiencesespecially Gen Zrespond best to influencer content that feels personal, imperfect, and aligned with the creators usual voice.

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29 Budget-Friendly Digital Marketing Tools for Small Businesses (+ Free Options)

Buffer Marketing

Think of this as your cheat sheet for building a powerful marketing tech stack on a budget. Whether you're looking to improve your customer service , gather product feedback, or keep tabs on your online reputation, Mentionlytics could be a valuable addition to your digital marketing toolkit. Pricing: Starts at $69/month.