Marketing Insider Group

JANUARY 8, 2025

Standing out in a sea of advertisements is no small feat and will take some effort. Native advertising is a subtle yet valuable approach that blends promotional content seamlessly into the format of the platform it appears on. What is Native Advertising? Examples of native advertising are everywhere.

Advertisers 114

Advertisers Advertising Promotion Entertainment 114

Martech

OCTOBER 2, 2024

As September drew to a close, so did Oracle Advertising. The history of Oracle advertising goes back 10 years, beginning with the acquisition of cloud DMP BlueKai and consumer data platform Datalogix. But I am excited about how folks, with Oracle Advertising shutting down, will go on to contribute to the industry.”

Advertisers 117

Advertisers Advertising Fashion Analytics 117

Martech

MARCH 7, 2025

advertisers (94%) are worried about the impact of tariffs on ad spending, according to an IAB survey. Budget contractions are anticipated to peak mid-year, with 45% of advertisers planning to reduce overall ad spend. Budget contractions are anticipated to peak mid-year, with 45% of advertisers planning to reduce overall ad spend.

Advertisers 112

Advertisers Advertising Analytics Price 112

Martech

OCTOBER 2, 2024

This is where predictive analytics comes into play. Predictive analytics, a form of artificial intelligence, uses historical data and advanced algorithms to: Forecast future trends. To better understand this, let’s explore three key ways predictive analytics drive strategic decision-making. Anticipate customer needs.

Analytics 93

Analytics Transform Customer Acquisition Customer loyalty 93

Search Engine Land

OCTOBER 8, 2024

New generative AI video creation tools for advertisers on Facebook and Instagram, Meta announced today. The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year. AI-powered analytics and optimization are also available to brands in Advantage+ campaigns. Video Expansion.

Advertising 97

Advertising Advertisers User-Generated Analytics 97

illumin

AUGUST 22, 2024

Advertisers across America are keen to join the chorus of voices and win the day. With so much competition, advertisers looking to make a difference need to stand out. Advertisers need to understand, as much as possible, who their audience is, where they are, and how they can be reached. Political marketers are no different.

Advertisers 98

Advertisers Advertising Marketing Mix User-Generated 98

Martech

DECEMBER 27, 2024

Google Ads recently introduced a new dashboard tool called Brand Report, and for brand advertisers, this could be a game-changer. The Brand Report solves a major pain point for brand advertisers. Make faster, more informed decisions about your brand advertising investments. ” Why we care. Processing.

Advertisers 110

Advertisers Advertising Key Performance Indicator Branding 110

Vertical Response

AUGUST 19, 2024

Struggling to get noticed with traditional advertising? Alternative advertising breaks the mold with creative strategies that captivate and engage audiences. This article covers the top alternative advertising methods, showing you how to achieve impactful and memorable marketing results.

Advertisers 84

Advertisers Advertising Buzz Marketing Marketers 84

Search Engine Land

AUGUST 19, 2024

Are you intrigued by the world of video production and creation within advertising and digital media? The evolution of video production and creation for advertisers To create such impactful, fast-moving change, a collection of advancements is needed: Technology needs to move quickly.

Advertisers 102

Advertisers Advertising Gen Z Transform 102

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry.

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Search Engine Land

AUGUST 6, 2024

I got the opportunity to present at SMX Advanced 2024 on a topic I live and breathe every week with my agency’s clients: advanced PPC analytics and measurement. I’ve been in digital marketing for over 20 years, and in my (rather biased) opinion, intelligent analytics have never been more of a differentiating factor in marketing campaigns.

Analytics 74

Analytics CRM Law Advertisers 74

Buffer Marketing

JULY 22, 2024

Enter: Social media advertising. Getting started with social media advertising is overwhelming, to say the least. In this article, you’ll learn everything you need to know to kickstart your social media advertising efforts. What is social media advertising? But what if you want some quick wins under your belt?

Advertisers 102

Advertisers Advertising Gen Z Social Media Marketing 102

Buffer Marketing

JANUARY 9, 2025

A TikTok ad is an advertisement by a brand or creator appearing on people’s For You page. In this article, we’ll cover all of it so you can advertise on TikTok with confidence. But first… Should you advertise on TikTok? Here, you decide your advertising objective. Enter: TikTok ads. Is it worth it?

Advertisers 106

Advertisers Advertising User-Generated Gen Z 106

Search Engine Land

JULY 23, 2024

Unsurprisingly, advertisers had something to say about that. Many see it as good news for advertisers, while some have mixed feelings. Lots of very interesting data to come over the coming months and no doubt a few more hurdles for advertisers along the way.” Emotions ranged from lack of surprise to relief.

Advertisers 97

Advertisers Advertising Non-Profit Digital Marketing 97

Hubspot Marketing

JULY 26, 2024

This guide has everything you need to know about Consent Mode, including what it is, why it should matter to website owners or advertisers, and how to activate it in no time. These include serving personalized ads or collecting analytics via trackers. This led many to opt out of analytical cookies. Let’s dive in.

Law 127

Law Analytics Advertisers Advertising 127

Search Engine Land

SEPTEMBER 10, 2024

We’ve run the numbers and found that advertisers are missing much of the search data that could improve their ad performance. This article explains why Google might be doing this and what advertisers can do to recover more search data. Keywords are advertiser-selected terms that help determine which search terms will be targeted.

Advertisers 90

Advertisers Advertising User-Generated Analytics 90

illumin

APRIL 16, 2025

In todays ever-evolving landscape, keeping up with trends and staying on top of your advertising game is a constant challenge. Keep these things in consideration when choosing the medium or channel youre advertising. Every audience segment has its own set of behaviors that advertisers and universities need to be aware of.

Education 80

Education Advertisers Advertising Gen Z 80

Martech

MARCH 18, 2025

Call analytics and conversation intelligence platforms have the potential to help marketers transform their marketing strategies and improve customer engagement. As with many applications on the martech stack, the power of call analytics platforms is in the data. Email: Business email address Sign me up! Processing.

Analytics 84

Analytics Transform Affiliate Marketing Law 84

illumin

AUGUST 13, 2024

In this webinar, we will delve into the state of retail advertising spend, exploring key trends and insights that have emerged over the past year. Join Rockerbox’s CEO Ron Jacobson as he presents the latest retail spend trend data to help you prepare for the busiest shopping season of the year.

Retail 105

Retail Advertisers Advertising Analytics 105

Martech

OCTOBER 21, 2024

If you’re an agency in the world of data collection (analytics, marketing, etc.), Each case was slightly different, but they all boiled down to the client not owning or controlling 100% of their analytical or marketing data. Analytics data A client hired an agency to implement, configure and maintain their site’s analytics.

Transform 125

Transform Analytics User-Generated Management 125

SmartBrief - Marketing

OCTOBER 30, 2024

The world of marketing moves at a rapid pace, yet nothing appears to break from traditional out-of-home advertising. The effectiveness of these advertising campaigns has often been measured using broad metrics like estimated impressions and brand recall studies. Real-time data analytics. Predictive analytics.

Transform 126

Transform Analytics Education Marketers 126

Martech

FEBRUARY 20, 2025

Adobe Real-Time CDP Collaboration is a data clean room that gives advertisers and publishers a secure environment to collaborate on first-party data. Advertisers can use the product to identify high-value audiences and activate campaigns directly, without moving or exposing underlying customer data. Image courtesy of Adobe. Processing.

Advertisers 88

Advertisers Advertising Customer Acquisition Analytics 88

Martech

JANUARY 17, 2025

New advertising-focused dashboard. Advertisers will have full integration with existing Clarity features like heatmaps and session recordings. Dig deeper: 3 reports in GA4 that use analytics to eliminate customer friction Between the lines. Key features: Direct Google Ads account connection. Campaign-specific engagement metrics.

User-Generated 110

User-Generated Analytics Advertisers Advertising 110

illumin

AUGUST 6, 2024

In 2023 AI blew the tech world wide open with new and exciting innovations, but how can advertisers leverage AI’s power for their business in 2024? Advertisers also need to consider that not all AI is good for their business in the long term. Accurate data analytics assist advertisers with planning and decision-making.

Advertisers 59

Advertisers Advertising Transform Energy 59

Marketing Insider Group

AUGUST 14, 2024

These services promise enhanced analytics, ad-free experiences, and exclusive content, enticing businesses to invest in their potential. Quick Takeaways Social media subscriptions provide access to advanced analytics and marketing tools, offering businesses deeper insights into audience behavior and more effective advertising options.

Analytics 128

Analytics Education Advertisers Advertising 128

Martech

FEBRUARY 21, 2025

This article was co-authored by Matt Wakeman , Weicong Zhao and Joseph Enever , analysts in the Gartner Marketing Practice , covering marketing data and analytics. Reflecting its growing importance in marketing analytics, Gartner found that 64% of senior marketing leaders have adopted MMM solutions.

Marketing Mix 118

Marketing Mix Finance Analytics Marketers 118

illumin

JULY 18, 2024

Predictive AI (predictive analytics) has the lowest barrier to entry of any artificial intelligence technology. Predictive AI in advertising In advertising, predictive AI has the potential to rapidly increase efficiency. Predictive AI gives advertisers a significant advantage by letting them easily forecast and plan.

Advertisers 110

Advertisers Advertising Analytics Place 110

Hubspot Marketing

NOVEMBER 14, 2024

I'm personally most interested in how it can help with advertising, content, and customer engagement since these are most important to me as I help my neighborhood business. From there, I can craft an advertising strategy tailored to them, thus boosting the studio's visibility and gaining more students.

User-Generated 130

User-Generated Analytics Advertisers Advertising 130

Marketing Insider Group

AUGUST 5, 2024

Using analytics platforms like Google Analytics and automated tools like Zemanta enhances data tracking and campaign optimization. Return on Ad Spend (ROAS) ROAS measures the revenue generated for every dollar spent on advertising. You can’t just eyeball these numbers; you need reliable analytics platforms to dig into the data.

Transform 128

Transform Analytics Customer Acquisition User-Generated 128

Martech

SEPTEMBER 24, 2024

So it’s not just for static ads, but for actual commercials, TV and interactive advertising and digital out-of-home.” Instead, the advertiser and publisher choose which destination to take users to according to where in the video the viewer is. Scanning ads. Brand and publisher control. Why we care.

Advertisers 110

Advertisers Advertising Analytics Product 110

SocialPilot

JULY 24, 2024

Social Media Advertising Metrics When it comes to advertising campaigns, paid social media metrics are the key performance indicators (KPIs) used to track the effectiveness. Cost per click (CPC) The cost per click is the amount you pay each time someone clicks on your advertisement. Be sure to check it often.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertisers 111

Search Engine Land

JULY 31, 2024

As Google owns this platform, it integrates by default with most other Google-owned properties, such as Google Analytics , Google Ads, Search Ads 360 and Display and Video 360. Microsoft Advertising reports Microsoft also contains its own robust reporting section, where you can view premade reports or build your own. Processing.

Advertisers 110

Advertisers Advertising User-Generated Analytics 110

illumin

JANUARY 7, 2025

Agencies are experts in advertising who create brand stories for specific companies or products. Advertising agencies face certain unique challenges while working with DSPs. A DSP with multichannel capabilities empowers agencies to execute comprehensive cross-channel advertising campaigns. What do agencies need in a DSP?

Transform 59

Transform Advertisers Advertising Analytics 59

Martech

AUGUST 30, 2024

A recent study found analytics and research use cases to be roughly twice as popular among marketers as genAI image creation. It includes optimization functions that aim to improve performance automatically — doing the work of analytics. Advertisers also have the option to customize campaigns with predetermined parameters.

Branding 107

Branding Fashion Retail User-Generated 107

illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

Martech

JANUARY 9, 2025

The service lets retailers use Amazon’s powerful advertising technology to sell ads on their websites. This is a big step for the ecommerce and advertising giant which primarily focused on selling ads within its ecosystem. Get insights into ad performance and customer behavior via Amazons analytics tools.

Retail 113

Retail Shoppers eCommerce Advertisers 113