Martech

FEBRUARY 21, 2025

This article was co-authored by Matt Wakeman , Weicong Zhao and Joseph Enever , analysts in the Gartner Marketing Practice , covering marketing data and analytics. Reflecting its growing importance in marketing analytics, Gartner found that 64% of senior marketing leaders have adopted MMM solutions. Processing.

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Marketing Mix Finance Analytics Marketing 113

Martech

DECEMBER 9, 2021

Given that customers’ journeys to purchase and beyond are growing increasingly complex due to the ever-increasing number of devices, channels and options at their fingertips, businesses are seeking solutions like customer journey analytics tools to help them get a handle on what customers are experiencing.

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Customer Journey Analytics Customer Marketing 111

Martech

OCTOBER 14, 2021

Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users to gain insights into the customer journey over time. This allows marketers to explore the customer journey using data. Customer-focused, outside-in approach.

Customer Journey 111

Customer Journey Analytics Customer Marketing 111

Martech

OCTOBER 16, 2024

The consumer journey has become increasingly complex, with shoppers making multiple touchpoints with a retailer or brand through online shopping, in-store visits and social media. An all-encompassing attribution pipeline is essential in connecting digital advertising to real-world outcomes. That’s where AI and ML can help. Processing.

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Retail CMO Customer Journey Shoppers 117

Martech

JANUARY 20, 2022

“Lots of marketers have adopted agile practices and tried to transform how they go to market in terms of customer journeys,” said Tom Hannigan, Global Practice Lead for precision marketing platform HCL Unica, at our MarTech conference. Everybody has one of these customer journey maps,” Hannigan said.

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Customer Journey Customer Transform Analytics 125

Buffer Marketing

JANUARY 7, 2025

Attentive: Personalize messages at scale Source: Attentive Attentive is a B2C email and SMS marketing software that helps brands create tailored experiences for each customer. Plus, it integrates seamlessly with Hubspot's CRM (customer relationship management software) so you can track the entire customer journey.

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Price Thought Leadership Transform User-Generated 119

Search Engine Land

SEPTEMBER 26, 2024

To support advertisers navigating this environment, Google introduced a robust toolset designed to advance their AI-driven marketing strategies. ADH allows advertisers to integrate and analyze data from Google Ads and other sources, offering deeper insights into customer journeys and ad performance while maintaining privacy compliance.

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CRM Transform Customer Acquisition Advertisers 94

Martech

SEPTEMBER 7, 2023

Continuous improvement is also essential to ensure that customer journeys constantly get better based on real-world performance. All of this adds up to the need for customer journey operations, which is the discipline of bringing together people, processes, data and platforms, along with systems of improvement and optimization.

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Customer Journey Customer Communications Product 119

Martech

AUGUST 30, 2022

The disruptions brought about by the COVID-19 pandemic have resulted in businesses renewing their appreciation for existing customers, as well as customer journey orchestration (CJO) tools that help guide and enhance the journey. Read next: What is customer journey analytics? What it is.

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Customer Journey Customer Retail Customer loyalty 106

Hubspot Marketing

MARCH 5, 2025

I primarily work with B2B clients, so Im getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesnt have to be boring. Measuring and analyzing data.

Analytics 64

Analytics Customer Acquisition CRM Marketing 64

Martech

OCTOBER 18, 2021

“Brands struggle with where to start,” said Ben Tepfer, Senior Technical Evangelist at Adobe, talking about customer journey orchestration at our recent MarTech conference. Orchestrating a customer journey can be an opportunity for your brand to gain a competitive edge and disrupt your category. Learn more here.

Customer Journey 111

Customer Journey Customer Energy Communications 111

Martech

AUGUST 8, 2024

The feature aims to streamline access to business analytics, helping users manage orders, refunds, and product information efficiently. This allows advertisers to improve the relevance and effectiveness of their ad placements. ShareThis’ new contextual targeting solution uses AI to analyze web page content for ad placements.

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User-Generated Customer Journey Advertising Advertisers 115

Animalz blog

OCTOBER 24, 2024

Organic traffic often drives your highest-quality customers, but few teams have the analytics setup and know-how to discover this. I knew Google Analytics existed but hadn’t done any of the trainings or understood what was important to look for. Everyone had to be certified in Google Analytics — that was a requirement.

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Analytics PR User-Generated Food 57

Martech

APRIL 27, 2022

Data and analytics take the guesswork out of marketing. better efficiency), improve customer experience , and understand what channels, touchpoints, and strategies are working. Marketing analytics is an approach to data analysis that helps businesses understand the performance and impact of their marketing investments.

Analytics 126

Analytics Customer Journey Marketing Marketers 126

Scoop.it!

FEBRUARY 7, 2023

The customer journey has morphed from the days when consumers would sit back, relax and watch an advertisement. That’s why they’re trying to make the customer journey more interactive for their target audiences. Because of this, we’ve learned to block corporate advertising out.

User-Generated 111

User-Generated Customer Journey Customer Affiliate Marketing 111

Customers.ai

NOVEMBER 25, 2024

website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Predictive Analytics: Anticipate Their Next Move Ever wish you could predict what your visitors will do next? Predictive analytics gets you pretty close. Customer Journey Mapping Tool Customers.ai

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eCommerce Price Customer Journey CRM 88

illumin

JULY 30, 2024

Learn more about how machine learning is bringing value to advertising. Marketers are taking it up a notch when it comes to their advertising game; innovations and developments in technology are revolutionizing the way modern marketing is done. However, it plays a huge role and brings a lot of value to today’s advertising landscape.

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Advertising Advertisers Copywriting Customer Journey 52

Martech

OCTOBER 7, 2022

Customer journey orchestration (CJO) is supported by many platforms in addition to a single CJO application. Orchestration requires that omnichannel content management, customer data, testing and personalization, as well as analytics and reporting platforms are aligned. Customer data. Content management.

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Customer Journey Customer Key Performance Indicator Customer Acquisition 101

Sprout Social

SEPTEMBER 17, 2024

And this is true for every stage of the customer journey. Social media for retail in the UK: crafting an engaging customer journey The beauty of social media in retail is its ability to accompany shoppers along the path to purchase. Try your hand at social advertising.

Retail 120

Retail Shoppers User-Generated Customer Journey 120

Search Engine Land

SEPTEMBER 21, 2023

TikTok has launched a new tool to help advertisers better understand campaign performance and user insight. Attribution Analytics is a first-party measurement solution that analyzes the full customer journey on the social platform, from awareness to action, providing insights into how users make purchases. Why we care.

Customer Journey 94

Customer Journey Customer Analytics Advertising 94

Martech

SEPTEMBER 10, 2024

Across the customer journey. Sales Impact lets users compare signals across the entire purchase journey during a campaign — from the impression when a customer first encounters an ad, to when the customer enters a store and makes a purchase. New metrics. Among the metrics are average basket size and sales lift.

Retail 108

Retail Customer Journey Analytics Customer 108

Neil Patel

DECEMBER 17, 2020

You can check traffic and user metrics on mobile app analytics to make your app as successful as possible. Here’s what you need to know about mobile app analytics and which tools are most effective at helping you dig into the data. Mobile App Analytics. Why Analytics Are Crucial for Your Mobile App. SEO vs. ASO.

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Analytics Key Performance Indicator SEO Customer Journey 143

illumin

JANUARY 23, 2025

How footfall attribution works Footfall attribution uses a combination of technology, data, and analytics tools to track visitors. Multi-touch attribution : Considers multiple touchpoints in the customer’s journey before they visit the store, offering a more holistic view.

Retail 95

Retail Transform Analytics Promotion 95

Sprout Social

SEPTEMBER 19, 2024

Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies. Influencer marketing ROI can appear at any stage of the customer journey, from securing interest at the top of the funnel to converting a sale at the bottom of the funnel. This same metric can be applied to influencer campaigns.

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Influencer Marketing Key Performance Indicator Transform Marketing 126

Martech

DECEMBER 2, 2024

Martech tools: Google Analytics: To track sales and user behavior. For example, if a customer sees a social media ad, receives an email, and then makes a purchase, each channel gets some credit for the sale. KPIs: Customer journey analysis: Understanding the paths customers take before converting.

User-Generated 110

User-Generated Retail Marketing Marketers 110

Search Engine Land

OCTOBER 1, 2024

CRM analysis of lead stages, customer journey gaps and weaknesses, personas and lifetime value ( LTV ). Any relevant GA reports showing customer journey weaknesses and opportunities. Google Analytics 4 tracking. Dig deeper: Incrementality testing in advertising: Who are the winners and losers?

Customer Journey 91

Customer Journey CRM Analytics Communications 91

Martech

JUNE 13, 2023

In this second article, we’ll look at predictive analytics — tools using data such as user behavior (aggregated and per-customer basis) and other factors to provide marketers with predictions of future behavior and other trends. What is predictive analytics? Calculating churn or at-risk customers.

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Analytics Marketing Marketers User-Generated 106

Duct Tape Marketing

AUGUST 30, 2024

But what I want to suggest is a marketing strategy actually runs through the entire customer journey. It’s a tool we use to reinforce this idea of the customer journey. Are we analytical? Certainly, it's advertising and all the things that create awareness. We use something called the Marketing Hourglass.

Marketing Strategy 91

Marketing Strategy Customer Journey Marketing Marketers 91

Martech

OCTOBER 5, 2021

Choosing the best marketing analytics tools for your organization’s website takes a certain level of discernment. That’s why it’s so important to choose the analytics tool best suited for your business from the get-go. More from the MarTech Conference >> Choosing a marketing analytics tool.

Analytics 106

Analytics Customer Journey User-Generated Marketing 106

Customers.ai

DECEMBER 30, 2024

website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. You shouldnt need a degree in analytics to understand whos visiting your site. It goes beyond standard analytics to uncover whos visiting your site, including age, location, interests, and industry data.

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Price Analytics eCommerce User-Generated 80

Martech

JUNE 1, 2022

With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too! The changes with Google Analytics 4.

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Analytics Marketing Marketers User-Generated 121

Sprout Social

JANUARY 27, 2025

Its often the first place a customer will look for information about your business. And this is true for every stage of the customer journey. Social media for retail in the UK: crafting an engaging customer journey The beauty of social media in UK retail is its capability to captivate shoppers along their purchasing path.

Retail 85

Retail Shoppers User-Generated Customer Journey 85

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Know how your customers interact with your advertising today and into the future.

Analytics 109

Analytics Marketing Mix Retail Advertising 109

Martech

DECEMBER 17, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Is there a central analytics solution? Click here to download! What it is.

Analytics 117

Analytics Marketing Marketers Management 117

Duct Tape Marketing

AUGUST 8, 2024

Brand Strategy: Focus on identifying your ideal customer, refining your messaging to solve their biggest problems, and ensuring your visual identity supports your brand promise. Growth Strategy: Employ tactics to attract, build trust, and convert prospects into customers. 07:57] Customer strategy insights. Are we analytical?

Marketing Strategy 91

Marketing Strategy Customer Journey Marketing Marketers 91

Search Engine Land

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used. The end result?

Analytics 100

Analytics Customer Journey User-Generated Customer loyalty 100

Martech

SEPTEMBER 19, 2024

VoiceX aims to enable more natural and effective AI-driven voice interactions for customer service. Viant Technology’ s ViantAI is an autonomous programmatic advertising platform. It supports hyper-contextual campaigns incorporating an array of customer-specific details to ensure emails are timely and relevant. Processing.

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User-Generated Customer Journey Analytics Management 59