Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing 129

Influencer Marketing User-Generated Key Performance Indicator Analytics 129

Buffer Marketing

FEBRUARY 17, 2025

Which social media analytics do they care about the most? The shortcut for creating custom social media dashboards Can you find almost all social media analytics you need natively on your social media accounts? But there’s a far quicker route you can take: Use a social media analytics software.

Transform 114

Transform Analytics Social Media Marketing Key Performance Indicator 114

Search Engine Land

JULY 23, 2024

Detailed analytics metrics Organic traffic: Measure the number of visitors coming from search engines using Google Analytics. Detailed analytics metrics Page views: The number of times your content pages are viewed. Paid social advertising: Running targeted ads. Lead generation: Targeted advertising leading to new leads.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

Influencer Marketing 140

Influencer Marketing Customer Journey Health Marketing 140

Sprout Social

NOVEMBER 20, 2024

For years, earned media value (EMV) has been a staple for marketers trying to measure the impact of their social media efforts, especially for influencer marketing and organic social media efforts. The answer, as with many marketing questions, is a bit more complex than a simple yes or no.

Key Performance Indicator 105

Key Performance Indicator Analytics Social Media Marketing User-Generated 105

Buffer Marketing

FEBRUARY 6, 2025

It has additional commercial features like the TikTok business center , advanced analytics, etc. And personal/creator accounts also don’t get access to the Business Center — which includes the ad manager, collaboration features, and downloadable analytics. This means you can only use the audios cleared for commercial use.

SEO 107

SEO Real Estate User-Generated Promotion 107

Buffer Marketing

JANUARY 7, 2025

Partnership marketing AI tools These AI tools help automate partnership discovery and outreach so you can scale your marketing efforts. CreatorIQ: Match with ideal influencer partners Source: CreatorIQ Influencer marketing is a powerful way to reach your target audience, but finding the right partners can eat up a lot of time.

Price 119

Price Thought Leadership Transform User-Generated 119

SocialPilot

FEBRUARY 5, 2024

With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. More than 60% of Twitter users follow at least one influencer, higher than any other social media channel. This figure demonstrates the effectiveness of Twitter influencer marketing.

Influencer Marketing 119

Influencer Marketing Marketing Marketers Entertainment 119

SocialPilot

FEBRUARY 21, 2024

Digital marketing is rapidly taking over the marketing industry, with influencer marketing being the most popular form. One of the best online marketing platforms is Instagram. As per the latest reports, Instagram has the highest number of influencers, and 80.8% What is Instagram Influencer Marketing?

Influencer Marketing 116

Influencer Marketing Fashion Marketing Marketers 116

Neil Patel

FEBRUARY 18, 2021

With no minimum advertising budget to get started, Twitter offers the chance to grow your business without significant upfront investment. You can use Twitter for marketing, engagement, and customer service. Paid twitter advertising allows you to target audiences with keywords, demographics, and hashtags.

Advertising 138

Advertising Advertisers User-Generated Promotion 138

Sprout Social

FEBRUARY 20, 2025

This year, weve been named as a top company across categories includingBest Software Products and Best Marketing & Digital Advertising Software Products. Marketing teams today have more choices than ever when growing their tech stack (weve all seen that scary martech landscape graphic , yes?) I have used it since 2011.

Influencer Marketing 123

Influencer Marketing Place Analytics Advertisers 123

Neil Patel

AUGUST 5, 2021

Whether you’re a small gym owner, supplement company, or fitness app developer, the following fitness advertising strategies will help you generate maximum brand awareness and grow your business. 4 Unique Attributes of Fitness Advertising. Every industry has its own unique marketing challenges , and the fitness sector is no exception.

Advertising 141

Advertising Advertisers Health User-Generated 141

OnPassive Marketing

SEPTEMBER 8, 2022

Influencer marketing is in high demand these days. It’s a valuable tool for social media marketers and brands alike, but how does it differ from advertising? The Difference Between Advertising And Influencer Marketing. Is Influencer Marketing Is More Effective Than Traditional Advertising ?

Influencer Marketing 69

Influencer Marketing Advertising Advertisers Marketing 69

Martech

OCTOBER 17, 2023

Yet, there’s a light cutting through this online haze: influencer marketing. Before swiping that company card, join me as we uncover the genuine power of influencer marketing and how it can redefine your brand’s narrative. 2022 was a revelation, with B2B diving headfirst into influencer partnerships.

Influencer Marketing 119

Influencer Marketing Branding User-Generated Marketing 119

Businesses Grow

MARCH 10, 2025

The ad transcended all norms of advertising. This wasnt a meticulously planned campaign it was marketing at the speed of culture. In the current marketing environment, this might be a hotter topic than AI. 5) Adjusting the marketing/advertising infrastructure Quiz time. The power went out at the Super Bowl.

Transform 90

Transform Influencer Marketing Thought Leadership Marketing 90

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. As per the data from Stastica, the SaaS market will reach $374.50

Influencer Marketing 119

Influencer Marketing User-Generated Education Marketing 119

Sprout Social

SEPTEMBER 17, 2024

When embarking on an influencer marketing journey or seeking to promote UGC, creating a singular hashtag is now best practice. Additionally, social platforms are constantly rolling out new shopping and advertising features tailored for social media for retail. Implement influencer marketing and user-generated content campaigns.

Retail 120

Retail Shoppers User-Generated Customer Journey 120

Buffer Marketing

OCTOBER 28, 2024

Influencity: Influencer marketing management on a budget Source: Influencity Many influencer marketing tools are in the thousands per month. But Influencity makes influencer marketing management a lot more achievable for those with a modest budget. Pricing: $625 setup fee.

Digital Marketing 105

Digital Marketing Price User-Generated Affiliate Marketing 105

Vertical Response

AUGUST 5, 2024

This can involve various methods such as: advertising subscriptions affiliate marketing community support The core of content monetization lies in producing and distributing content to create content in a way that generates revenue. The primary payers for content are audiences, brands, and advertisers.

Affiliate Marketing 95

Affiliate Marketing User-Generated eBook Promotion 95

SocialPilot

FEBRUARY 1, 2024

Micro-influencers are the rising stars of influencer marketing. of the whole influencer population. While the big influencers are losing their grip on audience trust, micro-influencers are shining in getting more engagement and better conversion rates at affordable prices. They make up 47.3%

Influencer Marketing 105

Influencer Marketing Marketing Marketers Price 105

Jeff Bullas

FEBRUARY 21, 2023

You can use Google Analytics to get an idea of who’s reading your blog. Set up Google Analytics Google Analytics is a free tool that allows you to track who’s visiting your site and how they found you. Google Analytics can provide invaluable information that can help you fine-tune your promotion strategy.

Promotion 252

Promotion Analytics SEO Influencer Marketing 252

Hootsuite

OCTOBER 18, 2024

Key takeaways A social media marketing strategy outlines your goals, the tactics to achieve them, and the metrics you’ll use to track success. Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users.

Social Media Marketing 105

Social Media Marketing Marketing Strategy Marketing Marketers 105

Marketing Insider Group

OCTOBER 23, 2024

Personalization: AI marketing tools help brands deliver personalized experiences to users based on their preferences, browsing history, and online behavior. Data Analysis: With AI-powered analytics, marketers can gain deeper insights into campaign performance and audience engagement.

Social Media Marketing 72

Social Media Marketing Transform User-Generated Marketing 72

OnPassive Marketing

APRIL 12, 2022

Influencer marketing has undeniably been one of the most successful advertising strategies in recent years. Furthermore, the data analytics that your companies use for marketing should be extended to influencer marketing. Essential Metrics To Take Into Account In Influencer Marketing.

Influencer Marketing 57

Influencer Marketing Analytics Marketing Marketers 57

Neil Patel

OCTOBER 9, 2020

What if I told you there was a way to reach an audience larger than the one Netflix has through YouTube analytics? Through the effective use of YouTube analytics ! What Is YouTube Analytics? If you hate wading through data, you’ll be happy to know YouTube analytics is pretty straightforward. It’s possible!

Analytics 112

Analytics Influencer Marketing SEO Education 112

Hootsuite

NOVEMBER 7, 2024

A social analytics tool like Hootsuite Analytics is critically important here in helping you understand your customers beyond their basic demographic details. Some of the methods suggested are targeted advertising and customized content. Empower your social team How many times will we use the word “relationships” in this post?

Branding 115

Branding Customer loyalty User-Generated Promotion 115

Sprout Social

SEPTEMBER 25, 2024

As brands rush to TikTok and Instagram for influencer marketing , don’t forget: Facebook’s billions of users aren’t going anywhere. With less competition on Facebook, you can score better deals with influencers and gain more visibility for your brand. What is Facebook influencer marketing?

Influencer Marketing 89

Influencer Marketing Marketing Marketers User-Generated 89

OnPassive Marketing

MAY 27, 2022

Influencer marketing is a powerful strategy to promote software-as-a-service (SaaS) products. This can be done through social media, email marketing, or even in-person meetings. The goal is to get the influencers involved in the product promotion and positively impact the product. What Is Influencer Marketing?

Influencer Marketing 77

Influencer Marketing Product Marketing Marketers 77

Hootsuite

NOVEMBER 25, 2015

According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50 Ready to develop your influencer marketing strategy?

Influencer Marketing 76

Influencer Marketing Marketing Marketers Marketing Strategy 76

Martech

SEPTEMBER 19, 2024

SocialPubli’s Brand Detector streamlines the process of evaluating influencers by analyzing their content and interaction trends. It provides insights into brand affinity, usage, and engagement, allowing marketers to make more informed decisions, leading to more effective and transparent influencer marketing campaigns.

User-Generated 59

User-Generated Customer Journey Analytics Influencer Marketing 59

Sprout Social

JANUARY 27, 2025

When embarking on an influencer marketing journey or seeking to promote UGC, fashioning a singular hashtag is now customary. Additionally, note that social platforms are constantly rolling out new shopping and advertising features tailored for social media for retail. Try your hand at social advertising.

Retail 85

Retail Shoppers User-Generated Customer Journey 85

Sachs Marketing Group

JANUARY 13, 2025

In this blog, well explore why a multi-channel strategy is no longer optional and how Sachs Marketing Group serves as the all-in-one partner businesses need to navigate and thrive in todays dynamic world of digital marketing. Effective social media marketing includes: Organic content creation to connect with audiences authentically.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Martech

JANUARY 26, 2023

For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page. Therefore, companies must collect and analyze data from all sources — digital, social media and audience analytics. Dig deeper: Marketing analytics: What it is and why marketers should care 2.

Marketing Strategy 141

Marketing Strategy Whitepaper Key Performance Indicator Analytics 141

Adams & Knight Marketing

APRIL 26, 2021

April 27, 2021) — Adams & Knight, one of the region’s leading integrated marketing agencies, has brought in a new Vice President to oversee its growing paid media planning, buying and analytics team. Tommy Shaw joins the agency in the newly created role of Vice President of Media and Analytics. AVON, Conn.,

Health 130

Health PR Analytics Influencer Marketing 130

Sprout Social

SEPTEMBER 2, 2022

Sprout Learning Portal (accessible to Sprout customers): Sprout Social Master Class: Listening and Analytics. Influencer Marketing 101 (Influencer Marketing Hub). Influencer marketing is a powerful engagement tool for marketing and PR teams alike. Google Analytics Academy. Type: Webinar.

Social Media Marketing 142

Social Media Marketing Price Marketing Marketers 142

Sprout Social

SEPTEMBER 18, 2023

For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. Let’s look at some techniques you can use to audit your current marketing budget and prioritize things that move the needle the most.

Social Media Marketing 143

Social Media Marketing Marketing Marketers Influencer Marketing 143

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time.

Branding 129

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 129