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Google Ads rolls out Brand Report for enhanced advertiser insights

Martech

Google Ads recently introduced a new dashboard tool called Brand Report, and for brand advertisers, this could be a game-changer. Data was scattered across various reports, making it a time-consuming and error-prone process to get a holistic view of campaign performance. The Brand Report solves a major pain point for brand advertisers.

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16 Crucial Social Media Metrics to Track In 2024

SocialPilot

Social media metrics are the key performance indicators (KPIs) that measure the success of your social media efforts. Social Media Advertising Metrics When it comes to advertising campaigns, paid social media metrics are the key performance indicators (KPIs) used to track the effectiveness.

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How to put marketing data into meaningful context

Martech

When analyzing analytics data, it is critical to put it into context. Dig deeper: Marketing analytics: What it is and why marketers should care The art of contextualizing data A meme circulating a few years ago demonstrated how data can be counterintuitive. What if previous campaigns over the past two years averaged a 25% ROI?

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How to Plan for a Marketing Campaign in 7 Simple Steps

Vertical Response

Accompany these goals with key performance indicators (KPIs) to track progress using a marketing campaign template. Regularly review and adjust your goals based on performance insights. Digital marketing represents nearly 60% of total advertising expenditures, indicating a growing need for budget allocation in this area.

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The small B2B marketing team’s guide to ABM

Martech

Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape. Data analytics tools like Google Analytics and CRM systems provide valuable insights into potential accounts and customer relationships.

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Earned media value: How to calculate it and what to look out for in the calculating process

Sprout Social

In simple terms: Earned media means earned engagement by your “digital word of mouth,” not engagement from your own media channel or bought through paid promotions or advertising of content. It’s important to also track other key performance indicators , such as reach, engagement rate and conversion rate.

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Social Media Dashboard: Why You Need One and How to Create It

Buffer Marketing

Which social media analytics do they care about the most? How do they best digest information about social media performance? The shortcut for creating custom social media dashboards Can you find almost all social media analytics you need natively on your social media accounts?

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