illumin

JUNE 15, 2025

UPDATED: JUNE 2025) MarTech (Marketing Technology) and AdTech (Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. Adtech is the use of technology to automate and optimize the buying, selling, and delivery of digital advertising. What is MarTech?

CRM

Sprout Social

DECEMBER 20, 2024

Branded content on TikTok is a form of advertising where brands collaborate with creators to produce content that seamlessly integrates the brand’s message or product. This is important for building trust with your audience and following advertising rules. What is TikTok branded content?

Branding

Hubspot Marketing

JULY 15, 2025

Law firms must balance client confidentiality, complex case timelines, and regulatory requirements while delivering timely, personalized service. In this section, I’ll explore top CRM options tailored for law firms and legal service providers, breaking down their key features, strengths, and ideal use cases. Take a look below: 1.

Law

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Unlike traditional advertising, like TV spots and billboards, social media marketing allows for two-way communication between individuals and brands. Psst: Need help getting started?

Social Media Marketing

illumin

JANUARY 2, 2025

Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. Adtech is the use of technology to automate and optimize the buying, selling, and delivery of digital advertising. What is Adtech?

CRM

Hubspot Marketing

JANUARY 28, 2025

In short, you use deep analytics to see whats working and adjust your strategy to make every dollar count. Pro tip: The Advertising ROI Calculator helps you plan and evaluate your ad campaigns by estimating costs, clicks, leads, and potential profits. Marketing spend optimization means getting the most out of your marketing budget.

Non-Profit

Hubspot Marketing

JULY 12, 2024

It’ll help you throughout every other step of the process, from deciding the platforms you use to how you advertise your community — really any additional steps you go through along the way. Setting up an email inbox for a bakery vs. a law firm, however, will look different. Identify the ideal audience for your community.

Management

Customers.ai

DECEMBER 30, 2024

You shouldnt need a degree in analytics to understand whos visiting your site. Why its key : Privacy compliance builds trust with your audience and ensures youre staying on the right side of the law while collecting valuable data. 5) Reviews: Targeting Power: Advertisers love the precise demographic targeting. Rating: (4.7/5)

Price

Buffer Marketing

NOVEMBER 22, 2024

Instagram ads: Get access to advertising and boosting tools to help you reach more people. ' Insights: Detailed analytics about your followers, post performance, and audience engagement. Instagram ads: Get access to advertising and boosting tools to help you reach more people.

Law

Martech

MAY 1, 2025

Cadent s The Cadent Platform is a system for managing advertising across channels. MediaViz AI updated its multimedia analytics platform designed for high-volume image processing. Puntt AIs autonomous agents review creative, product, and legal content in real time, using internal guidelines, case law and global regulations.

Law

Customers.ai

NOVEMBER 25, 2024

Predictive Analytics: Anticipate Their Next Move Ever wish you could predict what your visitors will do next? Predictive analytics gets you pretty close. AI-Powered Advertising How to Unlock AI and Lead Capture Tech for 10X Return on Ad Spend HOSTED BY Larry Kim Founder and CEO, Customers.ai Signal Customers.ai

eCommerce

Hootsuite

FEBRUARY 10, 2025

Its also important for tracking, analytics, and overall ad optimization. Step 3: Add a cookie notice to your website To comply with Metas terms (and, in some cases, the law), you need to make sure visitors to your website know youre collecting their data with cookies. Remarketing is not the only function of the Meta pixel, though.

Social Media Marketing

Martech

MAY 8, 2025

StackAdapt released new email marketing and Data Hub solutions in its advertising platform. Advertisers will receive additional safeguards alongside InsurAds Marketing Assurance Warrant, which ensures ads reach real users in brand-safe environments. Cadent s The Cadent Platform is a system for managing advertising across channels.

Transform

Vertical Response

APRIL 5, 2025

Key Takeaways Starting with Google Ads requires setting up a dedicated account and defining your advertising goals to structure effective campaigns. Getting Started with Google Ads Starting with Google Ads involves setting up a Google account and defining your advertising goals.

Advertising

Vertical Response

JUNE 11, 2025

Best practices for modern email marketing include crafting engaging subject lines, leveraging data analytics for optimization, and ensuring regulatory compliance to build trust with recipients. Marketers had to work within the constraints of basic email clients, which lacked sophisticated automation and analytics capabilities.

Transform

Vertical Response

MARCH 8, 2025

Monitoring email analytics helps optimize performance based on trends and insights, aligning each effort with marketing automation objectives. Permission-based marketing complies with data protection laws and maintains brand integrity. Failing to set clear goals results in poor performance and missed opportunities.

Email Marketing

Hootsuite

MARCH 12, 2025

Regularly review your LinkedIn analytics to see whats working and tweak your strategy over time. We cover how to do this later on, but you can also check out our LinkedIn analytics guide for more audience research tips. For example, end with #MarketingStrategy #Analytics after your key point. What are LinkedIn hashtags?

User-Generated

Customers.ai

DECEMBER 11, 2024

It should connect seamlessly with your existing tools (think CRMs, marketing platforms, analytics dashboards, etc.) How do APIs handle compliance with data privacy laws? APIs allow you to collect and send visitor data to advertising platforms for retargeting. Easy Integration A great API plays well with others.

CRM

Vertical Response

APRIL 25, 2025

Businesses leverage it to deliver advertisements, solicit business, and foster relationships, thereby encouraging repeat business as part of their email marketing strategy. Email marketing platforms and website analytics tools facilitate monitoring and analyzing campaign performance using google analytics and email marketing tools.

Email Marketing

Litmus

JULY 7, 2025

Whether you’re coming from coding web pages, laying out wireframes, graphic design, or old-school advertising, everyone seems to have a story of how they “fell into” sending emails, too. We asked email marketers how they conducted email QA for our annual State of Email report : 65% use analytics and performance dashboards to manage QA.

Marketers

Hootsuite

FEBRUARY 10, 2025

But it can be complex to navigate compliance with laws and regulations in your region on top of producing high quality content. Additionally, in areas with healthcare labor shortages, social media can help you advertise, recruit, and retain employees in competitive markets. based healthcare organizations on social media.

Law

Businesses Grow

DECEMBER 16, 2024

Sharon Joseph , VP Marketing “Advertisements suck, I don’t care, Please Make It Stop.” Growing up, I loved adstheir creativity, humor, and storytelling inspired me to pursue a career in advertising. ” That quote from my eight-year-old, mocking the streaming ads, hit a nerve.

Gen Z

Martech

MAY 12, 2025

Laws like GDPR in Europe and CCPA in the U.S. It supports core bidding and reporting functions across major platforms like Google Ads, Facebook and DV360. However, evolving regulations and increased scrutiny around user data have created gaps in attribution models.

Marketing Mix

Spiralytics

MARCH 19, 2025

As the cornerstone of data privacy law in the Philippines, it sets clear guidelines on how businesses should handle personal information. Lets examine what this law means for you and how to stay on the right side of it. 10173) is the Philippines’ primary law on data protection. What is the National Privacy Commission?

Law

Sprout Social

JULY 29, 2025

AI tools were around, but they were more behind-the-scenes (see: chatbots and basic analytics). The Cambridge Analytica scandal showed how easily user data could be misused, leading to widespread distrust and stronger privacy laws like GDPR and CCPA. Today, AI is everywhere. The takeaway? Countries like the U.S., Canada and the U.K.

Marketing Ethics

Lusha

DECEMBER 9, 2024

Laws like GDPR and CAN-SPAM set rules for how businesses can collect, store, and use personal data. Therefore, it’s important to ensure that your B2B email marketing follows these laws. They make sure the data you get is collected ethically and follows relevant laws. It’s about building trust with your audience.

Email Marketing

Martech

FEBRUARY 19, 2025

Why is there a law banning TikTok? Furthermore, TikTok provides various advertising options, including targeted ads and influencer collaborations, making it easier to reach specific B2B audiences. According to TikTok data, advertisers are now seeing an average return of $2 for every $1 spent. Why is there a law banning TikTok?

Gen Z

Search Engine Roundtable

JULY 1, 2025

Google AdSense has some new privacy controls due to laws. Google AdSense New Privacy Law & Opt-Out Mechanism Google AdSense has added new universal opt-out mechanisms and privacy controls due to new laws they must adhere to. Len on X Microsoft Advertising Search campaigns require careful keyword champion selection.

Law

Search Engine Roundtable

JULY 21, 2025

Google Ads is letting some advertisers add negative keyword lists to their Performance Max campaigns. Google Ads Now Disallows Daily Fantasy Sports In California Google posted a new policy on Friday, July 18, 2025, that immediately prohibits advertising of Daily Fantasy Sports on Google Ads within California.

SEO

Martech

NOVEMBER 17, 2022

We’re wrapping up our series on getting started with Google Analytics 4, with a Q&A with Russ Ketchum, director of Google Analytics. Here he talks about migrating from Universal Analytics and shares some GA4 power user moves. Before Google Analytics, page views and sessions were unfamiliar concepts.

Analytics

Martech

JANUARY 9, 2023

With the legacy version of Google Analytics retiring soon , we’ve entered the era of Google Analytics 4 (GA4). Google Analytics now has the ability to combine observed data and unobserved data. Our tracking and analytics tools are losing data as we know it — and we must adapt. For mobile apps, the behavior is similar.

Analytics

Hootsuite

MAY 30, 2023

Social media for law firms brings in clients, boosts your credibility, and keeps you up to date on your competitors. That equals big opportunity for law firms willing to invest in social media. Read on for how to create a winning social media marketing strategy for law firms. #1

Law

Adobe Experience Cloud Blog

MAY 26, 2011

by Maria Pergolino Last week, Marketo released a new white paper on EU Privacy Laws , which received some fantastic feedback from many of our customers and prospects. are not paying attention to these laws is because they don’t sell a product in the EU. Unfortunately, that does not mean they won’t be breaking any laws.

Law

Search Engine Land

MAY 31, 2024

Google is rolling out changes to comply with new state privacy laws and user opt-out preferences across its ads and analytics products in 2024. This change Google is implementing will help keep advertisers on the right side of the law when it comes to privacy. The big picture. Why we care. What they’re saying.

Law

Sachs Marketing Group

JANUARY 30, 2023

With the increasing competition and the need to reach a wider audience, law firms realize the importance of having a strong online presence. Digital marketing can help law firms reach potential clients, increase brand awareness, and improve their reputation.

Law

Martech

OCTOBER 21, 2021

Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. Capabilities of call analytics platforms. AI-driven speech analytics.

Analytics

Search Engine Land

NOVEMBER 17, 2022

New data protection laws, which apply to the collection and processing of personal information, will be coming into effect in California, Colorado, Connecticut, Virginia and Utah in 2023. Ads and analytics only. This update relates to Google’s ads and analytics products. You can read more about the new laws here.

Law