illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Martech

OCTOBER 21, 2024

If you’re an agency in the world of data collection (analytics, marketing, etc.), Without it, how can executives, business owners and managers make day-to-day and long-term decisions? Each case was slightly different, but they all boiled down to the client not owning or controlling 100% of their analytical or marketing data.

Transform 125

Transform Analytics User-Generated Management 125

Buffer Marketing

JULY 22, 2024

Enter: Social media advertising. Getting started with social media advertising is overwhelming, to say the least. In this article, you’ll learn everything you need to know to kickstart your social media advertising efforts. What is social media advertising? But what if you want some quick wins under your belt?

Advertising 101

Advertising Advertisers Gen Z Social Media Marketing 101

Hubspot Marketing

NOVEMBER 29, 2024

They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic. A product marketing manager can help you avoid this by finding strategic angles to connect your product’s features with your customers and their pain points. Project management skills.

Product Marketing 106

Product Marketing Product Management Marketing 106

Search Engine Land

JULY 23, 2024

Unsurprisingly, advertisers had something to say about that. Many see it as good news for advertisers, while some have mixed feelings. Lots of very interesting data to come over the coming months and no doubt a few more hurdles for advertisers along the way.” Emotions ranged from lack of surprise to relief.

Advertising 97

Advertising Advertisers Non-Profit Digital Marketing 97

Martech

FEBRUARY 21, 2025

This article was co-authored by Matt Wakeman , Weicong Zhao and Joseph Enever , analysts in the Gartner Marketing Practice , covering marketing data and analytics. Reflecting its growing importance in marketing analytics, Gartner found that 64% of senior marketing leaders have adopted MMM solutions.

Marketing Mix 115

Marketing Mix Finance Analytics Marketing 115

Marketing Insider Group

AUGUST 5, 2024

Using analytics platforms like Google Analytics and automated tools like Zemanta enhances data tracking and campaign optimization. Partnering with a professional marketing agency provides specialized knowledge and resources, making campaign management more efficient and effective. It’s a key metric for managing your ad spend.

Transform 128

Transform Analytics Customer Acquisition User-Generated 128

Marketing Insider Group

AUGUST 14, 2024

These services promise enhanced analytics, ad-free experiences, and exclusive content, enticing businesses to invest in their potential. Quick Takeaways Social media subscriptions provide access to advanced analytics and marketing tools, offering businesses deeper insights into audience behavior and more effective advertising options.

Analytics 128

Analytics Education Advertising Advertisers 128

illumin

APRIL 16, 2025

In todays ever-evolving landscape, keeping up with trends and staying on top of your advertising game is a constant challenge. Keep these things in consideration when choosing the medium or channel youre advertising. Every audience segment has its own set of behaviors that advertisers and universities need to be aware of.

Education 80

Education Advertising Advertisers Gen Z 80

illumin

MARCH 10, 2025

Discover why a visual-first DSP is the future of campaign management. In digital advertising, speed, accuracy, and clarity drive results. Yet most DSPs rely on static change logs and text-based records, forcing advertisers to manually piece together what changed and how it impacted performance.

Management 90

Management Advertising Advertisers Analytics 90

Search Engine Land

JULY 31, 2024

Reporting is a crucial part of paid media management for communicating results to stakeholders and informing optimization decisions. While there are a number of well-made third-party reporting tools, many are pricy and inaccessible to all PPC managers, either due to budget concerns or complex approval processes. Processing. See terms.

Advertising 110

Advertising Advertisers User-Generated Analytics 110

Buffer Marketing

JULY 22, 2024

Paid advertising on social media is an immediate way to boost the reach of your content — particularly when it comes to a power platform like Facebook.   So, when it comes to social media strategy , understanding how to advertise on Facebook is a must. What are the benefits of advertising on Facebook?

Advertising 112

Advertising Advertisers User-Generated Management 112

SocialPilot

JULY 24, 2024

Social Media Advertising Metrics When it comes to advertising campaigns, paid social media metrics are the key performance indicators (KPIs) used to track the effectiveness. Cost per click (CPC) The cost per click is the amount you pay each time someone clicks on your advertisement. Be sure to check it often.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertising 111

Martech

SEPTEMBER 24, 2024

So it’s not just for static ads, but for actual commercials, TV and interactive advertising and digital out-of-home.” Instead, the advertiser and publisher choose which destination to take users to according to where in the video the viewer is. Scanning ads. Brand and publisher control. Why we care.

Advertising 110

Advertising Advertisers Analytics Product 110

Martech

MARCH 18, 2025

Call analytics and conversation intelligence platforms have the potential to help marketers transform their marketing strategies and improve customer engagement. As with many applications on the martech stack, the power of call analytics platforms is in the data. Email: Business email address Sign me up! Processing.

Analytics 73

Analytics Transform Affiliate Marketing Law 73

Martech

AUGUST 5, 2024

Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Social media advertising: Utilize platforms like Facebook, LinkedIn, and Instagram to run targeted ad campaigns.

Whitepaper 119

Whitepaper User-Generated eBook Analytics 119

Martech

AUGUST 15, 2024

MetaRouter , a provider of server-side tag management and real-time event routing, is partnering with Magellan AI , an audio intelligence, analytics, and measurement company. They hope to enhance the accuracy and breadth of ad performance data, helping marketers improve advertising strategies.

Analytics 123

Analytics User-Generated Advertisers Advertising 123

illumin

JANUARY 7, 2025

With illumins connected journey, you can manage ad creative and ad frequency at every stage, establish alternative pathways, and enhance performance based on user behavior. Agencies are experts in advertising who create brand stories for specific companies or products. What do agencies need in a DSP?

Transform 59

Transform Advertising Advertisers Analytics 59

Martech

AUGUST 1, 2024

Flashtalking by Mediaocean’s Social Ads Manager, powered by Hypermode, is designed to streamline and optimize workflow across multiple social platforms. It integrates AI and automation to manage advertising campaigns at scale across various social media platforms through a user-friendly interface. Thinking Media and streamr.ai

User-Generated 110

User-Generated Market Segmentation Advertising Advertisers 110

Martech

AUGUST 30, 2024

A recent study found analytics and research use cases to be roughly twice as popular among marketers as genAI image creation. It includes optimization functions that aim to improve performance automatically — doing the work of analytics. Advertisers also have the option to customize campaigns with predetermined parameters.

Branding 106

Branding Fashion Retail User-Generated 106

Martech

OCTOBER 15, 2024

Retirements of analytics platforms and clean rooms signal challenges. Marketing and advertising: Balance programmatic spending between walled gardens and the open web. Clean room management: Evaluate the ROI of clean rooms and consider alternatives if costs outweigh benefits.

Global Marketing 120

Global Marketing Analytics Digital Marketing Advertisers 120

Hootsuite

NOVEMBER 28, 2024

More proof, in case you’re not yet convinced: Pinterest offers a mix of free and paid advertising tools, and combining both can earn you 3x more conversions and twice the ROAS (return on ad spend) versus paid ads alone Pinterest ads bring in 11.4x In any case, we recommend an analytics tool for smooth sailing.

Gen Z 123

Gen Z Affiliate Marketing Fashion Social Media Marketing 123

Martech

OCTOBER 1, 2024

How consolidation and transparency are redefining digital advertising Consolidation is growing due to several factors. These factors push major ad platforms to prove their value and give advertisers more control. These opposing forces are reshaping the relationships between advertisers and platforms.

Branding 122

Branding Advertising Advertisers Retail 122

Search Engine Land

JULY 31, 2024

Google Analytics 4 (GA4) is a powerful tool for analyzing website and app traffic, offering valuable insights into user behavior and campaign performance. Link Google Search Console with GA4 for data analysis By default, Google Analytics 4 does not automatically show Search Console data just by linking accounts. Processing.

SEO 124

SEO Analytics Product Advertisers 124

Buffer Marketing

JANUARY 7, 2025

👋) is a social media management platform with an AI Assistant that helps you create more engaging content in less time. Beyond the AI features, Buffer is a really flexible social media management tool that lets you create, schedule, and manage social media content across channels. Paid plans start at $6/month/channel.

Price 118

Price Thought Leadership Transform User-Generated 118

Martech

FEBRUARY 13, 2025

To provide clarity, we at MartechTribe surveyed 283 marketing professionals including CEOs, consultants, marketing directors and operations managers to understand how frequently marketers use different genAI applications. Management. Image courtesy of MartechTribe. Click to enlarge.

Transform 138

Transform Copywriting Marketing Marketers 138

Marketing Insider Group

FEBRUARY 18, 2025

In todays marketing world, managing campaigns across multiple platforms is a complex issue that many face. This is where a strong CRM (Customer Relationship Management) system can bring structure and simplicity to multi-platform marketing. CRMs solve this problem by centralizing data and offering detailed analytics.

CRM 66

CRM Management Analytics Communications 66

Martech

OCTOBER 24, 2024

More than half (62%) of employers implemented AI to support employees’ initial research for tasks and projects, help employees manage their workflow (58%) and analyze data (55%). That time is being used to complete tasks sooner (63%) and to re-prioritize and manage their workload more efficiently (54%). The report can be viewed here.

User-Generated 122

User-Generated Marketing Mix Communications Advertisers 122

Martech

SEPTEMBER 9, 2024

This typically includes: Marketing expenses: Costs associated with advertising, promotions, content creation, social media , SEO, and any other marketing initiatives. This data can typically be found in your customer relationship management (CRM) system or sales reports. For this prompt, try selecting the analytics expert persona.

Customer Acquisition 108

Customer Acquisition Customer Food CRM 108

Martech

NOVEMBER 13, 2024

Fran Cassidy, founder of Cassidy Media, discussed the findings of a recent study conducted by the Institute of Practitioners in Advertising (IPA). They face unprecedented demands — juggling complex, multi-channel campaigns, advanced analytics and rapidly evolving technology. and the U.S.

Transform 131

Transform Marketing Marketers Customer Acquisition 131

Search Engine Land

JULY 23, 2024

Detailed analytics metrics Organic traffic: Measure the number of visitors coming from search engines using Google Analytics. Detailed analytics metrics Page views: The number of times your content pages are viewed. Community engagement: Interacting with followers, responding to comments and managing your online community.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Martech

SEPTEMBER 5, 2024

This is reminiscent of the scene in “Spinal Tap” where the manager tells the band all their Boston shows have been canceled. “I Pentaleap’s modular retail media platform creates an open, efficient ecosystem for retail media networks and advertisers. I wouldn’t worry about it though, it’s not a big college town.”

Retail 107

Retail CRM SEO Social Media Marketing 107

Search Engine Land

SEPTEMBER 26, 2024

To support advertisers navigating this environment, Google introduced a robust toolset designed to advance their AI-driven marketing strategies. ADH allows advertisers to integrate and analyze data from Google Ads and other sources, offering deeper insights into customer journeys and ad performance while maintaining privacy compliance.

CRM 94

CRM Transform Customer Acquisition Advertising 94

Marketing Insider Group

FEBRUARY 12, 2025

Paid media advertising, including platforms like Google Ads and social media campaigns, is a useful way to increase your brand’s visibility and drive traffic to your website. However, creating and managing these advertising campaigns comes with challenges, especially for teams with limited time, expertise, or resources.

Advertising 52

Advertising Advertisers Key Performance Indicator Transform 52

Martech

OCTOBER 2, 2024

The new offering aims to optimize targeting to Pinterest users and manage campaign budgeting. The new option allows advertisers to target the most valuable shoppers using Pinterest’s predictive analytics, based on thousands of signals in Pinterest. GenAI creative tools. Promotions.

Shoppers 118

Shoppers User-Generated Price Promotion 118

Hootsuite

APRIL 22, 2025

To enable your ads account, log in to Facebook with the profile that has admin access to your Facebook Page, then go to Meta Ads Manager. Check out our step-by-step guide to Facebook advertising. This data is also valuable for ad targeting if you want to explore Facebook advertising. It’s so easy. Ready to dig deep?

Gen Z 95

Gen Z User-Generated Marketing Marketers 95

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. Technology budget items to consider include registration and event management software , live or after-event streaming , and a mobile app. Print and out-of-home advertising.

Event Marketing 130

Event Marketing Food Direct Mail Entertainment 130