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5 Ways that AI Analytics Tools Can Make You a Better Marketer

Hubspot Marketing

Here’s a guide to help you cut through the chaos and confusion of AI marketing analytics tools to find some that really work for your needs. I talk to a lot of marketers, and it’s rare that I find somebody who isn’t using AI for some thing. A lot of marketers find that AI analytics tools are tremendous time-savers.

Analytics 128
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3 ways to use predictive analytics to make better decisions 

Martech

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. This is where predictive analytics comes into play. Predictive analytics, a form of artificial intelligence, uses historical data and advanced algorithms to: Forecast future trends.

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The small B2B marketing team’s guide to ABM

Martech

Efficient use of resources : By prioritizing quality over quantity, ABM reduces wasted marketing spend and drives a greater return on investment. Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape.

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28 AI Marketing Tools to Save Time and Boost Performance

Buffer Marketing

Paid advertising AI tools Managing paid ads is a game of constant testing and tweaking. Prescient AI: Predict and optimize ad performance Source: Prescient AI Prescient AI takes the guesswork out of budget allocation for paid ads with predictive analytics. ." Pricing : Starts at $39/month to access AI features.

Price 119
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What is personalized marketing and how is it used today?

Martech

In this guide to personalized marketing, we’ll dive deep into personalization and its potential to increase customer engagement. We’ll cover: What is personalization? Examples of personalized marketing. Who uses personalization in marketing? How personalization can help marketers.

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How to Perfect Personalized Marketing with the Help of Your Data Warehouse

Hubspot Marketing

In this blog, we'll discuss a strategy to get first-party data out of the data warehouse and into your CRM, so you can leverage it for more effective marketing. Even better, both first-party and third-party customer data can be unified in the warehouse.

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It’s the age of AI agents: See how marketers can build one themselves

Martech

I’m not talking about AI’s impact on marketing and advertising agencies , though that’s a topic getting attention in many circles. I loaded the first file as background context and asked Gemini to complete analysis, while taking on the role of a senior analytics expert.

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