illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry.

Gen Z 101

Gen Z Advertisers Advertising Retail 101

SocialPilot

JULY 24, 2024

It provides insights into the effectiveness of your content in promoting users to share it with others and amplifying its reach beyond your followers. Social Media Advertising Metrics When it comes to advertising campaigns, paid social media metrics are the key performance indicators (KPIs) used to track the effectiveness.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertising 111

Martech

OCTOBER 2, 2024

The new option allows advertisers to target the most valuable shoppers using Pinterest’s predictive analytics, based on thousands of signals in Pinterest. Promotions. The deals ads module promotes discounts and sales events to users in their Home Feeds. Why we care. Pinterest has 522 million monthly active users and 1.5

Shoppers 124

Shoppers User-Generated Price Promotion 124

Search Engine Land

JULY 23, 2024

Detailed analytics metrics Organic traffic: Measure the number of visitors coming from search engines using Google Analytics. Detailed analytics metrics Page views: The number of times your content pages are viewed. Paid social advertising: Running targeted ads. Lead generation: Targeted advertising leading to new leads.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Martech

AUGUST 5, 2024

Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Social media advertising: Utilize platforms like Facebook, LinkedIn, and Instagram to run targeted ad campaigns.

Whitepaper 124

Whitepaper User-Generated eBook Analytics 124

Martech

SEPTEMBER 9, 2024

This typically includes: Marketing expenses: Costs associated with advertising, promotions, content creation, social media , SEO, and any other marketing initiatives. For this prompt, try selecting the analytics expert persona. This can encompass: Advertising costs (online and offline). Promotional events and campaigns.

Customer Acquisition 113

Customer Acquisition Customer Food CRM 113

illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

Sprout Social

DECEMBER 20, 2024

Branded content on TikTok is a form of advertising where brands collaborate with creators to produce content that seamlessly integrates the brand’s message or product. This is important for building trust with your audience and following advertising rules. What is TikTok branded content?

Branding 125

Branding Influencer Marketing User-Generated Key Performance Indicator 125

illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

Backlinko

OCTOBER 23, 2024

Next, use Google Analytics to research essential demographic information (if you have enough existing data). Go to Reports > Tech > Overview in Google Analytics to see what browsers and operating systems your audience uses. Find the Most Effective Channels to Promote Your Content Creating great content is only half the battle.

Marketing Strategy 111

Marketing Strategy Content Marketing eBook Marketing 111

Sprout Social

FEBRUARY 7, 2024

TikTok Promote may be the answer. Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users to turn their organic content into a paid promotion quickly and simply. What is TikTok promotion? claireliz_ part 2 of trying out tiktoks promote feature!

Promotion 138

Promotion Advertising Advertisers Price 138

Sprout Social

JANUARY 22, 2025

You also dont have to look hard to find brands networking and promoting their presence at events on the platform. Lead generation Food for thought: nearly one-fourth of all B2B digital advertising happens on Linkedin. Especially if you have a B2C audience, you shouldnt go to the platform promoting coupons and deals for your products.

Marketing Strategy 128

Marketing Strategy Content Marketing Thought Leadership Marketing 128

Martech

AUGUST 19, 2024

Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape. Data analytics tools like Google Analytics and CRM systems provide valuable insights into potential accounts and customer relationships.

Key Performance Indicator 120

Key Performance Indicator Marketing Marketers CRM 120

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience. What is social media marketing?

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketing Marketers 114

Martech

APRIL 17, 2025

CleverTap acquired rehook.ai, a startup offering promotions automation. This acquisition integrates promotions into CleverTaps customer retention platform, combining analytics and engagement. Azerion acquired Advanced Contextual, a company focused on contextual advertising.

Transform 110

Transform User-Generated eCommerce Advertisers 110

Marketing Insider Group

MARCH 25, 2025

Advertisements that once dominated feeds now compete with user-generated content, personal recommendations, and influencer endorsements. Influencer marketing closes the gap between businesses and consumers by using authentic voices to promote products and services. Successful campaigns focus on storytelling over direct promotion.

Influencer Marketing 90

Influencer Marketing Fashion Promotion Finance 90

Martech

OCTOBER 18, 2024

Demographics and usage Culture and language LinkedIn marketing tools Company Page LinkedIn Ads Accelerate campaigns LinkedIn Sales Navigator LinkedIn Analytics LinkedIn Stories LinkedIn Showcase pages Marketing strategies for LinkedIn LinkedIn Live Employee advocacy LinkedIn Groups Marketing tips What is LinkedIn?

User-Generated 139

User-Generated Thought Leadership Promotion Analytics 139

Vertical Response

AUGUST 5, 2024

This can involve various methods such as: advertising subscriptions affiliate marketing community support The core of content monetization lies in producing and distributing content to create content in a way that generates revenue. The primary payers for content are audiences, brands, and advertisers. What is Content Monetization?

Affiliate Marketing 95

Affiliate Marketing User-Generated eBook Promotion 95

Hootsuite

NOVEMBER 7, 2024

Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. A social analytics tool like Hootsuite Analytics is critically important here in helping you understand your customers beyond their basic demographic details. The question?

Branding 124

Branding Customer loyalty User-Generated Promotion 124

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. Facebook marketing is promoting your company or brand on the Facebook platform. Check out our step-by-step guide to Facebook advertising. What is Facebook marketing?

Gen Z 94

Gen Z User-Generated Marketing Marketers 94

Buffer Marketing

JULY 22, 2024

Paid advertising on social media is an immediate way to boost the reach of your content — particularly when it comes to a power platform like Facebook.   So, when it comes to social media strategy , understanding how to advertise on Facebook is a must. What are the benefits of advertising on Facebook?

Advertisers 112

Advertisers Advertising User-Generated Management 112

Hootsuite

OCTOBER 18, 2024

The kingdom of acronyms and originator of the “Ask Me Anything” post, Reddit now offers many business-friendly features like advertising while still retaining its old-school forum roots. Source: u/Peak_Design on Reddit There are also a few other things you should know about Reddit: You can advertise on Reddit. Reddit is… interesting.

Marketing 98

Marketing Marketers Promotion User-Generated 98

Buffer Marketing

FEBRUARY 6, 2025

A TikTok business account is suitable for people using the TikTok app to promote their products or services. It has additional commercial features like the TikTok business center , advanced analytics, etc. In the paid advertising route, you put money behind your TikTok content so the platform pushes it to potential buyers.

SEO 106

SEO Real Estate User-Generated Promotion 106

Sprout Social

SEPTEMBER 17, 2024

Whenever you’re running a sale, launching a new product or promoting a special offer, you need to let your social media followers know. Promote your products on social media. Keep the excitement high by posting discount codes, special offers, and promotions. Cross-promotion is key. Don’t be shy.

Retail 121

Retail Shoppers User-Generated Customer Journey 121

Marketing Insider Group

FEBRUARY 12, 2025

Paid media advertising, including platforms like Google Ads and social media campaigns, is a useful way to increase your brand’s visibility and drive traffic to your website. However, creating and managing these advertising campaigns comes with challenges, especially for teams with limited time, expertise, or resources.

Advertisers 52

Advertisers Advertising Key Performance Indicator Transform 52

illumin

JANUARY 23, 2025

Footfall attribution refers to tracking and measuring how online marketing campaigns (like ads or social media promotions) lead to physical visits at brick-and-mortar stores. How footfall attribution works Footfall attribution uses a combination of technology, data, and analytics tools to track visitors. What is footfall attribution?

Retail 95

Retail Transform Analytics Promotion 95

Hubspot Marketing

OCTOBER 18, 2024

Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. Print and out-of-home advertising. An event marketing agency can market your event through creative design, advertising strategy in markets you don’t know well, or PR for media coverage. Track and measure ROI.

Event Marketing 128

Event Marketing Food Direct Mail Entertainment 128

Sprout Social

NOVEMBER 20, 2024

In simple terms: Earned media means earned engagement by your “digital word of mouth,” not engagement from your own media channel or bought through paid promotions or advertising of content. Under Sprout Social’s Premium Analytics, Sprout seamlessly integrates reporting across various social media platforms for you.

Key Performance Indicator 105

Key Performance Indicator Analytics Social Media Marketing User-Generated 105

Martech

JULY 18, 2024

That’s 11% more than last year, according to Adobe Analytics, which pulled data from 1 trillion visits to U.S. Although the event is hosted by ecommerce giant Amazon, other chain stores and specialty retailers ran concurrent promotions. Home, furniture and appliance categories saw a 76% boost in sales, Adobe Analytics found.

eCommerce 126

eCommerce Retail Shoppers Health 126

Hootsuite

NOVEMBER 28, 2024

More proof, in case you’re not yet convinced: Pinterest offers a mix of free and paid advertising tools, and combining both can earn you 3x more conversions and twice the ROAS (return on ad spend) versus paid ads alone Pinterest ads bring in 11.4x In any case, we recommend an analytics tool for smooth sailing.

Gen Z 122

Gen Z Affiliate Marketing Fashion Social Media Marketing 122

Hubspot Marketing

AUGUST 19, 2022

With that in mind, you're probably wondering how to promote your YouTube channel so that it stands out above the rest. And how much will promotion cost? Fortunately, there are many tools, tips, and tricks you can use to promote your YouTube channel without having to spend a lot of money — or any money at all. Post regularly.

Promotion 145

Promotion Fashion Analytics Retail 145

Jeff Bullas

MARCH 1, 2023

Pathmatics Pathmatics is an AI-powered advertising platform that helps businesses understand how their competitors are advertising and how they can improve their own campaigns. Receptiviti Receptiviti is an AI-powered customer analytics platform that helps businesses understand customer sentiment, personality, and behavior.

Transform 295

Transform Marketing Strategy Marketing Marketers 295

Vertical Response

APRIL 5, 2025

Key Takeaways Starting with Google Ads requires setting up a dedicated account and defining your advertising goals to structure effective campaigns. Getting Started with Google Ads Starting with Google Ads involves setting up a Google account and defining your advertising goals.

Advertisers 52

Advertisers Advertising Key Performance Indicator User-Generated 52

Martech

APRIL 19, 2024

Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale. Budget friendliness: Local advertising is often more accessible for small businesses. Channel selection: Selecting the correct channels is vital for effective local advertising. New competitors.

Advertisers 122

Advertisers Advertising Retail Price 122

Buffer Marketing

NOVEMBER 4, 2024

More than  200 million businesses  (mostly small businesses) use Facebook tools, and  more than seven million advertisers  actively promote their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media. 

Branding 121

Branding Social Media Marketing User-Generated Advertising 121

Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement?

Analytics 144

Analytics User-Generated Key Performance Indicator Social Media Marketing 144

Hubspot Marketing

MARCH 5, 2025

I primarily work with B2B clients, so Im getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesnt have to be boring. Measuring and analyzing data.

Analytics 61

Analytics Customer Acquisition CRM Marketing 61