Search Engine Land

MARCH 21, 2024

Google Analytics is shifting from tracking conversions to using “key events” for behavioral analytics, aligning its definition with Google Ads platforms. Additionally, the Advertising workspace in GA4 will introduce new cross-channel conversion performance reporting, extending beyond Google Ads. ” Why we care.

Analytics 100

Analytics Advertising Advertisers Search Marketers 100

Search Engine Land

AUGUST 6, 2024

I got the opportunity to present at SMX Advanced 2024 on a topic I live and breathe every week with my agency’s clients: advanced PPC analytics and measurement. I’ve been in digital marketing for over 20 years, and in my (rather biased) opinion, intelligent analytics have never been more of a differentiating factor in marketing campaigns.

Analytics 74

Analytics CRM Law Advertising 74

Search Engine Land

OCTOBER 19, 2023

Google Analytics 4 is rolling out new features that offer 360 customers more customization capabilities, including: Customized reporting for all types of teams. Advertisers still using 360 properties in Universal Analytics, need to transition to GA4 to unlock these advanced reporting capabilities. Universal Analytics 360 sunset.

Analytics 111

Analytics Customer Advertisers Advertising 111

Search Engine Land

OCTOBER 17, 2023

Google is retiring four rules-based attribution models for all properties in Google Ads and Google Analytics in mid-October 2023: First-click. The models listed above will be removed from both the Analytics user interface and Admin API. ” Get the daily newsletter search marketers rely on. Time decay. Position-based.

Analytics 128

Analytics Advertising Advertisers Search Marketers 128

Search Engine Land

FEBRUARY 14, 2024

Google issued an urgent warning to Universal Analytics 360 users, reminding them that they must migrate to Google Analytics 4 (GA4) and complete a historical data export before March. Failure to take action within the next two weeks could result in the loss of critical advertising capabilities. Why we care. Next steps.

Analytics 102

Analytics Advertising Advertisers Search Marketers 102

Martech

JANUARY 23, 2023

Search marketing is a very big deal. Any way you slice it, it amounts to millions of searches per minute , all day, every day. We’ll look at challenges facing marketers and best practices to meet them and the future of search marketing. Table of contents What is search marketing?

Search Marketers 122

Search Marketers Real Estate eCommerce Marketers 122

Search Engine Land

FEBRUARY 14, 2024

Google Analytics 4 (GA4) added a new trend detection insight that highlights “subtle but long-lasting and important changes in your data.” This information is visible in the Reports snapshot, Advertising snapshot, and the Insights hub. Get the daily newsletter search marketers rely on. ” How it works.

Analytics 103

Analytics Advertising Advertisers Search Marketers 103

Search Engine Land

APRIL 24, 2024

This comprehensive guide dives deep into LinkedIn advertising, offering expert insights and strategies to refine your campaigns and unlock exceptional results on this professional networking platform. LinkedIn advertising connects brands with a niche audience of professionals and decision-makers in a business-focused environment.

Advertising 89

Advertising Advertisers Thought Leadership User-Generated 89

Search Engine Land

DECEMBER 19, 2023

Google AdSense accounts can now be linked to Google Analytics 4 (GA4) properties. By combining AdSense data with GA4 metrics like traffic sources and user behavior, advertisers benefit from more detailed insights, enabling them to spot patterns, enhancing their ability to optimize ad revenue. Here you can: View your Analytics links.

Analytics 98

Analytics Advertising Advertisers Search Marketers 98

Search Engine Land

SEPTEMBER 10, 2024

Did you know that 20% to 80% of your search term data in Google Ads is hidden? We’ve run the numbers and found that advertisers are missing much of the search data that could improve their ad performance. This article explains why Google might be doing this and what advertisers can do to recover more search data.

Advertising 90

Advertising Advertisers User-Generated Analytics 90

Search Engine Land

MARCH 17, 2023

Search in Pics: Google Analytics With NASA, Google buffalo & Fiber office 2016: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.

Search Marketers 113

Search Marketers SEO Marketers Marketing 113

Search Engine Land

MARCH 11, 2024

Hundreds of major brands unknowingly have their ads served on Made for Advertising (MFA) websites. Ads are being placed on these sites through both programmatic and non-programmatic channels, according to a new study by Analytics. ” Get the daily newsletter search marketers rely on. What are MFA websites?

Advertising 126

Advertising Advertisers Non-Profit Branding 126

Search Engine Land

FEBRUARY 13, 2024

Budget allocation : Media Planning API can also be used to identify your most effective advertising strategies so that you can allocate budgets appropriately and maximize ROI. Planning capabilities : Agencies can integrate LinkedIn’s data with their own tools and analytics for more strategic and informed media planning decisions.

Analytics 90

Analytics Global Marketing Education Advertising 90

Search Engine Land

DECEMBER 8, 2023

Reports that enable users to evaluate the traffic-driving and conversion effectiveness of campaigns implemented in Google Search Ads 360, Campaign Manager 360, and Display & Video 360 are now available in Google Analytics 4. Search Ads 360 is a search management platform. Why we care. Getting started.

Analytics 100

Analytics Advertising Advertisers Management 100

Search Engine Land

FEBRUARY 6, 2024

Yes, you need to focus on improving targeting and analytics without cookies, but don’t put the cart before the horse: a working website. Dig deeper: PPC outlook: How advertisers can stay ahead in 2024 Get the daily newsletter search marketers rely on. Google brand search (branded keywords, often over-valued).

Search Marketers 101

Search Marketers CRM B2C Analytics 101

Search Engine Land

JANUARY 28, 2023

24: Google Takes Action On More Link Networks In Poland Also on this day Facebook testing brand safety topic exclusions for advertisers 2021: Citing advertisers’ brand safety concerns, Facebook said the feature would allow marketers to choose whether to show their ads alongside potentially sensitive content.

Search Marketers 115

Search Marketers Marketers Marketing Retail 115

Search Engine Land

OCTOBER 5, 2023

Google Analytics 4 has rolled out two new features to help improve data security and reporting accuracy. The new capabilities, which are available in GA4 now, enable marketers to redact client-side text and exclude Google data signals from reports and explorations. Get the daily newsletter search marketers rely on.

Analytics 102

Analytics Advertising Advertisers Search Marketers 102

Search Engine Land

JULY 5, 2023

Google Analytics 4 hasn’t exactly got off to the best start with marketers. In fact, it’s getting pretty awkward – some advertisers are so disappointed with the new program that they’ve even been hosting funerals for its predecessor, Universal Analytics. But everyone knows it is garbage.”

Analytics 99

Analytics SEO Advertising Advertisers 99

Search Engine Land

SEPTEMBER 7, 2023

Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across the globe. If you’ve been procrastinating on growing your GA4 knowledge, now is the time to learn the ins and outs of the “new” analytics tool. In this guide, we’ll walk through the basics of GA4 and how you can use it.

Analytics 136

Analytics User-Generated eCommerce Advertising 136

Martech

JULY 7, 2023

Google Analytics 4 hasn’t exactly got off to the best start with marketers. In fact, it’s getting pretty awkward — some advertisers are so disappointed with the new program that they’ve even been hosting funerals for its predecessor, Universal Analytics. I am also thinking about looking for alternative tools to GA4. “

Analytics 97

Analytics SEO Advertising Advertisers 97

Search Engine Land

JANUARY 19, 2024

This article outlines seven key areas to evolve your PPC advertising approach in 2024 so you’re better prepared for what’s ahead. Many advertisers have been putting off the heavy task of restructuring their measurement frameworks to be privacy-centric, but now is the time. Google Analytics. Enhanced conversions.

Advertising 94

Advertising Advertisers Transform User-Generated 94

Search Engine Land

JUNE 4, 2024

Incrementality testing in digital advertising measures the true impact of ad campaigns by comparing the behavior of users exposed to ads versus those who were not. Data analytics companies Incrementality testing relies heavily on sophisticated data analysis techniques to accurately measure the impact of advertising.

Advertising 83

Advertising Advertisers Customer Acquisition Customer Journey 83

Search Engine Land

JANUARY 17, 2023

Leveraging Amazon search ads in a time of rapid change. 2019: Amazon’s advertising offerings were getting more sophisticated, presenting marketers with new opportunities and complexities. 2018: A bug prevented the video uploads from showing up on the local listings in Google Maps or Google web search. Sign of Hope?

Search Marketers 100

Search Marketers Marketers Marketing SEO 100

Search Engine Land

MARCH 25, 2023

Websites that were migrated in this batch were following mobile-first indexing best practices and were notified of the change via a Google Search Console message. Also on this day Now, analyze more accounts in Google Ads Report Editor 2020: Advertisers could run reports for up to 200 accounts in a Manager account.

Search Marketers 90

Search Marketers Marketers SEO Marketing 90

Search Engine Land

JANUARY 6, 2023

Google Manufacturer Center adds rich content, deeper analytics, expands availability. Report: Yahoo Search Share Up After Firefox Deal. 2015: Yahoo saw a nearly 2 point search market share gain in the U.S. Google Webmaster Tools Search Queries Adds Mobile Stats & No Longer Rounds Data. in the past month (10.4%

Search Marketers 114

Search Marketers Manufacturing SEO Marketers 114

Search Engine Land

SEPTEMBER 8, 2023

While skilled recruiters excel in traditional hiring methods, digital marketers can also contribute to ensuring the recruitment process’s efficiency and effectiveness. PPC advertising can be hugely impactful for attracting and recruiting talent across any industry. Get the daily newsletter search marketers rely on.

Advertising 123

Advertising Advertisers Transform Analytics 123

Search Engine Land

MARCH 15, 2023

Google Univeral Analytics: The beginning of the end In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023. Previously processed data in Universal Analytics will be stored for at least six months after the deprecation date. Why was Google making the switch to Google Analytics 4?

Search Marketers 85

Search Marketers Marketers Marketing SEO 85

Search Engine Land

OCTOBER 12, 2022

As Google’s deprecation of Universal Analytics (UA) nears, it’s crucial to understand attribution in Google Analytics 4 (GA4) – including what is new, what is missing, and what the differences mean for search marketers. (If How Google Analytics 4 attribution works. By the way, what is a session?

Analytics 110

Analytics User-Generated Customer Acquisition Place 110

Search Engine Land

JANUARY 13, 2023

In 2022, we revealed what happened when Search Engine Land shut off AMP. TL;DR: “We have seen very little disruption to our traffic and have reaped the benefit of having a clearer picture of our audience analytics.” Welcome AJ Kohn & Ginny Marvin To Search Engine Land, Marketing Land.

Search Marketers 108

Search Marketers Non-Profit SEO Marketers 108

Search Engine Land

MARCH 21, 2023

Google Search Console to show event rich results errors for missing locations 2022: Google Search Console’s rich results report could now show you more warnings for event structured data markup if the event is missing a location. & NBC To Launch YouTube Competitor 2007: News Corp.

Search Marketers 81

Search Marketers SEO Marketers Marketing 81

Search Engine Land

JANUARY 11, 2023

E-commerce sales jumped this holiday season as search marketers weathered Google updates. Zomato Buys Urbanspoon For $50 – $60 Million To Enter US Local Search Market. Says Google Analytics Now Verboten. Report: Yahoo’s Search Ad Share Drops 36%. 2009: Yahoo’s search ad share dropped from 30.4%

Search Marketers 106

Search Marketers Health Law Marketers 106

Search Engine Land

JANUARY 4, 2023

In 2010, Google sent out notification to its AdWords advertisers that “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. Best Buy to sell search ads under its own in-house media company. Bing Now Powers AOL Search: What Advertisers Need To Know.

Search Marketers 96

Search Marketers User-Generated SEO Marketers 96

Search Engine Land

JANUARY 29, 2023

Analytics firm Jumpshot shuts down In 2020, following critical articles about its data collection and sales practices, analytics firm Jumpshot was shut down by its parent company Avast. Apple’s big maps makeover now available across U.S., newsletter sign-up, ecommerce transactions, email capture).

Search Marketers 78

Search Marketers Real Estate Transform Marketers 78

Search Engine Land

MARCH 1, 2023

Semrush buys Kompyte so it can upsell competitive intelligence tools 2022: Kompyte offered competitive analysis tools that help marketers track changes on a competitor’s site, ad copy, social media and more. By contrast, 125 big brands were using the site to market their products or services. Has Google Just Patented Geo-Targeting?

Search Marketers 79

Search Marketers SEO Marketers Marketing 79

Search Engine Land

JANUARY 21, 2023

Google Suggesting Firefox Users Change Their Search Engine & Home Page 2015: Yahoo won the deal to be the default search engine in Firefox in November; now after losing some search share, Google was fighting back. Job Search Engines: The Hottest Thing Going 2009: Job search was the fastest-growing search category in the U.S.

Search Marketers 82

Search Marketers SEO Marketers Marketing 82

Search Engine Land

MARCH 26, 2023

Also on this day Google pledges $340 million in Google Ads credits for SMBs 2020: The credits would become available for eligible active advertisers “in the coming months.” Google Search Analytics bug drops some image search traffic from reports 2017: Google was working on a fix. Car Makers Drove 14.4

Search Marketers 90

Search Marketers SEO Marketers Marketing 90

Search Engine Land

JANUARY 23, 2023

With the increased prevalence of automation in campaign management platforms, advertisers must possess analytical skills that will allow them to comprehend changes in funnel performance, as well as detect optimization opportunities. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

Analytics 85

Analytics Transform Advertising Advertisers 85