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5 Ways that AI Analytics Tools Can Make You a Better Marketer

Hubspot Marketing

Here’s a guide to help you cut through the chaos and confusion of AI marketing analytics tools to find some that really work for your needs. I talk to a lot of marketers, and it’s rare that I find somebody who isn’t using AI for some thing. A lot of marketers find that AI analytics tools are tremendous time-savers.

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AI-powered martech news and releases: October 24

Martech

brings its Marketing Mix Modeling and Analytics App to the Snowflake AI Data Cloud. This app helps marketers estimate budgets, analyze the performance of different media channels, and optimize marketing strategies. Illuma partnered with PubMatic to offer advanced contextual recommendation capabilities to advertisers.

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Advertising in local markets: A playbook for success

Martech

Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale. Brands need to connect their messaging directly with the specific communities they serve and media to their target demo. Here’s a playbook to help your company succeed when marketing on a local scale.

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Understanding Target Market vs Target Audience: What’s the Key Difference?

Rock Content

Another common example of terms that are often confused with each other is “target market” vs ‘target audience”. Both mean different things and have different applications in your marketing and advertising strategies. What is a Target Market? Why Should You Identify Your Target Market?

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4 Marketing Digital Transformation Trends for 2023

SMEI

By using data and analytics, businesses can better understand their customers’ needs and preferences, and use this information to tailor their marketing efforts and create more personalized and relevant experiences for their customers. 5 Ways AI will be used in Marketing.

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Overcoming signal loss in advertising

illumin

Marketers constantly face the challenge of signal loss as we transition to a cookieless environment. Here’s how your advertising can avoid the pitfall of signal loss. Because traditional digital advertising strategies are not as effective as they once were, businesses must now pivot and find ways to overcome signal loss.

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Visitor Tracking Tools: The 25 Best Solutions for 2025 [Reviewed]

Customers.ai

Predictive Analytics: Anticipate Their Next Move Ever wish you could predict what your visitors will do next? Predictive analytics gets you pretty close. AI-Powered Advertising How to Unlock AI and Lead Capture Tech for 10X Return on Ad Spend HOSTED BY Larry Kim Founder and CEO, Customers.ai Signal Customers.ai