Buffer Marketing

JANUARY 9, 2025

A TikTok ad is an advertisement by a brand or creator appearing on people’s For You page. TikTok users can customize their ads a lot , including whether they want to use branded content or user generated content , video or carousel, bidding strategy, etc. But first… Should you advertise on TikTok?

Advertisers 105

Advertisers Advertising User-Generated Gen Z 105

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Vertical Response

AUGUST 19, 2024

Struggling to get noticed with traditional advertising? Alternative advertising breaks the mold with creative strategies that captivate and engage audiences. This article covers the top alternative advertising methods, showing you how to achieve impactful and memorable marketing results.

Advertisers 84

Advertisers Advertising Buzz Marketing Marketers 84

Martech

OCTOBER 21, 2024

If you’re an agency in the world of data collection (analytics, marketing, etc.), Each case was slightly different, but they all boiled down to the client not owning or controlling 100% of their analytical or marketing data. Analytics data A client hired an agency to implement, configure and maintain their site’s analytics.

Transform 126

Transform Analytics User-Generated Management 126

Martech

JANUARY 17, 2025

You can now directly connect campaign performance with user behavior, bridging a critical gap between ad spend and engagement metrics. New advertising-focused dashboard. The new dashboard gives visibility into engagement metrics for each Google Ads campaign, as it shows real-time tracking of user behavior post-click. First seen.

User-Generated 111

User-Generated Analytics Advertising Advertisers 111

Search Engine Land

SEPTEMBER 10, 2024

We’ve run the numbers and found that advertisers are missing much of the search data that could improve their ad performance. This article explains why Google might be doing this and what advertisers can do to recover more search data. Search terms are the actual searches that Google users type into the search bar.

Advertisers 90

Advertisers Advertising User-Generated Analytics 90

Hubspot Marketing

NOVEMBER 14, 2024

I'm personally most interested in how it can help with advertising, content, and customer engagement since these are most important to me as I help my neighborhood business. From there, I can craft an advertising strategy tailored to them, thus boosting the studio's visibility and gaining more students. Image Source 3.

User-Generated 126

User-Generated Analytics Advertisers Advertising 126

SocialPilot

JULY 24, 2024

Tracking KPIs such as website traffic, lead generation, and conversions originating from social media helps you understand the true ROI of your social media efforts. It essentially measures the percentage of users who view our content and take action, such as liking, commenting, sharing, retweeting, or clicking a link.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertising 111

Martech

AUGUST 30, 2024

A recent study found analytics and research use cases to be roughly twice as popular among marketers as genAI image creation. It includes optimization functions that aim to improve performance automatically — doing the work of analytics. Advertisers also have the option to customize campaigns with predetermined parameters.

Branding 108

Branding Fashion Retail User-Generated 108

Martech

AUGUST 1, 2024

This resulted in many generations having a huge, jutting jaw. The Habsburgs became relevant again when Jathan Sadowski saw the jaw as the perfect metaphor for what happens when artificial intelligence is trained on data generated by artificial intelligence. Staying in power for 402 years is no easy task. The loop has been closed.

User-Generated 111

User-Generated Market Segmentation Advertisers Advertising 111

Marketing Insider Group

AUGUST 5, 2024

Using analytics platforms like Google Analytics and automated tools like Zemanta enhances data tracking and campaign optimization. Return on Ad Spend (ROAS) ROAS measures the revenue generated for every dollar spent on advertising. Lowering CPC while maintaining quality traffic can stretch your budget further.

Transform 128

Transform Analytics Customer Acquisition User-Generated 128

Search Engine Land

JULY 31, 2024

As Google owns this platform, it integrates by default with most other Google-owned properties, such as Google Analytics , Google Ads, Search Ads 360 and Display and Video 360. You can create charts, graphs, tables and text boxes or include dropdowns and other elements to allow users to filter data how they’d like. Processing.

Advertising 110

Advertising Advertisers User-Generated Analytics 110

Martech

MARCH 18, 2025

Call analytics and conversation intelligence platforms have the potential to help marketers transform their marketing strategies and improve customer engagement. As with many applications on the martech stack, the power of call analytics platforms is in the data. Email: Business email address Sign me up! Processing.

Analytics 80

Analytics Transform Affiliate Marketing Law 80

Martech

AUGUST 5, 2024

I am the first generative AI chatbot for marketing technology professionals. Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. I am trained with MarTech content.

Whitepaper 121

Whitepaper User-Generated eBook Analytics 121

Martech

OCTOBER 24, 2024

This platform lets users manage multiple content projects, create web pages and blog posts, and generate large amounts of content. Additionally, AI Video Transcription automatically generates transcripts that are stored with the video. brings its Marketing Mix Modeling and Analytics App to the Snowflake AI Data Cloud.

User-Generated 123

User-Generated Marketing Mix Communications Advertising 123

Search Engine Land

JULY 23, 2024

Most user searches are conducted on search engines first. Higher quality leads: SEO targets users actively searching for related content or products, resulting in more qualified leads. Detailed analytics metrics Organic traffic: Measure the number of visitors coming from search engines using Google Analytics.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Buffer Marketing

JANUARY 7, 2025

Quuu: Curate content to share on social Source: Quuu Content curation can help keep your social media feeds full without generating all your ideas from scratch. Hubspot: Generate and optimize B2B emails Source: Hubspot Looking to improve your B2B email performance? Pricing : Starts at $15/user/month. Pricing: Not listed.

Price 118

Price Thought Leadership Transform User-Generated 118

Martech

AUGUST 8, 2024

OLIVER’s generative AI tool Slipstream lets users create complete creative briefs to get better results from their agency partner. The user can then add any missing items. The feature aims to streamline access to business analytics, helping users manage orders, refunds, and product information efficiently.

User-Generated 118

User-Generated Customer Journey Advertising Advertisers 118

Martech

OCTOBER 2, 2024

The new offering aims to optimize targeting to Pinterest users and manage campaign budgeting. Some of the new tools have generative AI creative capabilities, allowing brands to create and improve visual assets. These features provide branded shopping recommendations powered by machine learning based on what users search and pin.

Shoppers 120

Shoppers User-Generated Price Promotion 120

Martech

OCTOBER 18, 2024

Demographics and usage Culture and language LinkedIn marketing tools Company Page LinkedIn Ads Accelerate campaigns LinkedIn Sales Navigator LinkedIn Analytics LinkedIn Stories LinkedIn Showcase pages Marketing strategies for LinkedIn LinkedIn Live Employee advocacy LinkedIn Groups Marketing tips What is LinkedIn? billion by 2027.

User-Generated 138

User-Generated Thought Leadership Promotion Analytics 138

Sprout Social

DECEMBER 20, 2024

Branded content on TikTok is a form of advertising where brands collaborate with creators to produce content that seamlessly integrates the brand’s message or product. This is important for building trust with your audience and following advertising rules. TikTok users value authenticity above all else.

Branding 125

Branding Influencer Marketing User-Generated Key Performance Indicator 125

Martech

AUGUST 15, 2024

MetaRouter , a provider of server-side tag management and real-time event routing, is partnering with Magellan AI , an audio intelligence, analytics, and measurement company. They hope to enhance the accuracy and breadth of ad performance data, helping marketers improve advertising strategies.

Analytics 124

Analytics User-Generated Advertising Advertisers 124

Buffer Marketing

JULY 22, 2024

Paid advertising on social media is an immediate way to boost the reach of your content — particularly when it comes to a power platform like Facebook. With over 3 billion monthly active users , it's little wonder that Facebook is the most popular social media platform for running ads.

Advertising 112

Advertising Advertisers User-Generated Management 112

Hootsuite

NOVEMBER 28, 2024

Case in point: Pinterest users spend twice as much time shopping every month as non-Pinners. Unlike paid social ads, Pinterest content seamlessly blends into user feeds, making it an effective tool for building brand awareness, driving traffic, and boosting conversions. ICYMI: Pinterest is more than a social network. The strategy?

Gen Z 118

Gen Z Affiliate Marketing Fashion Social Media Marketing 118

Martech

MARCH 3, 2025

For instance, e-commerce platforms can use AI to suggest products based on a user’s current browsing activity, enhancing the shopping experience and increasing conversion rates. Dynamic content creation: Generative AI can create personalized content, such as emails or advertisements, that resonate with individual customers.

User-Generated 118

User-Generated Marketers Marketing Analytics 118

Search Engine Land

SEPTEMBER 4, 2024

Generative AI is a game changer for PPC marketers, offering a multitude of unique applications. But can generative AI be used to save time, or is it just another tool that adds noise to our workflows? You can generate results in seconds with a simple prompt, saving hours otherwise spent on semantic keyword grouping.

Whitepaper 85

Whitepaper Thought Leadership User-Generated Advertising 85

Buffer Marketing

DECEMBER 16, 2024

If you have a Bitly account, you can connect it to Buffer to use your custom domain and get your link analytics in Bitly. has all the other basics you'd need in a URL-shortening app: a QR code generator, detailed link statistics, and a UTM builder. link — effectively removing a step in your posting process. Price: The buff.ly

Price 109

Price User-Generated Analytics Shoppers 109

illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

illumin

JANUARY 7, 2025

With illumins connected journey, you can manage ad creative and ad frequency at every stage, establish alternative pathways, and enhance performance based on user behavior. Agencies are experts in advertising who create brand stories for specific companies or products. What do agencies need in a DSP?

Transform 59

Transform Advertisers Advertising Analytics 59

illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

Jeff Bullas

FEBRUARY 13, 2023

ChatGPT, a generative A.I. In just two months, it has amassed 100 million active users , making it the fastest-growing consumer platform in history. was granted a user-friendly interface ( the initiation ), making it accessible for the humble masses to play and have fun. From zero to 100 million users in 8 weeks.

Digital Marketing 280

Digital Marketing Transform User-Generated Analytics 280

Search Engine Land

OCTOBER 2, 2024

Traditional keyword research tools frequently lack depth, offering only limited insights into the complexities of user search behavior. Dynamic search ads (DSAs) These ads leverage website content to automatically generate ads and the associated keywords. Don’t rely solely on Google Analytics.

User-Generated 87

User-Generated Analytics Advertising Advertisers 87

Marketing Insider Group

JANUARY 14, 2025

For instance, LinkedIn is ideal for reaching professionals and B2B audiences, while TikTok appeals to younger generations with short, entertaining videos. Leveraging Paid Advertising Paid advertising unlocks some of the most powerful targeting tools at your disposal.

Thought Leadership 121

Thought Leadership Entertainment Analytics Social Media Marketing 121

Backlinko

OCTOBER 23, 2024

Next, use Google Analytics to research essential demographic information (if you have enough existing data). Navigate to Reports > User Attributes > Demographic details. Go to Reports > Tech > Overview in Google Analytics to see what browsers and operating systems your audience uses.

Marketing Strategy 111

Marketing Strategy Content Marketing eBook Marketers 111

Backlinko

JULY 22, 2024

This turns your site from an afterthought into an asset that generates leads and sales. Now it generates over 680K monthly sessions, with 74% coming from organic searches. Now it generates over 680K monthly sessions, with 74% coming from organic searches. And make your site more user-friendly.

SEO 115

SEO Law User-Generated Analytics 115

Martech

AUGUST 19, 2024

Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape. Data analytics tools like Google Analytics and CRM systems provide valuable insights into potential accounts and customer relationships.

Key Performance Indicator 116

Key Performance Indicator Marketers Marketing CRM 116

Sprout Social

JANUARY 22, 2025

Lead generation Food for thought: nearly one-fourth of all B2B digital advertising happens on Linkedin. Through organic content and ads, generating leads on LinkedIn can become a long-term, consistent channel for your brand. This is where your LinkedIn analytics and tools like Sprout Social can really help.

Marketing Strategy 127

Marketing Strategy Content Marketing Thought Leadership Marketers 127