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How Color Psychology Plays a Powerful Role in Your Marketing Strategies

Calvyn Lee Blog

That is why many fast food brands like McDonald’s and Subway integrate yellow prominently in their advertising and restaurants to stimulate appetite and help create an upbeat, family-friendly dining experience. Associated with joy and optimism, yellow boosts positivity, sparks imagination and builds confidence.

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Google adds search themes to Performance Max

Search Engine Land

Search themes are a new way for advertisers to provide information about a business (e.g., Google provided five examples of where it makes sense for advertisers to use search themes: Your landing page doesn’t have complete details or the latest updates about the products and services you offer. How it works.

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10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. The advertisement format was comically aggressive, but also lighthearted and humorous. And it was an instant hit.

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Super Bowl Ads Consumers Loved in 2023 & What Marketers Can Learn [New Data]

Hubspot Marketing

While football teams compete for trophies, companies spend millions trying to get more views, leads, and revenue than other brands advertising in their industry on the same day. Some of the biggest game-day face-offs occur when the commentators send us to a commercial break.

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A Brief History of Content Marketing (And Why It’s Taking Over)

Rock Content

Effective advertising in today’s global culture requires great website content. It is arguably one of the most important parts of advertising on the internet. Although the term “content marketing” itself wouldn’t come until much later, the first recognized efforts to use content in advertising occurred in 1895.

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The 7 Most Effective Car Advertising Campaigns Of All Time

Bannerflow

Car advertising campaigns are some of the most inventive around. So what did the dramatic fall in demand and production mean for car advertising campaigns? And with it came the latest complete with smart, engaging, multi-channel car advertising campaigns. The current state of car advertising campaigns. BestDayEver.

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Does ChatGPT pose an existential threat to marketers?

Martech

I asked ChatGPT the following question: “Give me a 500-word article about the ethical and practical implications ChatGPT and AI-driven content creation will have on marketing, marketers and advertising agencies. Style is casual but smart with a little bit of wit.”