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How Color Psychology Plays a Powerful Role in Your Marketing Strategies

Calvyn Lee Blog

Yellow Sparks Feelings of Happiness and Energy The bright and sunny color yellow commands attention by stimulating the memory and encouraging communication. Black and White Convey Luxury Appeal Black commands a powerful, luxurious presence across luxury fashion, cosmetics, technology, automobile and other high-end industries.

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10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. The advertisement format was comically aggressive, but also lighthearted and humorous. And it was an instant hit. Take a look!

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How to Be a Henry Ford in Content Marketing

Content Marketing Institute

On the first of December, we will celebrate the 105 th anniversary of Henry Ford’s installation of the first moving assembly line for the mass production of automobiles. It was the new business model, not the assembly line, that enabled Henry to change the world and democratize the automobile. Each fall along two scales.

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A Brief History of Content Marketing (And Why It’s Taking Over)

Rock Content

Effective advertising in today’s global culture requires great website content. It is arguably one of the most important parts of advertising on the internet. Although the term “content marketing” itself wouldn’t come until much later, the first recognized efforts to use content in advertising occurred in 1895.

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Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing

Adobe Experience Cloud Blog

Jim’s themes were clear—personalization, automation, ambitious purpose, humanity, and the visual aspect of communication. There’s still a lot of human involvement in things like advertising. That’s why Snapchat and video advertising are exploding. Marketing used to be seen as the communication department.

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Marketing Tools and Technology – How Does A Marketer Decide?

Marketing Insider Group

Passive discovery is where buyers stumble across a piece of information that they were not directly looking for, as they would with great content or an advertisement that caught their attention. There are many modes of transportation: walking, bicycles, motorbikes, automobiles, buses, trains, planes, etc.

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Brand Messaging: How to Create an Intentional and Strategic Communication for Your Brand

Rock Content

Every company must know what it will communicate to its audience since this will shape people’s perceptions of the company. The effort to develop and implement a communication pattern is called brand messaging , and it can create a standardized way of conveying the brand’s values to the public. Every brand has one.