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The Best In Automotive Content Marketing

Marketing Insider Group

Content marketing can help. The Lincoln Motor Company, Land Rover and Cadillac are three automotive brands that have struggled in recent years with brand identity, and now are leveraging content marketing to transform their perception and engage new, desired audiences. Andrew Fick , Group Marketing Manager, Lincoln.

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How to Be a Henry Ford in Content Marketing

Content Marketing Institute

On the first of December, we will celebrate the 105 th anniversary of Henry Ford’s installation of the first moving assembly line for the mass production of automobiles. It was the new business model, not the assembly line, that enabled Henry to change the world and democratize the automobile. Robert_Rose Click To Tweet.

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A Brief History of Content Marketing (And Why It’s Taking Over)

Rock Content

Effective advertising in today’s global culture requires great website content. Not okay content, or even good content. To stand out from your competitors and capture the attention of your target audience, you need superior content. It is arguably one of the most important parts of advertising on the internet.

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4 Business Models for Content Marketing

Content Marketing Institute

Our aim is to highlight new, optimal internal business models for content marketing and use the innovations of the moving assembly line as a metaphor for that. On the first of December, we will note the 105 th anniversary of Henry Ford’s installation of the first moving assembly line for the mass production of automobiles.

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10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

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Does ChatGPT pose an existential threat to marketers?

Martech

I asked ChatGPT the following question: “Give me a 500-word article about the ethical and practical implications ChatGPT and AI-driven content creation will have on marketing, marketers and advertising agencies. Style is casual but smart with a little bit of wit.”

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How to Generate Leads with Webinars

Adobe Experience Cloud Blog

One of WebAttract’s clients wanted to show how their target audience, automobile dealerships, could increase their sales. Like every aspect of content marketing , creating your webinar content is only half the battle. You can include links to relevant blog content in your pre-webinar and post-webinar emails).