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10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. The advertisement format was comically aggressive, but also lighthearted and humorous. And it was an instant hit. Take a look!

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Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing

Adobe Experience Cloud Blog

There’s still a lot of human involvement in things like advertising. Google is well placed. AOL is well placed. Others are vying for a place. That’s why Snapchat and video advertising are exploding. The market places a huge value on growth. The processes are going to be automated. Jim Stengel: I think so.

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A Brief History of Content Marketing (And Why It’s Taking Over)

Rock Content

Effective advertising in today’s global culture requires great website content. It is arguably one of the most important parts of advertising on the internet. Although the term “content marketing” itself wouldn’t come until much later, the first recognized efforts to use content in advertising occurred in 1895.

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22 Companies With Really Catchy Slogans & Brand Taglines

Hubspot Marketing

We don't mean to offend you -- this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising. Companies have slogans for the same reason they have logos: advertising. A brief, catchy few words can go a long way in advertisements, videos, posters, business cards, swag, and other places.

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How We’re Going to Use X Reality (XR) in Business

Neil Patel

Suddenly, it sounds like you are walking through the Wild West or wherever this experience is taking place. It takes place with one foot, or one digital foot, in each space. Whether it’s a spreadsheet or integrated software, it’s the place where you keep all the details, facts, and data behind each product. Product Preview.

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Marketing Tools and Technology – How Does A Marketer Decide?

Marketing Insider Group

Passive discovery is where buyers stumble across a piece of information that they were not directly looking for, as they would with great content or an advertisement that caught their attention. Finally, map each question to its most likely place of discovery, and ensure you are found there. What do we outsource?

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Innovation vs. rebranding: How to choose the best change for your business

Martech

Others include: The automobile. Are they placed within the correct markets? Be prepared for a full rollout and have manufacturing facilities, distributors, suppliers and other partners in place well before your go-live date. They achieve victory through word-of-mouth advertising. The assembly line. The airplane.