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Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. The advertisement format was comically aggressive, but also lighthearted and humorous. And it was an instant hit.
To clarify, you can’t take what Ron says (or what you read on the CMI blog) and single-handedly innovate the proverbial automobile assembly line. Aim higher than content, marketing, or advertising. Is this PR? Believe in something, even if it means sacrificing everything. JustDoIt pic.twitter.com/SRWkMIDdaO. Is this an ad?
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