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How Color Psychology Plays a Powerful Role in Your Marketing Strategies

Calvyn Lee Blog

The Meaning and Impact of Blue in Branding The color blue promotes a sense of trust, security and reliability. That is why many fast food brands like McDonald’s and Subway integrate yellow prominently in their advertising and restaurants to stimulate appetite and help create an upbeat, family-friendly dining experience.

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Google adds search themes to Performance Max

Search Engine Land

Search themes are a new way for advertisers to provide information about a business (e.g., Google provided five examples of where it makes sense for advertisers to use search themes: Your landing page doesn’t have complete details or the latest updates about the products and services you offer. How it works.

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The Best In Automotive Content Marketing

Marketing Insider Group

The content’s diversity in topics result in being a balance between stories of luxury and culture, and stories of Lincoln automobiles, artisans and the brand’s history. Although the article features Lincoln automobiles, it is important to note that the product is not the main subject of the story, but secondary.

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10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Take, for instance, the playlists curated by Wells Fargo to promote and familiarize their customers with their financial services.

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The 7 Most Effective Car Advertising Campaigns Of All Time

Bannerflow

Car advertising campaigns are some of the most inventive around. So what did the dramatic fall in demand and production mean for car advertising campaigns? And with it came the latest complete with smart, engaging, multi-channel car advertising campaigns. The current state of car advertising campaigns. BestDayEver.

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Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing

Adobe Experience Cloud Blog

There’s still a lot of human involvement in things like advertising. That’s why Snapchat and video advertising are exploding. But you’re also talking about an online marketplace for advertising that could displace ad agencies from their traditional function. It is who is getting a raise and who is getting promoted.

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7 Smart Ways You Can Use TBT To Grow Your Brand on Social

Hootsuite

pic.twitter.com/YCStUBaWSO — Archie Comics (@ArchieComics) January 12, 2023 BMW uses its BMW Classic account to highlight its history of beautiful automobiles. Nothing ages quite like wine, so Ranchero Cellars cleverly uses the hashtag to advertise this vintage vino from 2010 — a product they still have for sale.

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