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Google adds search themes to Performance Max

Search Engine Land

Search themes are a new way for advertisers to provide information about a business (e.g., Google provided five examples of where it makes sense for advertisers to use search themes: Your landing page doesn’t have complete details or the latest updates about the products and services you offer. How it works.

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A Brief History of Content Marketing (And Why It’s Taking Over)

Rock Content

Effective advertising in today’s global culture requires great website content. It is arguably one of the most important parts of advertising on the internet. Although the term “content marketing” itself wouldn’t come until much later, the first recognized efforts to use content in advertising occurred in 1895.

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How to Be a Henry Ford in Content Marketing

Content Marketing Institute

On the first of December, we will celebrate the 105 th anniversary of Henry Ford’s installation of the first moving assembly line for the mass production of automobiles. It was the new business model, not the assembly line, that enabled Henry to change the world and democratize the automobile. Platform – content as integrated business.

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How We’re Going to Use X Reality (XR) in Business

Neil Patel

Everything from brick-and-mortar experiences to SEO will be impacted by X reality. How about furniture, automobiles, homes, and more? Interactive Advertisements. Using X reality in your advertising can allow the public to interact in different ways and help you seem more authentic than other ads. Product Preview.

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This day in search marketing history: February 4

Search Engine Land

.” There was some ironic back and forth, as Google had spent the past year arguing that it should be able to acquire DoubleClick, which Microsoft argued against because it would make Google too dominant in online advertising. Meanwhile, was Yahoo considering an alliance with Google? And what about post-acquisition “integration” issues?

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11 Skills You Need in the AI Era [Data + Tips]

Hubspot Marketing

On being emotionally aware and sensitive, Dominik Maka , the Head of SEO at LVBET , delineates, “AI‘s cool, but can it understand that sigh of relief from a client when you solve a problem they’ve been stressing over? Gabriel Ramuglia , the founder of IOFLOOD used GPT4 to produce SEO content articles.

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4 Business Models for Content Marketing

Content Marketing Institute

On the first of December, we will note the 105 th anniversary of Henry Ford’s installation of the first moving assembly line for the mass production of automobiles. It was the new business model, not the assembly line, that enabled Henry to change the world and democratize the automobile. Platform – content as integrated business.