Adobe Experience Cloud Blog

MAY 24, 2019

But with more people fleeing traditional TV and radio for ad-free streaming services like Netflix and Spotify Premium, advertising on those once-powerful mediums has lost much of its luster. In fact, 68% of marketers intend to increase their spend on social advertising in 2019, according to recent SocialMediaToday research.

Advertisers 134

Advertisers Advertising Thought Leadership Customer Acquisition 134

Marketing Insider Group

JULY 1, 2020

It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers. This is in contrast to traditional marketing. How the Experts Define Content Marketing.

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144

Martech

APRIL 5, 2022

The responsibilities inherent in marketing attribution roles include: Understanding which channels generate the most leads, sales, and revenue. Predicting/planning marketing and/or advertising spend based on past performance. This can lead to false assumptions — and incorrect attribution — if marketers fail to dig deeper.

Customer 102

Customer CMO Customer Journey Non-Profit 102

Welcome Software

MARCH 11, 2022

The last bucket, paid media, is your typical paid advertising for content promotion. This includes everything from PPC to paid influencers marketing to native ad placement. Changing content to suit another stage of the buyer’s journey: Turning a series of blog posts into an ebook. Stage #8: Keep updating content (or retire it).

Management 52

Management Gen Z Whitepaper Content Marketing 52