Martech

AUGUST 19, 2021

No one wants to see their product advertised on a website pushing fake news, conspiracy theories or extremist politics. Marketers practicing brand safety can prevent that from happening, but that practice is imperfect. We know it works for B2C, with the success of Netflix, so why can’t we make it work for B2B? BOX AD GOES HERE.

Shopper Market 112

Shopper Market Retail Shoppers B2C 112

Martech

APRIL 20, 2023

Retail media networks (RMNs) are a rapidly growing channel for advertisers. billion by the IAB in their Internet Advertising Revenue Report. The key to RMN’s success is how interactions with brands can enhance the shopper experience. RMN revenue in 2022 was estimated at $37.5

Shoppers 112

Shoppers Retail Customer Journey Shopper Market 112

Martech

SEPTEMBER 19, 2024

This makes it challenging for advertisers and agencies to increase the scale and spend on multiple RMNs at one time. Consumer behavior is driving both the advertiser benefits of RMN campaigns and the renewed focus of RMNs on improving in-store experience. Better service for advertisers. In-store and omnichannel. locations. “By

Retail 114

Retail Shopper Market Shoppers Advertising 114