Martech

OCTOBER 1, 2024

online holiday shoppers are expected to spend $240.8 The holiday shopping season has been reshaped in recent years, where consumers are making purchases earlier, driven by a stream of discounts that has allowed shoppers to manage their budgets in different ways,” said Vivek Pandya, lead analyst, Adobe Digital Insights, in a release.

Gen Z 121

Gen Z Shoppers Retail Price 121

Martech

DECEMBER 20, 2024

“Advertisers are looking for more of a full-funnel approach, from end to end, working with a smaller set of DSP partners, thinking about a way to connect all the touchpoints and to be more personal, to tailor that message. The paths all need to unite to be able to have the right data, the right touchpoints, the right customer journey.”

Retail 120

Retail Shoppers Advertisers Advertising 120

Martech

APRIL 20, 2023

Retail media networks (RMNs) are a rapidly growing channel for advertisers. billion by the IAB in their Internet Advertising Revenue Report. The key to RMN’s success is how interactions with brands can enhance the shopper experience. If it’s something that makes sense for our shoppers, we’ll take a look.”

Shoppers 116

Shoppers Retail Customer Journey Shopper Market 116

Martech

AUGUST 29, 2024

With the holidays coming up, marketers will likely deploy AI capabilities to help shoppers find the right gift. What many marketers can verify, however, is the ability for AI to help “sift through the data you often can’t fully process,” Weide said. Consumers are interested in how retailers are using these tools.

Market Research 130

Market Research Shoppers CMO Retail 130

Scoop.it!

MARCH 14, 2023

No wonder 86% of B2C marketers believe content marketing is a key strategy. In this article, we’ll discuss these principles and share eight tried-and-true tips you can implement in your B2C content marketing strategy. But, most of all, the role of B2C content is to inform and educate potential customers. Source: Warby Parker 3.

B2C 115

B2C Content Marketing Marketing Marketers 115

Martech

JULY 18, 2024

billion shoppers), agreed with Adobe that deeper discounts spurred sales. If they don’t, retailers may risk losing out as shoppers will go elsewhere.” Discounts were higher this year Salesforce, which analyzes ecommerce buying in its Commerce Cloud (including the activity of 1.5

eCommerce 125

eCommerce Retail Shoppers Health 125

Martech

JANUARY 16, 2025

Autopilot AI, an all-in-one tool that allows advertisers to manage omnichannel campaigns efficiently. These guides provide shoppers with valuable insights at different stages of their journey. This provides users with tools to generate proxies, organize media assets and utilize powerful search features within the DDP ecosystem.

Non-Profit 116

Non-Profit Direct Mail eCommerce User-Generated 116

Martech

MAY 21, 2024

To trigger this experience, a search result will provide a clearly-marked sponsored ad with a blue button that takes the user to a separate page where pictures or other information can be uploaded and the recommendations can be made to the shopper. Retailers advertising through Google Merchant Center will have new tools for editing images.

Advertising 123

Advertising Advertisers User-Generated Retail 123

Martech

SEPTEMBER 13, 2024

Personal Shopper recommends products and helps with search. Those agents are: Campaign Optimizer manages and executes full campaign lifecycles. Service Agent replaces chatbots in handling customer service and replaces chatbots. Buyer helps B2B customers find products, make purchases and track orders.

Shoppers 117

Shoppers User-Generated New Technology Price 117

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access to the wealth of first-party data that many retailers have is hard for advertisers to pass up. But RMNs need to mature.

Retail 125

Retail Transform Shoppers Advertisers 125

Martech

OCTOBER 7, 2021

I was talking to a Chief Customer Officer at a marketing/sales tech company and we were reflecting on how much the new B2B selling environment has learned from B2C. Digital engagement, influencer marketing, personalized recommendations: Soon we won’t be able to tell B2B and B2C apart. Editorial Director. Why we care.

Customer Journey 123

Customer Journey Customer Transform Shoppers 123

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 121

eCommerce Gen Z B2C Shoppers 121

Hubspot Marketing

JULY 10, 2019

If you’re not properly targeting your buyer persona, your promotions and advertisements will likely fall on deaf ears. Some companies serve individual shoppers, while others cater to companies and organizations. B2B vs B2C Marketing. B2B and B2C (business-to-consumer) marketing are very different. for b2c marketing.

B2C 145

B2C Social Media Marketing Marketing Marketers 145

Martech

APRIL 20, 2023

As our colleague Nicole Farley reports , “Advertisers can submit creative content such as images, videos, and text related to a campaign, and the AI will “remix” these materials to generate ads that target specific audiences and meet objectives like sales targets.”

Product 118

Product Shoppers B2C User-Generated 118

Marketing Insider Group

MARCH 9, 2023

The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.) Consumer-centered companies invest in trusted research to help them understand and engage shoppers. This practice is just wrong.

Place 140

Place Content Marketing Non-Profit Whitepaper 140

Martech

JANUARY 17, 2023

They also provide an opportunity for advertisers to nudge shoppers toward their products. For retailers building out their retail media networks (RMNs) for advertisers, more screens in key positions throughout the store can produce more ad inventory. Integrated screens around the store.

Retail 115

Retail Transform Shoppers eCommerce 115

Marketing Insider Group

FEBRUARY 5, 2024

Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. OrbitMedia) 70% of consumers prefer learning about a company through articles over advertisements. HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. of their advertising budget to branding.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Martech

MARCH 8, 2024

Political advertisers need to identify these groups to tailor their message and make sure they aren’t wasting spend. And the same principles apply to B2C advertisers. They’re also less likely to shop at the places that partisan shoppers favor.

Gen Z 109

Gen Z Millennials Shoppers B2C 109

Neil Patel

AUGUST 18, 2020

Paid advertising offers a 200% ROI. But whether you’re an excellent PPC manager looking to outsource or have no experience running pay per click advertising campaigns , choosing the right PPC agency isn’t always straightforward. Ads in search engine results aren’t the only type of PPC advertising. Let’s dive in!

Non-Profit 144

Non-Profit eCommerce B2C Advertisers 144

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Neil Patel

OCTOBER 14, 2020

Organic and promoted videos serve multiple purposes for consumers in their increasingly multi-channel B2C journey. In one study, US online shoppers said they expect to see at least three videos connected to each product when making an online purchase. Promoted videos can give shoppers the push they need to choose your product.

Promotion 135

Promotion Shoppers User-Generated B2C 135

Neil Patel

MARCH 3, 2021

They can focus on the specific needs of a handful of shoppers at a time, answering their questions and providing bespoke recommendations until browsers are ready to buy. Livestream shopping isn’t limited to any specific product category (although it’s almost all B2C). Traditional, physical retailers are great at customer service.

Shoppers 135

Shoppers Retail User-Generated Promotion 135

Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. In our discussion, Shah offers his perspective on changing shopper behaviors and what brands can do to proactively reach them through RMNs. The interview has been edited for length and clarity. )

Retail 123

Retail Customer Shoppers eCommerce 123

Martech

NOVEMBER 30, 2023

Recent trends in privacy regulations are restricting how companies can use personal data in advertising and marketing. For example, the EU recently banned Meta from using first-party data in advertising. In many B2C contexts, companies have collected customers’ birthdays. Are we getting more value than risk?

PR 123

PR Shoppers B2C Marketing 123

Martech

SEPTEMBER 14, 2023

The guidelines will be welcomed by advertisers and agencies set to increase RMN ad spend, especially if the industry is more standardized. RMNs are attractive to advertisers because of the deep knowledge retailers have about their customers. Top reasons for RMN advertising. Why we care. Data accuracy. Increasing budgets.

Retail 129

Retail Shoppers Advertisers Advertising 129

Neil Patel

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . Some excel at specific advertising types, while others specialize in creating excellent customer experiences across every platform. But making more money isn’t the only goal behind PPC advertising. PPC advertising doesn’t exist in a vacuum. Source: Statistica.

B2C 133

B2C eCommerce Communications Digital Marketing 133

Sprout Social

MAY 10, 2019

A lot of companies assume that YouTube is strictly a B2C channel. YouTube stats for marketers don’t just apply to the B2C industry. Partnering with the right people could be the best way to make sure that your content gets in front of the right people, regardless of whether you’re a B2B or B2C brand.

Marketing Strategy 112

Marketing Strategy B2C User-Generated Millennials 112

Martech

FEBRUARY 9, 2023

Brands advertising around the game this year are adapting to changes in media consumption and shopping with new digital partnerships and campaign strategies. Streaming and CTV advertising continue to climb CTV and traditional linear advertising will be in close competition for ad dollars.

Shoppers 98

Shoppers Advertisers Advertising PR 98

Martech

AUGUST 19, 2021

No one wants to see their product advertised on a website pushing fake news, conspiracy theories or extremist politics. We know it works for B2C, with the success of Netflix, so why can’t we make it work for B2B? BOX AD GOES HERE. Balancing risk and reach: The brand safety dilemma. Do you know where your clicks are coming from?

Shopper Market 116

Shopper Market Retail Shoppers B2C 116

Martech

MAY 25, 2022

Here’s everything marketers and advertisers need to know from yesterday’s Google Marketing Live 2022. Google is helping more advertisers try their most automated campaign type, Performance Max. Shorts are limited to one minute in length and advertisers may want to tighten up and hone in creative, given the timeframe.

Advertisers 121

Advertisers Advertising Shoppers Marketing 121

Martech

MAY 2, 2023

They also want to convince advertisers that their platform innovations and programming are the best way to connects with viewers, especially younger ones. Earlier this year, Samsung Ads launched the ability for advertisers to run QR codes with ads. YouTube is bringing smart advertising to short videos.

Retail 121

Retail Manufacturing Advertisers Advertising 121

Martech

SEPTEMBER 13, 2023

34% of shoppers would look at dipping into their savings, and 1 in 3 would consider starting a side hustle to offset the costs. 13% of all winter holiday shoppers said an ESG stance was the most important factor when selecting a gift. Simply having diversity in marketing and advertising can result in significant positive reactions.

Gen Z 125

Gen Z Shoppers Retail Price 125

Martech

JULY 14, 2023

Streaming platform Roku has partnered with Shopify, giving shoppers the ability to make purchases from Shopify merchants through their TVs. For instance, an advertiser can include a QR code, send a customer a text or connect them with more information about their product or brand. Expanded Shopify relationship. Why we care.

Shoppers 98

Shoppers Advertisers Advertising Marketing Plan 98

Marketing Insider Group

OCTOBER 1, 2019

It’s important to note that emotional marketing tends to be more effective when you’re speaking in a B2C context. This isn’t only to impress brands that might choose to advertise with them – follower counts tend to grow exponentially as they increase. Online shoppers are so used to seeing marketing messages like “Buy now!

Real Estate 111

Real Estate Shoppers B2C Marketing 111

Martech

OCTOBER 31, 2023

Shoppers intend to keep the holidays going after the season, at least those on TikTok. More than half of TikTok shoppers will be interested in technology and games. A full 79% of TikTok users say they’re likely to continue shopping in the weeks after Christmas, according to a new study by the video platform. Why we care. TikTok’s U.S.

Gen Z 119

Gen Z Shoppers Food Marketing Plan 119

Martech

MARCH 30, 2023

The video ad technology company Cooler Screens has been expanding their footprint in retail chains like Walgreens and Kroger, allowing CPG brands to show ads and promotions to in-person shoppers in the refrigerated aisles and, more recently, at checkout and throughout the store. Kraft Heinz tested ads for multiple brands, including Velveeta.

Shoppers 108

Shoppers Retail Energy Promotion 108

Martech

JULY 10, 2023

Dig deeper: How Home Depot and Kroger use RMN to improve shoppers’ ad experience So, “the small guys can play too,” said Tamara Pattison, chief data officer of The Save Mart Companies (TSMC), which operates over 200 grocery stores in California and Nevada. “We It usually occurs in the store or very close to the store.

Retail 82

Retail Shoppers Food Advertisers 82