Hubspot Marketing

NOVEMBER 15, 2024

Integrated marketing that uses many channels and creative outlets to communicate your value proposition. Relationship marketing that champions your customers and marketing partners. In this vein, you see how holistic marketing is part of the customer experience (CX) a company delivers. PR and earned media.

CMO 124

CMO Traditional Marketing Communications Marketers 124

Hubspot Marketing

JUNE 6, 2023

While a surprising number of people haven't heard of the concept, it's kind of a big deal — 77% of marketers use experiential marketing as a vital part of a brand’s advertising strategy. But instead of blatantly advertising that, it created an interactive experience around the message.

User-Generated 145

User-Generated Marketers Marketing Branding 145

Hubspot Marketing

DECEMBER 20, 2024

Anna Sokratov, Brand manager for Jeppsons Malrt: A 31-gallon galvanized steel trash can with a lid. So to stand out, its important for marketers to connect authentically with audiences. Read Digital Marketer Jenna Kutcher Thinks You're Overcomplicating It Kutcher asks: What is one hack that you do to get more energized?

Transform 102

Transform Marketers Marketing CMO 102

Bannerflow

FEBRUARY 26, 2020

It’s an ad tech term that has grown rapidly within digital advertising circles but what exactly is a creative management platform, or CMP? And why does every marketing team need one? A CMP is essentially a range of advertising technologies all rolled into one easy-to-use platform. However, not all CMPs are the same.

Management 98

Management Advertisers Advertising Transform 98