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Story-driven marketing campaigns: Best of the MarTechBot

Martech

By presenting their brand or product in the context of a story, marketers can capture attention, evoke emotions, and build trust with their audience. Story-driven marketing can be implemented across various marketing channels, including content marketing, social media, advertising, and even in-person events.

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Coming Soon to Hootsuite: Advertising, Amplify, Impact Updates, and More

Hootsuite

We’re adding two more detailed targeting options which will allow you to better understand and reach your target audience on Facebook and Instagram within Hootsuite Social Advertising. Soon you’ll be able to select this objective through the Hootsuite dashboard directly without switching to the native ad manager.

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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 A social media metric is a number that quantifies a particular action or behavior related to your social media account.

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The Ultimate List of Marketing Quotes for Digital Inspiration

Hubspot Marketing

The abundance of marketing quotes include content marketing quotes, famous marketing quotes, branding marketing quotes, inspirational marketing quotes, storytelling marketing quotes, social media marketing quotes, and digital marketing quotes. Social Media Marketing Quotes.

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The Best Marketing Conferences of 2020

Marketing Insider Group

Social Media Marketing World. Social Media Marketing World was founded by Social Media Examiner in 2013. It has grown to be one of the biggest social media marketing conferences in the world. B2B Marketing EXPO – London. Adobe Marketing Summit.

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Marketing Spending and Hiring Growth Slows Amidst Economic Uncertainty

The CMO Survey

Brand Faces Short-term Pressures Reflecting spending cuts, investments in brand building dropped from a 12 percent increase last year to 5.5 Despite the rising numbers, marketers do not perceive that mobile marketing has contributed significantly to their companies’ performance. percent increase this year.

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The Best Marketing Jobs and Careers for You to Pursue in 2023 (BIR NNP)

Hubspot Marketing

Search Engine Optimization (SEO) / Search Engine Marketing (SEM) Search engine optimization refers to organically optimizing web content. Search engine marketing is paying for advertising space on said search engines. Content marketing refers to marketing via long-form content, websites, blogs, and even audio and video content.