Search Engine Land

JULY 23, 2024

Yelp is rolling out new features and updates aimed at multi-location businesses and national advertisers, the company announced today. Yelp is looking to attract more enterprise clients and expand its advertising capabilities beyond local businesses. Why it matters. Portfolio: Showcase work to potential customers. Why we care.

Advertising 82

Advertising Advertisers Branding Management 82

Search Engine Land

AUGUST 14, 2024

Digital advertising has evolved quite a bit since I started working in paid media. Lead generation advertisers today have access to tools like broad match keywords and offline conversions – powerful when used right, but chaotic and expensive if left unchecked. I love the challenge of learning something new. Copy and creative.

Advertising 116

Advertising Advertisers Branding CRM 116

illumin

FEBRUARY 29, 2024

YouTube is a digital advertising powerhouse and has been since its founding in 2005, and so are the creators on its platform. User creation is the heart of the video-sharing site’s business model, and it should be at the heart of advertisers’ strategy too. That said, YouTube can be a risky place to advertise if you don’t do it right.

Advertising 105

Advertising Advertisers Branding Shoppers 105

Adams & Knight Marketing

FEBRUARY 9, 2023

Super Bowl Sunday is not just a big night for sports fans, but a huge night for the advertising industry. Pat Dugan, Executive Creative Director at Adams & Knight , went on FOX61 to share his predications on what ad trends viewers can expect this year from major brands like General Motors, Netflix, State Farm, and more.

Advertising 246

Advertising Advertisers Branding 246

Search Engine Land

NOVEMBER 2, 2023

Google has introduced several updates to assist advertisers in maintaining brand safety and suitability on YouTube and the Google Display Network. Below, is a roundup of the five new ways advertisers can safeguard their brands on YouTube. and it is now accessible to all YouTube advertisers. What Google is saying.

Advertising 110

Advertising Advertisers Branding Search Marketers 110

Kevin Indig

AUGUST 7, 2023

Explore All Episodes SEO, content, and other non-paid channels can impact brand growth more than you think. We think advertising and a great product are the only ways. If that trust isn’t violated or diminished, it leads to brand loyalty - the holy grail of brand growth! Yes, it sounds boring.

Advertising 94

Advertising Advertisers Branding Direct Mail 94

Search Engine Land

OCTOBER 8, 2024

New generative AI video creation tools for advertisers on Facebook and Instagram, Meta announced today. The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year. Since then, brands have been able to use these capabilities when building out their campaigns on Meta Ads Manager.

Advertising 97

Advertising Advertisers User-Generated Analytics 97

Search Engine Land

FEBRUARY 19, 2024

If an influencer doesn’t clearly say that a post is an advertisement, they’re not just violating advertising guidelines, but both the influencer and the brand they’re promoting could be breaking the law. Out of the influencers surveyed, 40% promoted their own products, services, or brands. Why we care.

Advertising 95

Advertising Advertisers Law Branding 95

Martech

OCTOBER 8, 2024

Today, Meta announced new generative AI video creation tools for advertisers on Facebook and Instagram. The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year. Since then, brands have been able to use these capabilities when building out their campaigns on Meta Ads Manager.

Advertising 94

Advertising Advertisers User-Generated Analytics 94

Search Engine Land

JUNE 29, 2023

Google is broadly rolling out brand exclusions in Performance Max and broad match brand restrictions in Search to all advertisers. Why we care: Brand restrictions with broad match will help marketers increase the reach of their campaigns, while brand restrictions give marketers control over their Performance Max campaigns.

Advertising 95

Advertising Advertisers Branding Search Marketers 95

Martech

OCTOBER 27, 2022

No fewer than 98% of brands believe that CTV advertising will be bigger than mobile. A quarter of respondents say that CTV advertising will overtake mobile in the next two to three years, and around a third believe CTV is a measurable performance channel. A receptive audience. QR codes can promote app downloads. Get MarTech!

Advertising 91

Advertising Advertisers Branding Entertainment 91

Search Engine Land

MARCH 29, 2023

As the number of gamers and the demand for new games continue to increase, the opportunity for advertisers to reach new and diverse audiences has never been greater. However, with these opportunities come challenges for brands to maintain their reputation and ensure the safety of their content. The role of ad verification.

Advertising 73

Advertising Advertisers Branding Education 73

Search Engine Land

JULY 12, 2023

Video advertising is a powerful tool for brands looking to engage audiences and drive conversions. Among the digital advertising giants, Amazon has cemented its position with a versatile suite of advertising solutions that cater to diverse marketing goals and audience demographics. Measure the return on ad spend.

Advertising 91

Advertising Advertisers Branding Key Performance Indicator 91

Martech

OCTOBER 29, 2024

It’s a week until Election Day and the political rhetoric and advertising are running at a deafening volume and staggering velocity. This last part is making it hard for brands to be heard during the critical holiday shopping season. The lower CPMs in non-swing states attract more spending by national advertisers.

Branding 99

Branding Advertising Advertisers Price 99

ConsumerTalk

MARCH 23, 2022

CPG digital advertising is a cost-effective form of advertising for small and mid-sized businesses. For CPG brands that may only be available online, it's a no-brainer that the bulk of your advertising budget will be spent on CPG digital ads. This will drive traffic to your site or purchasing platform.

Advertising 97

Advertising Advertisers Branding Marketing Strategy 97

Practical eCommerce - Marketing

MAY 19, 2022

They can drive demand for ecommerce products and even the brand itself. The post Podcast Advertising Basics for Ecommerce Brands appeared first on Practical Ecommerce. Contextual podcast ads read by the host are a form of influencer marketing.

eCommerce 96

eCommerce Advertising Advertisers Branding 96

Search Engine Land

OCTOBER 2, 2024

Whether you’re a small local business or a large brand, understanding Amazon’s advertising options can help you reach new customers and grow your business. Amazon advertising can be broadly divided into two main categories: Sponsored ads This includes: Sponsored Products. Sponsored Brands. Sponsored Display.

Advertising 103

Advertising Advertisers Customer Transform 103

Martech

OCTOBER 2, 2024

As September drew to a close, so did Oracle Advertising. The history of Oracle advertising goes back 10 years, beginning with the acquisition of cloud DMP BlueKai and consumer data platform Datalogix. But I am excited about how folks, with Oracle Advertising shutting down, will go on to contribute to the industry.”

Advertising 112

Advertising Advertisers Fashion Analytics 112

Practical eCommerce - Marketing

MAY 23, 2022

Learn from leading direct-to-consumer brands how to engage shoppers at various stages of the buyer's journey in 2022. The post Advertising Trends from Top DTC Brands in 2022 appeared first on Practical Ecommerce.

Advertising 112

Advertising Advertisers Branding Shoppers 112

Search Engine Land

FEBRUARY 1, 2023

This is the second article in our new series on why video games are a huge opportunity for advertisers in 2023. billion by the end of the year, it’s a great opportunity for brands to get in on some of that revenue. If brands think of it as this isolated channel, they’re already behind the curve. The answer is mobile.

Gen Z 83

Gen Z Advertising Advertisers Branding 83

illumin

JULY 23, 2024

Augmented reality is changing the game for advertisers. Immerse yourself in the wonders of AR advertising. Augmented reality (AR) is emerging as a groundbreaking technology – not just for consumers in the advertising world; it also offers brands the opportunity to create immersive and interactive experiences for their audiences.

Advertising 104

Advertising Advertisers Shoppers Direct Mail 104

Martech

AUGUST 8, 2024

Retail media networks (RMNs) are a fast-growing space in advertising — up 16.3% Retailers are adding channels and providing better measurement and execution for advertisers. While brands are increasing their spend, there are still growing pains around the lack of standardization.

Retail 110

Retail Advertising Advertisers Shoppers 110

Bannerflow

OCTOBER 27, 2023

In an era where consumer consciousness is at an all-time high, the significance of brand purpose in advertising has never been more crucial. Brand purpose goes beyond the products or services; it represents what a brand stands for and its impact on the world.

Advertising 52

Advertising Advertisers Branding Communications 52

Search Engine Journal

NOVEMBER 17, 2022

Perfect your social advertising campaigns for a far-reaching and powerful marketing impact. The post 6 Social Advertising Tips For Financial Brands appeared first on Search Engine Journal.

Advertising 95

Advertising Advertisers Branding Marketers 95

Search Engine Land

SEPTEMBER 3, 2024

Microsoft Advertising rolled out several updates this September, building on recent advancements in AI and retail media. Following August’s highlights on Joint Business Plans and AI-driven insights, these new features are designed to make advertising more efficient, relevant, and accessible. New bid strategy availabl e.

Advertising 75

Advertising Advertisers Product Retail 75

Search Engine Land

AUGUST 19, 2024

Are you intrigued by the world of video production and creation within advertising and digital media? The evolution of video production and creation for advertisers To create such impactful, fast-moving change, a collection of advancements is needed: Technology needs to move quickly.

Advertising 102

Advertising Advertisers Gen Z Transform 102

illumin

JUNE 25, 2024

illumin is so grateful to have attended Brand Innovators’ AI for Brand Marketers Summit at Paramount International June 4 through 6, 2024. Brand Innovators always puts on an amazing event and this one was no exception. Made for marketers Learn how illumin unlocks the power of journey advertising Get started!

Branding 98

Branding Marketing Marketers Advertising 98

Bannerflow

MAY 8, 2024

iGaming display advertising trends offer insight into what makes the industry tick. Indeed, 2021 and 2020 have seen brands adapt and change quicker than ever before, as external factors change customer habits.

Advertising 98

Advertising Advertisers Branding Customer 98

illumin

SEPTEMBER 19, 2024

For every business, being strategic and fully understanding the ins and outs of programmatic advertising before making the transition is critical for long-term success. This is where programmatic advertising shines when leveraged well. What is programmatic advertising?

Advertising 59

Advertising Advertisers Health Marketing Mix 59

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale.

Advertising 106

Advertising Advertisers Retail Price 106

Martech

OCTOBER 1, 2024

Beneath the headlines, a key shift is reshaping how brands interact with ad platforms: the growing tension between consolidation and transparency. How consolidation and transparency are redefining digital advertising Consolidation is growing due to several factors. Advertisers have limited control over where ads appear.

Branding 110

Branding Advertising Advertisers Retail 110

Marketing Insider Group

NOVEMBER 13, 2024

Paid advertising plays a huge role in modern marketing, driving targeted traffic and promoting brand visibility. Let’s go through the steps needed to build a paid advertising strategy that works, and how to create an ad plan that makes sure your investment leads to success for your business!

Advertising 52

Advertising Advertisers User-Generated Retail 52

Martech

DECEMBER 28, 2023

In the year ahead, digital advertisers will be looking to harness AI and new metrics in the evolving digital space. Attention metrics offer a more nuanced understanding of how users engage with content, prompting this transition among marketers seeking more impactful and effective advertising strategies.”

Advertising 124

Advertising Advertisers User-Generated Price 124

Martech

MAY 8, 2024

Today, Curb, a ride-hailing app for licensed taxis, announced Curb Journey Connect (CJC), which allows advertisers to execute cross-channel campaigns on mobile and in-cab screens. Connecting this experience through Curb Journey Connect allows advertisers to build an integrated campaign that is addressable and measurable. Why we care.

Advertising 104

Advertising Advertisers Branding Marketers 104

Search Engine Land

MARCH 4, 2024

Performance Max campaigns will be available on Microsoft Advertising globally from March 5. PMax is an automated campaign type that uses AI to optimize and manage your ads across different formats and channels in Microsoft Advertising. PMax explained. Why we care. Getting started.

Advertising 117

Advertising Advertisers User-Generated Search Marketers 117

Businesses Grow

JUNE 10, 2024

Pilot Ernie Meeks is one of the new influencers building trust for brands By Aaron Hassen, {grow} community member The most difficult job in marketing today is determining how to effectively connect with our customers in a fractured media landscape. This meant that compared to advertising, creator content was 2.6 The best part?

Advertising 74

Advertising Advertisers Branding Market Research 74

Marketing Insider Group

NOVEMBER 6, 2024

Paid media advertising is a cornerstone of digital marketing, allowing businesses to reach targeted audiences and maximize their visibility online. According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023.

Advertising 64

Advertising Advertisers Law User-Generated 64