Bannerflow

AUGUST 3, 2021

The impact of Covid-19 has certainly highlighted the importance for retailers to have a strong e-commerce display advertising offering. This is where e-commerce display campaigns for your retail brand can step in to maximise your ROI. 6 ways to create your best ever e-commerce display advertising campaign: Automated production.

Advertisers 98

Advertisers Advertising Retail Management 98

Bannerflow

SEPTEMBER 17, 2020

E-commerce and online shopping is set to increase this holiday season – as is the importance of display advertising. And knowing the key display advertising trends offers the potential to unlock revenue. Download our full infographic on general display advertising trends now. And it’s a trend that has long been coming.

Advertisers 98

Advertisers Advertising Retail Shoppers 98

Bannerflow

SEPTEMBER 27, 2021

Display advertising trends in 2021 are both fascinating and varying. According to the latest eMarketer research , US display advertising is predicted to grow 27.5% And around the world it is a similar story – display advertising continues to grow. How did the 2020 UEFA European Championship impact display advertising trends?

Advertisers 98

Advertisers Advertising Retail Shoppers 98

Bannerflow

SEPTEMBER 7, 2020

Unlike many industries, iGaming is ahead of the curve in reaching audiences via display advertising. However, not all iGaming brands are alike and many are failing to realise a greater return on vestment from their display campaigns. Why is knowing iGaming display advertising trends so important?

Advertisers 88

Advertisers Advertising Branding Industry Insights 88

Bannerflow

DECEMBER 14, 2020

E-commerce advertising trends for 2021 could be the saviour for many for brands. Especially as 2020 swept the rug out from under many brands’ feet! What 2021 e-commerce advertising trends will we be considering? Adapting your e-commerce advertising post Covid-19. Mobile display advertising.

Advertisers 97

Advertisers Advertising Shoppers Retail 97

Bannerflow

MARCH 18, 2020

The subject of transparency in display advertising is a topic that has been prominent within the industry for years. Yet, what does transparency in display advertising mean? And how can greater transparency ultimately save brands money? Why is transparency in display advertising important? Where does it come from?

Advertisers 89

Advertisers Advertising Digital Marketing Branding 89

Bannerflow

AUGUST 17, 2021

E-commerce and its advertising campaigns are booming! It’s why some of the biggest brands on the planet are levelling up their e-commerce marketing campaigns and doubling-down on online e-commerce advertising. Including: The current state of online e-commerce advertising. Essential strategies for e-commerce advertising.

Advertisers 98

Advertisers Advertising Retail Shoppers 98

Bannerflow

NOVEMBER 24, 2020

For the past two years they have used Bannerflow and other partners to transform how they perform display advertising. However, today display advertising is bringing in clients and providing value for money. And on those terms, online advertising plays a quite crucial role for us in how we generate and predict growth over time.

Transform 98

Transform Advertisers Advertising Finance 98

Bannerflow

SEPTEMBER 21, 2020

Optimising display advertising for mobile is one of the cornerstones of of increasing advertising performance. In this article we will cover: What is mobile display advertising? What are the key trends for improving display advertising performance? Create your display advertising mobile-first. Conclusion.

Advertisers 98

Advertisers Advertising Price Management 98

Bannerflow

AUGUST 24, 2020

Display advertising trends (and staying on top of them) is a priority for all advertisers and marketing teams. Display advertising continues to grow – even during these unprecedented times. According to the latest eMarketer research , Worldwide display advertising is expected to grow by 18.5% The trends you need to know.

Advertisers 96

Advertisers Advertising Retail Industry Insights 96

Bannerflow

SEPTEMBER 7, 2021

Car advertising campaigns are some of the most inventive around. Yet, in 2020, like swathes of other industries, the automotive industry slammed on the brakes as engines stuttered, sales fell and production ground to a halt. So what did the dramatic fall in demand and production mean for car advertising campaigns?

Advertisers 98

Advertisers Advertising Gen Z Millennials 98

Bannerflow

MARCH 12, 2020

In this article we explain why data-privacy is needed, and the impact data privacy legislation is having (and will have) on display advertising. The same applies now for display advertising. What impact is data privacy already having on display advertising? It’s why contextual advertising is making a big comeback.

Advertisers 89

Advertisers Advertising Law Communications 89

Bannerflow

APRIL 27, 2020

Digital advertising trends are always hot topics of discussion. In this article, you’ll learn what trends are shaping the future of digital advertising and how you can embrace them to benefit your business and digital advertising strategy. The current state of digital advertising. Take in-housing to the next level.

Advertisers 89

Advertisers Advertising Gen Z Place 89

Martech

APRIL 19, 2024

Consumer privacy has become a major focus in the digital advertising industry. By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry.

Transform 130

Transform Advertisers Advertising Law 130

Martech

APRIL 25, 2024

“Among the largest ad spenders, CTV (69%) and social video (70%) are considered ‘must buys’ because of their ability to deliver both scale for branding at the top of the funnel and performance outcomes at the bottom of the funnel,” said Chris Bruderle, VP, industry insights and content strategy, IAB, in a release.

Retail 126

Retail Industry Insights Advertising Advertisers 126

Bannerflow

APRIL 17, 2019

Display advertising is thriving in Europe. Yet, surprisingly, engaging consumers via display advertising is still a challenge for today’s marketer. That’s why here at Bannerflow we analysed our platform data to discover the insights that marketers need to know. View 2019 display advertising trends infographic.

Advertisers 75

Advertisers Advertising Transform Branding 75

Bannerflow

DECEMBER 16, 2019

As a business, it’s time to consider what trends will be present for the year ahead and attempt to adopt these into your online advertising strategy. RevJet discovered that 73% of consumers dislike companies that put out repetitive messaging and 42% feel that the advertisements they see on digital media are irrelevant to their needs.

Gen Z 81

Gen Z Advertisers Advertising Millennials 81

Bannerflow

DECEMBER 17, 2019

Therefore, more than ever, brands need to ramp up their efforts when it comes to e-commerce advertising. Within this blog, we have highlighted the top e-commerce trends that will enhance your advertising efforts in 2020. This has increased the opportunities for personalised advertising. The rise of in-house marketing.

Advertisers 75

Advertisers Advertising Transform Retail 75

Jeff Bullas

JANUARY 30, 2023

And a blog can build that social proof and credibility, your personal brand and online credibility in several ways: It demonstrates your expertise: By consistently creating and sharing valuable content, you can establish yourself as an authority in your field. That’s called “social proof”.

Fashion 230

Fashion Affiliate Marketing PR Industry Insights 230

Bannerflow

JUNE 17, 2019

Display advertising is undergoing a revival! But what is it marketers need to know to stay at the forefront of an evolving digital advertising landscape? We discuss the crucial roles which creativity, relevancy, and technology, will have on the future of display advertising. Why is display advertising having a revival?

Advertisers 75

Advertisers Advertising Marketing Mix Price 75

Bannerflow

JANUARY 13, 2020

What’s more, DOOH was the main driver of growth in OOH advertising worldwide in 2019 – which was 10% or $16.75 Well, digital out-of-home looks set to go one step further in 2020, as out-of-home networks expand digital signage options, plus more brands are now using the technology instore. billion for the year! And this year?

Advertisers 75

Advertisers Advertising Price Branding 75

Bannerflow

MARCH 23, 2020

In-house marketing and martech is helping brands to cut costs and become ever more efficient. It’s a proven fact too: Bannerflow and Digiday’s State of in-housing 2020 report found that 58% of brands state positive ROI is a direct outcome of in-housing marketing functions. A major demand for brands is efficiency.

Transform 87

Transform Branding Advertising Advertisers 87

Bannerflow

MARCH 30, 2022

Relying on external agencies to push your brand forward has been the norm for many companies for many years. The five keys to evolving your brand with the power of In-house marketing. In-depth product and brand understanding. In-depth brand and product understanding. Not all organisations currently operate fully in-house.

Branding 98

Branding Transform Communications Digital Marketing 98

Neil Patel

APRIL 9, 2021

One of the most powerful aspects of LinkedIn Insights is the fact that you can cater the data to your specific industry. For example, they have several different types of insights: people, industry, advertising, and talent. LinkedIn People Insights. LinkedIn Industry Insights.

Industry Insights 125

Industry Insights Real Estate Advertisers Advertising 125

Bannerflow

MARCH 18, 2020

The subject of transparency in display advertising is a topic that has been prominent within the industry for years. Yet, what does transparency in display advertising mean? And how can greater transparency ultimately save brands money? Why is transparency in display advertising important? Where does it come from?

Advertisers 63

Advertisers Advertising Digital Marketing Branding 63

SmartBrief - Marketing

JULY 30, 2024

So why are brands and marketers still not sold? While brands assume some risk when joining the platform, the upside far outweighs the risk. Here are six ways agency and brands can extract value from Reddit marketing. But tread lightly here, Redditors are savvy and don’t take to overt advertising very well.

PR 105

PR Marketing Marketers Industry Insights 105

Martech

OCTOBER 16, 2024

As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. Today, our company takes another step in its maturation.

Law 134

Law Education Digital Marketing SEO 134

SmartBrief - Marketing

AUGUST 13, 2024

As the world of marketing and advertising continues to evolve and trends come and go, staying informed is key to remaining competitive. Whether you’re a seasoned professional, a business owner or just starting your career, having the latest industry insights at your fingertips is vital. Sent daily. Sent daily.

Market Trends 86

Market Trends Advertisers Advertising Digital Marketing 86

Marketing Insider Group

AUGUST 29, 2023

In this article, you’ll uncover the top social media trends of 2023, and arm yourself with strategies that can elevate your brand’s uniqueness, visibility, and bottom line. How can your brand take advantage of Edutainment? How can your brand take advantage of video content? Showcase expertise. Engage your audience.

User-Generated 118

User-Generated Entertainment Whitepaper Industry Insights 118

Bannerflow

MAY 27, 2019

The future of display advertising is efficient, creative, and personalised. These are the key conclusions reached in Bannerflow’s recent webinar with Martech: The future of display advertising: New marketing strategies to boost results. Today’s current digital advertising landscape. Priorities of today’s CMO.

Advertisers 65

Advertisers Advertising User-Generated Digital Marketing 65

Marketing Insider Group

SEPTEMBER 18, 2023

And let’s not forget the value of brand awareness and customer loyalty, which are harder to quantify but equally important. Content marketing requires planning, but that planning pays off in consistent messaging, a cohesive brand image, and long-term growth. Our clients see an average of 7x ROI!)

Content Marketing 136

Content Marketing Customer loyalty Education Marketing 136

Bannerflow

MARCH 18, 2020

The subject of transparency in display advertising is a topic that has been prominent within the industry for years. Yet, what does transparency in display advertising mean? And how can greater transparency ultimately save brands money? Why is transparency in display advertising important? Where does it come from?

Advertisers 52

Advertisers Advertising Digital Marketing Branding 52

Bannerflow

OCTOBER 16, 2020

And the winner of the best display advertising campaign of summer 2020 was by conversational commerce company CM.com. 100% on point from a brand and audience perspective! Find out more about how you can use Bannerflow to design outstanding display advertising? We’re super proud of this strong campaign we created together.

Advertisers 59

Advertisers Advertising Industry Insights Product 59

Bannerflow

NOVEMBER 1, 2021

iGaming display advertising trends offer insight into what makes the industry tick. Indeed, 2021 and 2020 have seen brands adapt and change quicker than ever before, as external factors change customer habits. And with the iGaming industry seeing growth around the world, competition for viewers is fierce.

Advertisers 52

Advertisers Advertising Place Industry Insights 52

Sprout Social

NOVEMBER 23, 2022

Employee advocacy —the promotion of a company that an individual works at—can supercharge brand awareness, sales leads and talent acquisition on any channel. From deep thought leadership to relevant memes commenting on industry insights, content is powerful. Brand trust also gives you the pick of top talent.

Thought Leadership 126

Thought Leadership Promotion Industry Insights Analytics 126

Sprout Social

MARCH 22, 2021

In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands. Creating brand awareness. Building trust.

Education 145

Education Promotion Thought Leadership Analytics 145

Search Engine Land

MARCH 22, 2024

But a lot of people have tried to just make a better search engine than Google and it is a hard technical problem, it is a hard branding problem, it is a hard ecosystem problem. I think ads needed to happen on the internet for a bunch of reasons, to get it going, but it’s a momentary industry. Just ask Microsoft (sorry, Bing).

Advertisers 114

Advertisers Advertising Industry Insights Product 114