Search Engine Land

APRIL 24, 2024

This comprehensive guide dives deep into LinkedIn advertising, offering expert insights and strategies to refine your campaigns and unlock exceptional results on this professional networking platform. LinkedIn advertising connects brands with a niche audience of professionals and decision-makers in a business-focused environment.

Advertising 89

Advertising Advertisers Thought Leadership User-Generated 89

Bannerflow

JANUARY 18, 2022

The best display advertising campaigns of 2021 were among the most inventive we have seen. And Bannerflow is proud to have helped countless marketing teams create outstanding advertising. And Bannerflow is proud to have helped countless marketing teams create outstanding advertising. Spring 2021: Amedia. Summer 2021: Telenor.

Advertising 98

Advertising Advertisers Promotion Management 98

Bannerflow

MARCH 29, 2021

Yet – a lot of marketers have still not tried gaming advertising. This article will go through what advertising in gaming is, why you should try it, and how to get started in this new and exciting channel. What is advertising in gaming? What is advertising in esports? What is advertising in gaming? Premium games.

Advertising 98

Advertising Advertisers Entertainment Finance 98

Bannerflow

AUGUST 3, 2021

The impact of Covid-19 has certainly highlighted the importance for retailers to have a strong e-commerce display advertising offering. This is where e-commerce display campaigns for your retail brand can step in to maximise your ROI. 6 ways to create your best ever e-commerce display advertising campaign: Automated production.

Advertising 98

Advertising Advertisers Retail Management 98

Bannerflow

SEPTEMBER 17, 2020

E-commerce and online shopping is set to increase this holiday season – as is the importance of display advertising. And knowing the key display advertising trends offers the potential to unlock revenue. Download our full infographic on general display advertising trends now. And it’s a trend that has long been coming.

Advertising 98

Advertising Advertisers Retail Shoppers 98

Bannerflow

SEPTEMBER 27, 2021

Display advertising trends in 2021 are both fascinating and varying. According to the latest eMarketer research , US display advertising is predicted to grow 27.5% And around the world it is a similar story – display advertising continues to grow. How did the 2020 UEFA European Championship impact display advertising trends?

Advertising 98

Advertising Advertisers Retail Shoppers 98

Bannerflow

SEPTEMBER 7, 2020

Unlike many industries, iGaming is ahead of the curve in reaching audiences via display advertising. However, not all iGaming brands are alike and many are failing to realise a greater return on vestment from their display campaigns. Why is knowing iGaming display advertising trends so important?

Advertising 88

Advertising Advertisers Branding Industry Insights 88

Bannerflow

DECEMBER 14, 2020

E-commerce advertising trends for 2021 could be the saviour for many for brands. Especially as 2020 swept the rug out from under many brands’ feet! What 2021 e-commerce advertising trends will we be considering? Adapting your e-commerce advertising post Covid-19. Mobile display advertising.

Advertising 97

Advertising Advertisers Shoppers Retail 97

Bannerflow

MARCH 18, 2020

The subject of transparency in display advertising is a topic that has been prominent within the industry for years. Yet, what does transparency in display advertising mean? And how can greater transparency ultimately save brands money? Why is transparency in display advertising important? Where does it come from?

Advertising 89

Advertising Advertisers Digital Marketing Branding 89

Bannerflow

AUGUST 17, 2021

E-commerce and its advertising campaigns are booming! It’s why some of the biggest brands on the planet are levelling up their e-commerce marketing campaigns and doubling-down on online e-commerce advertising. Including: The current state of online e-commerce advertising. Essential strategies for e-commerce advertising.

Advertising 98

Advertising Advertisers Retail Shoppers 98

Bannerflow

NOVEMBER 24, 2020

For the past two years they have used Bannerflow and other partners to transform how they perform display advertising. However, today display advertising is bringing in clients and providing value for money. And on those terms, online advertising plays a quite crucial role for us in how we generate and predict growth over time.

Transform 98

Transform Advertising Advertisers Finance 98

Bannerflow

SEPTEMBER 21, 2020

Optimising display advertising for mobile is one of the cornerstones of of increasing advertising performance. In this article we will cover: What is mobile display advertising? What are the key trends for improving display advertising performance? Create your display advertising mobile-first. Conclusion.

Advertising 98

Advertising Advertisers Price Management 98

Bannerflow

AUGUST 24, 2020

Display advertising trends (and staying on top of them) is a priority for all advertisers and marketing teams. Display advertising continues to grow – even during these unprecedented times. According to the latest eMarketer research , Worldwide display advertising is expected to grow by 18.5% The trends you need to know.

Advertising 96

Advertising Advertisers Retail Industry Insights 96

Bannerflow

SEPTEMBER 7, 2021

Car advertising campaigns are some of the most inventive around. Yet, in 2020, like swathes of other industries, the automotive industry slammed on the brakes as engines stuttered, sales fell and production ground to a halt. So what did the dramatic fall in demand and production mean for car advertising campaigns?

Advertising 98

Advertising Advertisers Gen Z Millennials 98

Bannerflow

MARCH 12, 2020

In this article we explain why data-privacy is needed, and the impact data privacy legislation is having (and will have) on display advertising. The same applies now for display advertising. What impact is data privacy already having on display advertising? It’s why contextual advertising is making a big comeback.

Advertising 89

Advertising Advertisers Law Communications 89

Bannerflow

APRIL 27, 2020

Digital advertising trends are always hot topics of discussion. In this article, you’ll learn what trends are shaping the future of digital advertising and how you can embrace them to benefit your business and digital advertising strategy. The current state of digital advertising. Take in-housing to the next level.

Advertising 89

Advertising Advertisers Gen Z Place 89

Bannerflow

APRIL 17, 2019

Display advertising is thriving in Europe. Yet, surprisingly, engaging consumers via display advertising is still a challenge for today’s marketer. That’s why here at Bannerflow we analysed our platform data to discover the insights that marketers need to know. View 2019 display advertising trends infographic.

Advertising 75

Advertising Advertisers Transform Branding 75

Bannerflow

DECEMBER 16, 2019

As a business, it’s time to consider what trends will be present for the year ahead and attempt to adopt these into your online advertising strategy. RevJet discovered that 73% of consumers dislike companies that put out repetitive messaging and 42% feel that the advertisements they see on digital media are irrelevant to their needs.

Gen Z 81

Gen Z Advertising Advertisers Millennials 81

Bannerflow

DECEMBER 17, 2019

Therefore, more than ever, brands need to ramp up their efforts when it comes to e-commerce advertising. Within this blog, we have highlighted the top e-commerce trends that will enhance your advertising efforts in 2020. This has increased the opportunities for personalised advertising. The rise of in-house marketing.

Advertising 75

Advertising Advertisers Transform Retail 75

Jeff Bullas

JANUARY 30, 2023

And a blog can build that social proof and credibility, your personal brand and online credibility in several ways: It demonstrates your expertise: By consistently creating and sharing valuable content, you can establish yourself as an authority in your field. That’s called “social proof”.

Fashion 230

Fashion Affiliate Marketing PR Industry Insights 230

Bannerflow

JUNE 17, 2019

Display advertising is undergoing a revival! But what is it marketers need to know to stay at the forefront of an evolving digital advertising landscape? We discuss the crucial roles which creativity, relevancy, and technology, will have on the future of display advertising. Why is display advertising having a revival?

Advertising 75

Advertising Advertisers Marketing Mix Price 75

Bannerflow

JANUARY 13, 2020

What’s more, DOOH was the main driver of growth in OOH advertising worldwide in 2019 – which was 10% or $16.75 Well, digital out-of-home looks set to go one step further in 2020, as out-of-home networks expand digital signage options, plus more brands are now using the technology instore. billion for the year! And this year?

Advertising 75

Advertising Advertisers Price Branding 75

Martech

APRIL 19, 2024

Consumer privacy has become a major focus in the digital advertising industry. By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry.

Transform 118

Transform Advertising Advertisers Law 118

Martech

APRIL 25, 2024

“Among the largest ad spenders, CTV (69%) and social video (70%) are considered ‘must buys’ because of their ability to deliver both scale for branding at the top of the funnel and performance outcomes at the bottom of the funnel,” said Chris Bruderle, VP, industry insights and content strategy, IAB, in a release.

Retail 115

Retail Industry Insights Advertising Advertisers 115

Bannerflow

DECEMBER 16, 2019

As the industry evolves and adapts to an ever-changing marketplace, programmatic advertising is growing in importance. If you’re still struggling to get to grips with the concept of programmatic advertising, then head to our definition guide. Yet, what does the future look like for programmatic? Programmatic TV and audio.

Advertising 65

Advertising Advertisers Whitepaper Digital Marketing 65

Bannerflow

MARCH 23, 2020

In-house marketing and martech is helping brands to cut costs and become ever more efficient. It’s a proven fact too: Bannerflow and Digiday’s State of in-housing 2020 report found that 58% of brands state positive ROI is a direct outcome of in-housing marketing functions. A major demand for brands is efficiency.

Transform 87

Transform Branding Advertising Advertisers 87

Bannerflow

MARCH 30, 2022

Relying on external agencies to push your brand forward has been the norm for many companies for many years. The five keys to evolving your brand with the power of In-house marketing. In-depth product and brand understanding. In-depth brand and product understanding. Not all organisations currently operate fully in-house.

Branding 98

Branding Transform Communications Digital Marketing 98

Neil Patel

APRIL 9, 2021

One of the most powerful aspects of LinkedIn Insights is the fact that you can cater the data to your specific industry. For example, they have several different types of insights: people, industry, advertising, and talent. LinkedIn People Insights. LinkedIn Industry Insights.

Industry Insights 125

Industry Insights Real Estate Advertising Advertisers 125

Bannerflow

MARCH 18, 2020

The subject of transparency in display advertising is a topic that has been prominent within the industry for years. Yet, what does transparency in display advertising mean? And how can greater transparency ultimately save brands money? Why is transparency in display advertising important? Where does it come from?

Advertising 63

Advertising Advertisers Digital Marketing Branding 63

Marketing Insider Group

AUGUST 29, 2023

In this article, you’ll uncover the top social media trends of 2023, and arm yourself with strategies that can elevate your brand’s uniqueness, visibility, and bottom line. How can your brand take advantage of Edutainment? How can your brand take advantage of video content? Showcase expertise. Engage your audience.

User-Generated 119

User-Generated Entertainment Whitepaper Industry Insights 119

Bannerflow

MAY 27, 2019

The future of display advertising is efficient, creative, and personalised. These are the key conclusions reached in Bannerflow’s recent webinar with Martech: The future of display advertising: New marketing strategies to boost results. Today’s current digital advertising landscape. Priorities of today’s CMO.

Advertising 65

Advertising Advertisers User-Generated Digital Marketing 65

Backlinko

MARCH 25, 2025

The higher the CPC, the more advertisers are willing to pay for clicks, signaling stronger monetization opportunities.) “Garden design” has a CPC of $1.78, which shows monetization potential. They use display advertising and sell multiple machine learning ebooks and tutorials. Next, look at the CPC report.

Real Estate 103

Real Estate Health Affiliate Marketing Non-Profit 103

Sprout Social

NOVEMBER 23, 2022

Employee advocacy —the promotion of a company that an individual works at—can supercharge brand awareness, sales leads and talent acquisition on any channel. From deep thought leadership to relevant memes commenting on industry insights, content is powerful. Brand trust also gives you the pick of top talent.

Thought Leadership 134

Thought Leadership Promotion Industry Insights Analytics 134

SocialPilot

JULY 17, 2024

It’s a reference point that tells how your brand stacks up against your competitors, industry average, and even your own past performance. Alcohol Social Media Benchmarks Starting with the alcohol industry, it uses social media extensively for brand storytelling and community building. Facebook posts per week: 3.4

Transform 64

Transform Food Education Fashion 64

Sprout Social

MARCH 19, 2020

Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. It’s also an opportunity to convince brands through content that rather than take efforts in-house, your agency is the best partner to support their needs. .

Thought Leadership 141

Thought Leadership Customer Acquisition Education Industry Insights 141

Marketing Insider Group

SEPTEMBER 18, 2023

And let’s not forget the value of brand awareness and customer loyalty, which are harder to quantify but equally important. Content marketing requires planning, but that planning pays off in consistent messaging, a cohesive brand image, and long-term growth. Our clients see an average of 7x ROI!)

Content Marketing 136

Content Marketing Customer loyalty Education Marketers 136

Sprout Social

APRIL 16, 2024

Social listening has always been a powerful tool for brands that know how to wield it effectively. Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. These insights build stronger messaging, campaigns, product lines—the opportunities are endless. Here’s why that doesn’t work.

Health 125

Health Industry Insights Branding Market Research 125