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How to Run Law Firm Marketing Campaigns That Work

Neil Patel

Law firm marketing is essential to attracting clients and sharing what your law practice offers. The goals and the practical details of law firm marketing are not as obvious and straightforward as marketing for other brands. Rather than pushing a product or service upon them, you want to draw people to your law firm.

Law 139
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How to NOT Break the Law in Marketing: Copyrights, CAN-SPAM, Fair Use

Neil Patel

Besides performing research and finding the right keywords, you’ll need to ensure your campaign follows marketing laws. Do you know which laws apply to you and which don’t? However, here’s a quick rundown of the most common marketing laws in the U.S. Marketing Laws to Be Aware of and Follow. and abroad.

Law 137
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What is Comparative Advertising? [+ Examples]

Hubspot Marketing

Advertising is the process of creating messages that raise awareness of your brand. Most advertisements center around one business, but a unique type, called comparative advertising, centers around two. When done right, comparative ads can successfully convince consumers to do business with one brand over another.

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What is Comparative Advertising?

Neil Patel

One strategy by which to do this is comparative advertising. It requires a little finesse, so before you add comparative advertising to your marketing strategy , here’s a rundown of how it works. An Overview of Comparative Advertising. Is it OK to go after another brand like this? Competitive Advertising.

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EU hits Meta with $414m fine over advertising practices

Martech

The Irish data privacy board has imposed a fine of 390 million Euros ($414 million) on Meta over advertising practices that are illegal under European Union law. On the other hand, brands will expect user data to be collected, managed and activated responsibly. Of course, the U.S.

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80% of influencers fail to disclose advertising content, putting brands at risk

Search Engine Land

If an influencer doesn’t clearly say that a post is an advertisement, they’re not just violating advertising guidelines, but both the influencer and the brand they’re promoting could be breaking the law. In the European Union, consumer laws require influencers to be transparent in their posts.

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How influencers and content creators are reshaping brand strategies

Martech

Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like billboards, print ads and TV commercials. Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation.

Branding 125