Hubspot Marketing

SEPTEMBER 12, 2024

If your answer is yes, you may want to learn about Point-of-Need paid advertising opportunities. Too many advertisers stick to the basics — they pour money into Google keywords, Facebook ads, maybe even a few billboards or podcast spots. What is Point-of-Need advertising and why does it matter? Kieran and I have you covered.

Advertising 115

Advertising Advertisers Transform CMO 115

Hubspot Marketing

DECEMBER 3, 2024

Return on ad spend (ROAS) has become the default metric for many marketing teams. Here's the issue: The more exact a marketing metric is, the easier it is to manipulate. In a recent Marketing Against the Grain episode , Kieran and I discussed the solution. It's clean, precise, and makes CFOs happy. Simple … right?

Advertising 123

Advertising Advertisers CMO Branding 123

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. Dont feel like youre prepared?

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Marketing Insider Group

JANUARY 8, 2025

Standing out in a sea of advertisements is no small feat and will take some effort. Native advertising is a subtle yet valuable approach that blends promotional content seamlessly into the format of the platform it appears on. By providing value-driven content, native ads help build credibility and trust, enhancing brand recognition.

Advertising 114

Advertising Advertisers Promotion Entertainment 114

Sprout Social

DECEMBER 20, 2024

Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. It’ll show you how it works with influencer marketing and how to measure its return on investment.

Branding 122

Branding Influencer Marketing User-Generated Key Performance Indicator 122

Martech

OCTOBER 8, 2024

Today, Meta announced new generative AI video creation tools for advertisers on Facebook and Instagram. The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year. Since then, brands have been able to use these capabilities when building out their campaigns on Meta Ads Manager.

Advertising 108

Advertising Advertisers User-Generated Analytics 108

Martech

OCTOBER 29, 2024

It’s a week until Election Day and the political rhetoric and advertising are running at a deafening volume and staggering velocity. This last part is making it hard for brands to be heard during the critical holiday shopping season. The lower CPMs in non-swing states attract more spending by national advertisers.

Branding 115

Branding Advertising Advertisers Price 115

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Automation has changed the paradigm for local advertising execution and management.

Advertising 113

Advertising Advertisers Non-Profit Real Estate 113

Sprout Social

JULY 30, 2024

But what made this event even more unsettling was Claiir’s then-ongoing partnership with vegan, cruelty-free brand, MCoBeauty. When the brand found out about the crisis, they released a statement condemning Claiir’s actions and announced that their partnership was terminated—a move that protected the brand from further outrage.

Influencer Marketing 120

Influencer Marketing Branding Health Logistics 120

Search Engine Land

OCTOBER 2, 2024

Whether you’re a small local business or a large brand, understanding Amazon’s advertising options can help you reach new customers and grow your business. Amazon advertising can be broadly divided into two main categories: Sponsored ads This includes: Sponsored Products. Sponsored Brands. Sponsored Display.

Advertising 103

Advertising Advertisers Customer Transform 103

Scoop.it!

OCTOBER 2, 2024

This is proof that brands can’t get away with using cookie-cutter templates and copying their competitors’s strategies and selling points. Hence, in this article, we will explore different types of UGC, strategies to encourage and manage it , and the benefits of incorporating UGC into your broader content marketing efforts.

User-Generated 120

User-Generated Branding Fashion Promotion 120

Martech

OCTOBER 2, 2024

As September drew to a close, so did Oracle Advertising. The history of Oracle advertising goes back 10 years, beginning with the acquisition of cloud DMP BlueKai and consumer data platform Datalogix. But I am excited about how folks, with Oracle Advertising shutting down, will go on to contribute to the industry.”

Advertising 115

Advertising Advertisers Fashion Analytics 115

Martech

JANUARY 16, 2025

digital advertising will see a 7.3% This year, advertisers will be more selective, focusing on emerging high-growth channels like RMNs and CTV. Indeed, the highest-growth channels in the 2025 projections deliver video and full-funnel opportunities from branding to commerce. Market research (38%). 2024 projection.

Advertising 111

Advertising Advertisers Retail Copywriting 111

Martech

OCTOBER 1, 2024

Beneath the headlines, a key shift is reshaping how brands interact with ad platforms: the growing tension between consolidation and transparency. How consolidation and transparency are redefining digital advertising Consolidation is growing due to several factors. Advertisers have limited control over where ads appear.

Branding 119

Branding Advertising Advertisers Retail 119

Businesses Grow

DECEMBER 9, 2024

I’ve had the honor of working with some mega brands on their community strategies. But how does a brand get involved in consumer communities? Many brands — big and small — have built their own consumer communities. Here’s the wake-up call: Your customers are already having conversations about your brand.

Branding 109

Branding Food Education Advertising 109

Martech

JANUARY 3, 2025

Marketing has traditionally served as the “guardian of the brand,” ensuring organizational consistency across all channels. AI creates brand assets at scale, offering speed and efficiency. Guardrails are the parameters, principles and rules guiding the daily creation of marketing materials.

Branding 131

Branding Copywriting Law Marketing Ethics 131

Hubspot Marketing

JULY 24, 2024

Though Mike Tyson meant that literally, his wise words certainly hold true in marketing. And no marketer gets punched in the mouth quite as often as those who deal with user-generated content. So what’s a brand to do when UGC goes off the rails? Does a smart marketer fight back or roll with the punches? Need convincing?

Branding 131

Branding PR User-Generated Health 131

Sprout Social

JANUARY 15, 2025

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. What is affiliate influencer marketing?

Influencer Marketing 98

Influencer Marketing Affiliate Marketing Branding Gen Z 98

Search Engine Land

OCTOBER 4, 2024

Artificial intelligence (AI) is revolutionizing consumer engagement and transforming the landscape of search, according to James Murray of Microsoft Advertising, who spoke at SMX Advanced. Examples of marketers leveraging AI Content simplification: AI is regularly used for rewriting complex product summaries for easier understanding.

Advertising 102

Advertising Advertisers Transform User-Generated 102

SmartBrief - Marketing

AUGUST 23, 2024

Beyond its biological implications, menopause represents a significant opportunity for brands to redefine women’s health and wellness strategies. Market dynamics and untapped potential Recent market analyses project the menopause market to surge to $22.7

Health 114

Health Millennials Transform Retail 114

Buffer Marketing

JANUARY 9, 2025

A TikTok ad is an advertisement by a brand or creator appearing on people’s For You page. TikTok users can customize their ads a lot , including whether they want to use branded content or user generated content , video or carousel, bidding strategy, etc. But first… Should you advertise on TikTok?

Advertising 106

Advertising Advertisers User-Generated Gen Z 106

SmartBrief - Marketing

DECEMBER 3, 2024

The saying may be “content is king,” but marketers are realizing that data has become the true king, especially first-party data and zero-party data collection. Brands must respect consumers’ desire to protect their information online and avoid being bombarded by irrelevant ads if they want ongoing loyalty and engagement.

Advertising 126

Advertising Advertisers Marketers Marketing 126

Martech

OCTOBER 8, 2024

No less than 50% of B2B marketers won’t reach their goals this year. When sales and marketing teams are firmly aligned, the outlook is much better, with 80% saying they will reach their goals. The chief barriers to achieving desired outcomes cited by the marketers are: Budget and resource limitations (48%). Why we care.

CMO 144

CMO Marketers Marketing Influencer Marketing 144

Martech

AUGUST 12, 2024

If only marketers could explore inside the minds of consumers, we might know what they really want. This session will explore many of the questions from our survey, focusing on digital purchase behavior, the impact of marketplaces, and the growing importance of brand websites. We gathered responses from 1,500 consumers across the U.K.

Branding 115

Branding Transform Communications Advertising 115

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

Branding 120

Branding Customer loyalty User-Generated Promotion 120

SMEI

MARCH 5, 2025

Podcast Trade wars can create significant challenges for businesses operating in international markets. Diversify Your Markets When a trade war impacts a specific country or region, over-reliance on that market can be risky. Instead, consider expanding to alternative markets that are not directly affected by trade restrictions.

Manufacturing 246

Manufacturing Finance Transform Logistics 246

SmartBrief - Marketing

OCTOBER 30, 2024

The world of marketing moves at a rapid pace, yet nothing appears to break from traditional out-of-home advertising. OOH gives brands the opportunities to connect and engage with members of, and around, their target audiences in the real world. AI’s ability to predict trends based on historical data is invaluable.

Transform 126

Transform Analytics Education Marketers 126

Sprout Social

SEPTEMBER 19, 2024

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies.

Influencer Marketing 125

Influencer Marketing Key Performance Indicator Transform Marketers 125

Martech

JANUARY 28, 2025

While many B2C and D2C brands have eagerly shifted budgets to capitalize on this opportunity, CTV for B2B remains a stricter challenge but one more advertisers are ready to tackle. CTV is best for building brand awareness. Two recent developments make this easier for B2B brands.

Branding 109

Branding B2C Advertising Advertisers 109

Hubspot Marketing

OCTOBER 11, 2024

As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts, and strategies, some of which can be more confusing or difficult to grasp than others. Table of Contents What is B2B2C marketing? Put simply, when B2B2C marketing is utilized effectively, everybody wins.

Manufacturing 131

Manufacturing B2C eCommerce Marketers 131

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. I didn’t know it yet, but I was about to take a crash course in event marketing. Because the goals fall under marketing, the responsibility typically falls to the marketing team.

Event Marketing 130

Event Marketing Food Direct Mail Entertainment 130

Martech

SEPTEMBER 11, 2024

Forty-four percent of Americans say they feel ignored by the media and most advertisers. And it’s not that consumers aren’t hearing from brands. Morning Consult, Advertiser Perceptions and Critical Mass Media also contributed to the research. Out-of-touch marketers. Why we care. Opportunities.

Law 121

Law Marketers Marketing Advertising 121

Martech

MARCH 4, 2025

Connected TV has the broad reach for brand building and the targeting capabilities for performance marketing, but advertisers are holding back for various reasons. The report has seven suggestions, in particular, for advertisers and the industry. Email: Business email address Sign me up! Processing.

Advertising 87

Advertising Advertisers Performance Marketing Branding 87

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? And they expect your brand to meet them where they already are. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most. As consumer and advertiser preferences shift, so do social media networks.

Gen Z 120

Gen Z Branding Millennials Entertainment 120

Hubspot Marketing

AUGUST 26, 2024

I worked with this week’s master of marketing some years ago out of The Onion’s HQ, so we’ve both been behind the scenes. A business is still a business, and marketing is still marketing. Since I last saw him, Ali’s had stints as the brand creative director for Potbelly’s and now Hootsuite. I talked to Hassan S.

Marketers 121

Marketers Marketing Traditional Marketing Advertising 121

Marketing Insider Group

JANUARY 28, 2025

Branded graphics go beyond aesthetics; they tell your story, build trust, and leave a lasting impression on your audience. Whether through consistent use of colors, logos, or typography, these visuals make your ads instantly recognizable and match your brand’s identity. You have to figure out how to stand out.

Branding 94

Branding Transform Analytics Communications 94

Martech

SEPTEMBER 26, 2024

With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is outdated. However, PR is thriving in today’s marketing landscape. Around the world, PR remains invaluable for shaping perceptions, building credibility and connecting brands with their audiences.

Marketing Mix 129

Marketing Mix Global Marketing PR Thought Leadership 129