Martech

APRIL 12, 2024

Meta advertisers say the cost of running campaigns across its platforms has surged due to ongoing issues with its algorithm. Brands report sales and return-on-ad-spend have plummeted, while cost-per-click and cost per 1,000 impressions are up by a factor of three in recent months – with no explanation from Meta as to why.

Advertisers 109

Advertisers Advertising Performance Marketing Marketing Strategy 109

ConsumerTalk

APRIL 5, 2023

Performance marketing is a key type of marketing that's driven by results. The idea behind performance marketing is advertisers only pay when certain actions are taken, like when someone clicks on an ad or makes a purchase.

Performance Marketing 98

Performance Marketing Marketers Marketing Advertisers 98

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. in the overall marketing budget and a 16.2% Be adaptive.

Advertisers 117

Advertisers Advertising Transform Customer Acquisition 117

Martech

DECEMBER 30, 2021

The CTV landscape will continue to mature with more advertisers, more viewers and more robust programmatic offerings and data partnerships. In 2022, marketers will reach audiences who cut the cord by placing more ads through programmatic CTV. More streaming.

Advertisers 120

Advertisers Advertising Transform CMO 120

Martech

APRIL 20, 2022

Good news, marketers: While consumers are worried about their data being misused, the misuse they’re worried about is criminal, not commercial. A recent Accenture survey found 73% of consumers are willing to share more personal information if brands are transparent about how it is used, up from 66% in 2018. “If

Advertising 122

Advertising Advertisers Shipping CMO 122

Marketing Insider Group

NOVEMBER 6, 2023

Remember when shopping and advertising were simple? In today’s world, with tools like omnichannel marketing, businesses aren’t just reaching consumers. What’s even more exciting is that marketers can now keep an eye on how their ads are doing, minute by minute. What Is Performance Marketing?

Performance Marketing 82

Performance Marketing Transform Marketers Marketing 82

Martech

JUNE 28, 2024

Brands are having a moment. Many advertisers are shifting investment back up the funnel after realizing their performance-heavy investment strategies may have starved their brands of the reach and relevance needed to fuel future growth. Here’s how you can measure the impact of brand marketing investments on the business.

Branding 125

Branding Key Performance Indicator Marketers Marketing 125

Martech

DECEMBER 6, 2023

alone, CTV offers a clear opportunity for advertisers to reach new audiences. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. And many advertisers are already using it this way.

Advertisers 106

Advertisers Advertising Transform Manufacturing 106

Bannerflow

APRIL 16, 2020

Personalisation in display advertising is nothing new – and it’s almost guaranteed to improve your campaign performance. However, how marketers can achieve that perfectly personalised display campaign is something else entirely…. In fact, for 83% of marketers , personalisation is considered one of their biggest challenges.

Advertisers 98

Advertisers Advertising Fashion CRM 98

Bannerflow

NOVEMBER 24, 2020

For the past two years they have used Bannerflow and other partners to transform how they perform display advertising. However, today display advertising is bringing in clients and providing value for money. How have your digital marketing processes changed? How does this affect how you do display advertising?

Transform 98

Transform Advertisers Advertising Finance 98

Martech

NOVEMBER 22, 2022

The 2022 FIFA World Cup is now underway in Qatar, and brands are lined up to reach the 5 billion fans globally who are expected to watch the tournament, which runs through December 18. Here’s how brands are approaching this year’s FIFA World Cup. Dig deeper: Brands are betting heavily on CTV. Sticking to the brand message.

Branding 107

Branding Advertisers Advertising Performance Marketing 107

Martech

DECEMBER 7, 2023

Because they are more trusted and authentic, conversations about consumer problems, recommendations and brands drive opinions and purchases. These platforms hold a distinctive position as hubs where social and search seamlessly intersect and provide advertisers with a roadmap to leverage unique features for effective performance campaigns.

Advertisers 111

Advertisers Advertising Price Management 111

Martech

JUNE 24, 2024

Now that the novelty of AI has settled and marketing teams are using it across their operations in creative, efficient ways, we’re starting to see some interesting case studies emerge. These brands are miles ahead in figuring out how to make AI work for them, finding unique applications tailored to their marketing needs and goals.

Branding 122

Branding CMO Copywriting Marketers 122

Martech

MAY 2, 2022

Streaming TV platform Roku announced it has expanded its Measurement Partner Program to include media mix modeling (MMM) so advertisers can fill in the measurement gap between older media and the growing streaming landscape. Media mix modeling is currently available on Roku through an existing partner, marketing research company IRI.

Advertisers 100

Advertisers Advertising Retail Partner Marketing 100

Search Engine Land

DECEMBER 6, 2023

alone, CTV offers a clear opportunity for advertisers to reach new audiences. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. And many advertisers are already using it this way.

Advertisers 100

Advertisers Advertising Transform Manufacturing 100

Search Engine Land

DECEMBER 9, 2022

A recent Wall Street Journal article reported that Airbnb’s “strategy of slashing advertising spending, investing in brand marketing and lessening its reliance on search-engine marketing is continuing to pay off.”. It’s critical to be aligned with the external forces impacting your marketing mix.

Advertisers 86

Advertisers Advertising Search Marketers Marketing Mix 86

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience.

Branding 135

Branding Logistics Influencer Marketing Affiliate Marketing 135

Bannerflow

MAY 24, 2021

Automation of digital advertising production saves time, saves money, and in most cases, improves your designers wellbeing! And in today’s ultra competitive market it’s a key ingredient of any marketing tech stack. Firstly, what is automation in digital advertising? Increase performance with live updates.

Advertisers 92

Advertisers Advertising Product Transform 92

Martech

FEBRUARY 20, 2023

Connected TV (CTV) targeting has long been anticipated to revolutionize advertising. The benefits of CTV advertising With data from streaming services and smart TVs, advertisers can create highly targeted campaigns that reach the right audience based on content and timing. How long they watched it. Whether they engaged with it.

Advertisers 94

Advertisers Advertising Market Research Branding 94

Martech

JUNE 3, 2022

Agencies in marketing, PR and advertising see a return of $42 for every $1 they spend on email, and businesses in retail, e-commerce and consumer goods are rewarded with $45 in revenue for each dollar spent. A new protocol, called Brand Indicators for Message Identification (BIMI) has recently been gaining ground.

Email Marketing 142

Email Marketing Branding Marketers Marketing 142

Bannerflow

JUNE 8, 2021

Publishers play a unique role in the world of digital advertising, and in particular display advertising. Not only do they boast the content that brings audiences to their site but they also cater for and create a range of contextual advertising for a range of different brands to use their network.

Branding 89

Branding Customer Transform Advertisers 89

Duct Tape Marketing

APRIL 5, 2023

The Rise of AI in Advertising written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mike Rhodes In this episode of the Duct Tape Marketing Podcast , I interview Mike Rhodes. AI plays a big role in advertising, particularly in messaging and content creation.

Advertisers 93

Advertisers Advertising Copywriting Digital Marketing 93

Rock Content

SEPTEMBER 29, 2023

In a world where big budgets often steal the spotlight, we embarked on a daring adventure – launching a B2B brand campaign with absolutely no budget. The Dynamic Duo of Branding and Activation We’ve been working on a branding campaign for quite some time. You might know that marketing works in two different ways.

Branding 98

Branding Energy User-Generated Promotion 98

Martech

JULY 26, 2024

Unsurprisingly, participants in the advertising ecosystem had a lot to say about that. Many see it as good news for advertisers, while some have mixed feelings. What a time to work in marketing where no one can decide what will happen tomorrow.” It’s about building trust, brand awareness, and thinking outside the box.

Non-Profit 121

Non-Profit Advertisers Advertising Digital Marketing 121

Martech

FEBRUARY 1, 2022

Last week, Instacart, the platform that offers grocery delivery and pick-up from local stores, announced new Instacart Ads products that boost CPG brand exposure to customers. Brands can then use these insights to identify advertising goals, set budgets and bid for Sponsored Products on Instacart. Why we care.

Product 90

Product Branding Retail Advertisers 90

Calvyn Lee Blog

JANUARY 15, 2024

The digital advertising landscape is undergoing major changes that will impact how brands connect with their most valued customers. With Chrome announcing plans to deprecate third-party cookies by 2024, marketers need strategies to maintain effective re-engagement campaigns in this new environment.

Customer 130

Customer Advertisers Advertising Customer Journey 130

Hootsuite

DECEMBER 10, 2019

Brands strike a balance between public and private engagement. Social marketing and performance marketing collide. Brands strike a balance between public and private engagement. More than half of brand discovery online still happens in public social feeds. Top 5 social media trends for 2020.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Martech

OCTOBER 12, 2023

In the old world of TV advertising, accurate attribution was all but mythological, so much so that many marketers seem to be under the impression that the same is true for newer solutions like connected TV. A survey from eMarketer found that of all the ways marketers want to see CTV improve, attribution is at the top of the list.

User-Generated 127

User-Generated Performance Marketing Advertisers Advertising 127

Martech

JUNE 7, 2024

As the advertising industry grapples with the growing importance of brand safety, sustainability and supporting diverse and inclusive content, marketers face the challenge of translating these ideals into actionable strategies. Responsible media involves practices that: Prioritize brand safety and suitability.

Advertisers 124

Advertisers Advertising Marketers Marketing 124

Hootsuite

SEPTEMBER 3, 2020

However, we did manage to hit the mark on several of our top social trends predictions for 2020: Brand purpose and employee activism: why taking a stand has worked for some brands—but not others. New digital divides in key demographics, a shift towards performance marketing tactics. Is brand purpose a buzzword?

CMO 145

CMO User-Generated Gen Z eCommerce 145

Martech

SEPTEMBER 26, 2024

With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is outdated. However, PR is thriving in today’s marketing landscape. Around the world, PR remains invaluable for shaping perceptions, building credibility and connecting brands with their audiences.

Marketing Mix 132

Marketing Mix Global Marketing PR Thought Leadership 132

Rock Content

MAY 5, 2020

At that time I was driven by conversations about data, privacy, and brand purpose. It’s a holistic approach that provides a complete content experience and relies on a broad range of Digital Marketing tactics such as email marketing , social media, SEO , interactive content, and paid media to keep and enhance engagement with customers.

Manufacturing 124

Manufacturing Food Promotion Education 124

Search Engine Land

MAY 13, 2024

New creative controls for video ads that allow advertisers to dictate where their videos appear across Google’s different ad formats are being introduced for Demand Gen campaigns. in-stream, in-feed or Shorts) gives marketers more control over the amplification of their brand storytelling. They have been released in beta.

Advertisers 105

Advertisers Advertising Performance Marketing Search Marketers 105

Moz

NOVEMBER 16, 2020

Posted by MeganRoseM Digital advertising is different nowadays. And for native advertising in particular, ad performance has always relied on the nature of consumer behavior on the sites where they appear. What KPIs are other advertisers in your vertical targeting? What creative strategies perform best?

Advertisers 66

Advertisers Advertising Food Finance 66

Search Engine Land

APRIL 24, 2024

Google search advertising spend in the U.S. The typical retail brand running Google search ads has seen its average CPC rise by 40-50% compared to five years ago. From Q1 2023 to Q1 2024, Google retail search ad CPCs rose about 20% for the median advertiser. Performance Max campaigns improve from quarter to quarter.

Retail 104

Retail Advertisers Advertising Price 104

Marketing Insider Group

APRIL 21, 2020

And video marketing for these companies can still be cost-effective if done correctly. In conditions like these, performance video is a smart approach. Social media video advertising gets attention, and performance analytics make sure marketers see a solid return on their investment. What Is Performance Video?

Marketing Plan 138

Marketing Plan Content Marketing Marketers Marketing 138

Hubspot Marketing

AUGUST 12, 2022

Based on your interests and strengths, you can develop niche specialties like SEO, content strategy, or performance marketing. Within those specialties, you can become an expert in SEO for real estate platforms, a pharmaceutical content strategist, or an e-commerce performance marketer. trillion U.S.

Digital Marketing 121

Digital Marketing Pharmaceutical Real Estate Transform 121