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CTV ad spend jumps 16% as digital video becomes dominant force in TV/video market

Martech

These advancements have made investing their ad dollars significantly easier for brands of all sizes. This ease of activation, combined with CTV’s targeting and measurement capabilities, make it the channel of choice in advertisers’ minds. Only last year, digital video advertising surpassed linear TV for the first time.

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Reddit statistics in 2025 and tactics to grow your brand

Sprout Social

But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value. million daily userseach day, with 42 million app downloads in 2024 2 million websites linking to Reddit pages as of March 2025 So how should brands post?

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March Madness advertising: why brands are scoring big this season

illumin

Brands and businesses worldwide have been investing more and more in ad spend, specifically during March Madness. This isnt unheard of for brands to put money into sports advertising. In fact, one of the biggest advertising opportunities for brands each year is during the Super Bowl season.

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A 2025 Check-Up on the Health + Wellness Industry

Set Up

As Kelly Deen , Chief Commercial Officer at kencko, shared in an interview, customers now expect brands to clearly explain what’s in their products, where ingredients come from, and how things are made. If a brand can’t confidently answer those questions, they risk losing trust. One-size-fits-all solutions are fading.

Health 59
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This Month: Halloween Marketing Campaigns, Black Friday Sales Ideas, and More!

TechWyse

In honour of Halloween, HubSpot recaps some un-BOO-lievably hilarious puns from big-name brands this month, including Hulu, Target, Yankee Candle, and more. With NBC attracting a myriad of advertisers, there is a huge spike in automotive and pharmaceutical brand interest.

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FTC says Omnicom deal is OK, as long as there’s no brand safety involved

Martech

The FTC approved Omnicom’s purchase of Interpublic Group this week, after the ad agency giant promised not to engage in any nefarious brand safety activities. It also cannot rely on third-party “exclusion lists” premised on political or ideological views to determine where it will direct advertising. Elon Musk’s media platform.

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Many advertisers still using Twitter despite Musk’s chaos

Martech

Elon Musk’s purchase of Twitter caused the biggest brands to pause their advertising on the social media platform. But we haven’t seen any true tangible shift in the way that the media connects to users, in the way that it performs for the brands that we work with on the platform.”. It still has what advertisers want.