Rock Content

SEPTEMBER 6, 2023

Today, staying ahead of the real estate game is about more than making a stellar impression on would-be property owners in person. It’s also about adequately leveraging solid real estate SEO strategies and showing up for would-be clients with genuinely helpful content.

Real Estate 98

Real Estate PR Marketing Marketers 98

Hootsuite

JUNE 27, 2023

Realtors just need to invest in real estate social media automation to make it happen. In this blog, we’ll cover the benefits of social media automation for real estate agents. Bonus: Get a free social media strategy template designed specifically for real estate agents, brokers, and marketers.

Real Estate 102

Real Estate Social Media Marketing Analytics Thought Leadership 102

Hootsuite

JULY 24, 2023

They also know to be the best, you need the best social media tools for real estate agents. To keep up with the digital rat race, you’ll need a kitted-out toolbox full of social media apps for real estate agents. Here are ten must-have capabilities real estate marketers look for in a social media tool.

Real Estate 92

Real Estate Price Social Media Marketing Analytics 92

Hootsuite

MAY 9, 2023

Social media for real estate is an essential tool for promoting listings, generating leads, and building a long-lasting brand. Still, when it comes to marketing real estate on social media , there are certain strategies and tactics that can maximize the reach of your message. More faces at your open house?

Real Estate 98

Real Estate Social Media Marketing Marketing Marketers 98

Search Engine Land

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Automation has changed the paradigm for local advertising execution and management.

Advertising 74

Advertising Advertisers Non-Profit Real Estate 74

Hubspot Marketing

FEBRUARY 4, 2025

Lets be honest: advertising on Facebook successfully is not easy. That would be your profile picture and brand name.) Meta Ads Manager claims it can be up to 255 characters long, but with the limited visual real estate, Id warn against that. How much text is too much? It makes someone want to click. More on that here.

Real Estate 111

Real Estate Logistics Energy Retail 111

Hubspot Marketing

MAY 27, 2022

Let's face it: There's quite a bit of negative sentiment around targeted advertising. It’s not unwarranted — consumers often complain that collecting information from their individual browsing behaviors, such as page visits and searches, to optimally select which advertisements they see, is invasive and, some might even say, “creepy.”.

Advertising 143

Advertising Advertisers Real Estate Customer 143

Backlinko

MARCH 25, 2025

The higher the CPC, the more advertisers are willing to pay for clicks, signaling stronger monetization opportunities.) “Garden design” has a CPC of $1.78, which shows monetization potential. They use display advertising and sell multiple machine learning ebooks and tutorials. Next, look at the CPC report.

Real Estate 103

Real Estate Health Affiliate Marketing Non-Profit 103

Search Engine Land

JULY 19, 2024

This article outlines seven key focus areas for maximizing your brand’s presence in AI-driven search. This makes it critical for brands to saturate the SERPs and prioritize showing up for zero-click results. For brands and marketers, it’s crucial to share valuable context to benefit from hidden gems in ranking passages.

Search Marketers 100

Search Marketers Real Estate User-Generated Marketing 100

Buffer Marketing

FEBRUARY 6, 2025

” TikTok isn’t just for brand awareness and discovery. TikTok users will start associating you with your profile photo, so choose one that represents your brand well. Describe your business in your TikTok bio : A social media bio is your most precious real estate. What is your audience searching for?

SEO 111

SEO Real Estate User-Generated Promotion 111

Hubspot Marketing

AUGUST 6, 2018

This is what brand awareness can do for a brand: embed itself into people’s lifestyles and purchase habits so that consumers don’t have to think twice before becoming a customer, time and time again. Brand awareness might seem like a vague concept, and in truth, it is. Brand Awareness Fosters Trust. Let’s dive in.

Branding 145

Branding Real Estate Energy Advertising 145

Search Engine Land

SEPTEMBER 20, 2023

When most of us think of online advertising, we think of Google Ads. And, if you’re a B2B, you might think of Microsoft Ads and LinkedIn Advertising. There’s another type of advertising that’s often overlooked: programmatic advertising. There’s another type of advertising that’s often overlooked: programmatic advertising.

Advertising 118

Advertising Advertisers Real Estate Transform 118

Hubspot Marketing

MARCH 6, 2017

A blockbuster brand or product video. While great content is bound to be found, it's also important to be proactive about gaining the attention of and educating prospects and those unfamiliar with your brand. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. Source: PC Daily Tips.

Advertising 145

Advertising Advertisers Real Estate User-Generated 145

Adobe Experience Cloud Blog

JUNE 19, 2015

And be sure to check out our Big Social Media Brand Profile Lookbook for some fantastic examples of social visuals. As Facebook was created to be a social network for connecting friends, brands have to be cognizant of what they post and how they present themselves. Because of the larger size, brands have more real estate to work with.

eBook 134

eBook Branding Thought Leadership Real Estate 134

Hootsuite

JANUARY 10, 2025

And an engaged audience that wants to interact with your brand is something every marketer should aim for. created by people rather than brands. ” Candle brand Paddywax posts a mix of product shots and lifestyle shots, but everything is well-lit, well-framed and visually striking. Why do you [like this event or brand]?

Entertainment 113

Entertainment Real Estate User-Generated Analytics 113

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Unlike traditional advertising, like TV spots and billboards, social media marketing allows for two-way communication between individuals and brands. Psst: Need help getting started?

Social Media Marketing 107

Social Media Marketing Marketing Strategy Marketing Marketers 107

SocialPilot

FEBRUARY 6, 2025

Initially created as a social networking site, it has transformed into a vital tool for companies seeking direct customer feedback and engagement through recommendations, posts, comments, and targeted advertisements. If negative reviews are not addressed properly, can harm customer perception and brand image.

Real Estate 66

Real Estate Customer Food User-Generated 66

Backlinko

NOVEMBER 1, 2024

Think home improvement experts, house flippers, remodelers, and even real estate agents. A simple search on social media platforms like YouTube, Instagram, or TikTok should point you to the right kinds of influencers for your brand. They’re mostly in industries or niches that are related to owning or fixing homes.

SEO 96

SEO Real Estate Key Performance Indicator Management 96

Bannerflow

NOVEMBER 15, 2018

Yet, like every advertising channel it is undergoing disruption. There are new players challenging established brands, and out-of-home (OOH) networks are expanding digital signage as fast as they can. Out-of-home advertising offers a brand safe environment, with unparalleled viewability. DOOH enhances digital advertising.

Advertising 108

Advertising Advertisers Real Estate Analytics 108

Sprout Social

SEPTEMBER 3, 2020

And slowly but surely, brands are finding fresh ways to get on board with Twitch and engage its rabid user-base. Food for thought: according to the most recent Sprout Social Index , live video was cited as a priority for a whopping 56% of brands. How exactly are brands using Twitch? Why does Twitch matter for marketers?

Gen Z 141

Gen Z Branding Millennials Real Estate 141

Search Engine Land

OCTOBER 24, 2023

Patrick Stox, Ahrefs product advisor, technical SEO and brand ambassador, first noticed that sponsored posts have started appearing where the third and fifth organic positions normally run. Expanding this experiment could potentially lead to more clicks for advertisers in areas that have always been organic spots in Google Search.

Real Estate 139

Real Estate SEO Advertising Advertisers 139

Backlinko

DECEMBER 29, 2024

This includes attracting more qualified leads, building authority, and increasing revenueall without spending a dime on advertising. This is the 3-Pack I mentioned earlier in the articleand its prime real estate for plumbers. Think about how people search for plumbers today. Let’s make sure your business shows up there.

SEO 99

SEO Customer Real Estate User-Generated 99

Search Engine Land

JANUARY 25, 2024

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Combined with other marketing channels, you can become a strong contender for driving brand awareness and generating leads and sales. Is YouTube a good way to advertise?

Advertising 102

Advertising Advertisers User-Generated Finance 102

Search Engine Land

OCTOBER 13, 2023

Google may have a broader reach, but Amazon provides a more relevant targeting opportunity, a nuance often missed by ecommerce advertisers. To list a product on Amazon, advertisers are required to invest in the Amazon ecosystem and build a product listing. The difference creates an interesting opportunity for Amazon advertisers.

eCommerce 129

eCommerce Real Estate Advertising Advertisers 129

Martech

DECEMBER 7, 2021

Singal co-founded the InMobi Group, which includes social video-sharing platform Glance Roposo, but his main executive responsibility is for InMobi Marketing Cloud, which he describes as “An end-to-end programmatic infrastructure to power advertising for app developers.” Moving in on telcos and retail.

Advertising 106

Advertising Advertisers Retail User-Generated 106

Duct Tape Marketing

NOVEMBER 16, 2016

How to Rock Your Personal Brand on LinkedIn written by John Jantsch read more at Duct Tape Marketing. Though a lot of business is done via LinkedIn selling, it’s also an important piece of your personal brand. Though a lot of business is done via LinkedIn selling, it’s also an important piece of your personal brand.

Real Estate 78

Real Estate Branding Marketing Mix Price 78

Search Engine Land

OCTOBER 6, 2022

With so many people shopping for everyday goods on Amazon, setting aside a chunk of your advertising budget to take advantage of the site’s commercial traffic is a smart business strategy. They work well with: Sponsored brands that focus on your overall business rather than a single product. Boasting a 37.8% for every $1.00

Advertising 80

Advertising Advertisers Real Estate Shoppers 80

Adobe Experience Cloud Blog

JULY 29, 2015

When screen real estate is limited, people don’t like to be bombarded with irrelevant messages. many mobile users saw too much advertising as intrusive—particularly advertising that did not pertain to them. They preferred fewer ads and more personal engagement on the part of the brand.

Customer 134

Customer Real Estate Thought Leadership Advertising 134

Hootsuite

OCTOBER 26, 2023

One of the most exciting things about creating content for social media (aside from, you know, connecting with your audience, creating a community, building your brand, and all that good stuff)? That precious real estate is limited, so use this link strategically. That’s right — making money from that content.

Branding 115

Branding Affiliate Marketing Real Estate Promotion 115

Marketing Insider Group

JUNE 8, 2020

If you’re reading this, then I think you probably get the value of brand storytelling. They work for B2B companies as well, even in the most unconventional industries like commercial real estate. They work for B2B companies as well, even in the most unconventional industries like commercial real estate.

CMO 108

CMO Real Estate Advertising Advertisers 108

Neil Patel

JANUARY 6, 2021

The marketing and advertising industry is a fast-paced industry. A retail media network is when retailers set up an advertising platform on their website, app, or other digital platforms within their network. This allows the store, and other brands, to advertise to customers on sites like CVS or Walgreens. For Retailers.

Retail 144

Retail Shoppers Non-Profit Real Estate 144

Adobe Experience Cloud Blog

NOVEMBER 21, 2012

If you are a real estate agent, approach home improvement contractors in your area about referring each other to clients. In its simple definition, a super user is a person that is already a fan of your brand and has some social media clout. Approach other business owners and suggest ways to complement each other’s goals.

Real Estate 133

Real Estate Marketing Marketers SEO 133

Search Engine Land

JUNE 17, 2024

Trying to position itself as a leader in contextual advertising, Reddit is emphasizing the power of authentic conversations in an AI-dominated digital landscape. 47% of Reddit screenviews happen on conversation pages, making it a prime advertising real estate. Why it matters. Why we care. By the numbers. Case study.

Real Estate 92

Real Estate Advertising Advertisers Branding 92

Sprout Social

JULY 14, 2022

Or is it something brands can genuinely take advantage of? Major companies and startups alike are becoming early adopters, collaborating with metaverse companies to create branded activations and more. Users will buy real estate , sell and own goods , host parties, educate scholars and even get married.

Branding 131

Branding Fashion Gen Z User-Generated 131

Search Engine Land

OCTOBER 24, 2023

AI can inform and assist, but human creativity, expertise and skill sets are necessary to add the voice and trust of your brand. Success lies in the fusion of AI and human expertise throughout any content creation process,” he said. About the data.

Real Estate 120

Real Estate Manufacturing Retail Education 120

SocialPilot

FEBRUARY 23, 2025

Your brand is what other people say about you when youre not in the room. Online review marketing is the strategy of leveraging customer feedback to enhance your brands reputation and attract more customers. And most important, reviews give your brand a chance to tell its story from the customers perspective. Heres how: 1.

Marketing 63

Marketing Marketers Real Estate Management 63

SocialPilot

JANUARY 27, 2025

Its rare to shop for customers without reading online reviews, especially when its the first encounter with a brand. Boost Trust & Brand Credibility Positive customer reviews act as endorsements, demonstrating to potential buyers that others have had a good experience with your brand.

Customer 64

Customer Transform Shoppers Customer loyalty 64