Search Engine Land

NOVEMBER 1, 2023

While SEO and PPC are well-known strategies for enhancing online visibility, it’s essential to explore emerging and overlooked opportunities like retail media and social media, including social search. Retail and social: Why should you care? Learn their mechanics.

Retail 93

Retail Branding User-Generated SEO 93

illumin

APRIL 3, 2024

March 18 and 19, 2024, illumin was thrilled to participate in Brand Innovator’s Evolution of Retail Summit in Las Vegas. From engaging panels to illuminating Fireside Chats, this event was filled with great opportunities for insights and learnings from retail industry experts. See you at the next one! Follow @illuminHQ

Retail 59

Retail Transform Branding Advertisers 59

Martech

JULY 2, 2024

While retail media networks (RMNs) continue to evolve, they are fragmented and confusing for brands. Dig deeper: Why we care about retail media networks Include multiple retail media networks in your strategy Your customer’s journey is more complicated than ever. Many retailers have loyalty programs and memberships.

Retail 92

Retail Customer loyalty Advertisers Advertising 92

Sprout Social

SEPTEMBER 17, 2024

In today’s ever-changing retail landscape, brands are divided into two groups. The importance of social media in UK retail has only grown. And the potential it holds for those retailers who might be hesitant. Social media is a go-to platform for retail customers.

Retail 95

Retail Shoppers User-Generated Customer Journey 95

SmartBrief - Marketing

JULY 16, 2024

In 2014, I was just a few months into my job as an executive creative director and head of Amazon’s internal creative agency – then known as D1 – when I found out we would be creating a global Amazon Prime Day advertising campaign promoting the world’s biggest single-day sales event across nine countries. But times were changing.

Retail 101

Retail Advertisers Advertising Branding 101

Bannerflow

OCTOBER 23, 2023

In today's competitive advertising world, brands are always looking for fresh ways to stand out and connect with their audience. Enter Retail Media. It might be a new term for some, but its promise is straightforward: offering brands a unique way to engage consumers and make a lasting impression.

Retail 52

Retail Advertisers Advertising Branding 52

Search Engine Land

FEBRUARY 9, 2023

Retail media may be a new buzzword, but it’s an old concept. It’s media provided by the retailers, with a new name and digital makeover. Retail media is like that but on the web. Let’s not forget, COVID happened and completely upended consumers’ approach to retail. It is ranked second in the U.S.

Retail 80

Retail Advertisers Advertising eCommerce 80

Martech

FEBRUARY 1, 2023

The growth in brands using retail media networks (RMNs) is being fueled by pressure from retailers, according to a new report. Eighty-eight percent of the companies surveyed by the Association of National Advertisers said they are somewhat or heavily influenced by retailers to buy advertising on their RMNs.

Retail 90

Retail Branding Advertisers Advertising 90

Martech

SEPTEMBER 13, 2023

It gives brands and agencies a single point of entry to retail media inventory, both on and offsite. It also complements Criteo’s retailer monetization solution suite, which helps retailers tap into new demand by integrating marketplace and in-store monetization technologies. Why we care. Get MarTech! Get MarTech!

Retail 111

Retail Advertisers Advertising Branding 111

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from.

Social Media Marketing 113

Social Media Marketing Retail Branding Shoppers 113

Martech

AUGUST 23, 2023

Retail media networks (RMNs) are in the unique position of being both the current and next big thing in advertising. One-quarter of retailers are generating more than $100 million in revenue from their media networks, according to Forrester. Retail profit margins tend to be slim – in the 3% to 4% range.

Retail 75

Retail Branding Shoppers Advertising 75

Martech

SEPTEMBER 14, 2023

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. The guidelines will be welcomed by advertisers and agencies set to increase RMN ad spend, especially if the industry is more standardized. The guidelines will be open for public comment through October 13. Why we care. Data accuracy.

Retail 108

Retail Shoppers Advertisers Advertising 108

Search Engine Land

JUNE 28, 2023

As Google continues to push for automation , advertisers have gotten more creative about making updated best practices, including smart bidding strategies, work for their companies and verticals. It’s been a trickier shift for many advertisers in these fields. The revenue is already set up. Healthcare and education?

Retail 82

Retail Advertisers Advertising eCommerce 82

illumin

NOVEMBER 5, 2024

Retail media is on the climb in 2024 and is a critical part of a well-rounded first-party data strategy. As a direct result, retail media started its meteoric rise. As a direct result, retail media started its meteoric rise. As digital marketing moves forward, retail media is emerging as an unexpected power player.

Retail 59

Retail Shipping Advertisers Advertising 59

Kevin Indig

AUGUST 7, 2023

Explore All Episodes SEO, content, and other non-paid channels can impact brand growth more than you think. We think advertising and a great product are the only ways. If that trust isn’t violated or diminished, it leads to brand loyalty - the holy grail of brand growth! Yes, it sounds boring.

Advertisers 94

Advertisers Advertising Branding Direct Mail 94

Martech

DECEMBER 30, 2022

Digital media and advertising. Retail media networks. Retail media networks have taken digital advertising by storm over the last two years. The close connection that retailers have with their customers provides an opportunity for advertisers to meet those customers where they are.

Retail 93

Retail Transform eCommerce Advertisers 93

Search Engine Land

APRIL 9, 2024

Brands are almost twice as likely to influence U.S. shoppers by advertising on retailer websites as opposed to marketplaces, according to a new study. Research into the digital advertising landscape conducted by software engineering and digital consultancy company Intellias found that: 25% of U.S Why we care. Predictions.

Shoppers 87

Shoppers Retail Advertisers Advertising 87

Martech

APRIL 16, 2024

internet advertising reached a record $225 billion in 2023, a 7.3-percent Top channels included CTV, retail media and audio, which all saw double-digit growth in 2023. digital advertising industry continued its growth trajectory in 2023,” said IAB CEO David Cohen, in a release. Video advertising saw 10.6% Retail media.

Advertisers 97

Advertisers Advertising Retail Transform 97

illumin

JANUARY 9, 2024

As an integral part of a full-funnel marketing experience, retail media aims to target consumers at or near the place of purchase, encouraging conversion. Lower-funnel activities like this are important for engaging customers throughout their buying journey and in retaining brand interest after a purchase has been made.

Retail 105

Retail Shoppers Entertainment Advertisers 105

Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. In our discussion, Shah offers his perspective on changing shopper behaviors and what brands can do to proactively reach them through RMNs. The interview has been edited for length and clarity. )

Retail 97

Retail Customer Shoppers eCommerce 97

illumin

OCTOBER 11, 2023

Right now there are several retail trends to consider when building out a marketing plan. 2 most important factor for US brand-side marketers when selecting an agency.” Price is the only factor above creativity, making it crucial for agencies and brands wanting to get ahead.

Retail 104

Retail Gen Z Market Trends Millennials 104

Search Engine Land

OCTOBER 23, 2023

Georgia-Pacific advertises its popular paper brands – including Brawny, Angel Soft and others – on retail media networks. Shah offered his perspective on changing shopper behaviors and what brands can do to proactively reach them through RMNs in a discussion with me. The interview has been edited for length and clarity.

Retail 116

Retail Customer Shoppers eCommerce 116

Martech

MARCH 19, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. The post Google Search Ads 360 gains retail media capabilities appeared first on MarTech.

Retail 94

Retail Shoppers Management Branding 94

Neil Patel

JANUARY 6, 2021

The marketing and advertising industry is a fast-paced industry. Enter retail media networks. What is a Retail Media Network? With more and more people shopping online, retail media just makes sense. But what exactly is a retail media network? It’s a form of in-store advertising in a digital format.

Retail 144

Retail Shoppers Non-Profit Real Estate 144

Martech

OCTOBER 27, 2022

No fewer than 98% of brands believe that CTV advertising will be bigger than mobile. A quarter of respondents say that CTV advertising will overtake mobile in the next two to three years, and around a third believe CTV is a measurable performance channel. A receptive audience. QR codes can promote app downloads. Get MarTech!

Advertisers 87

Advertisers Advertising Branding Entertainment 87

Martech

OCTOBER 1, 2024

Beneath the headlines, a key shift is reshaping how brands interact with ad platforms: the growing tension between consolidation and transparency. How consolidation and transparency are redefining digital advertising Consolidation is growing due to several factors. Advertisers have limited control over where ads appear.

Branding 105

Branding Advertisers Advertising Retail 105

Martech

SEPTEMBER 30, 2022

DoubleVerify has announced new measurement tools for retail media networks. Advertisers using these retail media networks will have access to third-party measurement tools provided by DoubleVerify. The post DoubleVerify announces measurement tools for retail media networks appeared first on MarTech. Get MarTech!

Retail 102

Retail Advertisers Advertising Branding 102

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale.

Advertisers 102

Advertisers Advertising Retail Price 102

Martech

SEPTEMBER 21, 2022

CPG brands and agencies tapping into supermarket chain Kroger’s retail media offering now have access to CTV and video for their campaigns. The addition of CTV shows how far retail media businesses have come in supporting omnichannel campaigns for brands. Dig deeper: Why we care about retail media networks.

Retail 93

Retail Advertisers Advertising Customer 93

illumin

JULY 23, 2024

Augmented reality is changing the game for advertisers. Immerse yourself in the wonders of AR advertising. Augmented reality (AR) is emerging as a groundbreaking technology – not just for consumers in the advertising world; it also offers brands the opportunity to create immersive and interactive experiences for their audiences.

Advertisers 104

Advertisers Advertising Shoppers Direct Mail 104

Martech

AUGUST 23, 2024

On July 24, 2024, the Federal Trade Commission (FTC) released a statement that hit home for many in the digital advertising and marketing industry. The challenge is even greater for data clean rooms, identity solutions, identity resolution and bridging processes and retail media networks. The FTC’s statement can be found here.

Advertisers 110

Advertisers Advertising Law Retail 110

Search Engine Land

JUNE 23, 2023

It is crucial for PPC marketers to understand this because retail media (a.k.a. commerce media) is driving customers to retail sites that can transact multiple brands and items in a single transaction. What is retail media? Retail media is basically a type of paid search.

Retail 89

Retail Advertising Advertisers Analytics 89

SmartBrief - Marketing

JULY 31, 2023

Increasing market competition and advertising costs have led brands to rethink their digital strategies to scale with profit. There has been a shift in marketing focus in China, where consumers increasingly value brand storytelling, connection, responsibility and the shopping experience.

Retail 52

Retail Branding Fashion CRM 52

Search Engine Land

SEPTEMBER 3, 2024

Microsoft Advertising rolled out several updates this September, building on recent advancements in AI and retail media. Following August’s highlights on Joint Business Plans and AI-driven insights, these new features are designed to make advertising more efficient, relevant, and accessible. New bid strategy availabl e.

Advertisers 75

Advertisers Advertising Product Retail 75

Martech

AUGUST 18, 2023

Over 90% of retailers are investing in AI to improve the shopping experience and either have an active retail media network or plan to have one within two years. 74% of customers say three bad experiences are enough for them to abandon a brand. 74% of customers say three bad experiences are enough for them to abandon a brand.

Retail 88

Retail Shoppers Advertising Advertisers 88

Martech

MAY 21, 2024

Brand profiles. Google announced new brand profiles available on search. According to the company, more than 40 percent of shopping queries in search mention a brand or a retailer. New brand profiles in search. Retailers advertising through Google Merchant Center will have new tools for editing images.

Advertisers 103

Advertisers Advertising User-Generated Retail 103

illumin

SEPTEMBER 18, 2024

The sports streaming platform introduced its very own proprietary CTV advertising format. Here’s how advertisers will benefit. Sports advertising could see a shake-up as Fubo introduces a new initiative that could completely change the face of sports streaming advertising. FuboTV Inc.

Advertisers 64

Advertisers Advertising Retail Branding 64