Advertising Branding Shopper Market 
Martech
OCTOBER 28, 2022
Tasked with a new campaign, the digital marketing lead faces questions on how to create, target and execute digital advertising: When do you launch a digital campaign? What platform do you advertise on? Rapid changes in the advertising industry also contribute to marketer overwhelm. What do you even post?
Search Engine Land
OCTOBER 28, 2022
Tasked with a new campaign, the digital marketing lead faces questions on how to create, target and execute digital advertising: When do you launch a digital campaign? What platform do you advertise on? Rapid changes in the advertising industry also contribute to marketer overwhelm. What do you even post?
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Martech
APRIL 20, 2023
Retail media networks (RMNs) are a rapidly growing channel for advertisers. billion by the IAB in their Internet Advertising Revenue Report. The key to RMN’s success is how interactions with brands can enhance the shopper experience. These tools made it possible for KPM to introduce brands in a relevant way.
Martech
AUGUST 18, 2021
With the pandemic still a major concern for shoppers, marketers in the retail space should be looking at how better to engage with consumers digitally. Snapchat is a great way for brands to test the AR shopping possibilities, but it has significant limitations to a brand’s longer-term extended retail strategy,” said Bodzewski.
SmartBrief - Marketing
AUGUST 24, 2023
In the ever-evolving landscape of retail media , three key opportunities stand out as transformative game-changers for brands and retailers. Leading brick-and-mortar retailers are focusing on enhancing the shopper experience with the growth of new and engaging in-store experiential marketing offerings.
Martech
AUGUST 19, 2021
Balancing risk and reach: The brand safety dilemma. No one wants to see their product advertised on a website pushing fake news, conspiracy theories or extremist politics. Marketers practicing brand safety can prevent that from happening, but that practice is imperfect. Editorial Director. BOX AD GOES HERE. The reason?
Hubspot Marketing
JULY 10, 2023
While this type of data is priceless and valuable to brands, it’s prohibitively slow and expensive to code a sample 3,000 responses like this. They’re looking at the relationships between categories, brands, or products and particular audiences. Our AI-enabled dashboard allows them to get ahead of change by tracking trends over time.
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