Hubspot Marketing

APRIL 15, 2025

TikTok has evolved beyond just dance trends and viral challenges into a genuine powerhouse for brands connecting with audiences authentically. And dont just take my word for it weve surveyed over 1,000 social media marketers to bring you data-backed insights on how TikTok is reshaping the marketing landscape.

Social Media Marketing 77

Social Media Marketing Marketing Marketers Influencer Marketing 77

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now.

Branding 121

Branding Social Media Marketing User-Generated Advertising 121

Sprout Social

DECEMBER 20, 2024

Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. It’ll show you how it works with influencer marketing and how to measure its return on investment.

Branding 125

Branding Influencer Marketing User-Generated Key Performance Indicator 125

Marketing Insider Group

OCTOBER 23, 2024

Artificial intelligence (AI) is no longer a concept – it’s a driving force in social media marketing. As businesses look for more efficient ways to engage with their audience, AI marketing tools proved to be assets. But the role of AI in social media goes far beyond scheduling posts or analyzing basic data.

Social Media Marketing 72

Social Media Marketing Transform User-Generated Customer loyalty 72

Buffer Marketing

JULY 22, 2024

Organic social media marketing is a long game. You need to abide by a social media calendar and post consistently, hop on trends, and have a lot of patience before you see tangible results. Enter: Social media advertising. What is social media advertising?

Advertising 102

Advertising Advertisers Gen Z Social Media Marketing 102

Hubspot Marketing

APRIL 7, 2025

When we surveyed marketers in 2025, we wanted to find out which one is best for social metrics like audience growth and site traffic and where they're re-investing. Well dive into that along with key differences among various segments, like B2B vs. B2C brands, company sizes, and industry.

Social Media Marketing 88

Social Media Marketing B2C Non-Profit Influencer Marketing 88

Martech

JANUARY 16, 2025

digital advertising will see a 7.3% Retail media networks (up 15.6% year-over-year) CTV (+13.8%) and social media (+11.9%) all expect double-digit growth, according to the study, 2025 Outlook: A Snapshot into Ad Spend, Opportunities and Strategies for Growth. This growth is notably lower than the 11.8% 2024 projection.

Advertising 116

Advertising Advertisers Retail Copywriting 116

Martech

AUGUST 30, 2024

Fashion and beauty brands are often early tech adopters. And there are so many competitive brands that any innovation could give one an edge, especially as the busy holiday season approaches. On the horizon are genAI capabilities that will also help marketers create and repurpose content in ads. Advantage+ shopping campaigns.

Branding 110

Branding Fashion Retail User-Generated 110

SocialPilot

FEBRUARY 3, 2025

Social media is no longer just a place to be. It is a battlefield where brands thrive or vanish. And building a strategic social media marketing funnel is the thriving secret for brands that succeed. This is the stage where potential customers first learn about your brand. With over 5.22

Social Media Marketing 73

Social Media Marketing User-Generated Marketing Marketers 73

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

Branding 124

Branding Customer loyalty User-Generated Promotion 124

Martech

JULY 26, 2024

A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to attract investments in the technology behind them. Creators on Influential currently work with more than 300 brands around the world, the company said.

Influencer Marketing 116

Influencer Marketing PR Social Media Marketing Marketing 116

Buffer Marketing

JANUARY 9, 2025

A TikTok ad is an advertisement by a brand or creator appearing on people’s For You page. TikTok users can customize their ads a lot , including whether they want to use branded content or user generated content , video or carousel, bidding strategy, etc. But first… Should you advertise on TikTok?

Advertising 105

Advertising Advertisers User-Generated Gen Z 105

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. This makes it a vital tool for brand engagement and growth.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

APRIL 28, 2025

The platform fosters passionate communities across countless interests, markets and target audiences. But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value.

Branding 87

Branding Gen Z Pharmaceutical Health 87

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

Social Media Marketing 141

Social Media Marketing Marketing Marketers Education 141

Hubspot Marketing

JANUARY 8, 2025

As a content pro (and former social media manager), Ive got you covered. Lets talk about what a good social media marketing budget looks like, who should be involved, and how you can data-charge your approach. Table of Contents What is a social media budget?

Social Media Marketing 127

Social Media Marketing CMO Finance Health 127

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Making good content isn’t even half the battle for brands today. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Consumers slide into brands’ DMs for customer service.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

SocialPilot

JULY 24, 2024

In a world where attention spans are already shorter than ever, understanding how your audience interacts with your brand online is crucial. You need to know which social media metrics to track to tell the whole story and decipher hidden actionable insights. A high engagement rate refers to a healthy social media presence.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertising 111

Hootsuite

NOVEMBER 28, 2024

ICYMI: Pinterest is more than a social network. It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. Megan Thee Stallion talking about her favorite app being Pinterest during ADWeek’s Social Media Week event. Why is Pinterest a valuable platform for brands?

Gen Z 122

Gen Z Affiliate Marketing Fashion Social Media Marketing 122

Sprout Social

SEPTEMBER 19, 2024

The world of social media influencers has transformed significantly in recent years. What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns.

Influencer Marketing 127

Influencer Marketing Key Performance Indicator Transform Marketing 127

SocialPilot

MARCH 9, 2025

Initiate a Strong Brand Identity Across Social Media Your brand identity is what sets you apart from other businesses its the unique persona, style, and messaging. Your logo, color palette as per your brands tone, target audience interactions, and everything else shapes how your potential customers see you.

Real Estate 42

Real Estate Social Media Marketing Marketing Strategy Transform 42

Marketing Insider Group

JANUARY 14, 2025

Social media is changing how businesses operate by giving them opportunities to connect with customers, build brand loyalty , and drive growth. Targeting the right audience on social media is the key to standing out and getting your message in front of the right people.

Thought Leadership 121

Thought Leadership Entertainment Analytics Social Media Marketing 121

Buffer Marketing

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” Here’s why: B2B social media marketing is more complex.

B2C 85

B2C Social Media Marketing User-Generated Entertainment 85

Hubspot Marketing

JANUARY 22, 2025

Well, the same goes for organic marketing minus the juice part. Organic marketing is all about naturally attracting your audience to your brand or business. But how do you do that especially in a saturated market like 2025? Some of the perks of organic social media? A delicious juice, perhaps.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Martech

APRIL 19, 2024

Data from Deloitte, Duke University’s Fuqua School of Business and the American Marketing Association (AMA) found spending on social media would hit its highest level since the height of the COVID pandemic in the 12 months following August 2023. They can choose from brand awareness, driving traffic and collecting leads.

Social Media Marketing 128

Social Media Marketing B2C Whitepaper Marketing 128

Sprout Social

SEPTEMBER 17, 2024

In today’s ever-changing retail landscape, brands are divided into two groups. Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. Promote your products on social media.

Retail 121

Retail Shoppers User-Generated Customer Journey 121

Martech

NOVEMBER 18, 2024

TikTok wants to help brands make content for the platform with its new AI tool, Symphony Creative Studio. How it works: Brands input product info or assets, or import them from a URL. Dig deeper: How TikTok is transforming brand advertising Why we care. Bigger picture. What’s next. Processing.

Transform 127

Transform Global Marketing Marketing Marketers 127

Hootsuite

APRIL 9, 2025

Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. That means more chances for your brand to join the conversation. The average social media engagement rate is 1.4% Source: Statista 17.

Gen Z 114

Gen Z Social Media Marketing Millennials User-Generated 114

SocialPilot

JANUARY 21, 2024

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. Not only can it amplify your brand visibility, but it also holds the potential to fuel direct bookings and amplify brand awareness. Take Hyatt Hotels Corporation, for instance.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Buffer Marketing

JANUARY 7, 2025

Whether you're looking to automate marketing tasks, scale personalization, or increase your bandwidth, you'll find tools here to help. Social media AI tools Want to streamline your social media workflow? Buffer: Create social media posts and ideas Buffer (hi! Pricing: Not listed.

Price 118

Price Thought Leadership Transform User-Generated 118

Martech

JANUARY 22, 2025

dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company Tinuiti. These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. Spend on TikTok for 2024 was $4.8 Processing.

Advertising 116

Advertising Advertisers Product Place 116

Hootsuite

APRIL 2, 2025

The best marketing campaigns have a narrative that makes you feel something. And effective brand storytelling is the secret to success on social media and beyond. For expert advice, we chatted with Daniel Reynolds , Senior Vice President of Global Content, Media, and Partnerships at Hilton.

Branding 69

Branding User-Generated Food Transform 69

Hootsuite

APRIL 22, 2025

Whether youre just starting out with social media marketing or youve had a Facebook Page since 2007, these tips will get you the best possible Facebook marketing ROI. What is Facebook marketing? Facebook marketing is promoting your company or brand on the Facebook platform. Grow a massive audience?

Gen Z 94

Gen Z User-Generated Marketing Marketers 94

Search Engine Land

JULY 23, 2024

This strategy will also ensure a brand presence across all spheres of the digital landscape. Let’s break down and understand the following: What does digital marketing include? What results can you expect from each marketing effort? Improved brand visibility: Higher search rankings increase your brand’s visibility.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Hubspot Marketing

OCTOBER 18, 2024

I didn’t know it yet, but I was about to take a crash course in event marketing. Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. Because the goals fall under marketing, the responsibility typically falls to the marketing team.

Event Marketing 128

Event Marketing Food Direct Mail Entertainment 128

Marketing Insider Group

SEPTEMBER 3, 2024

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. As you focus on SEO, social media, content creation, and PPC campaigns, it’s easy to overlook critical steps. Content Marketing Checklist 1.

Digital Marketing 121

Digital Marketing User-Generated Marketing Marketers 121

Hootsuite

OCTOBER 18, 2024

IMO*, to ELI5*, not all brands need Reddit marketing, CMV*. The kingdom of acronyms and originator of the “Ask Me Anything” post, Reddit now offers many business-friendly features like advertising while still retaining its old-school forum roots. Is Reddit a good platform for marketing? With social listening.

Marketing 98

Marketing Marketers Promotion User-Generated 98