Buffer Marketing

AUGUST 21, 2024

Social media marketing is more complicated than ever. Here are the top 12 courses to improve your social media marketing skills. Almost all social platforms create courses designed to ace its algorithms and learn more about all its features. It’s designed for beginners.

Social Media Marketing 105

Social Media Marketing Copywriting Price Marketers 105

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain. Where should you start?

Social Media Marketing 94

Social Media Marketing Marketing Strategy Marketers Marketing 94

Sachs Marketing Group

NOVEMBER 22, 2023

Understanding how to measure social media marketing success involves analyzing various metrics that reflect audience engagement, brand reach, and the effectiveness of marketing strategies. Key indicators include engagement rates, follower growth, website traffic from social media, and return on investment (ROI).

Social Media Marketing 98

Social Media Marketing Non-Profit User-Generated Marketers 98

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! So, are you ready to take your social media marketing to new heights?

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketers 111

SocialPilot

JANUARY 21, 2024

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. Not only can it amplify your brand visibility, but it also holds the potential to fuel direct bookings and amplify brand awareness. Take Hyatt Hotels Corporation, for instance.

Social Media Marketing 110

Social Media Marketing Transform Gen Z User-Generated 110

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Making good content isn’t even half the battle for brands today. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Consumers slide into brands’ DMs for customer service.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Martech

SEPTEMBER 27, 2024

ROAS measures how much revenue is earned for every dollar spent on advertising, providing a simple way to evaluate campaign effectiveness. While ROAS is a good indicator of short-term profitability, it shouldn’t be the only metric for social media strategies. Fixating on ROAS leads to a narrow focus on short-term gains.

Advertisers 95

Advertisers Advertising Branding User-Generated 95

Hootsuite

MAY 15, 2023

Each of your franchisees on social media. How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees.

Social Media Marketing 101

Social Media Marketing Analytics Marketers Marketing 101

Sachs Marketing Group

MARCH 4, 2023

Social media marketing for addiction treatment centers is competitive and challenging. Whether you’re hoping to help more people or opening a new location, it’s essential to understand how social media can help you.

Social Media Marketing 110

Social Media Marketing Health User-Generated Marketers 110

Hootsuite

SEPTEMBER 16, 2022

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. Each social media platform operates as a silo. The right social media marketing stack quite simply makes you a better marketer.

Social Media Marketing 141

Social Media Marketing Analytics CRM Marketers 141

Neil Patel

SEPTEMBER 25, 2020

Hiring a social media marketing consultant could be a game-changer for your business. Social media consultants have the knowledge and skills to turn your lagging social media campaigns around. Consider a social media marketing consultant your business’s Yoda.

Social Media Marketing 141

Social Media Marketing Marketers Marketing Key Performance Indicator 141

Sachs Marketing Group

MARCH 15, 2024

A social media marketing agency specializes in creating, managing, and optimizing social media campaigns to boost a brand’s online presence. They aim to enhance visibility, build brand loyalty, and generate leads. They aim to enhance visibility, build brand loyalty, and generate leads.

Social Media Marketing 52

Social Media Marketing Marketers Marketing Analytics 52

Martech

APRIL 19, 2024

Data from Deloitte, Duke University’s Fuqua School of Business and the American Marketing Association (AMA) found spending on social media would hit its highest level since the height of the COVID pandemic in the 12 months following August 2023. They can choose from brand awareness, driving traffic and collecting leads.

Social Media Marketing 103

Social Media Marketing B2C Whitepaper Marketers 103

Marketing Insider Group

AUGUST 8, 2023

Not only does this make it hard to keep up as a user, but it’s especially challenging when you’re trying to master the art of social media marketing. And, with the right tools and techniques, you can navigate this dynamic digital world of social media marketing like a pro. Advertising.

Social Media Marketing 92

Social Media Marketing User-Generated Marketers Marketing 92

Search Engine Land

NOVEMBER 17, 2022

Just like that – in the blink of an eye – social media goes from hero to villain. And that’s only part of the reason why social media marketing continues to be misunderstood (at best) or divisive (at worst). What does social media marketing mean? Nothing in marketing is new.

Social Media Marketing 119

Social Media Marketing User-Generated Marketers Marketing 119

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? What is social media marketing?

Social Media Marketing 85

Social Media Marketing User-Generated Marketers Marketing 85

Martech

MAY 6, 2022

While these networks may have a comparatively smaller user base, they focus on different niches and are helpful for targeted advertising. This article will discuss eight modern campaigns that you can use for inspiration when marketing your brand. They want to improve the brand’s relevance and become the go-to snack for gamers.

Social Media Marketing 103

Social Media Marketing Non-Profit User-Generated Transform 103

Sprout Social

NOVEMBER 22, 2022

Starting your own social media marketing agency. Here are five tips for starting your own social media marketing agency: 1. Modern agencies offer services that include creative, strategic and tactical support across social channels. The same goes for creating your social media marketing agency.

Social Media Marketing 108

Social Media Marketing Non-Profit Price Marketers 108

OnPassive Marketing

SEPTEMBER 24, 2022

Social media marketing is such an effective form of advertising that businesses spend a lot of money on it to reach their audiences. This article will explore how you can use social media marketing even better to grow sales and keep your brand on top. The Importance Of Social Media Marketing.

Social Media Marketing 87

Social Media Marketing Key Performance Indicator Marketing Plan Marketers 87

Neil Patel

SEPTEMBER 29, 2020

Social media marketing is essential for any business. billion social media users worldwide and, for most of us, social media is part of our everyday lives. What this means is, if you want to reach your target audience, social media is the place to do so. There are now 3.8

Social Media Marketing 143

Social Media Marketing Real Estate Gen Z B2C 143

SmartBrief - Marketing

JULY 11, 2023

Social media is everywhere, and nearly everyone including brands and businesses have a presence on one social media platform or more. This starts with being authentic while also trying to balance customer expectations and aligning with the brands overall marketing strategy.

Social Media Marketing 52

Social Media Marketing Gen Z Customer loyalty User-Generated 52

Martech

JANUARY 27, 2022

Connected TV is giving social media marketers a new channel to consider as big names like Facebook and TikTok are now appearing in apps on smart TVs. But even though CTV extends the reach of their campaigns, marketing via TV-based social media apps calls for a new strategy.

Social Media Marketing 100

Social Media Marketing Entertainment Marketers Marketing 100

Hubspot Marketing

AUGUST 20, 2019

But whether you're pitching a social media campaign to your boss or deciding which social media platform your business should put paid advertising behind, it's vital you use data to support your efforts. Social Media Marketing Statistics/Data 2019. Social Media Examiner ).

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Hootsuite

MAY 31, 2022

is the country with the most extensive advertising reach on Pinterest. Women aged 25-34 hold the biggest share of Pinterest’s advertising reach. 45% of social users in the U.S. This is helpful intel for advertisers and marketers looking to target high-earners in the U.S. This means Pinterest ads reach 30.6%

Social Media Marketing 104

Social Media Marketing Gen Z Millennials Shoppers 104

Hubspot Marketing

MAY 6, 2022

Understanding this connection makes it less important how much you spend, and instead lets you focus on the impact of your social ads. In this piece, we’re taking a look at how to measure social media marketing ROI and offering a look at eight tools to help streamline the process. How does this happen?

Social Media Marketing 98

Social Media Marketing Marketers Marketing User-Generated 98

illumin

SEPTEMBER 25, 2023

While Facebook may be only 19 as of 2023, the very first use of the internet to socialize dates all the way back to 1978 with the creation of the Computerized Hobbyists Bulletin Board System. So, how did social media make the climb from a simple chat room, to becoming the major player in advertising that it is today?

Social Media Marketing 52

Social Media Marketing User-Generated Advertisers Advertising 52

Hubspot Marketing

NOVEMBER 11, 2019

Here are some of the best marketing courses you can sign up for right now, and yes, most of them are completely free and industry-recognized. Best Social Media Marketing Courses. Fundamentals of Digital Marketing. Social Media Certification. Social Media Marketing Course.

Social Media Marketing 143

Social Media Marketing Price Inbound Marketing eCommerce 143

OnPassive Marketing

MAY 20, 2022

Social Media Marketing is one of the most effective methods for generating leads and sales. This blog article discusses strategies for how B2B companies can utilize social media marketing to grow their business. However, some basic techniques can help any B2B social media marketing campaign succeed.

Social Media Marketing 75

Social Media Marketing Marketing Strategy Marketers Marketing 75

Rock Content

MARCH 4, 2024

A great social media marketing strategy is more than simply getting the word out about your brand. Get it right, and watch your brand grow in a big way. But what is social media marketing? Amazing content that gets people’s attention differentiates your brand from everyone else out there.

Social Media Marketing 52

Social Media Marketing Gen Z Marketers Marketing 52

Sachs Marketing Group

JANUARY 8, 2024

The advantages of social media advertising stand out significantly over other types of advertising. These platforms enable businesses to connect with their audience more personalized and engagingly, boosting visibility and interaction far beyond what traditional advertising methods typically achieve.

Advertisers 97

Advertisers Advertising Gen Z Social Media Marketing 97

Hubspot Marketing

FEBRUARY 27, 2023

So what does this new name have to offer marketers? And can your brand benefit from having a presence on it? In this post, we'll break down what Mastodon is and how to leverage it — according to an experienced and trusted marketing partner here at HubSpot. Why would a brand want to use Mastodon? It's something different.

Social Media Marketing 125

Social Media Marketing Thought Leadership Marketers Marketing 125

Hootsuite

MARCH 11, 2020

LinkedIn is the biggest social platform that caters directly to business professionals. It doesn’t matter if you’re looking to share great content for your brand, looking for talent, or reaching a new audience—it’s a powerful platform. They’re also a prime market due to their high-purchasing power and early-career status.

Social Media Marketing 144

Social Media Marketing Gen Z User-Generated Education 144

Sprout Social

JANUARY 13, 2021

There’s an attribution model for everyone that can help you get more out of your social metrics. Attribution modeling in marketing is assigning a value for the customer’s interaction points with the brand that led to the purchase. Attribution modeling in social media doesn’t give credit to just the social channel as a whole.

Social Media Marketing 104

Social Media Marketing Whitepaper Marketers Marketing 104

Hubspot Marketing

MAY 31, 2024

But when I’m scrolling through social media and see something that tells a story or makes me laugh, I’ll stop and watch no matter who posted the content — a person or a brand. That second kind of advertising is called native advertising. This naturally makes native advertising more engaging.

Advertisers 100

Advertisers Advertising Gen Z Inbound Marketing 100

Hubspot Marketing

MARCH 11, 2019

Their posts are on-brand, creative, and aesthetically pleasing. Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products. But why is social media marketing so important?

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. After all, the social media platform boasts more than 1 billion users all over the world (more than 1/10th of Earth’s population). But that’s a little easier said than done.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Why use social media for B2B marketing. Just look at Adobe.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketers 98