Martech

JULY 15, 2024

Acquisition Costs: Calculate the total expenses incurred in acquiring new customers, including marketing and advertising costs, sales efforts, lead generation expenses, and any other associated costs. For this prompt, try selecting the CMO persona. Context) You are the CMO for a national hotel chain.

Customer Acquisition 116

Customer Acquisition Customer CMO Key Performance Indicator 116

Martech

SEPTEMBER 24, 2024

The problem is real — media spend is falling out of balance Companies are spending less on marketing overall, according to Gartner’s 2024 global CMO survey. If you’re the CMO or VP of marketing, ask whether your transactional programs come close to that standard. The average marketing budget is 7.7%

CMO 128

CMO Email Marketing Influencer Marketing Promotion 128

Martech

SEPTEMBER 19, 2024

Left to right: David Cohen, CEO IAB, Kaisy O’Reilly, SVP, CMO, Stuart Weitzman and Jacquelyn Baker, Global CEO Omnicom Commerce Group discuss RMNs at IAB’s Connected Commerce Summit: Retail Reimagined in New York. This makes it challenging for advertisers and agencies to increase the scale and spend on multiple RMNs at one time.

Retail 119

Retail Shopper Market Shoppers Advertisers 119

Martech

OCTOBER 16, 2024

The CMO’s attribution dilemma If you’re a CMO, chances are you’re laser-focused on delivering results and spending most of your marketing budget on digital channels. An all-encompassing attribution pipeline is essential in connecting digital advertising to real-world outcomes. But with 80% of U.S.

Retail 123

Retail CMO Customer Journey Shoppers 123

Marketing Insider Group

JUNE 29, 2020

The following marketing quotes from todays leading CMOs and Marketing influencers describe their pandemic experiences and how they’ve adapted to this extreme culture shock. Four major marketing trends emerge from these CMO quotes: Communicating to connect (not promote). Perseverance. Giving back.

CMO 145

CMO Marketing Marketers Health 145

Martech

OCTOBER 14, 2022

However, most likely, you don’t need a CMO. There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns.

CMO 127

CMO Non-Profit Transform Advertising 127

Martech

SEPTEMBER 3, 2024

” That was Amit Kotecha, CMO at digital advertising , audience insights and measurement platform Quantcast, talking to us back in May of this year. ” A further reality check has been Oracle withdrawing third-party data from sale in Europe, taking away another tool that big advertisers, at least, could rely on.

Advertising 117

Advertising Advertisers CMO Education 117

Martech

APRIL 17, 2025

And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. Every dollar spent here on advertising loses you/your company money! Even typing the word makes me squirm.

Non-Profit 97

Non-Profit CMO Energy Marketing Mix 97

The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. The 2024 CMO Survey Award for Marketing Excellence The 2024 CMO Survey Award for Marketing Excellence is selected by fellow marketers. economy remains consistent at 67.0

New Technology 289

New Technology CMO B2C Marketing 289

Martech

JANUARY 16, 2025

If marketing executives dont act now to create a plan to manage AI, Hal could become your CMO in a few years. In that post, I predicted that because of that trend, Amazon would soon eat away at Googles advertising monopoly. At that time, Amazon only had 1% of the global advertising market. By 2020, it had grown to over 10%.

Transform 129

Transform User-Generated CMO Marketing 129

The CMO Survey

FEBRUARY 26, 2020

Here are my top ten results from the February 2020 CMO Survey. Traditional media advertising, on the other hand, continues to reflect negative growth at -.4%—slightly near the historical average for The CMO Survey over the last decade (~5.6% 10 – The CMO Survey Award for Marketing Excellence. at present.

CMO 130

CMO Retail Price Communications 130

Sprout Social

JANUARY 30, 2025

Leslie Berland, CMO, Verizon Leslie Berland is the CMO of Verizon, an iconic telecommunications company earning a reputation for best-in-class organic engagement on social. As Boundy said on social, What if I told you brands are getting advertising all wrong?…We

CMO 95

CMO Gen Z Thought Leadership Entertainment 95

Martech

DECEMBER 3, 2024

“The state of B2B advertising” is the name of a recent report from ABM advertising, customer intelligence and data platform Demandbase. “That’s our new reality, that’s for sure,” said Demandbase CMO Kelly Hopping. But what about the state of B2B marketing itself? Now, it’s so targeted.”

Marketing 121

Marketing Marketers Advertising Advertisers 121

Hootsuite

DECEMBER 9, 2020

Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. Source: Hootsuite and We Are Social, Digital 2020.

CMO 145

CMO Customer Acquisition CRM Social Media Marketing 145

Hubspot Marketing

NOVEMBER 4, 2024

But in a Marketing Against the Grain podcast episode, HubSpot CMO Kipp Bodnar says that AI is poised to take marketers from “A/B testing to A/Z testing, because the AI can do many different creative versions.” He suggests experimenting with attaching Icon to your paid advertising and seeing how well those ads run. Pro tip: TryScout.ai

Analytics 125

Analytics Customer Journey CMO Marketing 125

Martech

DECEMBER 26, 2024

While these specific updates target government entities and healthcare providers, they set a precedent that other industries should take seriously, said Chad Sollis, CMO for web accessibility platform AudioEye. However, X/Twitter’s lax approach to content management has driven away advertisers and users.

Customer 125

Customer Direct Mail Transform Health 125

Hubspot Marketing

MAY 16, 2024

Why Paid Advertising Doesn’t Work Forever Most of the reasons to deviate from paid advertising come down to cost. After all, paid advertising gets more expensive as it scales. Kieran and I recently dove deep on how we calculate Search TAM in an episode of Marketing Against the Grain.

CMO 129

CMO User-Generated Advertising Advertisers 129

Martech

JULY 25, 2024

This approach assumed that targeting a CEO, CFO or CMO would likely result in a sale. Your budget (if you have to manually expand to other audiences, the advertising costs could increase). Traditionally, marketers focused on the buyer journey as if a single person handled research, evaluation and final selection.

CRM 133

CRM User-Generated CMO Traditional Marketing 133

Hubspot Marketing

JULY 11, 2024

HubSpot did exactly this in its early days by directly addressing the core inefficiencies that sales, advertising, and marketing teams were facing with traditional outbound marketing. At the time, advertising in the Yellow Pages was becoming ineffective as people were discarding phone books without even looking through them.

Transform 113

Transform Outbound Marketing Entertainment Inbound Marketing 113

Hubspot Marketing

JANUARY 8, 2025

S ocial commerce, sponsored content, and advertising: This includes managing in-platform product sales and promotion, working with influencers or creators , and running paid ad campaigns. Tools and software: This includes publishing, reporting, campaign management, social listening and monitoring, and other social media management tools. (If

Social Media Marketing 129

Social Media Marketing CMO Finance Health 129

Hubspot Marketing

OCTOBER 24, 2024

You can have the best product, the most data, and the biggest advertising budget, but if you can’t tell a compelling story , none of it matters. One of my favorite quotes on storytelling comes from Morgan Housel's book Same as Ever , where he says, “Storytelling is leverage.”

Transform 123

Transform CMO Marketing Marketers 123

Martech

AUGUST 29, 2024

” “As so many dynamics are changing and with the focus on first-party data and performance, brands still need reach,” said Deborah Wahl, former CMO of General Motors, at the roundtable. Here are all the top consumer trends rated by marketers and where they landed in the rankings: Image: Mediaocean’s “2024 H2 Market Report.”

Market Research 130

Market Research Shoppers CMO Retail 130

Martech

NOVEMBER 13, 2024

Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. This unsettling trend is supported by the Fall 2023 CMO Survey, where most CMOs reported limited involvement in executive-level decisions. and the U.S.

Transform 134

Transform Marketing Marketers Customer Acquisition 134

Hubspot Marketing

NOVEMBER 15, 2024

The marketing function keeps expanding, as Deloitte’s Spring 2024 CMO Survey affirmed. She provides fractional CMO services to B2B technology and professional services companies. “I Now, when I lecture marketing students at my alma mater, I couldn’t imagine not thinking holistically about marketing. PR and earned media.

CMO 124

CMO Traditional Marketing Communications Marketing 124

Martech

NOVEMBER 22, 2024

The announcement has sparked reactions within the advertising industry. Dig deeper: Why Google lost -The DoJ’s case in 11 slides Advertiser perspectives Navah Hopkins, brand evangelist of Optmyzr kicked off a conversation on LinkedIn.

User-Generated 116

User-Generated CMO Advertising Advertisers 116

The CMO Survey

MAY 28, 2024

The post How Microsoft Advertising is Harnessing its Legacy and Generative AI to Provide Full Funnel Advertising Solutions appeared first on The CMO Survey.

Advertising 100

Advertising Advertisers CMO 100

Martech

DECEMBER 30, 2021

The CTV landscape will continue to mature with more advertisers, more viewers and more robust programmatic offerings and data partnerships. Instead, it’s a fragmented landscape that will influence how advertisers buy TV ads at this year’s Upfronts. “TV More streaming. CTV and cross channel ad surge. “In

Advertising 121

Advertising Advertisers Transform CMO 121

The CMO Survey

JULY 2, 2024

The post AI Advertising May Repel as Well as Attract appeared first on The CMO Survey.

Advertising 100

Advertising Advertisers CMO 100

Hubspot Marketing

NOVEMBER 7, 2024

In the early days, paid advertising drove about 50% of our demand, providing predictability. It digs deeper into ideas shared by marketing leaders Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (SVP, Marketing at HubSpot) as they unpack growth strategies and learn from standout founders and peers.

Inbound Marketing 110

Inbound Marketing Logistics Price CMO 110

Martech

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. What platform do you advertise on? Rapid changes in the advertising industry also contribute to marketer overwhelm. Keeping it fresh.

Digital Marketing 141

Digital Marketing Advertising Advertisers Shopper Market 141

Hubspot Marketing

APRIL 17, 2025

Instead of persuading consumers directly with creative campaigns or paid advertising, marketers must now optimize for AI-driven decision-making. In marketing, these agents are quickly becoming the new gatekeepers, deciding which brands, products, and services get surfaced and used.

User-Generated 99

User-Generated CMO Marketing Marketers 99

Marketing Insider Group

JUNE 8, 2020

As CMO of Jones, Lang, and Lasalle (JLL), she focused on creating compelling stories and stacking her team with gifted storytellers. It was her interview in the Association of National Advertisers (ANA) that I found fascinating, and it became an. If you look back at the evolution of marketing, it really started out as advertising.

CMO 108

CMO Real Estate Advertising Advertisers 108

Martech

APRIL 20, 2022

Nearly half of consumers are afraid their data will be misused for identity theft, while only 9% are concerned about advertisers misusing it, according to a report by performance marketing firm Tinuiti. Even fewer (24%) approve of the trade-off implicit in targeted advertising – that is, exchanging data for something “free” online.

Advertising 125

Advertising Advertisers Shipping CMO 125

Martech

MARCH 31, 2022

As the firm’s newly appointed CMO, you need a breakthrough. The best CMOs balance creativity with marketing ops constraints and partner with rather than dictate to this vital team. Here are five CMO tips to help your MOps team become a fulfiller of dreams: 1. Temper the reality distortion field. Processing.Please wait.

Transform 110

Transform CMO Whitepaper Marketing 110

Neil Patel

MARCH 31, 2021

But, that would mean ignoring an incredibly effective strategy—out-of-home advertising. Out-of-home advertising (OOH) refers to the process of reaching consumers while they are, you guessed it, out of their homes. Check out the below infographic that identifies which advertising mediums consumers trust the most. See number five?

Advertising 121

Advertising Advertisers Price CMO 121

Martech

JANUARY 30, 2025

Understanding the market landscape “You can never understand your customer too well,” said legendary Proctor & Gamble CMO Jim Stengel. For example, a business that specializes in accounting and tax preparation may begin advertising its services early in Q1 to get ahead of National Tax Day.

CMO 95

CMO Marketing Marketers Analytics 95

Litmus

OCTOBER 5, 2021

Businesses need CMOs more than ever before, but the role of the CMO itself has changed. Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. The evolution of the CMO. 5 essential CMO pivots.

CMO 108

CMO Transform B2C Marketing 108