Marketing Insider Group

SEPTEMBER 2, 2020

While marketing has frequently fueled big consumer product enterprises, its influence is now growing through B2B companies, start-ups, new products, and more to create long-lasting customer relationships. It was mainly responsible for product launch campaigns and advertising initiatives. Customer lifetime value.

CMO 145

CMO Finance Key Performance Indicator Transform 145

The CMO Survey

FEBRUARY 21, 2020

The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. This makes AI an important tool for sales and marketing organizations to boost customer acquisition, loyalty, and retention.

CMO 130

CMO B2C Marketing Marketers 130

Calvyn Lee Blog

JANUARY 24, 2023

Suddenly, the world of social advertising would seem a little less precarious. G2 customers see massive results in increasing conversions and lowering customer acquisition costs (CAC) when they plug this high-quality intent data into their LinkedIn campaigns. Who uses buyer intent?

Customer Acquisition 130

Customer Acquisition CMO Customer Product 130

Sprout Social

JUNE 24, 2024

When I kickoff work with CMOs as an upper-funnel marketing consultant and we discuss their social team org structure, the first thing I say to them is, “Can I actually hear about how your paid social team is staffed and how strong your customer acquisition costs and return on ad spend are first?”

Customer Acquisition 114

Customer Acquisition B2C CMO Traditional Marketing 114

Hubspot Marketing

SEPTEMBER 26, 2022

With the incredibly high costs of running ads and rampant competition, this begs the question: Is the focus on ads for customer acquisition and engagement the best play? Think about it this way: You could invest $100K into an advertising campaign but once it ends, so does your lead generation.

Customer Acquisition 132

Customer Acquisition CMO User-Generated Education 132

Hubspot Marketing

MARCH 5, 2025

When it became clear that it didnt boost their MRR growth even though they were spending substantial resources, they paused advertising and focused on developing a partner program. Customer Acquisition I spoke to Zayed Ahmed from ASL BPO about customer acquisition. Stick to whats important for your business.

Analytics 63

Analytics Customer Acquisition CRM Marketing 63

Businesses Grow

FEBRUARY 6, 2023

Summarize complex podcast show notes My friend Joeri Billast is a Web3 consultant and host of the wonderful CMO Stories podcast. An anonymous “AI-powered” agency called The Uncreative Agency gained traction in the advertising world by using OpenAI to generate humanless proposals within minutes based on just a few basic inputs.

Customer Acquisition 145

Customer Acquisition User-Generated Marketing Marketers 145

Hootsuite

OCTOBER 20, 2020

At Avidia Bank, a mutual community bank headquartered in Hudson, Massachusetts, the social media team sees social as an opportunity to understand customers better. Social opens up that communication channel and it becomes a conversation,” explained Janel Maysonet, CMO at Avidia Bank. It’s all about knowing the customer.”.

Transform 144

Transform Customer Health Communications 144

Hubspot Marketing

JANUARY 7, 2024

Search engine marketing is paying for advertising space on said search engines. Growth marketing takes into account the fact that retention is a major factor of growth and so it prioritizes both customer success and customer acquisition. Many pursue a degree in marketing, writing, or advertising.

Copywriting 128

Copywriting CMO PR Social Media Marketing 128

Martech

MAY 16, 2022

The technology brings together what people think of as email marketing, marketing automation, and CRM,” explained Maria Pergolino, ActiveCampaign’s CMO. “We I was looking for something that was flexible in terms of automation and communicating with my customers,” said Alexander. Example of an Apple Rose Beauty welcome email.

Transform 100

Transform CRM Email Marketing Retail 100

Marketing Insider Group

APRIL 26, 2021

Use consumer behavior data to employ new strategies that connect directly with your customers. location data or online traffic patterns) to increase engagement and customer acquisition. This connection will play directly into creating a relevant customer experience.

Marketing 145

Marketing Marketers Customer Journey Communications 145

Litmus

AUGUST 3, 2021

in 2021 , their lowest level in the history of Gartner’s CMO Spend Survey. As modern marketers , we’re hard-wired to solve problems, and we quickly adapt to changing conditions by curbing spending on in-person events, external agencies, and awareness advertising.

Marketing Mix 100

Marketing Mix Customer Acquisition Customer loyalty CMO 100

Hubspot Marketing

MAY 16, 2022

I get that," says Kipp Bodnar, HubSpot CMO. "A To hear more about Web 3 from our very own CMO Kipp Bodnar, and our SVP of Marketing, Kieran Flanagan, you can also check out this episode of their podcast, Marketing Against the Grain ( plus other episodes and interviews coming soon ). It's really easy to naysay all of it. Bodnar says.

Customer Acquisition 104

Customer Acquisition User-Generated CMO Transform 104

Businesses Grow

APRIL 1, 2024

If you want something that’s a bit more like traditional advertising, then sponsorship, product placements, and ads. Instead of brands expecting the audience to come to them, it’s time for them to go to the audience and interact with them in a way that feels comfortable, builds trust, and brings value to their lives.

Gen Z 127

Gen Z Marketing Marketers User-Generated 127

Businesses Grow

APRIL 15, 2024

” It was signed by the CMO of a Fortune 100 company. If I didn’t have a blog, how much would I have had to spend on advertising to have a success story like that? Deep emotional connection A few years ago, I received an email from a blog reader: “I’ve been reading your blog for three years.

Transform 114

Transform Thought Leadership CMO Entertainment 114

Econsultancy

JANUARY 28, 2022

Customer acquisition is certainly still a big priority for a lot of brands, but returning shoppers are now more valuable than they ever have been, and the benefits associated with these consumers should not be overlooked. So why is customer nurturing important? Acquiring new customers is getting tougher and tougher.

eCommerce 75

eCommerce Shoppers Customer Acquisition Retail 75

Econsultancy

DECEMBER 20, 2021

The crux of good advertising, when you boil it right down, is about reaching customers with the right message at the right moment in time. Customer data can also be used in a much more granular way to zero in on the audiences who will be most receptive to a particular product or service.

Customer 52

Customer Customer Acquisition Retail Fashion 52

Duct Tape Marketing

NOVEMBER 9, 2022

Look, if you wanna know what's happening now in marketing, what's ahead and how you can stay ahead of the game, this is the podcast for you, host and HubSpot's, CMO and SVP of Marketing. And at the end of that exercise, the CEO or the CMO marketing director stands up and says, Okay everybody, let's get it done.

Real Estate 93

Real Estate Price Marketing Marketers 93

CXL

MAY 27, 2022

They typically report to a CMO, VP of Marketing, or director of demand generation and work to plan, build, and execute marketing programs. By helping people hone their superpowers, DGMs don’t simply add names to lists; they keep prospects moving towards the sale. Where does a demand generation manager fit into an organization?

Management 79

Management User-Generated Inbound Marketing CRM 79

Welcome Software

DECEMBER 26, 2023

of total marketing channel spend is focused on driving loyalty and advocacy compared to other stages in the customer journey.1 We know that customer acquisition costs are increasing, so finding opportunities to gain new customers but also focus on customer retention and loyalty is imperative in 2024.

Customer 40

Customer Customer loyalty Customer Acquisition CMO 40

Welcome Software

DECEMBER 26, 2023

of total marketing channel spend is focused on driving loyalty and advocacy compared to other stages in the customer journey.1 We know that customer acquisition costs are increasing, so finding opportunities to gain new customers but also focus on customer retention and loyalty is imperative in 2024.

Customer 40

Customer Customer loyalty Customer Acquisition CMO 40

Use Insider

MAY 18, 2020

With the insights you get from this data, you can set highly personalized and contextualized campaigns, trigger specific actions in your customer’s journey, and stitch the customer experience across channels and devices in a seamless way. What are the differences between customer data platform and DMP? CDP vs. DMP.

Customer 52

Customer CRM Customer Journey Customer Acquisition 52

Unbounce

AUGUST 16, 2023

I’m Pete Housely, CMO of Unbounce, and Unbounce is the AI-powered landing page builder. So, What’s on my AI mind today is how is AI adoption being fostered by our tech overlords and how does this change our approach to customer acquisition and activation? [00:04:25] I’ve got some news.

User-Generated 52

User-Generated Law Customer Acquisition Price 52

The CMO Survey

SEPTEMBER 27, 2023

Customer retention, customer acquisition, and brand value also increased, with brand value increasing dramatically from 6.3% Profit growth has strengthened to 8% this year from 5.6% Company sales growth, while continuing to slow since February 2022, remains positive at 10.8% and well above its pandemic low of 2.6%.

CMO 288

CMO Transform Customer Acquisition B2C 288

Unbounce

JULY 14, 2023

I’m Pete Housley, CMO of Unbounce. And what I’d like to suggest is that marketers think about the full customer journey: you know, from pre-collect to customer acquisition, to, you know, customer lifecycle marketing, and make sure that the tools are complementary.

Transform 52

Transform Marketing Marketers CRM 52

Unbounce

JULY 14, 2023

I’m Pete Housley, CMO of Unbounce. And what I’d like to suggest is that marketers think about the full customer journey: you know, from pre-collect to customer acquisition, to, you know, customer lifecycle marketing, and make sure that the tools are complementary.

Transform 52

Transform Marketing Marketers CRM 52

Hubspot Marketing

APRIL 14, 2025

These highly customized experiences can reduce customer acquisition costs by as much as 50% and increase marketing ROI by 10-30%. But, as Nirmal Gyanwali , Founder & CMO and WP Creative , notes, the buck does not stop at the AI tool. Check out our free AI tool for advertising to start.

Branding 100

Branding User-Generated Price eCommerce 100

Marketing Insider Group

MAY 11, 2020

That makes it really different than advertising (more on that in a bit). Advertising, even with today’s sophisticated digital ads, can create overexposure. Audiences become saturated with brand promotion that offers no genuine value to the people you’re trying to build customer relationships with. That’s just advertising.

Content Marketing 93

Content Marketing Thought Leadership eCommerce Marketing 93

CXL

NOVEMBER 23, 2022

Advertising can be seen as an insurance. This consists of dominating your competition, and out-converting by acquiring new customers in a cheaper way that your competitor does. Product should be your main channel for customer acquisition, retention and expansion. Marketing : get a larger share of voice. Daniel Layfield.

Law 78

Law Transform Marketing Marketers 78

Hubspot Marketing

APRIL 14, 2025

These highly customized experiences can reduce customer acquisition costs by as much as 50% and increase marketing ROI by 10-30%. But, as Nirmal Gyanwali , Founder & CMO and WP Creative , notes, the buck does not stop at the AI tool. Check out our free AI tool for advertising to start.

Branding 52

Branding User-Generated Price eCommerce 52

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. Customer experience. In particular, heightened advertising in ecommerce settings is set to drive this trend. Workplace impact. Employment.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Businesses Grow

MARCH 31, 2025

If there were a CMO for the ad industry, the person would be fired. Should an established brand like Coke advertise like Liquid Death? The Advertising Standards Authority (ASA), the U.K.s independent advertising regulator, received nearly 600 complaints about KFCs commercial, a spokesperson told ADWEEK.

Gen Z 67

Gen Z Branding Marketing Marketers 67