Marketing Insider Group

JUNE 9, 2020

A modern CMO needs a lot more than just marketing skills. In Chapter 4 of Mean People Suck , I explore the problem that many brands are facing these days: Consumers are becoming increasingly turned off by traditional marketing and are abandoning brands that don’t have a mission bigger than trying to sell their products.

CMO 121

CMO Transform Advertising Advertisers 121

Marketing Insider Group

SEPTEMBER 20, 2021

This data may seem trivial in relation to virtual programming, but depending on the services, products, and content offered by your organization, these metrics could greatly influence what you offer members and how you go about promoting your own brand. Promote member community networking. Demographics. Personalize Communications.

Communications 109

Communications Marketing Marketers Promotion 109

Adobe Experience Cloud Blog

JUNE 19, 2013

Co-marketing is the process of aligning your company’s interests, resources and marketing muscle with other like-minded companies to accomplish much more than you might on your own. The concept has been around a long time in advertising. Both companies promote the webinar and we share the leads. Event Marketing'

Thought Leadership 134

Thought Leadership CMO Marketing Marketers 134

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. Building anticipation is key to event planning success. Quick Takeaways.

Content Marketing 40

Content Marketing Marketing Marketers User-Generated 40

Marketing Insider Group

NOVEMBER 17, 2021

This data may seem trivial in relation to virtual programming, but depending on the services, products, and content offered by your organization, these metrics could greatly influence what you offer members and how you go about promoting your own brand. Promote member community networking. Demographics. Personalize Communications.

Communications 19

Communications Marketing Marketers Promotion 19

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. Customer experience. Workplace impact.

Advertisers 52

Advertisers Advertising Retail Shoppers 52

Set Up

MARCH 19, 2024

Teri Otte | Vice President of Global Marketing at Neogen Corporation 1. What inspired you to pursue a career in marketing? Farrow: It took me a while to get into marketing, which is funny since my mother had a career in marketing and advertising. That made me want to go into PR and special events.

Transform 105

Transform PR Marketing Marketers 105